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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 31, 1955)
Coca-Cola Plans New Sized Bottles For Family Groups Coca-Cola will introduce f am ily size and intermediate or king size bottles in a limited number of markets in the East, Middle- West ad Far-West beginning tnis week, according to information , received by Wayne Jamison, manager of ..the - Coca - Cola . Bottling company of Medford. : H.,B. Nicholson, president of the Coca-Cola company, who re cently announced the firm was planning to make new size bot tles available, tpday named the f cities in which they w ill be put , ' on ssle. -'' : : " ; Four Coast Cilits - The family size bottle will " make its bow .in Springfield, 'Mass.; San Francisco; Oakland, Haywood and Pittsburg, Calif. The king size package will be 'introduced in Boston, Mass. and Columbus, O. It will go on sale in Columbus today. ". '" The introductory dates in the V. . other cities are tentatively set 'for early next month. . Nicholson said there is a possi- . Mlity .both new. bottles will be - ' put on the market later in a few additional Middle Western cities. He added, however, there are no plans at the present itme for put ting the new packages into other cities in other sections of the country. Limiting their ,'intro- duction to selected markets, he -." explained, will enable the com pany to study marketing tech v nique and conduct consumer sur veys more closely. - V v "Both the family size and the . king size , bottles,'V Nicholson pointed out, "will be companion packages to the present standard bottle, which will continue to :be our mainstay. ' i- - Gives Choice :.. "What we are doing is simply making it more convenient for . - the public to buy and serve Coca- Cola. The product is the . same, . the quality the same; the size is matter of preference and now " we are giving everyone a choice." The company's market re search through the years, Nichol son said, shows that the majority .;of the public prefer the standard size bottle. J: "At the same time," he added, ,our studies , indicate there is a -potential market for other size . bottles, particularly for group refreshment in the home. It is ''here the family, size and king "jsize packages may prove to be great-convenience.; :; . - : . jj. fj? The two"new size bottles were designed along the same lines as the present Coca-Cola bottle, Nicholson revealed, with , the f same distinctive shape. - L K i M a Ms FIRST TO RECEIVE HEART COIN . BOX Allan Perry (right center) manager of the. Medf ord branch of the United States Na tional bank, was the first to receive a Heart coin box for the 1955 Heart fund campaign which opens Tuesday, Feb. 1. Pictured, with Perry are Mrs. Marina Gates, Medford Heart association chairman, who is presenting the coin box to him; Mrs. Harriet Watson (right) president of the Business and Professional Women's club, which is organizing the. Heart Sunday campaign; and Raymond Wise (left) special gifts chairman. - ; ; Heart Fund Campaign Slated To Get Under Way Tuesday m m Distribution of plastic . com boxes, designed in the shape of a red heart and featuring the campaign slogan "Help Your Heart Fund Help Your Heart," will be started tomorrow by the Medford Heart association in connection with the 1955 Ore gon Heart fund drive. . The boxes are to be displayed in t he city's principal public places including banks, depart ment stores, -. service ; stations, restaurants, hotels, professional offices, utility company offices, civic and fraternal headquarters, the Rogue Valley Country club and the . University club, and will remain throughout Febru ary. . ,: . Distribution is being handled by Mrs. . Marina Gates, : local Heart association chairman. . ' Commenting on their effective ness. Heart Fund Chairman Ray mond Reter has said: "We are confident that we are going to receive fullest cooperation from local management, . and we are also certain that the coin box yield' on this occasion will far Footlighffers Slate First Performance Kape rs Auditions Slated Medford Kiwanians, ' seeking talent for their annual Kiwanis Kapers, "will hold 'auditions at the senior high band room start ing at 7 o'clock