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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 14, 1955)
Shopping Habits in USA Changed Since Depression By ELIZABETH TOOMEY New York U.P.) The woman standing next to you at the $6 hat bar may have a clothes budget that would pay off your house mortgage. The, youngish matron who races into the sports shop to buy a skirt she can wear out of the store may be one of the "idle rich" who used to have every thing made to order. . Our shopping habits have changed. We expect more value for our money, and we get it. The result is that women with Smart gal, my Susie!" fiy ' ' " A lot of wives complain about fcouscwork, but not my Susie. She uses her head instead of her muscles. For example, some women spend a whole day just scrubbing and wax ing wood floors. My Susie, cleans and waxes them in one easy opera tion with Bruce Cleaning Wax. It takes only half the time and a lot less work. Yet our beautiful wood floors are the envy of her friends. My hat's off to Susie and her Bruce Cleaning Wax for making a tough job so easy. And I can't help out teel proud of both of them. P.S. For lighter waxing on linoleum and wood, Susie uses Bruce Floor Cleaner. Waning wa. 1 hill n modest amounts to spend on clothes pick from designs, or copies of designs, created by names once restricted to a few wealthy customers. And women with unlimited clothing budgets eye the bargain departments with new respect. Fewer Custom Sales Stores that once set aside en tire floors for women who had the time and money to select clothes- from models and then have them made now are frank ly shrinking these custom de partments and giving the space to clothes for working girls and average housewives. ' "American buying simply is turning away from custom made clothe s," Andrew Goodman, president of one of the exclusive fifth ave. stores, 'Bergdorf Good man,' said. We sold fewer units m our custom shop that means suits, coats and dresses last year than we did in the peak depression year. In those days a woman could have a dress custom made by us for $195. Now the same dress costs $495' Living Costs Up Other living costs have doubled and tripled since the de pression years and yet buying has increased, but Goodman said that the extra buying has turned to ready-made clothes. His store just moved the custom depart ment into a smaller section and turned an entire floor over to a new department where the ave rage suit sells for around $70. "The way we live is partly re sponsible," Goodman continued, "women are in too much of a hurry now to have seven or eight fittings for a dress. And the new generation of shoppers is being brought up on beautiful clothes bought ready made they won't take their mother's places in custom shops. Salem (U.R) Salem's grade, junior and senior high schools registered a total of 11,645 stu dents Monday, an increase of 1760 over last year's opening day enrollment. ' Dead line Sunday Classified is at noon Saturday: 10 a m Monday for I Monday: other dan 5:30 previous day Marine Captain Wins $64,000 On Quiz Show; Baseball Fan Has Right Answer for S 16,000 New York (U.R) "Wow! I'm all out of-wows, but wow, anyway! I'm unraveled and it's all over, thank God." Those were the words that came tumbling out of Capt. Richard Sherrill McCutchen Tuesday night after the Marine landed $64,000 on a -quiz show and had the situation well in hand. McCutchen, the first contest ant ever to go for and win the top prize on CBS-TV's "The $64, 000 Question," grinned broadly and waved aside questions about taxes. "I didn't think about the mon ey. If I had thought about it, I probably wouldn't have gone for 64. But I knew from the first that I was going to go. "The Corps took me through it." Seven-Part Question J . The 28-yeaf-oia career officer doubled the stake of $32,000 he had won the previous weekjjy dishing up. the correct answer to a seven-part question in his chosen category, food and cook ing. The query dealt with a meal served on March 21, 1939, "at Buckingham palace to French President Albert Lebrun and his wife. - McCutcher. was asked to de scribe: , Consomme quenelle (a clear soup with dumplings or meat balls), filet de truite saumonee (a slice of sea trout), sauce mal taise (hollandaise sauce with blood orange juice and rind), petits pois a la Francais (cooked with onion, butter and sugar), corbeilee (a basket of fruit), chateau yquem (a French sweet white wine) and Madeira sercial (white, dry wine). McCutchen, the parent of three young girls, said he plan ned to use his winnings for his youngsters' education and pos sibly, the building of a house. One other