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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 16, 1954)
HEW DE SOTO FIREFLITE The De Soto Firjflite series, shown above, is being introduced for the first time in 1955. The all-new f our-doo r model is lower, longer, roomier and has the most powerful engine built by De Soto the 230 horsepower Fireflite hemispherical combus tion V-8. . . . SPORTSMAN HARDTOP The new 1955 De Soto Fireflite Sportsman hardtop, shown above, features entirely new exterior design and interior styling. It has Powerflite automatic trans mission,, power steering, power brakes, electric window lifts, electric four-way front seat ad justment, and Airtemp air conditioning. , First Showing of New DeSoto Slated At Dick Knight Co. The new 1955 DeSoto automo biles, including the new Fireflite line, will be shown for the first time in Medford Wednesday at Dick Knight company, 33 South Riverside ave. Both lines, the new Fireflight and the Firedome, are powered by new hemispherical combus tion chamber V-8 engines. The Fireflite engine delivers 200 horsepower and is equipped with a- new four-barrell carburetor with vacuum automatic control, which permits economical cruis' ing with quick power for a burst of acceleration. Horsepower Up The Firedome engine now de livers 185 horsepower, an in crease of 15 over the previous model. Both the Fireflite and Fire dome engines are designed to . operated efficiently on less ex pensive standard fuels. The new De Sotos incorporate many important chassis changes. Frames are heavier and more rigldBoth front, and. rear jus-i pensions have been redesigned to reduce body roll on cornering. The front tread has been in creased' almost four inches, rear Fire Hydrant Gets Chrome-Plating Job Portland (U.R) Possibly the only chrome-plated fire hydrant in the world sits outside George Smith's beauty- salon here. Smith got an OK from the fire bureau even thought it was discovered the fire plug was one of two out of 7200 in the city of the type that went six feet and had to be taken out in one piece. . Smith, otherwise known as Pierre, didn't - let this bother him. He hired men to dig up the sidewalk, the street and the fire plug. Then it was sent to a plat ing works and the chrome ap plied. The cost Pierre said he doesn't want to know about that right away. v-- ' i springs are more than five inches further apart, and tbe Oriflow shock absorber mountings, front and rear, have been modified for greater effectiveness. Optional Features Optional features available on the 1955 De Soto models are: New improved Airtemp air conditioning system with auto matic disconnect clutch when not in use, new temperature control, and new fast idle control when the engine is idling in neutral, for increased cooling capacity. Optional choice of conven tional push button or search tun ing radio. Power-operated radio antenna. Fulltime coaxial power steer ing. "Color sweep" two-tone side moulding treatment. NINTH CHILD BORN Weymouth, Mass. (U.R) Mrs. John J. Manning, 29, had her ninth child, a girl, Monday. The mother had quadruplets in June, 1952. She now has five boys and four girls. - Tuiidiy, November 18, 19S4 MEDFORD (OREGON) MAIL. TRIBUNE NINE S mmw9 117 S. Central Phone 2-6241 4 DAYS ONLY Iff Entire Stock Famous-Maker Qualities liIS Time for ocHon -when Wards everyday low prices are cut an extra 10 to 15. . Fine -Wiltons, textures, twists, tufted carpefmgst wools, wool blends, cottons. 9, 12, 15' widths. 4-days only. , SOME OF THE SALE VALUES-SEE THEM ALL: 5.50 Pebble-Pile Cotton Carpet.sq. yd. 4.88 6.65 Patterned Carved Weave.sq.yd.5.88 775 Super-Strength Frieze ...sq.yd.6.88 ' 7.95 Patterned Carved Weave. sq, yd. 6.66 8.95 Handsome RfppieTexture. .iq.yd.7.88 9.95 Afl-Wool Carved Wihqn,.sq.yd.8.88 Back Stairs: Firemen Call Ike By JOHN L. CUTTER United Press Correspondent Washington (U.R) Back stairs at the White House: When the firemen of Abilene, Kan., yell, "Come on, Ike," they are not shouting a command at the town's illustrous son Pres ident Dwight D. Eisenhower. The firemen's "Ike" is their mascot, a rambunctious Dalma tian which has the run of the town when he isn't busy riding a truck in answer to an alarm. "Ike" is the fifth of his line to bear the famous name. The de partment started keeping a Dal matian mascot, years ago, long before the town's famous son be came president of the United States. Each, in his turn has been called "Ike" the nickname of the Chief executive. Even the President's grand children refer to the President by his nickname. During the visit to Abilene last week to dedicate the Eisen hower museum, the three grand children David, 6, Barbara, 5 and Susan, 3 were standing