Fori (EvaDnaateofl RHainiy Colors IBeffore
Selecting
A revolution has taken place
in automobile body colors, be
cause the public's tastes have
changed, according to Crater
Lake Motors, Main and Fir sts.,
local Ford dealers.
One result of this revolution
has been an intensified search
for individuality and distinction
Competition Brings
Real Dividends
For Car Buyers
"The free play of competition
has produced a real dividend for
the American car buyer this
year," according to L. W. Smead,
general sales manager of Ford
Motor company. "In every way,
the consumer will be getting
more for his dollars in the 1955
models, and especially in the
1955 Fords.
"At automobile shows and in
dealers' showrooms, people are
getting a close look at the finest
Ford cars ever built. For 1955
we have 16 body styles, the
widest selection in our history,
Engine performance, especially
in our V-8, has been vastly im
proved over last year's model
which was the outstanding pow
er plant in the Ford price field,"
Smead said.
"Another dividend in the new
Ford line is the Fairlane series,
which offers color and styling
treatments previously available
only in higher priced cars. When
you add all the optional power
assists that are available on the
Ford, such as power steering,
power brakes, power windows,
power seat, and Fordomatic
drive, the Ford can .match any
car for comfort and convenience,
regardless of price class."
Youth Advises
City Planners
Memphis, Tenn. (U.R) City
planners took notice when 15-
year-old Mack Prichard told
them where they should locate
future parks.
Prichard brought along maps
snowing me sues, ana aner me
meeting was over, the county
planning engineer, Howard Ful
lerton, announced he planned to
make duplicates of the maps.
"We plan to ask subdivision
developers to build around the
sites so they can be put to fu
ture use," he added. . .
Prichard, a high school soph
omore is an amateur archeolo-
gist who probably knows more
about Indian history in this area
than anyone else. He spends his
spare time prowling the Noncon-
nah Creek bottoms south of the
rity limits and has a huge collec
tion of grinding stones, arrow
points, chisels and knives used
by the Indians.
During the planning commis
won meeting. Prichard pointed
out 45 to 50 Indian sites along
the creek. He said that keeping
tnem in park areas would pre
serve valuable history of the
area.
He made recommendations on
preserving the sites and initiat
ing programs for flood and dump
control. He pointed out the use
fulness of the area as park sites
and suggested use of more ef
ficient planting methods to hold
down erosion.
"If certain plots were marked
off to be made into parks, as the
city expands to the south, not
only persons living in the sec-
tion, but all citizens would bene
fit," the youth said. . ...
"People ' from all over 'the
country stop and pay to see In-
' dian dwellings in other states,
and there is no reason why such
, sites could not . be developed
here," he said. .
Housing Development
Gets Air Purifiers
Chicago (U.R) An elec
trical air purifier has been in
stalled in each of 300 homes at
a nearby Glenview, HI., housing
development.
Dr. S. Isenberg, president of
the Sampson. Chemical and Pig
ment Corp., makers of the puri
fier, said to his knowledge it is
the first housing project ever to
supply its homes with air puri
fiers as standard equipment. -
According to Isenberg, the
purifier destroys air-borne germs
and controls odors in the home
by producing ultarviolet rays
.euch as those found in the sun.
Isenberg1 said the purifier can
be slipped into the cold air re
turn of any furnace, in the duct
of a -forced air or gravity - type
heating system, or in the duct of
gn air conditioning system.
VALENTINE QUILLS
Northhampton, Mass. (U.R)
A Smith College freshman, Ani
ta Paine, 18, of Chappaqua, N.
y received a unique valentine
on Valentine's day. She was
presented with a 30-pound por-j
cupme. ivuss " t
suspected the do n o r was a stu
dent at nearby Amherst college.
ComrabiiraaitiioDiis (too 'I
Ford's longer, lower body style and wrap-around windshield, available on all models,
is shown above in the Fairlane four-door sedan. The '55 Fords are available with Y-Block
V-8 or I-Block Six power, and Fairlane models have dual exhaust as standard equipment.'
