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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 22, 1955)
Fori (EvaDnaateofl RHainiy Colors IBeffore Selecting A revolution has taken place in automobile body colors, be cause the public's tastes have changed, according to Crater Lake Motors, Main and Fir sts., local Ford dealers. One result of this revolution has been an intensified search for individuality and distinction Competition Brings Real Dividends For Car Buyers "The free play of competition has produced a real dividend for the American car buyer this year," according to L. W. Smead, general sales manager of Ford Motor company. "In every way, the consumer will be getting more for his dollars in the 1955 models, and especially in the 1955 Fords. "At automobile shows and in dealers' showrooms, people are getting a close look at the finest Ford cars ever built. For 1955 we have 16 body styles, the widest selection in our history, Engine performance, especially in our V-8, has been vastly im proved over last year's model which was the outstanding pow er plant in the Ford price field," Smead said. "Another dividend in the new Ford line is the Fairlane series, which offers color and styling treatments previously available only in higher priced cars. When you add all the optional power assists that are available on the Ford, such as power steering, power brakes, power windows, power seat, and Fordomatic drive, the Ford can .match any car for comfort and convenience, regardless of price class." Youth Advises City Planners Memphis, Tenn. (U.R) City planners took notice when 15- year-old Mack Prichard told them where they should locate future parks. Prichard brought along maps snowing me sues, ana aner me meeting was over, the county planning engineer, Howard Ful lerton, announced he planned to make duplicates of the maps. "We plan to ask subdivision developers to build around the sites so they can be put to fu ture use," he added. . . Prichard, a high school soph omore is an amateur archeolo- gist who probably knows more about Indian history in this area than anyone else. He spends his spare time prowling the Noncon- nah Creek bottoms south of the rity limits and has a huge collec tion of grinding stones, arrow points, chisels and knives used by the Indians. During the planning commis won meeting. Prichard pointed out 45 to 50 Indian sites along the creek. He said that keeping tnem in park areas would pre serve valuable history of the area. He made recommendations on preserving the sites and initiat ing programs for flood and dump control. He pointed out the use fulness of the area as park sites and suggested use of more ef ficient planting methods to hold down erosion. "If certain plots were marked off to be made into parks, as the city expands to the south, not only persons living in the sec- tion, but all citizens would bene fit," the youth said. . ... "People ' from all over 'the country stop and pay to see In- ' dian dwellings in other states, and there is no reason why such , sites could not . be developed here," he said. . Housing Development Gets Air Purifiers Chicago (U.R) An elec trical air purifier has been in stalled in each of 300 homes at a nearby Glenview, HI., housing development. Dr. S. Isenberg, president of the Sampson. Chemical and Pig ment Corp., makers of the puri fier, said to his knowledge it is the first housing project ever to supply its homes with air puri fiers as standard equipment. - According to Isenberg, the purifier destroys air-borne germs and controls odors in the home by producing ultarviolet rays .euch as those found in the sun. Isenberg1 said the purifier can be slipped into the cold air re turn of any furnace, in the duct of a -forced air or gravity - type heating system, or in the duct of gn air conditioning system. VALENTINE QUILLS Northhampton, Mass. (U.R) A Smith College freshman, Ani ta Paine, 18, of Chappaqua, N. y received a unique valentine on Valentine's day. She was presented with a 30-pound por-j cupme. ivuss " t suspected the do n o r was a stu dent at nearby Amherst college. ComrabiiraaitiioDiis (too 'I Ford's longer, lower body style and wrap-around windshield, available on all models, is shown above in the Fairlane four-door sedan. The '55 Fords are available with Y-Block V-8 or I-Block Six power, and Fairlane models have dual exhaust as standard equipment.' They will be Introduced by Ford dealers November lZ.j" in color by car manufacturers Ford, for example, evaluated sev eral hundred color combinations before selecting the 286 exterior and interior color variations available in its 4955 passenger cars. As in clothing fashions, color appeal has become an important automobile sales factor. Ford product planners constantly study trends in color preference everywhere in the country. Tradition Upset The trend to lighter and brighter car colors goes back to the 30s. Maroon, dark blues and grays now generally considered conservative 1 upset the tradi tional supremacy of black in those days. Exteriors were the first to blossom into distinctive colors, but in recent years planners have studied auto interiors the same way decorators plan a new home. On car bodies today the public demands even brighter ... hues. Neptune Green, Regency Purple and Torch Red offered in the '55 Ford line are products of re search which closely .. checks changes in color preference. Continuous studies of consum er tastes, sales of .paint makers, and purchases by paint users give Ford's product planners