Coca-Cola Plans
New Sized Bottles
For Family Groups
Coca-Cola will introduce f am
ily size and intermediate or king
size bottles in a limited number
of markets in the East, Middle-
West ad Far-West beginning tnis
week, according to information
, received by Wayne Jamison,
manager of ..the - Coca - Cola
. Bottling company of Medford. :
H.,B. Nicholson, president of
the Coca-Cola company, who re
cently announced the firm was
planning to make new size bot
tles available, tpday named the
f cities in which they w ill be put
, ' on ssle. -'' : : " ;
Four Coast Cilits
- The family size bottle will
" make its bow .in Springfield,
'Mass.; San Francisco; Oakland,
Haywood and Pittsburg, Calif.
The king size package will be
'introduced in Boston, Mass. and
Columbus, O. It will go on sale
in Columbus today. ".
'" The introductory dates in the
V. . other cities are tentatively set
'for early next month. .
Nicholson said there is a possi-
. Mlity .both new. bottles will be
- ' put on the market later in a few
additional Middle Western cities.
He added, however, there are no
plans at the present itme for put
ting the new packages into other
cities in other sections of the
country. Limiting their ,'intro-
duction to selected markets, he
-." explained, will enable the com
pany to study marketing tech
v nique and conduct consumer sur
veys more closely. - V v
"Both the family size and the
. king size , bottles,'V Nicholson
pointed out, "will be companion
packages to the present standard
bottle, which will continue to
:be our mainstay. ' i-
- Gives Choice :..
"What we are doing is simply
making it more convenient for
. - the public to buy and serve Coca-
Cola. The product is the . same,
. the quality the same; the size is
matter of preference and now
" we are giving everyone a choice."
The company's market re
search through the years, Nichol
son said, shows that the majority
.;of the public prefer the standard
size bottle.
J: "At the same time," he added,
,our studies , indicate there is a
-potential market for other size
. bottles, particularly for group
refreshment in the home. It is
''here the family, size and king
"jsize packages may prove to be
great-convenience.; :; . - : . jj.
fj? The two"new size bottles were
designed along the same lines as
the present Coca-Cola bottle,
Nicholson revealed, with , the
f same distinctive shape. - L
K
i M a Ms
FIRST TO RECEIVE HEART COIN . BOX Allan Perry (right
center) manager of the. Medf ord branch of the United States Na
tional bank, was the first to receive a Heart coin box for the 1955
Heart fund campaign which opens Tuesday, Feb. 1. Pictured, with
Perry are Mrs. Marina Gates, Medford Heart association chairman,
who is presenting the coin box to him; Mrs. Harriet Watson (right)
president of the Business and Professional Women's club, which
is organizing the. Heart Sunday campaign; and Raymond Wise
(left) special gifts chairman. - ; ;
Heart Fund Campaign Slated
To Get Under Way Tuesday
m m
Distribution of plastic . com
boxes, designed in the shape of
a red heart and featuring the
campaign slogan "Help Your
Heart Fund Help Your Heart,"
will be started tomorrow by the
Medford Heart association in
connection with the 1955 Ore
gon Heart fund drive.
. The boxes are to be displayed
in t he city's principal public
places including banks, depart
ment stores, -. service ; stations,
restaurants, hotels, professional
offices, utility company offices,
civic and fraternal headquarters,
the Rogue Valley Country club
and the . University club, and
will remain throughout Febru
ary. . ,: .
Distribution is being handled
by Mrs. . Marina Gates, : local
Heart association chairman. . '
Commenting on their effective
ness. Heart Fund Chairman Ray
mond Reter has said: "We are
confident that we are going to
receive fullest cooperation from
local management, . and we are
also certain that the coin box
yield' on this occasion will far
Footlighffers Slate
First Performance
Kape
rs
Auditions Slated
Medford Kiwanians, ' seeking
talent for their annual Kiwanis
Kapers, "will hold 'auditions at
the senior high band room start
ing at 7 o'clock tonight for per
sons who can sing, play a musi
cal instrument or perform spe
cialty acts. ... .