They will be Introduced by Ford dealers November lZ.j"
in color by car manufacturers
Ford, for example, evaluated sev
eral hundred color combinations
before selecting the 286 exterior
and interior color variations
available in its 4955 passenger
cars.
As in clothing fashions, color
appeal has become an important
automobile sales factor. Ford
product planners constantly
study trends in color preference
everywhere in the country.
Tradition Upset
The trend to lighter and
brighter car colors goes back to
the 30s. Maroon, dark blues and
grays now generally considered
conservative 1 upset the tradi
tional supremacy of black in
those days.
Exteriors were the first to
blossom into distinctive colors,
but in recent years planners have
studied auto interiors the same
way decorators plan a new home.
On car bodies today the public
demands even brighter ... hues.
Neptune Green, Regency Purple
and Torch Red offered in the '55
Ford line are products of re
search which closely .. checks
changes in color preference.
Continuous studies of consum
er tastes, sales of .paint makers,
and purchases by paint users give
Ford's product planners and
stylists an index of public color
preference across the country.
Preference Varies
They have found color prefer
ence varies by regions in Amer
ica, and by income groups.
Class Composition
Tells of Pet's Fate
Sioux Falls, S. D. OJ.R)
Howard Kimball, a sixth grade
student at the Emerson School
here, wrote . a composition for
class about the sad fate of his
pet, Oscar.
"Oscar was a very naughty
and stubborn chicken," Howard
wrote. "He would do nothing
that we told him to do. It seem
ed that he was always under
foot. At times like this Dad in
sisted that we get rid of him.
Of course, Dad was the worst
one when it came to doing things
he wasn't supposed to do. During
our evening . meal, when Oscar
was supposed to be eating out of
hi own dish, Dad would slip a
few nibbles underneath the
table.
"With all these memories, I
certainly hated to part with Os
car. But the day came when
we had to move to an apartment
and we couldn't take Oscar with
us. The Sunday before we left,
Mother prepared a lovely chick
en dinner. You can imagine who
tre" chicken was!
"As we sat down to eat I got
all choked up inside and couldn't
eat a thing. Finally, Dad said,
Remove Oscar, please."
Bomb Shelters May
Damp
Galena, 111. (U.R) This
area has - built-in bomb shelters
but they're on the damp side.
Pete Bailey, a grocer, commis:
sioned Joseph D. Freeley, a real
estate man, to survey abandoned
If ad mines for possible use as
refuges.
Feeley reported to Bailey that
the most likely shelter is the
lii-State mine; south of town.
Tne mine is 300 feet deep. Its
inclined shaft gives access to
miles of subterranear tunnels.
But Freeley said "tons of
water from underground rivers
cascade through the diggings and
must be pumped out to keep the
mines dry.
"Until atomic energy is har
nessed in small packages to pro
vide pumping power for Gale
na mines, the mines uiemseives
will not provide refuge for safe
ty in this atomic age," Freeley
said.
ENGROSSED
Concord, N. H.0J.R5 Police
asked three teen-age boys why
their automobile crashed into a
house late one night. - Kevin Mc
Carthy, 17, the driver, said they
were so busy discussing a high
school basketball game they had i
just seen that everyone forgot
about the road.
J.
Georgians like blue. Texans
take to tan. Californians prefer
brighter yellows and reds, while
New Englanders who once pre
ferred dark conservative colors
now buy two-tone combina
tions. In addition, color preference
studies point up the growing in
fluence of women in automobile
design. The lady of the house -is
as interested in attractive inter
ior and exterior hues as her hus
band is concerned with engine
performance and a smooth driv
ing vehicle. -
Names Important Element
Selection of appropriate names
for new colors has become an
other important element in auto
mobile product planning. Ford
picks names that have a pleasant
association, and are easy to rec
ognize and remember. Tropical
Historical Areas
Being Protected
Chicago ' (U.R) A number
of cities are taking steps to pre
serve, protect and even recon
struct historical areas.
