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Flight o' Time
Medford and Jackson County
History from the files of The
Mail Tribune 10. 20, 30 and
40 years ago.
10 YEARS AGO
July 12. 1945
(It was Thursday)
Medford based plane drops
four parachute jumpers from
public service camp at Redwood
to fight two fires in Klamath
Falls.
From Arthur Perry's Ye
Smudge Pot column: The fuel
shortage in the northwest the
coming winter will be the worst
in three years, it is predicted.
In flat, treeless prairie country
like this, the haunting fear arises
the nation will also run out of
frost-bite cures.
20 YEARS AGO ,
July 12,1835 - rf i .
(It was Friday) '
Chinook salmon fishing good
in Rogue River despite predic
tions the fish would be gone
from river long ago.
First picking of apricot crop
In valley starts; crop will , be
lighter than last year's.
80 YEARS AGO
July 12. 1925
(It was Sunday)
Survey by Copco shows that
one in seven users of power
have an electric range, becoming
more popular for apartment
bouse dwellers.
Grain harvesting in Sams val
ley area under way with outlook
for good yield. ;
40 YEARS AGO
July 12. 1915
, (It was Monday)
NickeL-in-the-slot machines
back in cigar stands and galloons
despite district attorney's warn
ing to remove gambling devices,
From Local and Personal col
umn: Ranchers north of Grants
Pass who have solved the irri
gation problem by forming an
irrigation district, purchasing a
pump and constructing ditches
for water to be pumped by elec
tricity furnished by the Califor
nia Oregon Power company,
will hold a celebration to mark
the turning on of water Tuesday.
Many from this city will attend
the celebration.
What's the Answer?
Can You Get 4 of the 7?
Copr. 1955, Editorial Research Report
1. The present . Oder-Neisse
eastern boundary of Germany
was set by the Yalta conference,
U.N. General Assembly. Pots
dam conference, or the Krem
lin?
2. Members of the Society of
Jesus are better know as what?
3. Czarist Russia was the first
or last great European power to
recognize the independence of
the U.S.?
4. The coal industry is (end
of June) sliding still further,
picking up a little, or staying
about the same?
5. One megaton equals in ex
plosive power 100, 1,000, 10,000,
100,000 or 1100,000 tons - of
TNT?
6. A bloodmobOe tests vene
real disease provides chest
X-rays, collects blood for the
Red Cross, or gives first aid in
traffic accidents?
7. Philip -Nolan is- better
known
Too Answers: 1, Potsdam con
ference. 2. Jesuits. . The last. 4.
Picking up a little. 5. 14)00.000.
6. Collects blood for Red Cross.
7. That Man Without a Country.
MAIL TRIBUNE
Paid vs. Free "TV"
The "Saturday Review" recently- conducted a sur
vey of consumer reaction to "paid T.V." As to the
main issue "pay" versus "free' TV the result was
about 50-50 although according to Roscoe Drummond
of the Herald-Tribune, the poll conducted recently
by the FCC showed a 6 to 1 majority in favor of the
toll system. .
BUT what interested this department and we think
should interest TV was the practically unani
mous protest against long - winded "commercials,"
particularly the elaborate humorless, irrelevant type
so popular now in certain advertising quarters.
' In fact a large portion of those in favor of paying-as-you-see
in a selective TV system, favored the latter
because they believed they thus could skip the offer
ings with the longest commercials and get more of
those with the shortest r - -
It was also brought out in the survey that not
only do more arid more of the "TV" audience turn
off the picture when the commercial starts, but it
seems there is a special gadget available which al
lows this relief by pressing a button from the relaxed
comfort of the viewer's easy chair.
e e e
IXJE GRANT that TV MUST have commercials.
That is the only way the freight can be paid,
under the American system, and the proper service
to the people rendered. Most of pictures also must
have sponsors, and the sponsors must put in a plug
for their product or THINK they must, which adds
up to the same thing.
DUT in the long run public opinion is a vital factor
in advertising and merchandising as it is in most
everything else, for . public opinion means popular
demand, and what the people want, ultimately de
termines most of our business procedures. '
So we believe the Svnting on the wall as indi
cated by both the "Saturday Review" survey and the
FCC poll, should promptly be heeded by the TV in
dustry, before the goose that lays the golden eggs
finds its daily output materially curtailed.
e e e e-
TOWARD this end we believe a page might well
be taken from the Jack Benny "TV" book with
mutual profit.
Benny has his commercials, of course. But they
are so skilfully blended with dramatic action, and so
sprinkled with comic relief,
before the average viewer realizes it, he has been
inoculated, so to speak, but it has been painless. .
There should be more commercials of this type,
and far fewer of the crude, knock-em-down and
drag-em-out type, where the commercial crowds out
the action entirely and practically puts on a show,
(and almost always a very poor one)? all of its own.