' - 4 Don Hansen, of Lassen - Pro
ductions, Culver City, Calif., ar
rived yesterday and will be ad
vance director of the show. He
will audition the' talent.. v
: The Kapers production ' this
year is 'Tel-A-Versibn;" In the
show St. Gabriel sends St. Med
ford back to earth to see how the
new medium, television is being
Used. Presentations are set for
Feb. 23,24, 25 and 26. Z-
i People of high school age .and
older are invited to try out for
the show. " Kiwanians and theiri
wives especially are asked to at
tend the talent party. , ; :
. Hansen met with Kapers com
mittee chairmen last night at
the home of Frank Benesh. Loii
Cranston and Benesh are general
co-chairmen. r i
Valentine
Flowers
I go straight to a -'
lady's heart
If you want to be sure of making
a hit," let us send your Valentine.
Just tells us for whom you' are
aiming:, daughter, .wife, sweet
heart, mother, and we'll arrange a
flower remembrance that can't
miss. For we -feel as sentimental
about our flowers as you do about
her. Whether vyou select - a stun
ning corsage or a dozen ' roses,
we'll, take pride in filling your
order with our freshest and love
liest "
We Send Valentine
FLGWERS-BY-WIRf
anywhere." Your s!
Satisfaction' "
Guaranteed. -. .
We take pride in every
; - flower order.
. Phone 3-1733
Flowers Gifts
26 SOUTH CENTRAL
0
Final dress rehearsal for Med
ford Footlighter's production of
'A Bill of Divorcement," three
act drama by Clemence Dane,
was held at the fairgrounds thea
ter last night. The play will
open tomorrow evening for a
five night run. It will be the last
production to be presented in
the present .theater. Curtain
time will be 8:30 p.m.-
' Appearing in the cast will be
Lenore Zapell, Frank Buchter,
Thayer Tarvin, Frankie Burton,
Robert Corliss, ' Louise Johnson,
Charlene Tarvin," Tom Amack
er and Max Wimmer. -
Bernard Roberts is handling
set : . design and construction
while Maccine Titus has acted as
art advisor. Max1 Wimmer is in
charge of lighting and. members
of the cast have assisted in con
struction under the direction of
Mr. Roberts. Co-directors for the
production - are Frank Buchter
and Thayer Tarvin. - : - ;.
Ticket sales, directed by Mrs.
Frank Buchter, will be conduct
ed at Swems, Purucker's Piano
House and at the box office. !
Three Auto Mishaps
Reported
in
City
". Three vehicle' accidents were
investigated by Medford city po
lice over the week end, accord
ing ' to " police records. No injur
ies were reported in the acci
dents.,. : ' y':
One occurred Saturday on
East Main st., between Front si
and Central ave. Nye Edward
BernheiseL 1207 West Main sU
operated .a. car .which struck a
parking meter. He was cited for
failure to leave information at
the scene of an accident. ( - i)
. In Another accident the same
day, two vehicles were involved
on North ' Riverside" ave., near
Fifth,? st. Driver of the moving
car was Potenciano Earra Mara
pao, Stockton, Calif., while a
parked vehicle was' registered
to Donald - Ray " Christiansen,
1109 North. Riverside ave. No
citations were issued.
In. an accident early yester
day, Charles1 William Hansen,
Grants Pass, was cited for fail
ure to yield the right of way to
a car driven by Sf c. Jimmie Lee
Fairchild, 3761 South Pacific
highway, Cabin 5, police said.
Hansen .reported , the accident to
police after - the Fairchild car
was observed in damaged, condi
tion by officers and a hit' and
run bulletin was sent out, police
said. It occurred at the intersec
tion of Main- st. . and Central
ave.
exceed that , of any" previous
year. . ".; . ... . .
"I should like to . point out
that the receptacles receive not
only coins but checks or bills as
well, and that : they are ever
present reminders that when we
open our purses we should open
our. hearts." : .
Costa Rica Claims
Nicaragua Troops
Fired Over Border
- San Jose Costa Rica (U.R)
Costa Rica charged today Nicara
guan troops fired across the bor
der - during -a week end clash
between rebels and government
zone.
The Organization of American
States is sending , three observ
ers to the . border to investigate
the CostaRican charge.
Incident. Believed Aim'
: ', Col.- Rodolfo Quiros, Costa
Rica's chief of staff, said a band
of rebels that ambushed a gov
ernment, patrol Saturday fired
northward into Nicaragua, ap
parently, hoping ' to provoke an
incident. ; :
Three tommygumiers north of
the 'border returned the rebels'
fire,' Quiros said, and Nicaraguan
planes buzzed" the battlefield
but did not open fire. It was
not clear whether anyone was hit
by the cross-border firing.