The American Society of Plan
ning Officials says this makes
good sense as such programs can
stimulate tourist trade and save
some, areas from declining into
slums.
In Charleston, S. C, a special
zone known as the "old and his
toric Charleston district" ha:
been established by local law. It
covers tne area wnere tnere is
tne . greatest concentration - of
early buildings. "
The city has a Board of Archi
tectural Review that passes on
the appropriateness of exterior
architectural features proposed
for buildings to be erected or al
tered in the area.
- Natchez, Miss., has an archi
tectural plan with a local ordi
nance, to back it up. This plan
deals with the outside design
and appearance of 19 historic
buildings in a 20-block area sur
rounding the central business
district.
The purpose is to retain a har
monious arrangement, witnout
necessarily keeping everything
the way it was.
The Vieux Carre section of
New Orleans, where French and
Spanish merchants once lived,
has been protected not only for
its historical value but for its
worth as a place ' to live. The
state legislature nearly 20 years
ago passed a law allowing the
city to set tip an aesthetic con
trol agency, which has the power
to stop demolition of any pact
of a building in the district.
Professor Slumps
State for Stumps
Norman, Okla. (U.R) An an
thropologist from the University
of Oklamoha is stumping the
state for stumps in a scientific
filing ' project. Dr. Robert - E,
Bell wants to set : up a master
file of tree rings in Oklahoma
i Bell said the tree ring may be
come a system of age determi
nation - nearly as accurate as
.birth certificates for the prehis
toric dwellers in the state.-
Certain" trees within ra- given
climate add rings that have
much the same shape each year,
Bell explained. When a master
file is compiled of the shape of
these rings, you can take a tree
that was. found in that area and
compare it with the file until
the rings correspond exactly.
Then you know how old your
particular tree is.
Dead line Sunday Classified la at
noon Saturday; 1 a. m. Monday for
Monday: other days 5:30 cr-viousdsy
Enjoy health, nst, comfort end hopftaW
amidst pleasant surroundings. Completely
cumished Sleeping and Housekeeping
Cabins with all modern facilities.
HOT MINERAL and MUD BATHS
Pee RheuMotisiB, Arthritis, NeertttB,
Sciatica, Nerroasiiess
CARBON DIOXIDE VAPOR BATHS '
Are excellent for Eczema, Sims, Skm Eraa
tiens. High and Lew Bleed Pressure
"Your Health Is Our Bi"siness"
Fee Reservations and mfermatirn Address
Beckham Mineral Serins. Rt. 1, AshtaaeV
Oregon or Phone Long Dtstonce. .
. Of. Herman '.vexier. Director
Onropffoctic PHysiciQft
r
5 Cars
Rose, Aquatone Blue and Sea
Sprite Green give closer defini
tion to the color tones chosen by
the company.
Durability of exterior finish,
no matter what shade, always is
a final determining factor in
Ford's color selection program.
Paint exposure areas located in
four different parts of America
are used to subject the entire
range of car and truck finishes to
all kinds of weather conditions.
Thousands of steel panels, paint
ed in shades now in use by Ford
or planned for future produc
tion, are exposed to sun, wind
and rain for long periods of time
to make sure that. Ford owners
will have a durable, attractive
paint surface over the steel
bodies of their new cars.
ml ' J- xCSU4i I FOBS TBJUSES BOOSBOP : 3
I See your Ford Dealer.pronto! H. to xoup;-; ": . SiFT""'""'
f goodused cars for the big Spring and . fPf' j
I ?oV:hances are your present car worth j
- generous trade-in allowance on a '55 Ford right now. j fc
Truck
Make Money on All Hauling Jobs
All of Ford's 190 truck mod
els for 1955 have been designed
to make money for operators on
every hauling job, according to
J. F. McLean, truck sales de
partment manager, - ford divi
sion. "A truck should be bought
with the same consideration for
low cost operation as any ma
chine tool. All of our new
trucks have greater durability,
more gas economy and lower
maintenance expense built into
them," McLean explains. Crater
Lake Motors, Main and Fir Sts.,
are local Ford truck dealers.
