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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 6, 1955)
Auto Industry Hopefully Looking For Better Year Detroit - (U.R) The automo bile industry wrapped up its third best year in. history in 1954, despite a bad start, and is hopefully looking for even a bet ter year in 1955. ; - Heavy production schedules during November and December as the car makers tried to keep up with demand for the radical- lyly-changed 1955 models boost ed production to 5,497,000 cars by Dec. 31. That shot the year's produc tion past the 5,330,594 cars built In 1951, which had been the industry's third best year. Pro duction still was down quite a bit from the 6,134,823 built in 1953 and the record 6,658,510 built in 1950. In sizing up the outlook for 1955, most auto makers have felt the market would be around 5,500,000 or 5,600,000 cars. But the enthusiasm with which 1955 models, have been greeted prob ably Will mean the cars will be produced in greater numbers than that. Harlow H. Curtice, president of General Motors, which turns out about half of all cars pro duced in the United States, ex pects a market of at least 5,800, 000 cars in 1955. In the past, Curtice and former GM presi dent Charles E. Wilson have made predictions 'that have hit the figure pretty . well on the nose. While production was hitting its third best mark in 1954, dealer profits were down. Deal ers found they had to discount their cars to sell them and(take lower mark-ups 'and hope for volume. Many were bitter in their remarks that the industry was over-producing. - v But the producers have re plied that all that is needed is old-fashioned selling. They've maintained any ; move to limit production to create a scarcity of cars would be illegal. ' Most auto makers feel the an nual market is on the upgrade. The move to suburbs by families which makes a car more of a necessity, the expanding popula tion, and even the trend to two-ars-to-a-family make them feel the market will grow bigger ach year. Most don't feel there is any plgn of a depression or a reces sion which could hurt the busi Feed ing the Family By ZOLA VINCENT Food Editor Scores of Hopeful Hints To Aid in Feeding Family How often we hear "It's all in knowing how!" It is barely possible that there are a few natural born cooks but most of us learn by listening, by reading, by watching and by experience. Tis also said that a fool prof its by his own experience; a wise man profits by the experience of others. We've garnered a wealth of good ideas from ex perts in many fields . . . and offer them with our very best wishes . for your family's good health and happiness in 1955. Four Goals Suggested We offer you a four point pro gram: , To serve enjoyable meals: To keep your family well nourished; . i To practice thrift when need be; To save time and energy when you can. It's Up To You To get all the nutrients need ed, it is wise to choose a variety of foods. It is also important to get enough of the different nu trients from food. You will get off to i good start nutritionally if you plan meals by some orderly plan so that daily food includes needed quantities of protein, minerals and other nutrients. . You are following through ef fectively when you cook by up- to-date methods that keep deli cate vitamins and minerals from being wasted and that means a minimum of water and of cook ing time. It is a fine plan to make a collection of recipes that the whole family enjoys and use them reasonably often. When re using one of these favorites, vary the meal with different food combinations, however. If an inexpensive dish seems dull, vary flavor with season ings or combine with other foods in different ways. Use contrast in food colors, flavors, textures. Some bright colored food, something crisp, for example, can heighten the eye appeal and appetite appeal of a meal. Give children small servings remembering that big amounts may be discouraging. It is better for a child to form the habit of cleaning his plate and asking for a second helping, if wanted. Introduce a new food to a young child in sample tastes and at the start of a meal when he la hungry . . . and if he doesn't I like it at first, try another day. Good Nutrition Plan Makes Meal-Planning Easy A helpful guide for weekly shopping and meal planning has been worked out by the coun try's top nutritionists. Foods are grouped according to their ma jor contribution of nutrients. The. following might well serve as a shopping guide. Why not cut it out and paste it inside a cupboard door? Leafy, Green, Yellow Vegetables Plan to use one or more serv ings daily. They are rich in vita min A value especially the dark green leafy