r
O
rotnt MroroRD (Oregon) mail tribune
Wednesday, October 8, 193b
Beautifully Designed Pumps Fashionable for Town or Afternoon Wear
Men Interested
In Eyelet Oxford
For the school and college
crowd, the young business exec
utive and the older man with
young ideas there'i still plenty
of interest in the one and two
eyelet oxford, especially for early
' Fall wear.
They have a new look this
year. The low top, so successful
this summer, continues to be a
feature in this type of shoe. The
light look and feel, so important
in ready-to-wear, continues to
score in shoe styling.
The Continental look, with
longer slimmer lines, lighter
more flexible soles, refinement
of detail and glove soft leathers
puts these shoes definitely in
the fashion picture.
Soles are trimmed closer to
the upper part of the shoe to en
hance the slender look. Less
stitching and refinement of dec
oration creates a more sophisti
cated air.
The plain toe blucher is a top
favorite. It's smart in smooth
leathers, cashmercgrains and
cordovans. For younger wearers
in the high school group thexe is
interest in the plain toe Bal with
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NEW FOR MEN this fall is the three-eyelet Blucher oxford, shown
here in polished black calf, with hand flex-sole for ease and com
fort. This is the Concord So-Lo.
heavy sole, and full Continental
treatment.
This age still likes nuclear
soles and storm welting, and
shows a marked preference for
cordovan for classroom wear.
For the more sophisticated
group, the simpler the smarter,
with emphasis on lightness and
line.
Moccasin treatments comtinue
to be important in the one and
two-eyelet styles, but here again,
the lighter, simpler treatment
is the thing. Flat seams, finer
stitching. The two-eyelet hand-
sewn moccasin is a leader for
Fall and younger wearers.
Long Wear Gauge
Can Prove Fallacy
How would you measure the
"value" of a pair of shoes? Some
use the- gauge of long wear.
However, this can prove a fal
lacy. For example, an all metal
shoe or a Dutch wooden clog
will far outwear the best pair of
leather shoes. But neither will
yield the perfect fit for walking
comfort, nor does either possess
the fashion Tightness demanded
by today's living.
mfortabl
Shop
'Till
9:00
Tonight
o
Best news that ever happened to feet! Men's fall shoes,
skillfully crafted for style plus ease. Come, get on a com
fortable footing nowl
Headquarters for French Shriner Shoes
French Shrlnar shoos have a distinc
tive smartnsjs that harmonizes beau
tifully with thnw styles in men's
clothing. They are expertly crafted of
the very finest materials. '
Style pictured 18.98
Otrwjr Style H $22.98
Headquarters
for Your
HUNTING
BOOTS
Quality outdoor footwear
Jtr Ad
Pages
2 and 4
OHN C. ROB
ERT'S loafar with
welt sole and hand
it i t c h e d vamp.
Sizes 7 to 11, B &
C widths. 9.98 pr.
G
. CROSBY SQUARE
oxford in maple
calf. Smart in
looks, comfortable
to wear. Sizes 7 to
12, A to E widths.
13.98
O
CROSBY, SQUARE
leisure loving slip
ons in black or
burgundy e a I f .
Sizes 7 to 12, A
to E widths.
, 13.98 ft.
FRENCH SHRINER
dress shoe in brown
calf. Styled to fit
in with all your
wardrobe needs.
Sizes 7 to 12, A
to E widths.
19.98
Celebrating Our 45th Year in Medford
SAVE YOUR CASH REGISTER RECEIPTS
Earn Valuable Anniversary Dividends
Feminine Trend
In Fashion Comes
To Full Flower
When all's said and done,
there's nothing prettier or more
flattering to the foot than a
beautifully designed ' pump for
town or afternoon wear.
This Fall they're smarter,
more elegant, than ever and
there are more of them. The
whole feminine trend in fashion
comes to full flower in these
slender graceful shoes.
Comfort hasn't been ignored.
In spite of slim heels and tapered
toes, they hug the foot with love
like ease. Lighter leathers, softer
construction, more flexible soles
make them as easy on the foot
as they are on the eye.