The 1955 models are manu
factured in 24 series which in
clude conventional, cab forward,
school bus, tandem axle, par
cel delivery and custom delivery
series.
Gross vehicle weight ratings
run from 4,000 to 40,000 pounds,
and Ford has 15 wheelbase
lengths for bodies from 5 Vi to
19 feet long.
Ford trucks are offered with
a family of .five engines four
V-8s and a six to meet all load
requirements. All the engines
are equipped with "automatic
power pilot" which insures the
right gas mixture for greatest
economy at any speed.
Ford's 1955 truck cabs provide
real driving ease and efficiency.
Optional "driverized" cabs,
available in all models,, have a
new full foam-rubber seat this
year, with five-inch cushion and
three-inch seat back. It provides
restful comfort for the driver
under all conditions. The seat
holds three men comfortably. It
I is covered with durable woven I
I plastic
upholstery which stays
1 cooler in hot weather because
MAIN & FIR STREETS
frlday April 22.' 1933
Mod
els Designed To
pij v .... ..ti
1
1 ML1 Miii
Ford's Z4 series of 1955 tracks, with 190 models extending from
the tandem axle "Big Job" (shown above) to pickups, are designed
to make money for operators on every hauling job. The new models,
with improved engines and chassis, and more comfortable full foam
rubber seats in custom cabs, will be introduced at Ford dealers'
showrooms November 12.
air can pass through it.
Cab doors are almost a yard
wide. Whether sealing at doors
and body joints keep out dust,
fumes and moisture.
Ford trucks have more win
dow area than any competitive
make. A : big one-piece curved
windshield, deep side windows
and a rear window almost as
wide as. the cab provide more
vision for safer and easier
driving.
Noise is reduced in the custom
cab by glass wool roof insula
tion, and by sound deadener on
the floor, rear panels and doors.
The; doors have ''grip-type arm
- ....-.-:x
rests, and a large dome light is
operated by automatic door
switches. Two adjustable sun
visors, an illuminated cigar
lighter and a sturdy dispatch
box lock also are installed in
the custom cabs.
t
Seven single colors and two
tone combinations are offered.
The single tones are verraillion,
raven black, aqua-tone blue, ban
ner blue, . water-fall blue, . mea
dow green and sea sprite green.
Two-tone combinations are avail
able on the custom cab, with
snowshoe white on the cab roof
and upper back panel.
Improved brakes on the '55
PHONE 3-4547
'v ed 'at
MEDFORD (OREGON) MAIL TRIBUNE FIVE ,
Traffic Fatalities ;
Bother Patrol Chief
Pierre, S. D. (U.R) Superin
tendent Walter Goetz of the
State Motor Patrol here is a
veteran of many years of law
enforcement, but he can's get
used to his job of adding new
names to South Dakota's traffic
fatality toll.
lie awake at nights after
learning of another traffic
death," he said. "I toss and turn
and keep thinking, over and,
over, how did it happen?
"I wonder if there was some-,
thing we could have done but
didn't do. ; . '
"I wonder if the highway was
in good condtion. I ask myself
if there was an obstruction whicn
blocked the view.
"Every time there's another
death, I feel as if it were a mem
ber of my own family."
Ford trucks provide quicker,
smoother stopping. Vacuum
boosted power brakes can be had
on all models to make stopping
up to 50 per cent easier. Extra
heavy duty models have new
self-contained air brakes with an
actuating chamber mounted on
the brake facing plate for more
positive action. '
Fully automatic Fordomatic
transmission is available at ex
tra cost on the Courier and
Series F-100,. F-250, P-360 and
F-350. The improved Fordomatic
drive permits faster acceleration
through an automatic "kick
down" to low gear. Overdrive
and regular, transmissions also
are available. .
Ford's most popular trucks
the F-100 pickups have a bet
ter ride because of new 52 - inch
long, six-leaf rear springs with
low deflection rate and greater
flexibility.