Auto Industry
Hopefully Looking
For Better Year
Detroit - (U.R) The automo
bile industry wrapped up its
third best year in. history in
1954, despite a bad start, and is
hopefully looking for even a bet
ter year in 1955. ;
- Heavy production schedules
during November and December
as the car makers tried to keep
up with demand for the radical-
lyly-changed 1955 models boost
ed production to 5,497,000 cars
by Dec. 31.
That shot the year's produc
tion past the 5,330,594 cars built
In 1951, which had been the
industry's third best year. Pro
duction still was down quite a
bit from the 6,134,823 built in
1953 and the record 6,658,510
built in 1950.
In sizing up the outlook for
1955, most auto makers have
felt the market would be around
5,500,000 or 5,600,000 cars. But
the enthusiasm with which 1955
models, have been greeted prob
ably Will mean the cars will be
produced in greater numbers
than that.
Harlow H. Curtice, president
of General Motors, which turns
out about half of all cars pro
duced in the United States, ex
pects a market of at least 5,800,
000 cars in 1955. In the past,
Curtice and former GM presi
dent Charles E. Wilson have
made predictions 'that have hit
the figure pretty . well on the
nose.
While production was hitting
its third best mark in 1954,
dealer profits were down. Deal
ers found they had to discount
their cars to sell them and(take
lower mark-ups 'and hope for
volume. Many were bitter in
their remarks that the industry
was over-producing. -
v But the producers have re
plied that all that is needed is
old-fashioned selling. They've
maintained any ; move to limit
production to create a scarcity
of cars would be illegal. '
Most auto makers feel the an
nual market is on the upgrade.
The move to suburbs by families
which makes a car more of a
necessity, the expanding popula
tion, and even the trend to two-ars-to-a-family
make them feel
the market will grow bigger
ach year.
Most don't feel there is any
plgn of a depression or a reces
sion which could hurt the busi
Feed
ing
the
Family
By ZOLA VINCENT
Food Editor
Scores of Hopeful Hints
To Aid in Feeding Family
How often we hear "It's all
in knowing how!" It is barely
possible that there are a few
natural born cooks but most of
us learn by listening, by reading,
by watching and by experience.
Tis also said that a fool prof
its by his own experience; a wise
man profits by the experience
of others. We've garnered a
wealth of good ideas from ex
perts in many fields . . . and
offer them with our very best
wishes . for your family's good
health and happiness in 1955.
Four Goals Suggested
We offer you a four point pro
gram: ,
To serve enjoyable meals:
To keep your family well
nourished; . i
To practice thrift when need
be;
To save time and energy when
you can.
It's Up To You
To get all the nutrients need
ed, it is wise to choose a variety
of foods. It is also important to
get enough of the different nu
trients from food.
You will get off to i good
start nutritionally if you plan
meals by some orderly plan so
that daily food includes needed
quantities of protein, minerals
and other nutrients. .
You are following through ef
fectively when you cook by up-
to-date methods that keep deli
cate vitamins and minerals from
being wasted and that means a
minimum of water and of cook
ing time.
It is a fine plan to make a
collection of recipes that the
whole family enjoys and use
them reasonably often. When re
using one of these favorites,
vary the meal with different
food combinations, however.
If an inexpensive dish seems
dull, vary flavor with season
ings or combine with other
foods in different ways.
Use contrast in food colors,
flavors, textures. Some bright
colored food, something crisp,
for example, can heighten the
eye appeal and appetite appeal
of a meal.
Give children small servings
remembering that big amounts
may be discouraging. It is better
for a child to form the habit
of cleaning his plate and asking
for a second helping, if wanted.
Introduce a new food to a
young child in sample tastes and
at the start of a meal when he
la hungry . . . and if he doesn't I
like it at first, try another day.
Good Nutrition Plan
Makes Meal-Planning Easy
A helpful guide for weekly
shopping and meal planning has
been worked out by the coun
try's top nutritionists. Foods are
grouped according to their ma
jor contribution of nutrients.
The. following might well serve
as a shopping guide. Why not
cut it out and paste it inside a
cupboard door?
Leafy, Green, Yellow Vegetables
Plan to use one or more serv
ings daily. They are rich in vita
min A value especially the dark
green leafy kinds, and carrots.
