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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 24, 1955)
": ORDINANCE JfO- 13 AN ORDINANCE declaring the as sessment on property benefited for the cost of constructing asphaltic con crete pavement in and through the alley of Block 10, Original Town (now City) Mediord. Oregon from East Third Street to East fourth Street in the city of Med ford. Ore gon; and directing the Recorder to enter a atatement thereof in the Socket of City Liens and publish a notice thereof as required by the Charter. THE CITY OF MEDFORD DOTH ORDAIN AS FOLLOWS: Section 1. WHEREAS, the City Council did heretofore by Ordinance declare its intention to construct as phaltie concrete pavement in -and through the alley of Block 10. Original Town (now City) Med ford. Oregon xrom East xmrd street to East rourta . WWW U W Vtk VI tf.KU.Vt gon; and to assess the cost thereof upon each lot or part thereof adjacent xo ana snemea Dy sucn improve meat its proportionate share of the cost of said Improvement, and did fix the time and olace for hearing protests against the construction'' of said improvement, and the assessment of the cost thereof, as aforesaid. And WHEREAS said Ordinance was duly posted and published as required by the Charter of the City. And WHEREAS a meeting of the Coun cil was held at the time and place fixed in said Ordinance for the pur pose of, considering any such pro tests, out no protests were at sucn time, or at any time, made to, or re ceived by the Council - to the con struction of said improvement, or the assessing or tne cost tnereor. as afore said, ana said Council has considered the matter and deeming that said construction of said improvement was and is of material benefit to said City, and that all the property to be as sessed therefor will be benefited thereby to the extent of the probable amount of the respective assessments to be levied against said property. improvement. And WHEREAS, the cost of . said im- Srovement has been and hereby is etermined to be the sum of Jl.448.34. NOW, THEREFORE, it is hereby de termined that the proportionate share of the cost of construction of said im provement, on each parcel of propertv adjacent to said improvement and benefited thereby is the amount set opposite the description of each piece or parcel of land below, and that each piece or parcel of land is benefited by the construction of said improve ment, to the full extent of the amount so set opposite such piece or parcel and that the respective amount repre sent the proportional benefits of said improvement to said respective par eels of property, and the Council dees hereby declare each of the parcels of property described below, and each of the same is hereby assessed the mount set opposite each respective description, for the cost of the con struction of said improvement. That a summary of assessment for construction of asphaltic concrete pavement in and through the alley of Block 10, Original Town (now City) Medford. Oregon from ast Third Street to East Fourt'i ?oet in the City of Medford, C- t'... , Contractor's Estfawte .1,185.48 : Advertising and Printing 54.88 . Interest on Warrants - 6.42 Engineering - 201.56 Total Assessment $1,448.34 . Assessment for the construction of asphaltic concrete pavement in and through the alley of Block 10, Original Town (now City) Medford, , Oregon from East Third Street to East Fourth Street on the following described par cels of real property in the City of Medford. Jackson County, Oregon, to- wits - .- , --,-.r:.,W -Assessment No. 1 Everett Lula P. Corey jfx--. Lot 1. Block, 10. Original Town Of Medford (now CltvV Jackson County. Oregon; fronting 50.0 ft. on. the East side ot auey. v Amount of Assessment 9120.69 Assessment mo. z .