Most pumps for daytime wear
show decorative touches. But
these touches have been greatly
refined. Never are they allowed
to interfere with the slender
flowing lines of the shoe.
Materials in Variety
Materials vary for the occa
sion. Suedes and polished leather
are in the lead for town, but the
new grained leathers and rep
tiles making handsome supple
pumps for wear with town suits.
Braiding, stitching and bind
ing follow the contour of the
shoe. The very slim toe and heel
are universal features, and the
new low back pump has an
added softness on the foot. Criss
cross stitched patterns give an
interesting effect of texture to a
tailored pump of supple calf.
And flat folds of satin across the
vamp of a black suede dress
pump offer great elegance with
classic simplicity.
' An important feature of the
"New-in-Shoes" is the "disap
pearing" pump, shown for both
street and formal wear." This has
a high front, cut straight across
the vamp, with a sweeping line
and low cleft sides almost invisi
ble from the front. One of the
pump sensations on both sides
of the Atlantic.
New Ideas in Classics
The classic opera is out with
new ideas this fall. There's the
low-back, for instance. Undoubt
erly Influenced by the sweep of
low-line shoe fashions for men,
this past season. Made on a com
pletely new last, this pump has
straighter lower back, slim trim
silhouette in line with the sea
son's silhouette.
Also of interest to women, the
seamless pump with folded top-
line no piping or seaming a
shoe that slips on like a glove
and moulds itself to the foot.
For the cocktail hour, black is
a favorite in suede, satin or
other materials. These are the
daintiest, most feminine of shoe
fashions. They include closed
pumps, sandal pumps and straps,
both T and instep.
Backless pumps are still in the
pictures, especially noteworthy
in the very high vamp sabot type
which sheathes the instep.
High thin heels are a feature,
but new-interest will be in the
graceful shape of the heel, rath
er than its height and slimness.
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FEMININE DETAILS over the vamp reflect the enchanting new
treatments to which the new pumps for Fall, 1955, featuring the
new soft construction, are being so handsomely subjected.
USE SHOE TREES
Good shoes retain their shape
fairly well with wear, and better
if shoe trees are used when they
are not being worn.
MOCCASIN COLORS
Burgundy, charcoal brown,
tan, and maple shades are being
shown in real. country moccasin
types.
Patent Leather
Slippers in Demand
From toddlers to early 'teens,
there's still demand for patent
leather slippers. Mothers lo.ve
them, because they go with
everything, shine up in a trice,
are a basic in the party ward
robe. The new slimmer ones are
prettier than ever." Multiple
straps and fussy trim have given
way to pumps and single straps
with just a touch of delicate dec
oration on the vamp.
For tiny tots, the "plain-Jane"
Mary Jane pump which has been
a nursery favorite for years is
still in demand.
However, the child slightly
older wants the new dress-up
look. This may be stitching in
white, gilt or silver or pastel. It
may be a tiny beaded motif. It
may be contrasting inserts of pas
tel or lustre leather or a narrow
binding and tiny bow.
In these party shoes there are
flats for the younger girls and a
low heel for the grade school
girl, and perhaps a graceful little
curved French heel on a strap
or shell pump when she begins
to go to real parties and dances
with boys.
I
SMART step-in with new vamp
treatment, tailored bow and
wedge heelthis casual is avail
able in five colors.
I
"FLIGHTY" for parties, in
gleaming patent or suede, with
the new peaked vamp, perforated
trim.
Proving again the beautiful
elegance of the ...
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99
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That "superb" shoe that looks so lovely
on the foot ... at any hour ...
and for every occasion ...
o Hi-heels...
o Low-heels...
o 'Illusion' heels . . .
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'Tuscany"
"Ultimata"
o Suedes...
o Calf skins...
....... ' - , k
"Prelude" . '
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o Striking blacks.-.,
o Soft browns ...
o Avocados...
o 'High Tones'...
"Cara-Mia'
for beautiful shoes it's
"Tropical
. . . and the "Flat" pump
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21 North Central
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