This sort of thing instead of getting customers in
our judgment loses them; instead of creating good
will, creates ill will and buyer-resentment
- -
1I7E have made no survey and have no intention of
. Y doing so, but we have yet to find a TV fan who
has a good word to say for the long, tedious commer
cial, "claiming everything", from a promise to extend
the life-span to curing housemaids knee.
As this Saturday Review survey indicates public
opinion is growing steadily more strongly against
this sort of advertising and as stated, we believe the
industry would be wise to note it and do something
about it
-' Net that advertising
cant be done, or necessarily reducedBut it should
be toned down we believe, made more subtle, sugar
coated so to speak, along the Jack Benny line instead
of interrupting the action with a sales program and
speech.
AS FAR as the pay-as-you-see versus the "free TV
"service" is concerned, we have yet to see any
reason why the FCC could not sanction both.
Let those who don't want to pay anything extra
for special programs continue to get them as they
come now "for free," and those who do" want special
program? and are willing to pay extra for them, put
the coin-in-the-slot and there they are both sides
satisfied.
UQWEVER this is something the Federal Com
n munications Commissjpn will have to decide. We
hope their decision will be a wise one. Whatever it
is or not, ultimately what a majority of the American
people WANT they will GET regardless of what the
verdict of some official group in Washington may
be at the present time. It may take time but that is
the way it is in a democracy and the way it should
be. ' - ; . '. -.
QF COURSE any newspaper criticism of TV com-
mercials, or any other feature of that industry,
will be interpreted in some quarters as proceeding
from professional jealously.
"TV" is a strong competitor for the advertising
dollar, and so newspapers are supposed not to like it
We can't speak for the newspaper profession as
a whole, but we can speak for this paper, namely:
We are glad we have "TV", in. the valley, and
wish it a long life and a prosperous one. It renders
a needed service to the community, and as far as the
Mail Tribune is concerned, the paper has been bene
fitted more than injured by "TV," us any survey of
the records since its advent would demonstrate.
We merely think its quality could be improved
and in its own self-interest, should be. R.W.R.
WORKING IN ADVANCE
London (U.PJ The Romania
news agency Agerpres reported
today that lathe operator Con
stants Vasilache has begun
working on his production quota
for tlw year 2,000.
Tuesday, July 12. 19S3
that they are dver almost
should be eliminated. That
Racine, Wis. U.E Mrs. Wil
liam Jenkins and Mrs. ; Wills
Harder are neighbors and like
to do things together.; They are
sharing a hospital room now
after giving birth to daughters
within five hours of each other.
4 :
Why Hot Compel S.P.
To Continue Service?
The Southern "Friendly" Pacific, says it has made efforts to
attract patronage by improving service. But that statement un
doubtedly was made with tongue in cheek.
The poor old Nightcrawler obviously is the victim of pre
meditated murder.
' Passenger service is a headache to nearly aU railroads today.
Railroads make their profit from handling freight. Few passenger
trains can show a profit margin. But it is possible for a railroad
to reduce operating deficits on passenger trains by giving better
service. Even the "Friendly" Southern Pacific is doing that, on
other parts of its system.
Most railroads also recognize a public service responsibility.
They maintain a passenger service, even though it operates at a
loss, in areas from which they draw their freight business. South
ern Oregon is on of the brightest revenue-producing sections on
the entire Southern Pacific, "Friendly," system, but for years the
company has been subjecting its passenger potential to slow1
starvation until the Nightcrawler is ready to give up the ghost.
. Had the Southern Pacific provided this area with passenger
service at decent hours and. with adequate accomodations, it
would have less complaint about competition from private cars,
buses and planes. But the "Friendly" Southern Pacific, always
with the eye for the dollar, and never an eye for public service
responsibility, didn't want passenger service, doesn't want passen
ger service, and will get out of the passenger business entirely,
if given the opportunity. '
It is my understanding that the Southern Pacific Company
could be compelled to maintain passenger service on this line. :
When Oregon and California land grants were made, one of
the provisions was the maintenance of passenger service on the
lines financed by the grant. Congressman Harris Ellsworth once
filed a' complaint on that basis, but, because of wartime conditions,
the action was dropped.
Possibly the communities along the . line, if they were so
minded, could reinstate proceedings and force continuance of
passenger service. Such action, however, would be valueless
unless it included provisions for adequate service, which I doubt
would ever be supplied unless constantly supervised by a federal
authority. Charles V. Stanton in Rosaburg News-Review.
Eisenhower, Eden To
Be Only Two Real
Leaders at Geneva
. By CHARLES M. McCANN
United Press Foreign Analyst
There will be only two real
"summit" leaders at the Big
Four conference which opens in
Geneva, Swit
zerland, next
Monday "
Prei ident
E isenhower
and British
Prime Minister
Anthony Eden
are the two.
