Medford mail tribune. (Medford, Or.) 1909-1989, July 12, 1955, Image 4

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Medford mail tribune., July 12, 1955, Image 4

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Newspaper Page TextFOUR MEDFORD (OREGON) MDFOSU)UtTSIBinil "Everybody In Southern Oregon Reads The Mail Tribune" Published Daily Except Saturday by uvnTnnn parvmifl CO 17-29 North Fir St. Phone 2-6141 oAnrDT U7 KTTKT. Editor I. c FERGUSON. Managinc Editor ERIC ALLEN JB, City, Editor HARRY CHIPMAN. Telegraph Editor RICHARD JEWETT- Sports Editor OLIVE STARGHER. Society Editor JACK JACKSON. Sunday Editor GERALD LATHAM. Circulation Mgr. An Independent Newspaper - . . .4 MjttM matter at Medford. Oregon, under. Act Of cTinei'uluFlfW RATES By Mail In Advance: Per copy JOg Daily and Sunday-One year J12 00 DeUy and Sunday Six months 6.50 . DaUy and Sunday Three mL MO Sunday Only One year W-90. By Carrier In Advance Medford. Ashland. Central j-,.?"' f Jacksonville. Gold Hill. Phoenix. ShadyCovS. Rogue River. Talent, and on motor routes: M Daily and Sunday One year $13 00 Daily and Sunday One month 1.23 SrrieTInd 1'IJ?I?vy All Terms Cash in Advance Official Paper of the "'frd nffltlal Paper ef iacfcson, County TTntwrt Press Full '"- Wire "MEMBER OF AUDIT BUREAU "'"pr CIRCULATION Advertising RepresraUtive: TWEST-HOLLIDAY COMPANY INC. Office, in New YorhTOiicago D. troit. San Francisco Lee Angeles. Seattle. Portland. St Louia Atlanta. Vancouver, da- NATIONAL I0ITOIIAI I ASS O CrAT BQ.N U r niwspami ruiiiiNiit ASSOCIATION Flight o' Time Medford and Jackson County History from the files of The Mail Tribune 10. 20, 30 and 40 years ago. 10 YEARS AGO July 12. 1945 (It was Thursday) Medford based plane drops four parachute jumpers from public service camp at Redwood to fight two fires in Klamath Falls. From Arthur Perry's Ye Smudge Pot column: The fuel shortage in the northwest the coming winter will be the worst in three years, it is predicted. In flat, treeless prairie country like this, the haunting fear arises the nation will also run out of frost-bite cures. 20 YEARS AGO , July 12,1835 - rf i . (It was Friday) ' Chinook salmon fishing good in Rogue River despite predic tions the fish would be gone from river long ago. First picking of apricot crop In valley starts; crop will , be lighter than last year's. 80 YEARS AGO July 12. 1925 (It was Sunday) Survey by Copco shows that one in seven users of power have an electric range, becoming more popular for apartment bouse dwellers. Grain harvesting in Sams val ley area under way with outlook for good yield. ; 40 YEARS AGO July 12. 1915 , (It was Monday) NickeL-in-the-slot machines back in cigar stands and galloons despite district attorney's warn ing to remove gambling devices, From Local and Personal col umn: Ranchers north of Grants Pass who have solved the irri gation problem by forming an irrigation district, purchasing a pump and constructing ditches for water to be pumped by elec tricity furnished by the Califor nia Oregon Power company, will hold a celebration to mark the turning on of water Tuesday. Many from this city will attend the celebration. What's the Answer? Can You Get 4 of the 7? Copr. 1955, Editorial Research Report 1. The present . Oder-Neisse eastern boundary of Germany was set by the Yalta conference, U.N. General Assembly. Pots dam conference, or the Krem lin? 2. Members of the Society of Jesus are better know as what? 3. Czarist Russia was the first or last great European power to recognize the independence of the U.S.? 4. The coal industry is (end of June) sliding still further, picking up a little, or staying about the same? 5. One megaton equals in ex plosive power 100, 1,000, 10,000, 100,000 or 1100,000 tons - of TNT? 6. A bloodmobOe tests vene real disease provides chest X-rays, collects blood for the Red Cross, or gives first aid in traffic accidents? 7. Philip -Nolan is- better known Too Answers: 1, Potsdam con ference. 2. Jesuits. . The last. 4. Picking up a little. 5. 14)00.000. 6. Collects blood for Red Cross. 