tonight for per sons who can sing, play a musi cal instrument or perform spe cialty acts. ... . ' - 4 Don Hansen, of Lassen - Pro ductions, Culver City, Calif., ar rived yesterday and will be ad vance director of the show. He will audition the' talent.. v : The Kapers production ' this year is 'Tel-A-Versibn;" In the show St. Gabriel sends St. Med ford back to earth to see how the new medium, television is being Used. Presentations are set for Feb. 23,24, 25 and 26. Z- i People of high school age .and older are invited to try out for the show. " Kiwanians and theiri wives especially are asked to at tend the talent party. , ; : . Hansen met with Kapers com mittee chairmen last night at the home of Frank Benesh. Loii Cranston and Benesh are general co-chairmen. r i Valentine Flowers I go straight to a -' lady's heart If you want to be sure of making a hit," let us send your Valentine. Just tells us for whom you' are aiming:, daughter, .wife, sweet heart, mother, and we'll arrange a flower remembrance that can't miss. For we -feel as sentimental about our flowers as you do about her. Whether vyou select - a stun ning corsage or a dozen ' roses, we'll, take pride in filling your order with our freshest and love liest " We Send Valentine FLGWERS-BY-WIRf anywhere." Your s! Satisfaction' " Guaranteed. -. . We take pride in every ; - flower order. . Phone 3-1733 Flowers Gifts 26 SOUTH CENTRAL 0 Final dress rehearsal for Med ford Footlighter's production of 'A Bill of Divorcement," three act drama by Clemence Dane, was held at the fairgrounds thea ter last night. The play will open tomorrow evening for a five night run. It will be the last production to be presented in the present .theater. Curtain time will be 8:30 p.m.- ' Appearing in the cast will be Lenore Zapell, Frank Buchter, Thayer Tarvin, Frankie Burton, Robert Corliss, ' Louise Johnson, Charlene Tarvin," Tom Amack er and Max Wimmer. - Bernard Roberts is handling set : . design and construction while Maccine Titus has acted as art advisor. Max1 Wimmer is in charge of lighting and. members of the cast have assisted in con struction under the direction of Mr. Roberts. Co-directors for the production - are Frank Buchter and Thayer Tarvin. - : - ;. Ticket sales, directed by Mrs. Frank Buchter, will be conduct ed at Swems, Purucker's Piano House and at the box office. ! Three Auto Mishaps Reported in City ". Three vehicle' accidents were investigated by Medford city po lice over the week end, accord ing ' to " police records. No injur ies were reported in the acci dents.,. : ' y': One occurred Saturday on East Main st., between Front si and Central ave. Nye Edward BernheiseL 1207 West Main sU operated .a. car .which struck a parking meter. He was cited for failure to leave information at the scene of an accident. ( - i) . In Another accident the same day, two vehicles were involved on North ' Riverside" ave., near Fifth,? st. Driver of the moving car was Potenciano Earra Mara pao, Stockton, Calif., while a parked vehicle was' registered to Donald - Ray " Christiansen, 1109 North. Riverside ave. No citations were issued. In. an accident early yester day, Charles1 William Hansen, Grants Pass, was cited for fail ure to yield the right of way to a car driven by Sf c. Jimmie Lee Fairchild, 3761 South Pacific highway, Cabin 5, police said. Hansen .reported , the accident to police after - the Fairchild car was observed in damaged, condi tion by officers and a hit' and run bulletin was sent out, police said. It occurred at the intersec tion of Main- st. . and Central ave. exceed that , of any" previous year. . ".; . ... . . "I should like to . point out that the receptacles receive not only coins but checks or bills as well, and that : they are ever present reminders that when we open our purses we should open our. hearts." : . Costa Rica Claims Nicaragua Troops Fired Over Border - San Jose Costa Rica (U.R) Costa Rica charged today Nicara guan troops fired across the bor der - during -a week end clash between rebels and government zone. The Organization of American States is sending , three observ ers to the . border to investigate the CostaRican charge. Incident. Believed Aim' : ', Col.