Choose from collards, kale, tur
nip greens, spinach and many
others, cultivated and wild; car
rets, peas, snap beans, okra,
green asparagus, broccoli, brus
sels sprouts, green lima beans,
pumpkin, yellow squash, cab
bage. Citrus Fruits and Tomatoes
These are mainstay sources of
vitamin C. Plan to use one or
more servings daily. Oranges,
grapefruit, tangerines, other cit
rus fruit, tomatoes. The follow
ing foods are also good sources
of vitamin C and may be used
as alternates:
If eaten raw cabbage, salad
greens, green peppers, turnips,
strawberries, pineapple, canta
loupe. If cocked briefly in very
little water cabbage, broccoli,
brussels sprouts, greens.
Potatoes, Sweet Potatoes
. . Plan to use one or more serv
ings daily. Potatoes and sweet'
potatoes contain a number of
nutrients. Because of the quan
tities in which they are eaten
white potatoes can become quite
important as a source of vitamin
C. Sweet potatoes are valuable
for vitamin A in addition - to
vitamin C.
Other Vegetables and Fruits
These vegetables and fruits
help toward a good diet with
vitamins and minerals. Plan to
use one or more servings daily.
Beets, cauliflower, corn, cucum
bers, onions, sauerkraut, turnips,
white cabbage, apples, peaches,
bananas, berries rhubarb dried
fruit; all 'vegetables and fruits
not included, in other groups.
Milk, Cheese, lee Cream
Milk whole, skim, evapo
rated, condensed, dry buttermilk
is our leading source of cal
cium. Milk also, provides high
quality protein, riboflavin, vita
min A and many other vitamins
and minerals. Plan to use the
following amounts of milk daily.
Include milk used for drinking
as well as cooking:
Children through teen age;
1 VV t ..-.
s
fi f
USING LEFTOVERS This sizzling meat and vegetable platter
au gratin is a super deluxe way of using up the last of the holi
day turkey or ham. This and many other recipes and many good
cooking resolutions for the new year are included in today's food
columns. ' ; ,
3Vf to four cups.
Adults: 2V4 to . three cups, t
Pregnant women; a little more j
than one quart.
Nursing mothers; 1V4 quarts
On the basis of calcium they
contain, the following may be
used as alternates for one cup
of milk: Cheddar cheese, IVi
ounces; cream cheese, 15 ounces;
cottage chees, 11 ounces; ice
cream, two to three large dips.
Meat, Poultry, Fish
These are important primarily
for high-quality protein. Foods
in this group also provide iron,
thiamine, riboflavin, niacin, vi
tamin A. Plan to use one serving
daily. All kinds including liver,
heart and other variety meats.
Count bacon and salt pork as
fats. '.,
Eggs are a source of high
quality protein, iron, vitamin A,
riboflavin, vitamin . D and pro
vide some calcium and thiamine.
Plan to use four or more a week.
Dry Beans and Peas, Nuts
These contain good protein,
also some calcium, iron, thia
mine, riboflavin and niacin. Plan
to use one or more servings a
week.
Dry beans of all kinds, dry
peas, lentils,- soybeans, soya prod
ucts; peanuts, other nuts, peanut
butter. '
THUMB TROUBLE
Alexandria, Ind. (U.R) An
apprentice fireman, Robert
Stinefield, was on liberty one
evening the same day the cast
was removed from a broken
thumb when he was held up.
Before the thief slugged him
unconscious and took his billfold
Stinefield took a swing, missed,
hit a brick wall with his fist, and
broke the same thumb.
1 WhHer clothes and; W'X . r
1 health protechon,too, &ocs X WfeslyR
mm
MM Willi VkVllV
makes linens
more
it makes to
nm wlitta
Yts, yttH U Mil plMSti wM yotr (ottnt mI
(litis wlti tkiy'ra Clorox-clm. tttiijt Oorox
Mtkts Am siewyraitrMovts dlngiitss, staias,
tvi setrefc ni mfHiw. tot, to yoir crtdit.yoil!
trotKt family ImMu For m othw hem Inideriia
prodoct tfjab Oorox h etrahkilliig tffidwql
It's asy to dbinfect bathrooms with
CLOROX.;no hard rubbing!
; Alio, youll enfey the fresh. eToan smtff of your
Clorox-clean cottons end tnons, for Clorox
deodorize ... eliminates even stubborn diaper
odors. And Clorox, a liquid, contains no gritty
particles to damage wash orwasher. It is extra .
gent!e.freo from caustic...ntadt by a patented
formula, exclusive with Clorox!