12 Rebels Said Killed
The chief of staff, who re
turned late yesterday from a tour
of the frontier, said 12 rebels
were killed and "several", wound
ed in two clashes Saturday. He
listed government casualties as
seven : killed and ...two . taken
prisoner. V : .
Wounded rebels who crossed
into Nicaragua - yesterday said
22 loyal soldiers were killed and
"many others", wounded in the
Saturday fights..
Braille Tourney Has Special
Meaning for Local Resident
Bill Blair, 421 Earhart st.. said
last week while discussing plans
for an .' annual , Braille tourna
ment, "The tournament . 'is'.. al
most like a:' birthday: party for
me.': The event this year is on
Saturday, Feb. ' 5,. Blair's birth
date. Xi ; -. - ; p .... T: ; : fJ
- This is a significant . turn of
events for Blair ,who benefits
directly from' the .tournament.
He .has -been blind for nine
years, and bedridden as a paraly
tic for 12 years. .
The proceeds of. the ; tourna
ments are turned over to the
local Grey Ladies of the Red
Cross for administration through
Mrs. Chris Zink, the administra
tor for the Jackson County, pro
gram for the blind. . -.
The Grey Ladies call on Blair
to .help, him ' wifh v his letter
writing and to 'read to him; On
his birthday: and .-atvChristmas
tinie they Ijon aii&ake
bim-'giftK .;;f ?.--.:i ;v''
They suggestthat others V -the
vicinity also could - help, cheer
him. He is anxious to make more
friends who-willwrite him- and
send , him - cards. ' A few. years
ago he received recognition from
a. radio station at Junction City
and ; he still . is corresponding
wjth somrof, the friends he made
then.- - - ' : -
r He enjoy having dedicationia
j .xi. j; . j
maae on xfie raaio siauons. ne
A, II. Miksche Gelr
Award at Prineville
A."-Ni; Mike) Miksche former
Medford president, has been
named junior first citizen of
Prineville.-' The junior chamber
of commerce a w ai d was an
nounced at a banquet, at Prine
ville' on" Friday. 5 - A -
'Miksche, manager ' of (- radio
station KROC, is starting - his
second year- as president' of - the
Prineville-Crook County . Cham
ber of Commerce. He .was chair
man., last year of Crook county
chest x-ray drive. : r
A native of Medford,' Miksche
was with radio station KYJC be
fore leaving here; He is the son
of . Mr;-; and Mrs. Ray Miksche,
813 Minnesota st.' - -
WINS MOD. STEER
1 Harold Morris, 60 Wimer- st.,
Ashland, .Saturday - night - won
the .. Junior Chamber, of Com
merce steer - giveaway aV the
Mardi Gras hall, held at the
Jackson hotel. ' - ,
has a small radio which is' a
source of comfort , arid amuse
ment each day.
: Tickets for the Braille tourna
ment next Saturday inay be ob
tained by calling; Mrs. Al Gil
hcusen, telephone; 3:28Z5, or by
contacting any member of the
three , duplicate bridge clubs of
this vicinity. -They : are the River
side Bridge -club, :'the . Medford
Duplicate Bridge club and Camp
White Veterans Bridge club.
Youth Revival Starts ;
Wednesday at Ruch
. Ruch A youth revival to open
here Wednesdayj Feb. 2, at 7:30
p. m., will ;be sponsored jointly
by youth groups of the Medford
and Central Point Pilgrim Holi
ness churches, it was announced
today, Sryicesiihihel
each evening through Sundayf
:, An unorganized preaching
point and Sunday school has been
established for two years at Ruch
by the Pilgrim Holiness church
under the supervision of Don
Little. The special workers en
gaged f or the revival meeting
include the Rev. H. James Kreid
er, pastor of the Central Point
Holiness church; who will be the
song leader, and the Rev." Sher
man - Moore, pastor, of the Med
ford Holiness church. :'
Mill
nil
9
HI (Oil
mm
:
Pi
:
m
- TDne CDIPIEMIIM(B
A,
, of the :
: l . ' ' ' : ' . : ' -1
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; 626 SOUTH RIVERSIDE
';."..' 1 ' .: Branch Studio from Grants Pass
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Across' from Medford Motors - .
For Information" Call 2-5905 Between 2 -'7 PML
Monday, January 31. 1S55
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MORRELL PRIDE
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We Reserve the Right To Limit Quantities
SPECIAL FEATURES IN THIS AD EFFECTIVE
MONDAY, TUESDAY AND WEDNESDAY