- Everett -t Lula P. Corey Lot 2. Block 10. Original Town of Medford (now City) Jackson7 County. Oregon; fronting 50.0 ft. on the East siae oi auey. . , Amount of Assessment 9120.69 . Assessment Nov 3 -. Everett ft Lula P. Corey - Lot 3. Block 10. Original Town of Medford (now City), Jackson County. Oregon; fronting 50.0 ft, on the East siae oi aaiey. Amount of Assessment f 120.69 Assessment no, i ' ".. ' Grace Wood : ' ' Lot 4. and the South IS ft. of Lot 5. Block 10. Original Town of Medford. (now City), Jackson County, Oregon; fronting 65 ft., on the East side of Alley. . Amount of 'Assessment $156.90 -Assessment mo. s Jesse P. and Grace E. Todd The North 35 it. of Lot 5 and all of Lot 6, Block 10, Original Town of Mediord, (now-City) Jackson county, Oregon; fronting 85.0 ft. en the East side of alley. -. - Amount of "Assessment 9-05.18 .. - Assessment- e. ... ...... Owen C. Grace Lot 7. and the North 15.5 feet of Lot 8. Block 10, Original Town of Med ford (now City). Jackson County, Ore gon; fronting 65.5 ft. on the West side of alley. . Amount of Assessment 9158.12 Assessment no. 7 - Georie Stone The South 34.5 ft. of Lot 8 and the North 5.5 ft, of Lot 9. Block 10. Orig inal Town, of Medford (now City) Jackson County, Oregon; fronting 40.0 ft, on tne west side ot auey. , ... . Amount of Assessment $96.57 Assessment No. S -. Mrs. Eva Mae Johnson The South 44.5 ft. of Lot 9, Block 10. Original Town of Medford, (now City) Jackson County, Oregon; fronting 44 .5 ft. on the West side of alley. - .. Amount of Assessment 9107.42 - Assessment No. 9 . . Etta Moss Lot 10 and the North 38 ft. of Lot 11, Block 10, Original Town of Medford, (now Citv Jackson County. Oreeon: fronting 88.0 ft. on the West side of Auey. Amount of Assessment $212.42 Assessment No. 10 'Albert F. and June I. Clans ' The North 12 ft of Lot 11 and all of Lot 12, Block 10, Original Town of Medford. (now cny i .acKson -ouniy. Oregon; fronting 62.0 ft on the West side of auey. Amount of Assessment $149.66 Section 2. The Recorder of the City of Medford is hereby directed to enter a statement of said several assess- in K HnoVwt f.lfv T.ina nt said City and publish a notice there of as required Dy tne vnarter. Passad . bv the City . Council and signed by me in open session in authentication oi its passage wis loin day of January, '1955. - Earl M. Miller. Mayor -ATTEST T" "' Recorder Neva Samuels ' Approved by me this 18th day of January, 1955. . Earl M. Miller, Mayor - NOTICE -. V " To the owner, or reputed owner," of each parcel of property described in the foregoing Ordinance, as named therein, and In the lien declared by said Ordinance as recorded in the Docket of City Liens. You are hereby notified that the assessment declared by the foregoing Ordinance has been made and the lien therefor entered In the City Lien Docket, and that the same is due and you- are hereby required to nay- the same to the City Recorder, within ten (10) days from the ' service of this notice, which service is made by pub lication of the foregoing Ordinance and this notice, pursuant to Section z ox tne foregoing ordinance. Neva Samuels. Recorder ORDINANCE NO. 6142 AN ORDINANCE declaring the as sessment on property benefited for the cost of constructing asphaltic concrete pavement in and through the Alley of Block 24, Original Town (now City) Medford, . Oregon : from East Third street to - Jsast i ourtn street in tne City of Medford. Oreeon: and direct ing the Recorder to enter a statement thereof in the Docket of City Liens and publish a notice thereof as re quired by the Charter. - THE CITY OF -MEDFORD DOTH ORDAIN AS FOLLOWS: Section 1. WHEREAS, the City Council did heretofore by ordinance declare its intention to construct as phaltic concrete pavement in and through the Alley of Block 24, Orig inal Town (now City) , Medford, Ore- J on from East Third Street to East ourth Street in the City of Medford, Oregon; and to assess the cost thereof upon each lot or part thereof adjacent to and benefited by such improvement its proportionate share of the cost of said improvement and did . fix -the time and place for hearing protests against the construction of said im provement and the assessment of the cost thereof, as aforesaid. And WHEREAS, said Ordinance was duly posted and published as required by the Charter of the City. And WHEREAS