and stylists an index of public color preference across the country. Preference Varies They have found color prefer ence varies by regions in Amer ica, and by income groups. Class Composition Tells of Pet's Fate Sioux Falls, S. D. OJ.R) Howard Kimball, a sixth grade student at the Emerson School here, wrote . a composition for class about the sad fate of his pet, Oscar. "Oscar was a very naughty and stubborn chicken," Howard wrote. "He would do nothing that we told him to do. It seem ed that he was always under foot. At times like this Dad in sisted that we get rid of him. Of course, Dad was the worst one when it came to doing things he wasn't supposed to do. During our evening . meal, when Oscar was supposed to be eating out of hi own dish, Dad would slip a few nibbles underneath the table. "With all these memories, I certainly hated to part with Os car. But the day came when we had to move to an apartment and we couldn't take Oscar with us. The Sunday before we left, Mother prepared a lovely chick en dinner. You can imagine who tre" chicken was! "As we sat down to eat I got all choked up inside and couldn't eat a thing. Finally, Dad said, Remove Oscar, please." Bomb Shelters May Damp Galena, 111. (U.R) This area has - built-in bomb shelters but they're on the damp side. Pete Bailey, a grocer, commis: sioned Joseph D. Freeley, a real estate man, to survey abandoned If ad mines for possible use as refuges. Feeley reported to Bailey that the most likely shelter is the lii-State mine; south of town. Tne mine is 300 feet deep. Its inclined shaft gives access to miles of subterranear tunnels. But Freeley said "tons of water from underground rivers cascade through the diggings and must be pumped out to keep the mines dry. "Until atomic energy is har nessed in small packages to pro vide pumping power for Gale na mines, the mines uiemseives will not provide refuge for safe ty in this atomic age," Freeley said. ENGROSSED Concord, N. H.0J.R5 Police asked three teen-age boys why their automobile crashed into a house late one night. - Kevin Mc Carthy, 17, the driver, said they were so busy discussing a high school basketball game they had i just seen that everyone forgot about the road. J. Georgians like blue. Texans take to tan. Californians prefer brighter yellows and reds, while New Englanders who once pre ferred dark conservative colors now buy two-tone combina tions. In addition, color preference studies point up the growing in fluence of women in automobile design. The lady of the house -is as interested in attractive inter ior and exterior hues as her hus band is concerned with engine performance and a smooth driv ing vehicle. - Names Important Element Selection of appropriate names for new colors has become an other important element in auto mobile product planning. Ford picks names that have a pleasant association, and are easy to rec ognize and remember. Tropical Historical Areas Being Protected Chicago ' (U.R) A number of cities are taking steps to pre serve, protect and even recon struct historical areas. The American Society of Plan ning Officials says this makes good sense as such programs can stimulate tourist trade and save some, areas from declining into slums. In Charleston, S. C, a special zone known as the "old and his toric Charleston district" ha: been established by local law. It covers tne area wnere tnere is tne . greatest concentration - of early buildings. " The city has a Board of Archi tectural Review that passes on the appropriateness of exterior architectural features proposed for buildings to be erected or al tered in the area. - Natchez, Miss., has an archi tectural plan with a local ordi nance, to back it up. This plan deals with the outside design and appearance of 19 historic buildings in a 20-block area sur rounding the central business district. The purpose is to retain a har monious arrangement, witnout necessarily keeping everything the way it was. The Vieux Carre section of New Orleans, where French and Spanish merchants once lived, has been protected not only for its historical value but for its worth as a place ' to live. The state legislature nearly 20 years ago passed a law allowing the city to set tip an aesthetic con trol agency, which has the power to stop demolition of any pact of a building in the district. Professor Slumps State for Stumps Norman, Okla. (U.R) An an thropologist from the University of Oklamoha is stumping the state for stumps in a scientific filing ' project. Dr. Robert - E, Bell wants to set : up a master file of tree rings in Oklahoma i Bell said the tree ring may be come a system of age determi nation - nearly as accurate as .birth certificates for the prehis toric dwellers in the state.