7. That Man Without a Country. MAIL TRIBUNE Paid vs. Free "TV" The "Saturday Review" recently- conducted a sur vey of consumer reaction to "paid T.V." As to the main issue "pay" versus "free' TV the result was about 50-50 although according to Roscoe Drummond of the Herald-Tribune, the poll conducted recently by the FCC showed a 6 to 1 majority in favor of the toll system. . BUT what interested this department and we think should interest TV was the practically unani mous protest against long - winded "commercials," particularly the elaborate humorless, irrelevant type so popular now in certain advertising quarters. ' In fact a large portion of those in favor of paying-as-you-see in a selective TV system, favored the latter because they believed they thus could skip the offer ings with the longest commercials and get more of those with the shortest r - - It was also brought out in the survey that not only do more arid more of the "TV" audience turn off the picture when the commercial starts, but it seems there is a special gadget available which al lows this relief by pressing a button from the relaxed comfort of the viewer's easy chair. e e e IXJE GRANT that TV MUST have commercials. That is the only way the freight can be paid, under the American system, and the proper service to the people rendered. Most of pictures also must have sponsors, and the sponsors must put in a plug for their product or THINK they must, which adds up to the same thing. DUT in the long run public opinion is a vital factor in advertising and merchandising as it is in most everything else, for . public opinion means popular demand, and what the people want, ultimately de termines most of our business procedures. ' So we believe the Svnting on the wall as indi cated by both the "Saturday Review" survey and the FCC poll, should promptly be heeded by the TV in dustry, before the goose that lays the golden eggs finds its daily output materially curtailed. e e e e- TOWARD this end we believe a page might well be taken from the Jack Benny "TV" book with mutual profit. Benny has his commercials, of course. But they are so skilfully blended with dramatic action, and so sprinkled with comic relief, before the average viewer realizes it, he has been inoculated, so to speak, but it has been painless. . There should be more commercials of this type, and far fewer of the crude, knock-em-down and drag-em-out type, where the commercial crowds out the action entirely and practically puts on a show, (and almost always a very poor one)? all of its own. This sort of thing instead of getting customers in our judgment loses them; instead of creating good will, creates ill will and buyer-resentment - - 1I7E have made no survey and have no intention of . Y doing so, but we have yet to find a TV fan who has a good word to say for the long, tedious commer cial, "claiming everything", from a promise to extend the life-span to curing housemaids knee. As this Saturday Review survey indicates public opinion is growing steadily more strongly against this sort of advertising and as stated, we believe the industry would be wise to note it and do something about it -' Net that advertising cant be done, or necessarily reducedBut it should be toned down we believe, made more subtle, sugar coated so to speak, along the Jack Benny line instead of interrupting the action with a sales program and speech. AS FAR as the pay-as-you-see versus the "free TV "service" is concerned, we have yet to see any reason why the FCC could not sanction both. Let those who don't want to pay anything extra for special programs continue to get them as they come now "for free," and those who do" want special program? and are willing to pay extra for them, put the coin-in-the-slot and there they are both sides satisfied. UQWEVER this is something the Federal Com n munications Commissjpn will have to decide. We hope their decision will be a wise one. Whatever it is or not, ultimately what a majority of the American people WANT they will GET regardless of what the verdict of some official group in Washington may be at the present time. It may take time but that is the way it is in a democracy and the way it should be. ' - ; . '. -. QF COURSE any newspaper criticism of TV com- mercials, or any other feature of that industry, will be interpreted in some quarters as proceeding from professional jealously. "TV" is a strong competitor for the advertising dollar, and so newspapers are supposed not to like it We can't speak for the newspaper profession as a whole, but we can speak for this paper, namely: We are glad we have "TV", in. the valley, and wish it a long life and a prosperous one. It renders a needed service to the community, and as far as the Mail Tribune is concerned, the paper has been bene fitted more than injured by "TV," us any survey of the records since its advent would demonstrate. We merely think its quality could be improved and in its own self-interest, should be. R.W.R. WORKING IN ADVANCE London (U.PJ The Romania news agency Agerpres reported today that lathe operator Con stants Vasilache has begun working on his production quota for tlw year 2,000. Tuesday, July 12. 