a meeting of the Coun cil was held at the time and place fixed in said Ordinance for the pur- nose Of considering any sucn protests, but no protests were at such time, or at any time, made to, or received by tne council to tne construction ox saia improvement, or the assessing of the cost thereof, as aforesaid, and said Council has considered the matter and deeming that said construction of said improvement was and is of material benefit to said City, and that all the property to be assessed therefor .will be benefited thereby to the extent of tne prooaDie amount oi tne respective assessments to be levied against said property, did order the construction of saia improvement Ana . WHEREAS, the cost of ' said im provement has been and hereby is de termined to be the sum of $2,593.18 NOW. THEREFORE, it is hereby de termined that the proportionate share of the cost of construction of said improvement on each parcel of prop erty adjacent to said improvement and benefited thereby is the amount set opposite the description of each piece or parcel - of land below, and that eacn piece or parcel ox iana is Dene-fited-by the construction of said im nrovement to the full extent of the amount so set opposite such piece or parcel and that the respective amount represent - the proportional - benefits of said improvement to said respective Sarcels of property, and the Council oes hereby declare each of the par cels Oi property aescriDea oeiow, ana each of the same is hereby assessed the amount set opposite each respec tive description, for the cost of the construction of said improvement -That a summary of assessment for construction of asphaltic concrete gavement in and through the alley of . 'lock 24, Original Town (now City Medford, Oregon : from East ' Third Street to East Fourth Street in the Citv of Medford. Oreeon: . Contractor's Estimate .92,264.69 Advertising and Printing 54.88 Interest on Warrants 13.81 ' Engineering ' " 259.80 "Total Assessment , $2,593.18 . Assessment for the construction- of asnhaltic concrete pavement in and tnrougn tne auey ox -mock original Town (now City) . Medford, Oregon from East Third Street to East Fourth Street on the following described par cels of. real property in the City of Dead line for Sunday Classified is at noon Saturday. INSTRUCTIONS in LEATHER CRAFT .and WOOD FIBRE FLOWER MAKING Leather Classes Monday Evenings Starting Jan. 31st Flower Classes Beginners Tuesday Afternoon and Evenings . '!T,T,r.C T Starting Jan. 25th Advanced Thursday Afternoon and Evenings : t .,,..' Starting Jan. 27th ' SIMS CYCLE & HOBBY SHOP On N. Fir St. Next to Mail Tribune ; . . . , O Phone 2-2472 f s. nv-4v V-" I i ; w it UIWVIII fa,t y ;. . m m- ; 'Ik., w . treatm The National Foundation for Infantile Paralysis Medford. Jackson County, Oregon, to- . - : Assessment A'o. 1 - Cmmrtt Cantrell Lot 1, Block 24, Original Town of Medford (now City). Jackson County, Oregon; fronting 50.0 ft. on the East siae ot auev. - - Amount of Assessment $216.10 . Assessment No. Z t, Rmmrtt Cantrell -t . Lot 2, Block 24, Original Town of Medford (now City), Jackson County, Oregon; fronting 50.0 ft, on the East side of alley. -' Amount "of Assessment $216.10 ' Assessment o. Emmet Cantrell - Lot 3, Block 24, Original Town of Medford (now City), Jackson County, Oregon; fronting 50.0 ft. on the East side oi alley, ? Amount of Assessment $216.10 Assessment No. 4 - L. C. & Doris A. Taylor Lot 4, Block 24. Original Town of Medford (now City) Jackson County, Oregon; fronting 50.0 ft. on the East Bide of alley. . . Amount of Assessment $216.10 Assessment No. 5 .' L. C. & Doris A. Taylor Lot 5. Block 24, Original Town of Medford (now City) Jackson County, Oregon; fronting 50.0 ft. on the East side of alley. ' : - Amount of Assessment $216.10 Assessment no. 6 ; L. C. and Doris A. Taylor Lot 6, Block 24. Original Town of Medford, (now City) Jackson County, Oregon; fronting 50.0 ft. on the East side, of alley. v. Amount of Assessment $216.10 .. Assessment No, -7 ----- - Harry and Edith Daueherty ; . Lot 7, Block 