- Certain" trees within ra- given climate add rings that have much the same shape each year, Bell explained. When a master file is compiled of the shape of these rings, you can take a tree that was. found in that area and compare it with the file until the rings correspond exactly. Then you know how old your particular tree is. Dead line Sunday Classified la at noon Saturday; 1 a. m. Monday for Monday: other days 5:30 cr-viousdsy Enjoy health, nst, comfort end hopftaW amidst pleasant surroundings. Completely cumished Sleeping and Housekeeping Cabins with all modern facilities. HOT MINERAL and MUD BATHS Pee RheuMotisiB, Arthritis, NeertttB, Sciatica, Nerroasiiess CARBON DIOXIDE VAPOR BATHS ' Are excellent for Eczema, Sims, Skm Eraa tiens. High and Lew Bleed Pressure "Your Health Is Our Bi"siness" Fee Reservations and mfermatirn Address Beckham Mineral Serins. Rt. 1, AshtaaeV Oregon or Phone Long Dtstonce. . . Of. Herman '.vexier. Director Onropffoctic PHysiciQft r 5 Cars Rose, Aquatone Blue and Sea Sprite Green give closer defini tion to the color tones chosen by the company. Durability of exterior finish, no matter what shade, always is a final determining factor in Ford's color selection program. Paint exposure areas located in four different parts of America are used to subject the entire range of car and truck finishes to all kinds of weather conditions. Thousands of steel panels, paint ed in shades now in use by Ford or planned for future produc tion, are exposed to sun, wind and rain for long periods of time to make sure that. Ford owners will have a durable, attractive paint surface over the steel bodies of their new cars. ml ' J- xCSU4i I FOBS TBJUSES BOOSBOP : 3 I See your Ford Dealer.pronto! H. to xoup;-; ": . SiFT""'""' f goodused cars for the big Spring and . fPf' j I ?oV:hances are your present car worth j - generous trade-in allowance on a '55 Ford right now. j fc Truck Make Money on All Hauling Jobs All of Ford's 190 truck mod els for 1955 have been designed to make money for operators on every hauling job, according to J. F. McLean, truck sales de partment manager, - ford divi sion. "A truck should be bought with the same consideration for low cost operation as any ma chine tool. All of our new trucks have greater durability, more gas economy and lower maintenance expense built into them," McLean explains. Crater Lake Motors, Main and Fir Sts., are local Ford truck dealers. The 1955 models are manu factured in 24 series which in clude conventional, cab forward, school bus, tandem axle, par cel delivery and custom delivery series. Gross vehicle weight ratings run from 4,000 to 40,000 pounds, and Ford has 15 wheelbase lengths for bodies from 5 Vi to 19 feet long. Ford trucks are offered with a family of .five engines four V-8s and a six to meet all load requirements. All the engines are equipped with "automatic power pilot" which insures the right gas mixture for greatest economy at any speed. Ford's 1955 truck cabs provide real driving ease and efficiency. Optional "driverized" cabs, available in all models,, have a new full foam-rubber seat this year, with five-inch cushion and three-inch seat back. It provides restful comfort for the driver under all conditions. The seat holds three men comfortably. It I is covered with durable woven I I plastic upholstery which stays 1 cooler in hot weather because MAIN & FIR STREETS frlday April 22.' 1933 Mod els Designed To pij v .... ..ti 1 1 ML1 Miii Ford's Z4 series of 1955 tracks, with 190 models extending from the tandem axle "Big Job" (shown above) to pickups, are designed to make money for operators on every hauling job. The new models, with improved engines and chassis, and more comfortable full foam rubber seats in custom cabs, will be introduced at Ford dealers' showrooms November 12. air can pass through it. Cab doors are almost a yard wide. Whether sealing at doors and body joints keep out dust, fumes and moisture. Ford trucks have more win dow area than any competitive make. A : big one-piece curved windshield, deep side windows and a rear window almost as wide as. the cab provide more vision for safer and easier driving. Noise is reduced in the custom cab by glass wool roof insula tion, and by sound deadener on the floor, rear panels and doors. The; doors have ''grip-type arm - ....-.-:x rests, and a large dome light is operated by automatic door switches. Two adjustable sun visors, an illuminated cigar lighter and a sturdy dispatch box lock also are installed in the custom cabs. t Seven single colors and two tone combinations are offered. The single tones are verraillion, raven black, aqua-tone blue, ban ner blue, . water-fall blue, . mea dow green and sea sprite green. Two-tone combinations are avail able on the custom cab, with snowshoe white on the cab roof and upper back panel. Improved brakes on the '55 PHONE 3-4547 'v ed 'at MEDFORD (OREGON) MAIL TRIBUNE FIVE , Traffic Fatalities ; Bother Patrol Chief Pierre, S. D. (U.R) Superin tendent Walter Goetz of the State Motor Patrol here is a veteran of many years of law enforcement, but he can's get used to his job of adding new names to South Dakota's traffic fatality toll. lie awake at nights after learning of another traffic death," he said. "I toss and turn and keep thinking, over and, over, how did it happen? "I wonder if there was some-, thing we could have done but didn't do. ; . ' "I wonder if the highway was in good condtion. I ask myself if there was an obstruction whicn blocked the view. "Every time there's another death, I feel as if it were a mem ber of my own family." Ford trucks provide quicker, smoother stopping. Vacuum boosted power brakes can be had on all models to make stopping up to 50 per cent easier. Extra heavy duty models have new self-contained air brakes with an actuating chamber mounted on the brake facing plate for more positive action. ' Fully automatic Fordomatic transmission is available at ex tra cost on the Courier and Series F-100,. F-250, P-360 and F-350. The improved Fordomatic drive permits faster acceleration through an automatic "kick down" to low gear. Overdrive and regular, transmissions also are available. . Ford's most popular trucks the F-100 pickups have a bet ter ride because of new 52 - inch long, six-leaf rear springs with low deflection rate and greater flexibility.