Clorox does three obs in one when
you use it in routine bathroom and
kitchen cleaning. For Clorox makes
ft easy for you to get rid of ugly
stains and disagreeable odors
and to disinfect as well. Yes, hun
dreds of public health departments
recommend the Clorox type of
disinfection. See the label for
other helpful uses and directions.
. Ff f ml
Jff if-ewj. & Ml
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Oil Industry
Thonday. Jannarj 1IS3
MED70RD (OREGON) MAIL TRIBUNE TH2U3
Surge By Stock Market LacEced
Warmth
of
Predecessors
of
Takes Confident
Look at New Year
New York U.R) The ' oil' in
dustry, plagued by an oversup-
ply situation that necessitated
reductions in production and re
finery runs, faces 1955 confident
that 1954's headaches won't lin
ger on. - v.
Oil company earnings rose
early in 1954 but slackened later
in the year when the full effects
of oversupply were left.
Trade sources noted that aver
age prices received during 1954
probably ran slightly below
1953, offsetting a slight increase
m volume.
Oil Consumption Up
Oil men said oil consumption
in the United States - durine
1954 rose only one to two per
cent above the previous year, re
flecting abnormally warm win
ter weather and a decline in
business activity in general.
The outlook for 1955 is for an
increase m demand of four to
five per cent the largest yearly
gain smce 1951 according to
most industry leaders. '
Crude oil imports, which ac
count for about three per cent
of total demand at the refinery
level, are expected to decline be
tween 15 and 20 per cent next
year. ,-
Earnings In 1955 are expected
to run slightly above the past
year, which was about unchang
ed trom 1953.
Refinery capacity for. 1955 is
estimated at 8,625,000 barrels
daily. Crude runs are expected
to approximate 7,248.000 bar
rels; daily. Crude runs are ex
pected to approximate . 7,248,000
barrels, indicating a surplus ca
pacity of 1,375,000 barrels. Most
of this surplus is standby capa
city for the defense program.
Outlook Brightened
The anticipated increase in
demand, coupled with the de
cline in imports, brightens the
outlook for increased domestic
production in 1955.
Oilmen are confident that nor
mal winter weather in 1954-55
will help the industry get its in
ventory picture back into focus.
Another abnormally warm win
ter, however, will see another
big buildup in stocks or curtail
ed refinery runs.
Inventories of gasoline, heat
ing oils and other refined prod
ucts at year-end are considered
more than ample, despite a
steady reduction since mid-year.
,The inventory problem, which
commanded the industry's at
tention most of the year, resulted
in some weakening of product
prices. Crude ; prices, however,
held firm. ;
Bio; Development
Two big developments this
year one good, one Daa irom
the industry's viewpoint were
settlement of the drawn-out
Iranian oil dispute and the Su
preme Court's decision holding
that natural gas sold. to inter
state pipelines is subject to fed
eral price control.
The former was hailed by the
industry as a constructive step
toward strengthening the free
world. The latter was denounced
by many oil men who charged
regulation would stifle the na
tural gas industry. Most major
oil producers also are natural
gas producers.
Despite its troubles in 1994, the
oil industry spent a record
$4,500,000,000 for expansion and
modernization. The outlook is
for another year of big capital
expenditures. : - :
Too Much Television
Results in Divorce
Los Angeles U.R)-Mrs. Beu
lah McClanahan ended , her 41
year marriage to former city
councilman Meade McClanahan
Tuesday on the grounds her hus
band learned too much: from
television. '
She told a judge that when
she objected to her husband's
"continually" watching wres
tling matches he bolted out of
his chair, grappled with her and
applied a 'judo" grip to the back
of her neck.
BUYS SCHOOLHOUSE
Colchester, Conn. UJ?
School teacher Jean Stern likes
to collect mementos. The ... one
she cherishes most is a one-room
schoolhouse, now - abandoned,
which she purchased for $200.
That's where she taught her first
class. - ' "
New York (U.R) Stocks
surged ahead in 1954, far be
yond the heights scaled in the
previous record year of 1929, a
quarter century ago when all
America speculated wildly and
nearly achieved fabulous riches.
This big bull market of 1954
lacked the warmth of its prede
cessor of 1929. Its participants
were experienced investors con
trasted with the little fellows
who bought and sold on tips and
operated on shoe-string capital.
Only the clerks of Wall Street
cheered when - the industrial
average crossed the previous
record high set on Sept. 3, 1929,
and these shares went on to
hitherto unexplored territory in
the stratosphere. - The investors
maintained their aplomb.