24, Original Town ot Medford, (now City) Jackson County, Oregon; fronting 50.0 ft. on the East side of alley. - . ; . - Amount of Assessment $216.10 Assessment no. . X-uira Brown Lot 8, Block 24. Original Town of Medford. (now City) Jackson County, Oregon; fronting 50.0 ft. on the East blue oi auey. , - - Amount of Assessment $216.10 Assessment no. r. , ; Lucy L. Ford . Lot 9, Block 24, Original Town- of Medford (now. City) Jackson County, Oregon; fronting 50.0 ft. on the East side of the alley. Amount of Assessment $216.10 . Assessment no. 10 ' - George H. Coram ,'' Lot 10, Block 24, Original Town of Medford (now City) Jackson County, Oregon; Fronting 50.0 ft. on the East side of alley. . - Amount of Assessment $216.10 Assessment no. ll 5 ; - Oreeon Granite Company s " Lot 11,' Block 24. Original Town " of Medford (now City) Jackson County, Oregon; Fronting 50.0 ft. on the East side of alley. Amount of Assessment $216.10 Assessment no. iz Oreeon Granite Company :: Lot 12, Block 24, Original Town of Medford (now City) Jackson County, Oregon; Fronting 50.0 ft. on the East siae of auey.- ---.-.- ; . - Amount of Assessment $216.10 Section 2. The Recorder of the City of Medford is hereby directed to enter a statement of said several assessments in the docket of City Liens of said city and public notice tnereot as re quired Dy tne . t-narter. - Passed by the City Council and sign ed by me in open session in authen tication of its passage tnis lutn aay ot January, lusa. , - ' EARL M. MILLER, Mayor. ATTEST: Recorder NEVA SAMUELS. Approved by me this 18th day of January, i5S. . Mayor. N O T I CE' To the owner. Or reputed owner, of each parcel o property described in the 'foreeoing : Ordinance, as named therein,' and in the lien declared by said Ordinance as recorded in the Docket of City Liens. ' . You. are hereby notified that the assessment declared by the foregoing Ordinance has been made - and the J lien tnerefor entered in tne City Lien Docket, and that the same is due and you are hereby required to pay the same to the City Recorder, within ten (10) days from the service of this notice, which service is made bv nub- lication of the foregoing Ordinance and this notice, pursuant to Section 2 of the foregoing Ordinance.' NEVA samuels, Kecoraer. ORDINANCE NO. 6141 AN ORDINANCE declaring the as sessment on property benefited for the cost of constructing' asphaltic con crete paving in and through the north and south alley of Block 19, Original Town (now City) of Medford, Oregon, from East utn street to East am Street in the City of Medford. Oregon; and directing the Recorder to enter a statement tnereot in tne .Docket ot City Liens and publish notice there of as required by the Charter. THE CITY. OF MEMUKU DOTH ORDAIN AS FOLLOWS: .. Section 1. WHEREAS, the City Council did heretofore by Ordinance declare its intention to construct as phaltic concrete paving in and through the north and south alley of Block 19, Original Town (now City) of, Med ford, Oregon, from East 8th street to East 9th Street in the City of Medford. Oregon; and to assess the cost thereof upon each lot or part, thereof adjacent to and benefited by such improvement .its proportionate share of the cost of said improvement, and did. fix the time and place for hearing nrotests against the construction of said im provement, and the assessment of the cost thereof, as aforesaid. And WHEREAS said Ordinance was duly posted and published as required by the Charter of the City.' And - WHEREAS a meeting of the Coun cil was held at the time and place fixed in said Ordinance for the pur pose of considering any such protests, but no protests were at such time, or at any time, made to, or received by the Council to the - construction . of said Improvement, or the assessing of the cost thereof, as aforesaid, and said Council has considered the matter and deeming' that said construction of said improvement was and is of material benefit to said City, and that all the property to be assessed therefor will be benefited thereby to the extent of the probable