They will be
able to speak
with authority
on : any topic
. cnarles McCana
that may come
up for discussion.
Premier Edgar Faure of
France, however, will have to
watch his step because, of
France's chronically-tottery po
litical situation.
Soviet Premier Nikolai A. Bul
ganin,' the fourth "summit" lead
er, is actually nothing more than
a member of the Kremlin gov
erning committee.
It is an interesting fact also
that on the Western side, Eden
is the only chief delegate who
commands a parliamentary ma
jority.
Another sidelight is that Pres
ident Eisenhower is the only one
of the four chief delegates who
has held his job as long as six
months.
Bulganin succeeded Georgi M.
Malenkov on Feb. 8. Faure was
confirmed by the French Na
tional Assembly as successor to
Pierre Mendes-France on Feb.
23. Eden succeeded Winston
ChurchiU omApril 8.
No Big Decisions
Jt is true that the "summit''
phase of the Geneva conference
is to last only a few days, ac
cording to the outlook now, and
the chief delegates are not sup
posed to make any big decisions
on specific issues.
That work will be left to the
foreign ministers of the four
countries in detailed discussions.
But it does seem a strange
situation that only two out of
the four chief delegates will
have real executive authority.
President Eisenhower lost his
congressional majority in the
election last November, but he
has great executive authority
and he can be confident of Dem
ocratic support in anything he
does in Geneva.
' Eden is head man in his. gov
ernment, too. In the general
We'll be traveling a lot this
season, stopping at hotels,
cabins and resorts. I believe
ear clothing and belongings
are partly covered by our
Household Goods Fire policy,
bnt is this enough? Should we
have Personal Property in
surance to also protect against
theft, loss, or damage?- ,
For Information Call.
. - -
MEDFORD INSURANCE
AGENCY
Phone 2-4940 V.
mr. &K
INSURANCI ' J V
: Ft TjM?
rennon "
election he called after he suc
ceeded Churchill, Eden's con
servatives won a majority of
seats in the 630-seat House of
Commons. Eden will be support
ed by the moderate Laborites on
anything he is likely to do.
Dependent on Whim .
' Faure is the head man of the
French cabinet by title. But his
radical Socialist party has only
76 seats in the 627-seat National
Assembly. Eight separate par
liamentary groups are . repre
sented in Faure s coalition cabi
net. He is dependent on the
whim of his own. unruly radicals
as well as members of other
party for; a, majority vote.'
It" looked for a while, a few
weeks back, as if Russian Com
munist ' party boss Nikita S.
Khrushchev would-be the head
Soviet delegate in Geneva, even
though Bulganin :-' necessarily,
would be chief delegate in title.
Now,. "Moscow dispatches indi
cate that , the . chances are
Khrushchev will not even at
tend. But in spirit, he and the
other Kremlin men will be
breathing right down Bulganin's
neck while he is in Geneva.
I
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iiiHiwt
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as f01
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. . . and watermelon
is just one of the
inviting fresh fruits
Yogatables featured
thUweokintho
Brade
1
All yew xxioopy" bade cbx cooyi
9
PAatter of Fact y ste aW
THE BR SHOW
MOSCOW As all the world
now knows the Red Air Force
recently staged . a - remarkable
demonstration
of' Soviet air
power. It may
be worth de
scribing the
Soviet air
show visually,
as it happen
ed. For there
is a surprising
difference be
tween a Soviet
Stewart JUsop
intercontinent
al bomber, for
digit on a piece
a huge Soviet
example, as a
of paper, and
bomber right over your head.
The show took place over a
big grass field on the outskirts
of Moscow! The scene was for
all the world like a country fair,
with booths where ladies in ker
chiefs sold Eskimo pies; tables
where you could drink beer un
der gaily colored umbrellas; and
small stages where girls sang,
or tumblers . performed. The
whole atmosphere was remark
ably jolly and good natured, and
the first part of the air show
itself was very much in keep
ing with the atmosphere.
Dozens of planes that looked
a little like Piper Cubs did stunt
flying, or speUed out patriotic
slogans' over the field, and the
gliders swooped lazily about.
There was even one ridiculous
glider with wings that flapped
like a sick bird's. Apparently
the man inside the glider was
pumping away like mad with his
legs. . ,
At any rate, it all seemed very
un warlike and cheerful. This re
porter was reminded of an air
show he bad seen in upper New
York State, in the 1930s,
Then suddenly there was the
unmistakable keening noise of a
jet. A single, big, twin engined
plane a MIG-17, the improve
ment on the . MIG-15, swooped
across the field. The pilot stunt
ed it expertly waltzing it through
the air with the power and grace
only, a jet can achieve. - Then
more MIG-17s stunted in perfect
formation, and then came : the
big show.
e e e
VOR a few -seconds you heard
in tt
the distance the buzzing,
angry sound of large numbers
of planes flying in formation.