contestant on the show, Mrs. Myrtle Power of Bu ford, GaJ, correctly socked her way through a baseball query to reach the $16,000 level. She will be back next week' when she decides whether she'll settle for her winnings or try to double them. The 70-year-old widow, a red hot Brooklyn Dodger fan, nam ed the five American league batters Carl Hubbell struck out in the 1934 All-Star game. They were: Lou Gehrig, Babe Ruth, Joe Cronin, Jimmie Foxx and Al Simmons. , AS We Live By Elizabeth hurlock, ph.d. Dr. Herlock Sharing Expenses Fairly Is Important to Family Sharing expenses in such a way that every member of the family will pay a fair amount is essential if good family re lationships are to be main tained. That is what the-woman who wrote the . following letter is discov ering. (Q) "Five years ago, my mother died and left my sister and me the house she and my father owned, mortgage-free. My father had died ten years before and my sister and I, (both of us were unmarried at the lime), lived at home with our mother and contributed to the upkeep of the home. When my mother died, she had little but the house and its furnishings. My sister was engaged at the time and, as the man she was planning to marry did not make much, we decided to live together after the marriage. "Now my sister has two little children and my problem is the upkeep of the home. My sister buys all their food and I get what I need for myself, though I usually get my heavy meal where I work. My sister insists that, as the home is half mine, I should pay half of all expenses for-heating, repairs, taxes, etc. I often find that she lakes some of the butter, sugar, and other staples I buy for my meals and doesn't return them. I feel thai, as there are four of them to one of me, they should bear more of the expenses than I do. My sister doesn't work now and her husband doesn't make loo much, but even then, I do not see why I should be helping to support her. family. Am I being selfish about this matter?" J.M.S. (A) No, you are not being selfish about this matter. In fact, you are allowing yourself to be imposed upon to the point where you will find yourself using up all. your earnings with no nest egg for a possible rainy day if you don't do something soon. Of course your sister should pay more than one-half of the expenses involved in the upkeep of the home. With her family, she is using more than half the home. There is an increase in heat, electricity, and gas. There is certainly more wearrand-tear on the house with young children than when there are only adults. Talk over this matter with your sister and brother-in-law and see if you cannot make some satisfactory arrangement. If not, go to a lawyer and ask his ad vice about selling your share in the house to your sister or to someone else. (Copyright 1955, ! General Features Corp.) Board Quickly Approves Mayor's Thrifty Budget Rutland, Vt. !U.R) Mayor Dan Healy is a man who believes in old-fashioned New England virtues particularly thrift. His budget recommendation of $1,500,000 received quick ap proval from the board of alder men. Said a member of the fi nance committee which studied the recommendation: "There isn't much to trim un less we cut out sweeping the streets." Wednesday, September 14, 1955 MEDFORD (OREGON) MAIL TRIBUNE THREE . O Mirror Grinding For Telescope Completed ML Hamilton, Calif.-U.PJ Grinding of the mirror for the world's second largest telescope, the 120-inch instrument at Lick Observatory, has been complet ed and the polishing of the giant disk is under way. - : Second only to the 200-inch mirror used at ML Palomar Ob servatory, also in California, the sembled will enable astronomers to see deep into space. Dr. C. D. Shane, director of the observatory, said he expects to conduct the first tests with the new instrument about the beginning of 1956. While the mirror is being fin ished, the rest of the giant tele scope is bemg assembled into new telescope when finally as- final shape. The steel mount, with stoving parts weighing 140 tons, has been erected. The ma jor parts are a huge steel two pronged fork, in which is set a 53-foot tube in the bottom of which the 120-inch mirror will be seL SIGNS - All Kinds See Bill 134 N. Riverside rFOR YOUR sp' if Si i ' 9 .....AIIA L, ' ' J Aching set VK 5i4950V OPEN UNTIL 9 TONIGHT We Give and Redeem GOLD ARROW STAMPS JEWELERS 109 EAST MAIN DIAL 2-5623 m got he qm? unu onma I X-CENTRIC AGITATION fj New exclusive agitator action. No . ( ' harsh jerking back and forth but j J . ' one continuous massaging motion. 2 SEPARATE WASHING CYCLES! One for FINE fabrics . . . 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