amount of the respective assessment to be levied against said property, did order the construction of said improvement. And - WHEREAS, the cost of said im provement has been and hereby is de termined to be the sum of $1,621.04. NOW. THEREFORE, it is hereby de termined that the proportionate share of the cost of construction of said im provement, on each parcel of property adjacent to said improvement and benefited thereby is the amount set opposite the description of each piece or parcel of land below, and that each piece or parcel of land is benefited by the construction of said improvement, to the full extent of the amount so set opposite such piece or parcel and that the respective amount represent the proportional benefits of said im provement to said respective parcels of property, and -the Council does hereby declare each of the parcels of property .- described below, and each of the same - is hereby assessed the amount set opposite each respective description, --for the cost of the con struction of said improvement. - That a summary of assessment -for construction of asphaltic concrete pavement in and through the north and south alley of Block 19. Original Town (now Citv) of Mad ford. Oiegan from Ear 8th . Street to East 9th street in the City of Medford, Oregon: Contractor's Estimate ,....$1,357.22 Advertising and Printing 48.55 Interest on. Warrants 8.77 -Engineering - - , ,,, - .aftfl W) . : ' Total Assessment Sl.ts21.04 Assessment for the construction of asphaltic concrete - pavement in and through the north and south alley of Block 19, Original Town (now Citv) of Medford, Oregon, from East 8th Street to East 9th Street, on- the following described parcels of real property in the City of Medford. Jackson County, Oregon, to-witr - , ' ' Assessment No. 1 - Ceorge W. and Susan Louise Goodman Lot 1, and the south 25 feet of Lot 2 Block 19 Original Town of Medford (now City) Jackson County, Oregon; fronting 75.0 feet on the east side of alley..- ., . Amount of Assessment $30355 Assessment No. 2 . ' ; Eugene Thomdike, Trustee The North 25 feet of Lot 2. and the south 37.5 feet of Lot 3, Block 19. Original Town of Medford, (now City) Jackson County, Oregon; fronting 62.5 feet on the East side of alley. . Amount of Assessment $253 -(9 Assessment No. 3 Cooley Hotel Co. The North 12.5 feet of Lot 3, and all of Lot 4,. Block 19, Original Town of Medford (now City) Jackson County, Oregon; fronting 62.5 feet on the east side of alley. - Amount of Assessment $253.29 Assessment No. 4 Medford Properties Inc.' Lot 11. Block 19, Original Town of Medford (now City) Jackson County. Oregon fronting 25.0 feet on the west side of alley. , - -- Amount of Assessment $101.31 Assessment No. 5 .... Ed M. Arnold Lots 12, 13. 14 and the north 10 ieet of Lot 15, Block 19. Original Town of Medford (now City) Jackson County, Oregon; fronting 85.0 feet on the west side of alley. . . , ' Amount of Assessment $344.47 Assessment No. - Jackson Hotel Co. The south 15' of Lot 15 and all of Lot 16. Block- 19, Original' Town of Medford (now City) Jackson County, Oregon, fronting 40.0 feet on the West side of alley. ..: j . Amount of Assessment $162.10 Assessment No. 7 .. . " George W. and Susan L. Goodman' Lot 17 and 18,. Block 19, Original Town of Medford (now City) Jackson Coun ty, Oregon; fronting 50.Q feet on the West side of Alley. - ' Amount of assessment $202.63 Section 2. The Recorder of the City of Medford is hereby directed to enter a statement of said several assessments in the docket of City Liens of said City and publish a notice thereof as required by the Charter; ' . Passed by the City Council and signed -- by me in . open - . session - in authentication of its passage this 18th day of January, 1955. - -.. ' Earl Miller.