Shopping Habits in USA
Changed Since Depression
By ELIZABETH TOOMEY
New York U.P.) The woman standing next to you at the $6
hat bar may have a clothes budget that would pay off your house
mortgage.
The, youngish matron who
races into the sports shop to buy
a skirt she can wear out of the
store may be one of the "idle
rich" who used to have every
thing made to order. .
Our shopping habits have
changed. We expect more value
for our money, and we get it.
The result is that women with
Smart gal,
my Susie!"
fiy ' ' "
A lot of wives complain about
fcouscwork, but not my Susie. She
uses her head instead of her muscles.
For example, some women spend a
whole day just scrubbing and wax
ing wood floors. My Susie, cleans
and waxes them in one easy opera
tion with Bruce Cleaning Wax. It
takes only half the time and a lot
less work. Yet our beautiful wood
floors are the envy of her friends.
My hat's off to Susie and her Bruce
Cleaning Wax for making a tough
job so easy. And I can't help
out teel proud of
both of them.
P.S. For lighter
waxing on linoleum
and wood, Susie uses
Bruce Floor Cleaner.
Waning wa. 1
hill n
modest amounts to spend on
clothes pick from designs, or
copies of designs, created by
names once restricted to a few
wealthy customers. And women
with unlimited clothing budgets
eye the bargain departments
with new respect.
Fewer Custom Sales
Stores that once set aside en
tire floors for women who had
the time and money to select
clothes- from models and then
have them made now are frank
ly shrinking these custom de
partments and giving the space
to clothes for working girls and
average housewives. '
"American buying simply is
turning away from custom made
clothe s," Andrew Goodman,
president of one of the exclusive
fifth ave. stores, 'Bergdorf Good
man,' said.
We sold fewer units m our
custom shop that means suits,
coats and dresses last year than
we did in the peak depression
year. In those days a woman
could have a dress custom made
by us for $195. Now the same
dress costs $495'
Living Costs Up
Other living costs have
doubled and tripled since the de
pression years and yet buying
has increased, but Goodman said
that the extra buying has turned
to ready-made clothes. His store
just moved the custom depart
ment into a smaller section and
turned an entire floor over to a
new department where the ave
rage suit sells for around $70.
"The way we live is partly re
sponsible," Goodman continued,
"women are in too much of a
hurry now to have seven or
eight fittings for a dress. And
the new generation of shoppers
is being brought up on beautiful
clothes bought ready made
they won't take their mother's
places in custom shops.
Salem (U.R) Salem's grade,
junior and senior high schools
registered a total of 11,645 stu
dents Monday, an increase of
1760 over last year's opening
day enrollment. '
Dead line Sunday Classified is at
noon Saturday: 10 a m Monday for I
Monday: other dan 5:30 previous day
Marine Captain Wins $64,000
On Quiz Show; Baseball Fan
Has Right Answer for S 16,000
New York (U.R) "Wow!
I'm all out of-wows, but wow,
anyway! I'm unraveled and it's
all over, thank God."
Those were the words that
came tumbling out of Capt.
Richard Sherrill McCutchen
Tuesday night after the Marine
landed $64,000 on a -quiz show
and had the situation well in
hand.
McCutchen, the first contest
ant ever to go for and win the
top prize on CBS-TV's "The $64,
000 Question," grinned broadly
and waved aside questions about
taxes.
"I didn't think about the mon
ey. If I had thought about it, I
probably wouldn't have gone for
64. But I knew from the first
that I was going to go.
"The Corps took me through
it."
Seven-Part Question J .
The 28-yeaf-oia career officer
doubled the stake of $32,000 he
had won the previous weekjjy
dishing up. the correct answer
to a seven-part question in his
chosen category, food and cook
ing.
The query dealt with a meal
served on March 21, 1939, "at
Buckingham palace to French
President Albert Lebrun and his
wife. -
McCutcher. was asked to de
scribe: , Consomme quenelle (a clear
soup with dumplings or meat
balls), filet de truite saumonee
(a slice of sea trout), sauce mal
taise (hollandaise sauce with
blood orange juice and rind),
petits pois a la Francais (cooked
with onion, butter and sugar),
corbeilee (a basket of fruit),
chateau yquem (a French sweet
white wine) and Madeira sercial
(white, dry wine).