19S3 that they are dver almost should be eliminated. That Racine, Wis. U.E Mrs. Wil liam Jenkins and Mrs. ; Wills Harder are neighbors and like to do things together.; They are sharing a hospital room now after giving birth to daughters within five hours of each other. 4 : Why Hot Compel S.P. To Continue Service? The Southern "Friendly" Pacific, says it has made efforts to attract patronage by improving service. But that statement un doubtedly was made with tongue in cheek. The poor old Nightcrawler obviously is the victim of pre meditated murder. ' Passenger service is a headache to nearly aU railroads today. Railroads make their profit from handling freight. Few passenger trains can show a profit margin. But it is possible for a railroad to reduce operating deficits on passenger trains by giving better service. Even the "Friendly" Southern Pacific is doing that, on other parts of its system. Most railroads also recognize a public service responsibility. They maintain a passenger service, even though it operates at a loss, in areas from which they draw their freight business. South ern Oregon is on of the brightest revenue-producing sections on the entire Southern Pacific, "Friendly," system, but for years the company has been subjecting its passenger potential to slow1 starvation until the Nightcrawler is ready to give up the ghost. . Had the Southern Pacific provided this area with passenger service at decent hours and. with adequate accomodations, it would have less complaint about competition from private cars, buses and planes. But the "Friendly" Southern Pacific, always with the eye for the dollar, and never an eye for public service responsibility, didn't want passenger service, doesn't want passen ger service, and will get out of the passenger business entirely, if given the opportunity. ' It is my understanding that the Southern Pacific Company could be compelled to maintain passenger service on this line. : When Oregon and California land grants were made, one of the provisions was the maintenance of passenger service on the lines financed by the grant. Congressman Harris Ellsworth once filed a' complaint on that basis, but, because of wartime conditions, the action was dropped. Possibly the communities along the . line, if they were so minded, could reinstate proceedings and force continuance of passenger service. Such action, however, would be valueless unless it included provisions for adequate service, which I doubt would ever be supplied unless constantly supervised by a federal authority. Charles V. Stanton in Rosaburg News-Review. Eisenhower, Eden To Be Only Two Real Leaders at Geneva . By CHARLES M. McCANN United Press Foreign Analyst There will be only two real "summit" leaders at the Big Four conference which opens in Geneva, Swit zerland, next Monday " Prei ident E isenhower and British Prime Minister Anthony Eden are the two. They will be able to speak with authority on : any topic . cnarles McCana that may come up for discussion. Premier Edgar Faure of France, however, will have to watch his step because, of France's chronically-tottery po litical situation. Soviet Premier Nikolai A. Bul ganin,' the fourth "summit" lead er, is actually nothing more than a member of the Kremlin gov erning committee. It is an interesting fact also that on the Western side, Eden is the only chief delegate who commands a parliamentary ma jority. Another sidelight is that Pres ident Eisenhower is the only one of the four chief delegates who has held his job as long as six months. Bulganin succeeded Georgi M. Malenkov on Feb. 8. Faure was confirmed by the French Na tional Assembly as successor to Pierre Mendes-France on Feb. 23. Eden succeeded Winston ChurchiU omApril 8. No Big Decisions Jt is true that the "summit'' phase of the Geneva conference is to last only a few days, ac cording to the outlook now, and the chief delegates are not sup posed to make any big decisions on specific