- Mayor ' , ATTEST: . ' . ' Recorder ' Neva Samuels, ' Approved by me this 18th day of January, 1055. ' ' Earl Miller, Mayor . .,'-- NOTICE : - To the owner, or reputed owner, of each parcel of property described in the foregoing Ordinance, as named therein, and in the lien declared by said Ordinance as recorded in the Docket of City Liens. You are hereby notified that the assessment declared by the foregoing Ordinance has been made and the lien therefor entered in the City Lien Docket, and that the same Is due and you are hereby required to pay the same to the City Recorder, within ten n m dnv from the - service of this notice, which service is made by pub lication of the foregoing - Ordinance and this notice, pursuant to Section 2 of the foregoing Ordinance. NEVA samueIjB. iiecoraer. Little Known About Tarpon Before They Attain Huge Size "Marineland, ' Fla. . (U.R) r Almost every fisherman in Flor ida waters is familiar with, the big fighting tarpon which attract sportsmen from - all over the world, . but nobody seems to know much about tarpon .before they attain their great size. ; . Curator F. G. Wood, Jr., of Marine Studios here recently found a number of small tarpon only three to three and one-half inches long, in a pond here. He could not remember ever seeing any of the "silver kings" that small and decided to do a bit of research. Wood said that Dr. C. M. Breder of the American Museum of Natural History described: baby tarpon only two inches long found near Sanibel Island on Florida's Gulf Coast. ;.. Dr. Breder also hatched fishlets from what he believed were tarpon eggs, but they all shrank and died after about three days. Woods said that one mystery is that almost all the very small tarpon f6und were collected from land-locked ponds. The eight young fish found here were seined from a pond that connects with an inlet only .during the very highest tides of the year. He said tarpon are . able- to breath atmospheric air and . are ' not dependent on oxygen in the water. Thus they would be able to survive in such ponds, but the period in the life of a tarpon from three days. after hatching until it attains the length of two inches is still a mystery. Wood said only three of the eight tiny tarpon he caught sur vived. The staff is giving them great - care, hoping they - will i some day graduate to the giant i tank of the oceanarium. " Monday, January 24, 1955 MEDFORD (OREGON) MAIL TRIBUHliCJJCVETT Even freight trailers are now personalized." Tmlmobile com ponent parts can be ' assembled into thousands of .- different v de signs to , meet the needs and personal desires of truck owners. .-Vl' -rue irrtJ,i f 'tri'W kjsu-esachyeed TTOUGH NATURAL CCriTCOL No dniet, gadgets or att-chswirft. : Reossiaiended by doctort oed avnek. FOR A DRY BED US. NTTt-CXJ for free informolion wrie iwNrnMMUjca Nom. MAIL TR1BTJNB M BOX SU1 R II VMM Army's Traffic Safety Program Paying Dividends wasningto n uj.kj-t h e Army's traffic safety program is beginning to pay dividends in fewer soldiers killed on the na tion's . highways, v-?-; . The safety program "has 'been in existence for . years, but was intensified during, 1952 and 1953 when statistics showed that off duty servicemen were- injlved in a disproportionately h igh number- of fatal highwayr acci dents, especially- on. .holidays: Results of the mtensified.jdriye are showing alreadyi- - . .t -i-, ' Deaths of servicemen fromoff base auto accidents in. the - past fiscal year totalled .-; 529 com pared with 650 in the1 preceding 12 month s. Army personnel were involved in seven per cent fewer highway accidents 3,291 compared with 3,077 and suf fered 11 per cent fewer injuries. . The ' Army believes these sta tistics r e y e a 1 an increasing awareness by ' off-duty soldiers of the hazards of modern "high way rtraveL" M o t i o n pictures, posters; pamphlets, lectures and other devices are used to impress upon servicemen the need for safe driving techniques on . to day's congested roads.' - Civilian press, - radio and television out lets have ; also, .joined in the drive.. The theme as . especially stressed before- holidays. NEW '55 MERRY TILLERS Jan.' Special, new $39.50' rotary mower attachment only $10.00 with purchase of new ,h.p. Merry Tiller. Green Stamps loo. ; JOHNSpN'S BERRY FARM Ashland -- Phone S-S611 Rules governing off-duty sol diers . have been made with a view toward Te sseningthe chances of accidents. A limit has been . placed . on. the distance a soldier on a weekend pass may travel from the base to prevent long, dangerously quick trips. Daytime traveling is being en couraged - most passes issued begin at noon now instead of at midnight as was previously the case. This change was made be cause : of the large number of accidents between the hours of midnight and 6 a.m. v .Mandatory inspection of serv icemen's , automobiles and facil ities for repair and maintenance in isolated locales have been pro vided to check and eliminate mechanical defects! ....... . . . a i . a ww m .inwmwiw maw, - ww wU,Ww Vw iHUMUWU LUU" cernintf s a f e t v are worthless. however, without the coopera tion of . the individual . service man and of this aspect the Army; is particularly proud. Of this, Eliot V. Parker, Army safety director, said: ' j "The major credit for our im proved afety record doesn't go to the Army safety program and our instruction .:. . It really be longs to the men and women of the Army who are willing to co operate and assume their respon-v sibiyties for safety on the over-' crowded highways. . . ? ' COMING SOON 9xr sunt If your child catcbs ar tbn ca cc!d a tintr-- -0838 CBSS Relief from Stuffinessf Coughing and Muscular Ache The worst part of suffering from a cold is due to conges , tion and coughing. That's why your child needs medica . tion that does more than just , work on the chest. She needs Vicks 'VapoRub because it acts two ways at once: 1. VapoRnb relieres mtmelor soreness and tifhtnen, stram Utes chest surfaces. 2. At the sane time, VapofeaVk special medicated Tspora ahw bring relief with erery breath. You cant see these vapors but your child can eel them . . . feel them as they travel deep into , the nose, throat and large bronchial tubes. Congestion starts breaking up. coughing eases. Soon she enjoys wanning relief that lasts for hours. So when colds strike, dm the best-known home remedy to relieve suffering of colds-' VicksVapoRub. Jtvbon Relief .. . wVeafne fn Iteffef QB v - . V ' t I i. i.'. M..TES is tho ono that ' . ...... i - IE . ..... .. , ... . o - . ...... w, . - It didn't matter what had become of that original piece of crude paper upon which A. Lincoln had written the message that began: -Fourscore and seven years ago . " Sensing . the impermanence of spoken words, Lincoln himself de clared: 'The world will little note nor long remember what we say here , . " But his words were caught and preserved for all time by the newspaper presses of the nation. 1 Nor did it matter that the singing words of Homer, his llfcd and Odyssey, were spoken from memory, for there were scribes who wrote them down and kept, ihem fresh and living' for all mankind. f Yes, the written message, and chiefly the printed messag, is the one that lives. But more than that, thewritten mes sage is tangible as well as permanent. You tan return again and again to it, clip it out, pass it on to others. Without wishing to profane Lincoln's' glorious words, or the ancient classics, The Mail Tribune asks you to consider the proposition that the written message is the one that .lives in terms of advertising. . The printed page, rich, in detail, exact in its message,: V can be studied by the reader v. ..not fifteen seconds, - not a minute but for an, hour if the reader so wishes . .o.m . -referred to the following xtay ; . week month. But, more importantly, from the psychological point of view, the printed advertisement is a mwz read wi.nn;ly. When Mrs. Smith sits down with her Mai! Tribune sha is asking to be sold; she wants to know about the new cike mix; And Mr. Brown wants to study the feature cf tha new cars. J -a - - . - . -j, . The MAIL TRIBUNE wishes to remind morchants and businessmen of the 4sctsic wisdom ,f building your '' ' advertising promotion around VISUAL PRINTED media. In other vrords, if you want your advertising metsase V to WORK and to LAST, put it In PKlNT-f IXSH AdapOam Mertety KCWS WXXX Ksfmsiae IvfflEIIDIEIM