Then suddenly they were right
over head, hurrying purpose
fully along,, at an altitude of only
a few hundred feet. At such an
altitude, the big bombers and
fighters, designed to perform at
40,000 feet or more, were as
much but of their element as an
eagle in a. duck pond. The pur
pose was obvious. It was to let
the foreigners present have , a
good; long,, thoughtful look.
The first formation consisted
of seven very . large turbo-jets,
the planes first glimpsed in ones
and twos over Moscow last May.
It was the best Western guess
then that the main purpose of
these planes wasVto refuel the
Soviet medium bomber, the
Badger, to give it the range to
rrreari 1 11 -
one gw"- -
and
I
V-1
- i
-- ; .
Saievraf s t y r
A .a"
reach the American continent
and return. But no Westerner
really knows. .-
-Then, with a shattering roar,
12 Bisons passed overhead. They
are. the Soviet equivalent of our
own B-52s, and they are design
ed to fly from continent to con
tinent non-stop and return. Even
this reporter, 'who has never
been able to tell the difference
between a Ford and a Chevrolet,,
recognized them instantly
they are strange, ugly looking
planes, with their four huge
engines bunched up close around
the pilot's compartment.
The accepted theory is that
the Soviet engineers first built
the enormous engines believ
ed to develop much greater pow
er . than any American jet en
gine and then built the planes
around the engines. As you look
at these big, strange planes, the
theory seems plausible. , .
Then come 54 Badgers they
are the Russian answer to our
own B-47, and they look, like
little brothers to the Bison. After
that, this reporter got a painful
crick in his neck and began to
lose count. But there were weU
over 50 all-weather fighters
very big fighters, looking a lot
like the Badger and a smaller
number of the entirely new day
fighters called the Farmer, that
has worried the NATO . com
mand. They looked worth worry
ing about.
Finally, as,a kind of lagniappe
came the single jet transport,
which no westerner had ever
seen before. It could be , used
commercially or for refuelling.
We have no plane like it.
.
ALTOGETHER, it was an im
pressive performance. No
sane man who saw the big planes
could conceivably retain t h e
comfortable notion that they
were "handmade nrototyces."
built to bemuse the foreigners.
It is perfectly obvious that the
Russians have simply done again
what they have done so success
fully before they have found
models which satisfy, their real
strategic requirements; indud
ing intercontinental v bombing,
and then they have rushed .these
models into allout production.
Secretary of Defense Charles
Wilson is the, author of the
"handmade m-ototvrje thearvJ
and also of the theory that the
Soviet Air Force is wholly, de
fensive. It might have been in
structive for Mr. Wilson to have
been there in person, to watch
the dozens of sleek Badgers and
the huge Bisons thundering over
head. :. ;
; About midway" through the
show; , one foreign ' observer
swung his binoculars ever to the
main reviewing ; stand. . '
He found its occupants In a
state' of Ugh humor, 'laughing.
It might even have , done Mr.
Wilson Sood to have been behind
the binoculars. At any rate, long
before the big show ended, it
had ceased to seem quite so much
like a jolly country fair.
(Copyright, 1955, New
York Herald Tribune lac)
a. . nf rer"aVTaen t
Communications
Letters to the editor
the name and address of the writer
sltaousn under certain
stances the use of pen
initial for publication Is
cihln The Mail Tribune
the rlKht to edit all letter with aa
eye to clarification and condsnss
non ijetters ranmnca vor pubiics-
Hon must not smeea w
How About Free Speech?
To the Editor: Last week's
election is over. The people have
spoken. Why doesn't the Mayor
shut up?
J. D. Andrus,
1790 Archer Drive
Medford. '
II II.. IU sUrl
U IIU IIWW IUUJIIIIJ -
Controversial Issues ;
Pasadena, Calif. ': UM
Prime Minister U Nu of Burma
felt today he made "a mistake
of talking tod' much" when he
said "responsible - people" in
seating Communist China in the
United Nations. . .j
The Far Eastern Premier said
upon his arrival in Southern
California yesterday with his en
tourage of 14 Burmese, includ
ing his wife, and U.S. State de
partment aides, that he does not
wish to become embroiled in
any controversial issues. -.
Referring to his recent con
troversial statement, U Nu, said
the question of seating Red.
China did not "come up s
cally" in talks with Washington
officials . . . that .his statement
resulted "only from an impres
sion I gathered."
txmsnm cue;;.
The hipninei that cones fran
a well-ordered hie, whh wife
and children provided for, and
the prospect of erentoal retire
ment on income anffiqeat for
the enjoyment of your leisure,
eaa be yours through Life As
surance. Let me sell you a ahar
of happineas today.
SUN LIFE ASSURANCI .
COMANy OF CANADA.
local
Agent
: '' . . V
CHARLES
E. JONES
VN iHtOM
V- 2-9772