kinds, and carrots. Choose from collards, kale, tur nip greens, spinach and many others, cultivated and wild; car rets, peas, snap beans, okra, green asparagus, broccoli, brus sels sprouts, green lima beans, pumpkin, yellow squash, cab bage. Citrus Fruits and Tomatoes These are mainstay sources of vitamin C. Plan to use one or more servings daily. Oranges, grapefruit, tangerines, other cit rus fruit, tomatoes. The follow ing foods are also good sources of vitamin C and may be used as alternates: If eaten raw cabbage, salad greens, green peppers, turnips, strawberries, pineapple, canta loupe. If cocked briefly in very little water cabbage, broccoli, brussels sprouts, greens. Potatoes, Sweet Potatoes . . Plan to use one or more serv ings daily. Potatoes and sweet' potatoes contain a number of nutrients. Because of the quan tities in which they are eaten white potatoes can become quite important as a source of vitamin C. Sweet potatoes are valuable for vitamin A in addition - to vitamin C. Other Vegetables and Fruits These vegetables and fruits help toward a good diet with vitamins and minerals. Plan to use one or more servings daily. Beets, cauliflower, corn, cucum bers, onions, sauerkraut, turnips, white cabbage, apples, peaches, bananas, berries rhubarb dried fruit; all 'vegetables and fruits not included, in other groups. Milk, Cheese, lee Cream Milk whole, skim, evapo rated, condensed, dry buttermilk is our leading source of cal cium. Milk also, provides high quality protein, riboflavin, vita min A and many other vitamins and minerals. Plan to use the following amounts of milk daily. Include milk used for drinking as well as cooking: Children through teen age; 1 VV t ..-. s fi f USING LEFTOVERS This sizzling meat and vegetable platter au gratin is a super deluxe way of using up the last of the holi day turkey or ham. This and many other recipes and many good cooking resolutions for the new year are included in today's food columns. ' ; , 3Vf to four cups. Adults: 2V4 to . three cups, t Pregnant women; a little more j than one quart. Nursing mothers; 1V4 quarts On the basis of calcium they contain, the following may be used as alternates for one cup of milk: Cheddar cheese, IVi ounces; cream cheese, 15 ounces; cottage chees, 11 ounces; ice cream, two to three large dips. Meat, Poultry, Fish These are important primarily for high-quality protein. Foods in this group also provide iron, thiamine, riboflavin, niacin, vi tamin A. Plan to use one serving daily. All kinds including liver, heart and other variety meats. Count bacon and salt pork as fats. '., Eggs are a source of high quality protein, iron, vitamin A, riboflavin, vitamin . D and pro vide some calcium and thiamine. Plan to use four or more a week. Dry Beans and Peas, Nuts These contain good protein, also some calcium, iron, thia mine, riboflavin and niacin. Plan to use one or more servings a week. Dry beans of all kinds, dry peas, lentils,- soybeans, soya prod ucts; peanuts, other nuts, peanut butter. ' THUMB TROUBLE Alexandria, Ind. (U.R) An apprentice fireman, Robert Stinefield, was on liberty one evening the same day the cast was removed from a broken thumb when he was held up. Before the thief slugged him unconscious and took his billfold Stinefield took a swing, missed, hit a brick wall with his fist, and broke the same thumb. 1 WhHer clothes and; W'X . r 1 health protechon,too, &ocs X WfeslyR mm MM Willi VkVllV makes linens more it makes to nm wlitta Yts, yttH U Mil plMSti wM yotr (ottnt mI (litis wlti tkiy'ra Clorox-clm. tttiijt Oorox Mtkts Am siewyraitrMovts dlngiitss, staias, tvi setrefc ni mfHiw. tot, to yoir crtdit.yoil! trotKt family ImMu For m othw hem Inideriia prodoct tfjab Oorox h etrahkilliig tffidwql It's asy to dbinfect bathrooms with CLOROX.;no hard rubbing! ; Alio, youll enfey the fresh. eToan smtff of your Clorox-clean cottons end tnons, for Clorox deodorize ... eliminates even stubborn diaper odors. And Clorox, a liquid, contains no gritty particles to damage wash orwasher. It is extra . gent!e.freo from caustic...ntadt by a patented formula, exclusive with Clorox! Clorox does three obs in one when you use it in routine bathroom and kitchen cleaning. For Clorox makes ft easy for you to get rid of ugly stains and disagreeable odors and to disinfect as well. Yes, hun dreds of public health departments recommend the Clorox type of disinfection. See the label for other helpful uses and directions. . Ff f ml Jff if-ewj. & Ml n , r- Oil Industry Thonday. Jannarj 1IS3 MED70RD (OREGON) MAIL TRIBUNE TH2U3 Surge By Stock Market LacEced Warmth of Predecessors of Takes Confident Look at New Year New York U.R) The ' oil' in dustry, plagued by an oversup- ply situation