Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 18, 1954)
Toy Manufacturers Look Toward Their First Billion Dollar Year Editor's Note: At far ms the toy j to bo tht merriest Christmas on record. The bells are already rlnj inr cash rerister bells and the toy manafactarers are looking forward to their first billion dollar year. This is tho first In a series of three dis- patches on the record toy sales. In cluding a glimpse at soma of the newest toys in Santa's jampacked bag. By DEAN C. MILLER United Press Correspondent New York (U.R) Televis ion and the move to the suburbs have combined to give toy manu facturers a whopping Christmas gift their first billion dollar year. Department store surveys just completed by the Toy Manufact urers of the U.S.A., Inc., indicate mom and dad are spending 10 per cent more on toys this year than last indicating , a new record for the year. Since 1950 when retail toy sales hit $770,000,000 the figure has hedged up 10 per cent each year toward the billion mark, and market analysts ay the up swing is due in part to the su burban building boom and the popularity of television. - . More Room In the suburbs children find themselves with more elbow room and ask Santa for bicycles, wagons, swings, wading pools, badminton sets and other items which they might happily have gone without in a city apart ment. Television, the market experts reported, has drawn families closer together and encouraged group games. Heavy 6ales of 4-H Achievement ; Program Conducted Ashland An achievement program for Ashland area 4-H club members was held Tuesday afternoon at a Mother's tea at the Ashland Church of Christ, according to Miss Jean Brooks, 4-H extension agent. Awards presented were, first year, Sandra Wilson and Carol King; second year, Nylia Cooper, Marie Schmelzer and Patricia McNabb; third year, Colleen Creel, and sixth year, Carol Johnston. The tea was held at 4 p.m. such games as Monopoly and Scrabble are believed to be evi dence of this. - But for a country so sensitive to fads and devoted to new gad gets, America has remained pretty faithful to tradition in its toy-buying habits. The big sell ers this year are still dolls, toy trains and cars, and cowboy par aphernalia. The latter is still enjoying a spurt credited to Western tele vision programs. Toys with a war motif are expected to slack en due to the end of the Korean war,, but realism is being em phasized more than ever in all types of toys. Realism Emphasized . Dolls have washable hair. The best selling spurs are those that really jingle, jangle, jingle. The American toy makers are reaping most of the billion dol lar harvest, because foreign man ufacturers have never regained the prestige they held before World War II. German-made toys are back on the U.S. mar ket but their sales are well below pre-war levels. Recently, U. S. manufacturers, especially those in the wooden put-it-together field, have com plained bitterly about "unfair, copy-cat" competition from Japan. . There is a fierce behind-the-scenes effort to get for the C P. Firemen Plan Directory Central Point The Central Point Volunteer Fire department has announced it will publish a city directory to obtain funds to buy needed equipment, accord ing to department officials. Members are now soliciting advertising for the new direc tory, which will provde an up to date record of city residents for the first time in recent his tory, firemen said. The directory will be bound in paper and will include a pic ture of the old fire hall and a drawing of the new fire hall on the cover. Volunteers hope ' .to raise enough money to furnish the kitchen of the new fire hall. -. U. S. toy makers more tariff protection from cheaper Jap anese goods. American- businessmen have charged that several Japanese firms are" copying patented American toys imitating them down to the last spelling mis take ki the instruction sheets. The Japanese imitation sells on the U. S. market at half the price of the American product. The U.S. manufacturers charge some Japanese manufacturers use substandard material and cheap labor. Juvenile Grangers Invited to Central Pt Central Point Juvenile Grange will be host to the Juvenile Granges of the -county at Cen tral Point hall Sunday at 3 p.m. when the home Grange will give the degree, assisted by the visi tors, to a class of candidates. Gold Hill" Juveniles will put on the tableaus, directed by Ma tron Mrs. Grace Bruce, while Sams Valley, under direction of Matron Mrs. Madge Dolan, will entertain with Juvenile Band. All candidates and juvenile Grangers are welcome. Man Warns of Cops; Receives Summons Buffalo, N. Y. -4U.PJ A mo torist recently was clocked by a radar-speed-cotrol unit and was given a summons for speeding 40 miles an hour. Carl H. Hohmann, 25, took the summons politely and drove off. A short time later police found him a few blocks up the street waving a large sign at approach ing cars. On the sign was printed the warning: "Cops." ' Police took a dim view of Hohmann's action and issued an other summons,' charging him with violating a rarely used law which prohibits displaying a sign without permission. Production of mustard seed In the U.S. dropped to 11,000, 000 pounds in 1949 after the all time Teak of about 73.000.000 1 pounds in 1941. . lci city ea NORTH PACIFIC HIWAY - ACROSS FROM ELK LUMBER CO. ECONOMICAL CHOICE Friday thru Wednesday NOVEMBER 19 THRU 24 JOHNNY THE BUTCHER IS HERE TO SERVE YOUI Turkey Orders Taken Now! ROUND STEAK FRESH KILLED mi ...... - - ' Young Commercial Beef Tenderized No Charge . GROUND BEEF , All Pure Beef no cereal, no filler ZL9 CUSTOM CUTTING AND WRAPPING FOR YOUR LOCKER ........ . 4c Lb. GOLD MEDAL id FLOUR lb. bag MISSION-303 CAN PUMPKIN for YAMS & SWEETS e mm mm lbs. CRANBERRIES II II II cape loVi COD K I DEL MONTE SLICED-2Vi CAN PINEAPPLE II TOMATOES TUBE boxes Oldsmobile's 1955 - Models On Display Here Tomorrow A restyled concept of two-tone body color, engineering improve ments and a different body ap pearance feature the 1955 mod els of Oldsmobile, which will go on display in Medford tomorrow. They can be seen at the Dar rell Miller Co., 415 South River side ave. Both the "98" and "88" series are powered by more efficient "Rocket" engines, in 185 and 202 horsepower models. The low silhouette and panoramic wind shield this year are enhanced by the "flying color" styling. 10 Body Styles There are three series of cars with a total of 10 body styles, including four-doors, coupes, convertibles, and two-door se dans. . Headlights have been recessed, and have chrome-lined caps ex tending two inches beyond the lens, and a more rugged bumper which curves into the fender contours. Riding qualities of the cars have been improved by incorop orating direct-acting shock ab sorbers mounted vertically with in the springs, and attached di rectly to the frame Tubel.ess tires are standard on all the new Oldsmobiles. GOOD ADVICE Naugatuck, Conn. . (U.R) Town Warden Charles Clark failed to show up at a meeting with the board of welfare. After a -half -hour, wait, the members acted on this slogan on Clark's office desk: "Time waits for no man.". Thursday, Novambar 18, 1934 MEDFORD (OREGON) MAIL TRIBUNE MINE fcr.r.W?, ' . , m SLEEK NEW OLDSMOBILES The J955 Olds- four-door sedan. Front-end design in all Olds mobiles will be on display tomorrow at the mobiles has been changed in the 1955 models, Darrell Miller Co., 415 South Riverside ave. and other styling features have been modified Two of the new cars are shown above, the ' from older models. , Super "88" holiday coupe (above) and the "98" 5 t. 4 V. & -,i m tn. .... i . - fa Electronic Brain Aids Houston Traffic Houston, Tex. U.R) A $250, 000 "traffic cop" is making . a smooth-flowing operation out of sprawling Houston's downtown traffic problem. The new "cop," an electronic brain controlling signal lights at 289 street intersections, enables traffic in downtown and adja cent areas to move over the city's system of alternating one-way-streets at maximum speed con sistent with safety and traffic density. The flow of traffic itself reg ulates the "stcp-and-go." City Traffic Director Eugene Maier said the system is based on density of traffic. It provides pro gressive traffic flow (where the lights keep turning green as you reach them) at speeds of 18-22 miles an hour in the. central bus iness district and 18-30 miles per hour on streets leading into the area. When the peak periods of traf fic density in the business disr trict are reached, signals auto matically change to simultaneous timing in which all cars move m one direction on a series of green lights for 70-90 seconds and then cross traffic moves in a similar manner.. . . The new electronic brain has detectors, or "feelers," located at strategic downtown intersec tions to determine the flow of traffic and, relay the needs to the central "brain." The impulses automatically adjust the signal timing.- - . put of every dollar spent at retail establishments in the United States in 1950, about 25 cents went for the operation and upkeep of the privately-owned automobile. :13 D DIB CCETT SUPER Never so new as now ... never so far ahead! It's the dazzling, all-around-new Super "88 Oldsmobile! Inspired new styling everywhere! New power with the mighty new "Rocket 202! New color . . . dramatic "flying color" patterns! In fact, all the newest new ideas on wheels! See us and see Oldsmobile for '551 U U - Kkecls! See us and see OldsmobUe for '55! -a ltig0Ma' ...... ' ' ' ''' SXP POWERED BY THE NEW Lff.h. Km 1955 OMimeM Niattr-lighl Dtlia Hol!6aj Coupfc Ton can't miss the newness! It's everywhere from road to roof! Note the crisp, low-level lines . . t ." the dramatic new color toning that sings of action . . . flashing "Rocket" 202 action! See us and see aQ the brand-new 1955 Oldsmobiles Ninety-Eights, Super "88s","88s"! Come in tomorrow at the latest! N O W ON D IS P LAY W IT H T H AT LOOK I VISIT YOUR NEAREST OLDSMOBILE DEALER DARRELL MILLER Company, 41 5 S. Riverside ..... :. phone 2-6299 dont miss oldsmobile's "november spectacular" in colpr and black and white nbc-tv sat., nov. 20