issues. That work will be left to the foreign ministers of the four countries in detailed discussions. But it does seem a strange situation that only two out of the four chief delegates will have real executive authority. President Eisenhower lost his congressional majority in the election last November, but he has great executive authority and he can be confident of Dem ocratic support in anything he does in Geneva. ' Eden is head man in his. gov ernment, too. In the general We'll be traveling a lot this season, stopping at hotels, cabins and resorts. I believe ear clothing and belongings are partly covered by our Household Goods Fire policy, bnt is this enough? Should we have Personal Property in surance to also protect against theft, loss, or damage?- , For Information Call. . - - MEDFORD INSURANCE AGENCY Phone 2-4940 V. mr. &K INSURANCI ' J V : Ft TjM? rennon " election he called after he suc ceeded Churchill, Eden's con servatives won a majority of seats in the 630-seat House of Commons. Eden will be support ed by the moderate Laborites on anything he is likely to do. Dependent on Whim . ' Faure is the head man of the French cabinet by title. But his radical Socialist party has only 76 seats in the 627-seat National Assembly. Eight separate par liamentary groups are . repre sented in Faure s coalition cabi net. He is dependent on the whim of his own. unruly radicals as well as members of other party for; a, majority vote.' It" looked for a while, a few weeks back, as if Russian Com munist ' party boss Nikita S. Khrushchev would-be the head Soviet delegate in Geneva, even though Bulganin :-' necessarily, would be chief delegate in title. Now,. "Moscow dispatches indi cate that , the . chances are Khrushchev will not even at tend. But in spirit, he and the other Kremlin men will be breathing right down Bulganin's neck while he is in Geneva. I 1 I ovro.M-- iiiHiwt u I as f01 s I . I . . . and watermelon is just one of the inviting fresh fruits Yogatables featured thUweokintho Brade 1 All yew xxioopy" bade cbx cooyi 9 PAatter of Fact y ste aW THE BR SHOW MOSCOW As all the world now knows the Red Air Force recently staged . a - remarkable demonstration of' Soviet air power. It may be worth de scribing the Soviet air show visually, as it happen ed. For there is a surprising difference be tween a Soviet Stewart JUsop intercontinent al bomber, for digit on a piece a huge Soviet example, as a of paper, and bomber right over your head. The show took place over a big grass field on the outskirts of Moscow! The scene was for all the world like a country fair, with booths where ladies in ker chiefs sold Eskimo pies; tables where you could drink beer un der gaily colored umbrellas; and small stages where girls sang, or tumblers . performed. The whole atmosphere was remark ably jolly and good natured, and the first part of the air show itself was very much in keep ing with the atmosphere. Dozens of planes that looked a little like Piper Cubs did stunt flying, or speUed out patriotic slogans' over the field, and the gliders swooped lazily about. There was even one ridiculous glider with wings that flapped like a sick bird's. Apparently the man inside the glider was pumping away like mad with his legs. . , At any rate, it all seemed very un warlike and cheerful. This re porter was reminded of an air show he bad seen in upper New York State, in the 1930s, Then suddenly there was the unmistakable keening noise of a jet. A single, big, twin engined plane a MIG-17, the improve ment on the . MIG-15, swooped across the field. The pilot stunt ed it expertly waltzing it through the air with the power and grace only, a jet can achieve. - Then more MIG-17s stunted in perfect formation, and then came : the big show. e e e VOR a few -seconds you heard in tt the distance the buzzing, angry sound of large numbers of planes flying in formation. Then suddenly they were right over head, hurrying purpose fully along,, at an altitude of only a few hundred feet. At such an altitude, the big bombers and fighters, designed to perform at 40,000 feet or more, were as much but of their element as an eagle in a. duck pond. The pur pose was obvious. It was to let the foreigners present have , a good; long,, thoughtful look. The first formation consisted of seven very . large turbo-jets, the planes first glimpsed in ones and twos over Moscow last May. It was the best Western guess then that the main purpose of these planes wasVto refuel the Soviet medium bomber, the Badger, to give it the range to rrreari 1 11 - one gw"- - and I V-1 - i -- ; . Saievraf s t y r A .a" reach the American continent and return. But no Westerner really knows. .