that necessitated reductions in production and re finery runs, faces 1955 confident that 1954's headaches won't lin ger on. - v. Oil company earnings rose early in 1954 but slackened later in the year when the full effects of oversupply were left. Trade sources noted that aver age prices received during 1954 probably ran slightly below 1953, offsetting a slight increase m volume. Oil Consumption Up Oil men said oil consumption in the United States - durine 1954 rose only one to two per cent above the previous year, re flecting abnormally warm win ter weather and a decline in business activity in general. The outlook for 1955 is for an increase m demand of four to five per cent the largest yearly gain smce 1951 according to most industry leaders. ' Crude oil imports, which ac count for about three per cent of total demand at the refinery level, are expected to decline be tween 15 and 20 per cent next year. ,- Earnings In 1955 are expected to run slightly above the past year, which was about unchang ed trom 1953. Refinery capacity for. 1955 is estimated at 8,625,000 barrels daily. Crude runs are expected to approximate 7,248.000 bar rels; daily. Crude runs are ex pected to approximate . 7,248,000 barrels, indicating a surplus ca pacity of 1,375,000 barrels. Most of this surplus is standby capa city for the defense program. Outlook Brightened The anticipated increase in demand, coupled with the de cline in imports, brightens the outlook for increased domestic production in 1955. Oilmen are confident that nor mal winter weather in 1954-55 will help the industry get its in ventory picture back into focus. Another abnormally warm win ter, however, will see another big buildup in stocks or curtail ed refinery runs. Inventories of gasoline, heat ing oils and other refined prod ucts at year-end are considered more than ample, despite a steady reduction since mid-year. ,The inventory problem, which commanded the industry's at tention most of the year, resulted in some weakening of product prices. Crude ; prices, however, held firm. ; Bio; Development Two big developments this year one good, one Daa irom the industry's viewpoint were settlement of the drawn-out Iranian oil dispute and the Su preme Court's decision holding that natural gas sold. to inter state pipelines is subject to fed eral price control. The former was hailed by the industry as a constructive step toward strengthening the free world. The latter was denounced by many oil men who charged regulation would stifle the na tural gas industry. Most major oil producers also are natural gas producers. Despite its troubles in 1994, the oil industry spent a record $4,500,000,000 for expansion and modernization. The outlook is for another year of big capital expenditures. : - : Too Much Television Results in Divorce Los Angeles U.R)-Mrs. Beu lah McClanahan ended , her 41 year marriage to former city councilman Meade McClanahan Tuesday on the grounds her hus band learned too much: from television. ' She told a judge that when she objected to her husband's "continually" watching wres tling matches he bolted out of his chair, grappled with her and applied a 'judo" grip to the back of her neck. BUYS SCHOOLHOUSE Colchester, Conn. UJ? School teacher Jean Stern likes to collect mementos. The ... one she cherishes most is a one-room schoolhouse, now - abandoned, which she purchased for $200. That's where she taught her first class. - ' " New York (U.R) Stocks surged ahead in 1954, far be yond the heights scaled in the previous record year of 1929, a quarter century ago when all America speculated wildly and nearly achieved fabulous riches. This big bull market of 1954 lacked the warmth of its prede cessor of 1929. Its participants were experienced investors con trasted with the little fellows who bought and sold on tips and operated on shoe-string capital. Only the clerks of Wall Street cheered when - the industrial average crossed the previous record high set on Sept. 3, 1929, and these shares went on to hitherto unexplored territory in the stratosphere. - The investors maintained their aplomb. Those who bought and sold in the 1954 market carefully studied all the issues a'nd brought only those stocks with , good earnings records, high dividend payments, and favorable growth prospects. The tip-happy boys of 1929 let their emotions guide their pur chases. Investors Big Buyers This was an investment mar ket investment by individuals, by investment' funjis, by trust funds, by pension funds, by uni versities, . by insurance com panies, by union funds, by banks, and by other institutions. Their buying was mostly "for cash in stead of on a tiny margin. Rising prices set in after , the list had been