in a nearby office where pictures of the President were on dis play. A woman standing in the of fice pointed to one of the pic tures and asked: "Who is that?" "That's Ike," volnteered two-year-old Susan. Speaking of pictures, the Pres ident gets a big kick out of a group photograph of the Eisen hower brothers taken when he was of high school age. The picture is on display in an up stairs room of the old family home at Abilene, now open to the public. "It's a funny thing about that picture," the President laughed. "Almost every one picks out Earl as me." There's still some resemblance between the President and his brother, Earl, mainly around the mouth and chin. The President is taller. Earl still has a goodly 30 Disease Cases Reported Last Week The seasonal upswing in the number of communicable dis eases reported to the public health office, continued last week, with 30 cases listed. The total last week was 32, after, a long period of relatively few diseases. Thirteen chickertpox cases were reported, eight in Central Point, four in Medford and one in Jacksonville. There were five cases of influenza in Medford: two of mumps in Medford and two of scalp ringworm in Ash land. Other diseases listed included single cases of whooping cough in Medford; paratyphoid in Eagle Point; scarlet . fever in Central Point; pneumonia in Provolt; infectious mononucleo sis in Medford; meningitis (unde termined type) in Medford; measles in Medford, and strep throat in Medford. WEATHER By United Press Northern California: General ly fair but few showers extreme north; a few snow flurries in mountains this morning. shock of reddish-brown hair. A trip to Abilene is a heart warming experience - for the President but it poses plenty of problems for the Secret Service who have the responsibility for protecting him and his family. : The townspeople are friendly and cooperative as they can be. But, it isn't easy for a town the size of Abilene or a hotel like the Sunflower to absorb the in flux that a Presidential visit brings. In addition to the official party, accommodations must be made for press, radio and tele vision p'eople covering story and dignitaries and others attracted to the town for the occasion. President and Mrs. Eisenhower were fixed up comfortably in a sixth-floor suite on last week's visit. But, there were no kitchen or dining facilities such as are available in the best suites of the big city hotels. . The table for their quiet fam ily dinner was set on the fifth floor. The meal was prepared in the' hotel's regular kitchen and taken up to them by elevator. fc To augment the hotel accom modations, - rooms in private homes were made available. Some of the Secret Service men stayed in a private home across the street from the hotel. Others were quartered at Smoky Hill Air Force Base, 28 miles away. "Security is practically a re ligion with, the White House Secret Service detail. Late at night during the Abilene visit a group of them met in- an office, adjoining the hotel,: to go over arrangements for the following day's activities. PROBABLY DISAPPOINTED Lucedale, Miss. (U.R) Sheriff Shelby L. Smith said today burglars took a 400-pound safe from the Gulf, Mobile and Ohio Railroad station here. The safe contained a gallon of glue but no money. ''-' THRU-EXPRESS SERVICE ' 'to ' this is what you pay $ ' Federal TAX from Medford Return Trip 20 LESS... on Round-Trip Tickers! m mm mm This is what Choice of 5 Doily Thru-Express ! ! Schedules to Seattle Straight-Through travel... : No change of bus or baggaga - k Air Suspension Ride f ' ' '-'- i 1 : 1 -fc Scenery at its best , J. A. Tomjack 212 N. Barrier? Phone 2-2202 ON DISPLAY WEDN STYLED FOR TOMORROW . . . with the lithe beauty of forward motion. 55 NEW COLOR COMBINATIONS . . . frosty blues, vigorous reds, tailored grays and greens. 39 INTERIOR TRIM COMBINATIONS . . . exquisite fabrics In glamorous hues, silky nylons, smart vinyls, deep patterned matelasse, and genu'me leathers. SENSATIONAL NEW 200 H.P. FIREFLITE. a fabulous new series, the most elegant new car on the American road. FAMOUS FIREDOME V-8 at a new, low price . . . increased to 185 H.P., gives you more power, more comfort, more of everything you want in a fine carl NEW . . . panel-mounted "Flite Control" gear selector lever NEW . . . pendulum brake pedal, slimmer and longer. NEW ..."Dual-Cockpit" Instrument Panel, styled with a new flair and freshness. NEW . . . improved power options: Powerflite Trans mission, Full Time Power Steering, Power Brakes, 4-Way Power Seat, Power Window : Lifts plus De Soto Airtemp Air Condition ing. Everything is new in the '55 De Soto. DCCC GCMDOT C. 33 South Riverside Ave. o Medford o Phone 2-5203