- Rodolfo Quiros, Costa Rica's chief of staff, said a band of rebels that ambushed a gov ernment, patrol Saturday fired northward into Nicaragua, ap parently, hoping ' to provoke an incident. ; : Three tommygumiers north of the 'border returned the rebels' fire,' Quiros said, and Nicaraguan planes buzzed" the battlefield but did not open fire. It was not clear whether anyone was hit by the cross-border firing. 12 Rebels Said Killed The chief of staff, who re turned late yesterday from a tour of the frontier, said 12 rebels were killed and "several", wound ed in two clashes Saturday. He listed government casualties as seven : killed and ...two . taken prisoner. V : . Wounded rebels who crossed into Nicaragua - yesterday said 22 loyal soldiers were killed and "many others", wounded in the Saturday fights.. Braille Tourney Has Special Meaning for Local Resident Bill Blair, 421 Earhart st.. said last week while discussing plans for an .' annual , Braille tourna ment, "The tournament . 'is'.. al most like a:' birthday: party for me.': The event this year is on Saturday, Feb. ' 5,. Blair's birth date. Xi ; -. - ; p .... T: ; : fJ - This is a significant . turn of events for Blair ,who benefits directly from' the .tournament. He .has -been blind for nine years, and bedridden as a paraly tic for 12 years. . The proceeds of. the ; tourna ments are turned over to the local Grey Ladies of the Red Cross for administration through Mrs. Chris Zink, the administra tor for the Jackson County, pro gram for the blind. . -. The Grey Ladies call on Blair to .help, him ' wifh v his letter writing and to 'read to him; On his birthday: and .-atvChristmas tinie they Ijon aii&ake bim-'giftK .;;f ?.--.:i ;v'' They suggestthat others V -the vicinity also could - help, cheer him. He is anxious to make more friends who-willwrite him- and send , him - cards. ' A few. years ago he received recognition from a. radio station at Junction City and ; he still . is corresponding wjth somrof, the friends he made then.- - - ' : - r He enjoy having dedicationia j .xi. j; . j maae on xfie raaio siauons. ne A, II. Miksche Gelr Award at Prineville A."-Ni; Mike) Miksche former Medford president, has been named junior first citizen of Prineville.-' The junior chamber of commerce a w ai d was an nounced at a banquet, at Prine ville' on" Friday. 5 - A - 'Miksche, manager ' of (- radio station KROC, is starting - his second year- as president' of - the Prineville-Crook County . Cham ber of Commerce. He .was chair man., last year of Crook county chest x-ray drive. : r A native of Medford,' Miksche was with radio station KYJC be fore leaving here; He is the son of . Mr;-; and Mrs. Ray Miksche, 813 Minnesota st.' - - WINS MOD. STEER 1 Harold Morris, 60 Wimer- st., Ashland, .Saturday - night - won the .. Junior Chamber, of Com merce steer - giveaway aV the Mardi Gras hall, held at the Jackson hotel. ' - , has a small radio which is' a source of comfort , arid amuse ment each day. : Tickets for the Braille tourna ment next Saturday inay be ob tained by calling; Mrs. Al Gil hcusen, telephone; 3:28Z5, or by contacting any member of the three , duplicate bridge clubs of this vicinity. -They : are the River side Bridge -club, :'the . Medford Duplicate Bridge club and Camp White Veterans Bridge club. Youth Revival Starts ; Wednesday at Ruch . Ruch A youth revival to open here Wednesdayj Feb. 2, at 7:30 p. m., will ;be sponsored jointly by youth groups of the Medford and Central Point Pilgrim Holi ness churches, it was announced today, Sryicesiihihel each evening through Sundayf :, An unorganized preaching point and Sunday school has been established for two years at Ruch by the Pilgrim Holiness church under the supervision of Don Little. The special workers en gaged f or the revival meeting include the Rev. H. James Kreid er, pastor of the Central Point Holiness church; who will be the song leader, and the Rev." Sher man - Moore, pastor, of the Med ford Holiness church. :' Mill nil 9 HI (Oil mm : Pi : m - TDne CDIPIEMIIM(B A, , of the : : l . ' ' ' : ' . : ' -1 Valentine's ACCORDION STUDIO ; 626 SOUTH RIVERSIDE ';."..' 1 ' .: Branch Studio from Grants Pass ENROLL NOW! 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