Those who bought and sold in
the 1954 market carefully studied
all the issues a'nd brought only
those stocks with , good earnings
records, high dividend payments,
and favorable growth prospects.
The tip-happy boys of 1929 let
their emotions guide their pur
chases. Investors Big Buyers
This was an investment mar
ket investment by individuals,
by investment' funjis, by trust
funds, by pension funds, by uni
versities, . by insurance com
panies, by union funds, by banks,
and by other institutions. Their
buying was mostly "for cash in
stead of on a tiny margin.
Rising prices set in after , the
list had been hammered down on
Sept. 14, 1953. The market men
then said a bear market was in
thfe offing. They missed by a
mile. They missed k- again and
again in predictions on an invest
ment market that apparently
knew no "turning. The politically
minded missed mightily at elec
tion time when they said the
prices would fall on a Demo
cratic victory. The market ignor
ed politics and in November it
registered the best rise for that
month in the 162-year history of
the Stock Exchange.
Sales at 11-Year High
: Here is exactly what happen
ed: Trading in stocks registered
a new high for any year since
1933. Industrial stocks reached
a record high. Railroad shares set
a new high since 1930 and utili
ties since 1931. The blue chips
led the upturn steels, oils,
chemicals, aircrafts, selected
rails, airlines, building shares
and tires. There were flurries of
strength In theatres, textiles,
sugars, mercantiles, coal issues,
glass stocks, earth , moving ma
chinery makers, and televisions.
Why did the stock., market
rise? There were two outstand
ing reasons, namely, easy money
which brought bond yields down
and made stocks attractive; and
lower taxes ..which helped keep
corporate earnings up and divi
dends at a record high. ,
As the institutions took stock
for their portfolios, the supply
of good stocks became smaller
and there was a scramble to get
them. The stock market became
the real investment center sup-
Trial Date Set
Klamath Falls U.R) Trial
date has been set for Feb. 14 for
James Clinton Anderson, 31-year-old
Klamath Indian charg
ed with the first degree murder
of David Miller, 25, according to
Klamath County District ' Attor
ney Frank Alderson.
Miller, scion of a prominent
Tucson, Ariz., family, was killed
following a party at Beatty on
the Klamath Indian Reservation
Nov.' 5. . -v.
A defense motion for change
of venue was granted by Circuit
Judge David R. Vandenberg of
Klamath county and the trial
will be held in Burns, in Harney
county, with Judge M. A. Biggs
of Ontario presiding.
) Anderson also is accused of
assault with intent to kill in
connection' with an attack on a
Grants : Pass jcouple who said
they were fired on as they drove
through the reservation north of
Beatty last October. Trial date
on that charge was set for March
28, also in Judge Biggs' court. -
California originated 59 per
cent of the total U. S. rail ship
ments of citrus fruits in 1953.
!
l
planting bonds, real estate and
other ventures. f ?
Market Lacks Excesses I
How long can this go on? The
experts who study markets hold
that there are no excesses in the
market." They look for furthe
advances with perhaps some in
terruption . while; the gains of
1954 are consolidated. Some look
for a rise to a level about 80 per
cent higher than at present and
even then they aver the prices
would not reflect the rise in
comparable lines with stocks. L
, Will there be another bust?
Certainly, say the market men
who study such things, prices can
go down again, but they are
quick to point out that this mar
ket is very different from that
of 1929 which ended in disaster.
This market is practically a
cash -one against an extended
credit one in 1929. This market
is based on investment, that one
on speculation. Today there are
laws against market rigging and
other excesses which played a
part in the 1929 market There
is a ' Securities and Exchange
Commission which is supposed
to police the market The Fed
eral - Reserve System is said to
tiave the credit faucet under bet
ter control, ready to turn it off
or on as the need may arise to
stem a wild rise or slow a sharp
decline.
Man Still Unpredictable
The only thing that isn't dif
ferent today, say. the seers of
Wall Street, is man. He still is
subject, to emotional changes.
While the 1954 operations ap
peared to bi those of automatons
because of their precision, they
still were engineered by men
men whose behavior is said still
to be as unpredictable as it was
in 1929, in 17P2 when the ex
change was started, and back in
Biblical days when Joseph cor
nered the wheat market in
Egypt" ,-.Av
Because men make this mar
ket, the analysts point out that
any sudden, unexpected . bad
news at home or abroad, could
set off selling. . The extent it
would go would depend on the
type of the news. None of this
type is foreseen in the immedi
ate future. -. i '
0 PAULSEN'S
Thrift fiflmBtx
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