McCutchen, the parent of
three young girls, said he plan
ned to use his winnings for his
youngsters' education and pos
sibly, the building of a house.
One other contestant on the
show, Mrs. Myrtle Power of Bu
ford, GaJ, correctly socked her
way through a baseball query
to reach the $16,000 level. She
will be back next week' when
she decides whether she'll settle
for her winnings or try to
double them.
The 70-year-old widow, a red
hot Brooklyn Dodger fan, nam
ed the five American league
batters Carl Hubbell struck out
in the 1934 All-Star game. They
were: Lou Gehrig, Babe Ruth,
Joe Cronin, Jimmie Foxx and
Al Simmons. ,
AS We Live By Elizabeth hurlock, ph.d.
Dr. Herlock
Sharing Expenses Fairly
Is Important to Family
Sharing expenses in such a
way that every member of the
family will pay a fair amount
is essential if
good family re
lationships are
to be main
tained. That is
what the-woman
who wrote
the . following
letter is discov
ering. (Q) "Five
years ago, my
mother died and left my sister
and me the house she and my
father owned, mortgage-free. My
father had died ten years before
and my sister and I, (both of us
were unmarried at the lime),
lived at home with our mother
and contributed to the upkeep
of the home. When my mother
died, she had little but the house
and its furnishings. My sister
was engaged at the time and,
as the man she was planning to
marry did not make much, we
decided to live together after
the marriage.
"Now my sister has two little
children and my problem is the
upkeep of the home. My sister
buys all their food and I get
what I need for myself, though
I usually get my heavy meal
where I work. My sister insists
that, as the home is half mine,
I should pay half of all expenses
for-heating, repairs, taxes, etc.
I often find that she lakes some
of the butter, sugar, and other
staples I buy for my meals and
doesn't return them. I feel thai,
as there are four of them to
one of me, they should bear
more of the expenses than I do.
My sister doesn't work now and
her husband doesn't make loo
much, but even then, I do not
see why I should be helping to
support her. family. Am I being
selfish about this matter?"
J.M.S.
(A) No, you are not being
selfish about this matter. In
fact, you are allowing yourself
to be imposed upon to the point
where you will find yourself
using up all. your earnings with
no nest egg for a possible rainy
day if you don't do something
soon.
Of course your sister should
pay more than one-half of the
expenses involved in the upkeep
of the home. With her family,
she is using more than half the
home. There is an increase in
heat, electricity, and gas. There
is certainly more wearrand-tear
on the house with young children
than when there are only adults.
Talk over this matter with
your sister and brother-in-law
and see if you cannot make some
satisfactory arrangement. If not,
go to a lawyer and ask his ad
vice about selling your share
in the house to your sister or to
someone else.
(Copyright 1955,
! General Features Corp.)
Board Quickly Approves
Mayor's Thrifty Budget
Rutland, Vt. !U.R) Mayor
Dan Healy is a man who believes
in old-fashioned New England
virtues particularly thrift.
His budget recommendation of
$1,500,000 received quick ap
proval from the board of alder
men. Said a member of the fi
nance committee which studied
the recommendation:
"There isn't much to trim un
less we cut out sweeping the
streets."
Wednesday, September 14, 1955
MEDFORD (OREGON) MAIL TRIBUNE THREE
. O
Mirror Grinding For Telescope Completed
ML Hamilton, Calif.-U.PJ
Grinding of the mirror for the
world's second largest telescope,
the 120-inch instrument at Lick
Observatory, has been complet
ed and the polishing of the giant
disk is under way. -
: Second only to the 200-inch
mirror used at ML Palomar Ob
servatory, also in California, the
sembled will enable astronomers
to see deep into space.
Dr. C. D. Shane, director of
the observatory, said he expects
to conduct the first tests with
the new instrument about the
beginning of 1956.
While the mirror is being fin
ished, the rest of the giant tele
scope is bemg assembled into
new telescope when finally as- final shape. The steel mount,
with stoving parts weighing 140
tons, has been erected. The ma
jor parts are a huge steel two
pronged fork, in which is set a
53-foot tube in the bottom of
which the 120-inch mirror will
be seL
SIGNS - All Kinds
See Bill
134 N. Riverside
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