hammered down on Sept. 14, 1953. The market men then said a bear market was in thfe offing. They missed by a mile. They missed k- again and again in predictions on an invest ment market that apparently knew no "turning. The politically minded missed mightily at elec tion time when they said the prices would fall on a Demo cratic victory. The market ignor ed politics and in November it registered the best rise for that month in the 162-year history of the Stock Exchange. Sales at 11-Year High : Here is exactly what happen ed: Trading in stocks registered a new high for any year since 1933. Industrial stocks reached a record high. Railroad shares set a new high since 1930 and utili ties since 1931. The blue chips led the upturn steels, oils, chemicals, aircrafts, selected rails, airlines, building shares and tires. There were flurries of strength In theatres, textiles, sugars, mercantiles, coal issues, glass stocks, earth , moving ma chinery makers, and televisions. Why did the stock., market rise? There were two outstand ing reasons, namely, easy money which brought bond yields down and made stocks attractive; and lower taxes ..which helped keep corporate earnings up and divi dends at a record high. , As the institutions took stock for their portfolios, the supply of good stocks became smaller and there was a scramble to get them. The stock market became the real investment center sup- Trial Date Set Klamath Falls U.R) Trial date has been set for Feb. 14 for James Clinton Anderson, 31-year-old Klamath Indian charg ed with the first degree murder of David Miller, 25, according to Klamath County District ' Attor ney Frank Alderson. Miller, scion of a prominent Tucson, Ariz., family, was killed following a party at Beatty on the Klamath Indian Reservation Nov.' 5. . -v. A defense motion for change of venue was granted by Circuit Judge David R. Vandenberg of Klamath county and the trial will be held in Burns, in Harney county, with Judge M. A. Biggs of Ontario presiding. ) Anderson also is accused of assault with intent to kill in connection' with an attack on a Grants : Pass jcouple who said they were fired on as they drove through the reservation north of Beatty last October. Trial date on that charge was set for March 28, also in Judge Biggs' court. - California originated 59 per cent of the total U. S. rail ship ments of citrus fruits in 1953. ! l planting bonds, real estate and other ventures. f ? Market Lacks Excesses I How long can this go on? The experts who study markets hold that there are no excesses in the market." They look for furthe advances with perhaps some in terruption . while; the gains of 1954 are consolidated. Some look for a rise to a level about 80 per cent higher than at present and even then they aver the prices would not reflect the rise in comparable lines with stocks. L , Will there be another bust? Certainly, say the market men who study such things, prices can go down again, but they are quick to point out that this mar ket is very different from that of 1929 which ended in disaster. This market is practically a cash -one against an extended credit one in 1929. This market is based on investment, that one on speculation. Today there are laws against market rigging and other excesses which played a part in the 1929 market There is a ' Securities and Exchange Commission which is supposed to police the market The Fed eral - Reserve System is said to tiave the credit faucet under bet ter control, ready to turn it off or on as the need may arise to stem a wild rise or slow a sharp decline. Man Still Unpredictable The only thing that isn't dif ferent today, say. the seers of Wall Street, is man. He still is subject, to emotional changes. While the 1954 operations ap peared to bi those of automatons because of their precision, they still were engineered by men men whose behavior is said still to be as unpredictable as it was in 1929, in 17P2 when the ex change was started, and back in Biblical days when Joseph cor nered the wheat market in Egypt" ,-.Av Because men make this mar ket, the analysts point out that any sudden, unexpected . bad news at home or abroad, could set off selling. . The extent it would go would depend on the type of the news. None of this type is foreseen in the immedi ate future. -. i ' 0 PAULSEN'S Thrift fiflmBtx CENTRAL POINT Lots of Free Parking Space! r 'i SNOW WHITE - FRESH c FRESH HAWAIIAN rvi LOADED WITH MILK am for 'Dale's Cash Meat Market GROUND BEEF NO WATER O NO CER U.S. GOOD GRADE BEEF U.S. GOOD GRADE PUROLA Ibs. o 0 c - QUAKER OATS LARGE SIZE PACKAGE WHITE STAR CHUNK nnrv rs LARGE CANS . PRICES GOOD FRIDAY AND SATURDAY ONLY! 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