- -Then, with a shattering roar, 12 Bisons passed overhead. They are. the Soviet equivalent of our own B-52s, and they are design ed to fly from continent to con tinent non-stop and return. Even this reporter, 'who has never been able to tell the difference between a Ford and a Chevrolet,, recognized them instantly they are strange, ugly looking planes, with their four huge engines bunched up close around the pilot's compartment. The accepted theory is that the Soviet engineers first built the enormous engines believ ed to develop much greater pow er . than any American jet en gine and then built the planes around the engines. As you look at these big, strange planes, the theory seems plausible. , . Then come 54 Badgers they are the Russian answer to our own B-47, and they look, like little brothers to the Bison. After that, this reporter got a painful crick in his neck and began to lose count. But there were weU over 50 all-weather fighters very big fighters, looking a lot like the Badger and a smaller number of the entirely new day fighters called the Farmer, that has worried the NATO . com mand. They looked worth worry ing about. Finally, as,a kind of lagniappe came the single jet transport, which no westerner had ever seen before. It could be , used commercially or for refuelling. We have no plane like it. . ALTOGETHER, it was an im pressive performance. No sane man who saw the big planes could conceivably retain t h e comfortable notion that they were "handmade nrototyces." built to bemuse the foreigners. It is perfectly obvious that the Russians have simply done again what they have done so success fully before they have found models which satisfy, their real strategic requirements; indud ing intercontinental v bombing, and then they have rushed .these models into allout production. Secretary of Defense Charles Wilson is the, author of the "handmade m-ototvrje thearvJ and also of the theory that the Soviet Air Force is wholly, de fensive. It might have been in structive for Mr. Wilson to have been there in person, to watch the dozens of sleek Badgers and the huge Bisons thundering over head. :. ; ; About midway" through the show; , one foreign ' observer swung his binoculars ever to the main reviewing ; stand. . ' He found its occupants In a state' of Ugh humor, 'laughing. It might even have , done Mr. Wilson Sood to have been behind the binoculars. At any rate, long before the big show ended, it had ceased to seem quite so much like a jolly country fair. (Copyright, 1955, New York Herald Tribune lac) a. . nf rer"aVTaen t Communications Letters to the editor the name and address of the writer sltaousn under certain stances the use of pen initial for publication Is cihln The Mail Tribune the rlKht to edit all letter with aa eye to clarification and condsnss non ijetters ranmnca vor pubiics- Hon must not smeea w How About Free Speech? To the Editor: Last week's election is over. The people have spoken. Why doesn't the Mayor shut up? J. D. Andrus, 1790 Archer Drive Medford. ' II II.. IU sUrl U IIU IIWW IUUJIIIIJ - Controversial Issues ; Pasadena, Calif. ': UM Prime Minister U Nu of Burma felt today he made "a mistake of talking tod' much" when he said "responsible - people" in seating Communist China in the United Nations. . .j The Far Eastern Premier said upon his arrival in Southern California yesterday with his en tourage of 14 Burmese, includ ing his wife, and U.S. State de partment aides, that he does not wish to become embroiled in any controversial issues. -. Referring to his recent con troversial statement, U Nu, said the question of seating Red. China did not "come up s cally" in talks with Washington officials . . . that .his statement resulted "only from an impres sion I gathered." txmsnm cue;;. The hipninei that cones fran a well-ordered hie, whh wife and children provided for, and the prospect of erentoal retire ment on income anffiqeat for the enjoyment of your leisure, eaa be yours through Life As surance. Let me sell you a ahar of happineas today. SUN LIFE ASSURANCI . COMANy OF CANADA. local Agent : '' . . V CHARLES E. JONES VN iHtOM V- 2-9772