HEW DE SOTO FIREFLITE The De Soto Firjflite series, shown above, is being introduced
for the first time in 1955. The all-new f our-doo r model is lower, longer, roomier and has the
most powerful engine built by De Soto the 230 horsepower Fireflite hemispherical combus
tion V-8. . . .
SPORTSMAN HARDTOP The new 1955 De Soto Fireflite Sportsman hardtop, shown above,
features entirely new exterior design and interior styling. It has Powerflite automatic trans
mission,, power steering, power brakes, electric window lifts, electric four-way front seat ad
justment, and Airtemp air conditioning. ,
First Showing of New DeSoto Slated At Dick Knight Co.
The new 1955 DeSoto automo
biles, including the new Fireflite
line, will be shown for the first
time in Medford Wednesday at
Dick Knight company, 33 South
Riverside ave.
Both lines, the new Fireflight
and the Firedome, are powered
by new hemispherical combus
tion chamber V-8 engines. The
Fireflite engine delivers 200
horsepower and is equipped with
a- new four-barrell carburetor
with vacuum automatic control,
which permits economical cruis'
ing with quick power for a burst
of acceleration.
Horsepower Up
The Firedome engine now de
livers 185 horsepower, an in
crease of 15 over the previous
model.
Both the Fireflite and Fire
dome engines are designed to
. operated efficiently on less ex
pensive standard fuels.
The new De Sotos incorporate
many important chassis changes.
Frames are heavier and more
rigldBoth front, and. rear jus-i
pensions have been redesigned
to reduce body roll on cornering.
The front tread has been in
creased' almost four inches, rear
Fire Hydrant Gets
Chrome-Plating Job
Portland (U.R) Possibly
the only chrome-plated fire
hydrant in the world sits outside
George Smith's beauty- salon
here.
Smith got an OK from the
fire bureau even thought it was
discovered the fire plug was one
of two out of 7200 in the city of
the type that went six feet and
had to be taken out in one piece.
. Smith, otherwise known as
Pierre, didn't - let this bother
him. He hired men to dig up the
sidewalk, the street and the fire
plug. Then it was sent to a plat
ing works and the chrome ap
plied.
The cost Pierre said he
doesn't want to know about that
right away. v-- ' i
springs are more than five inches
further apart, and tbe Oriflow
shock absorber mountings, front
and rear, have been modified for
greater effectiveness.
Optional Features
Optional features available on
the 1955 De Soto models are:
New improved Airtemp air
conditioning system with auto
matic disconnect clutch when not
in use, new temperature control,
and new fast idle control when
the engine is idling in neutral,
for increased cooling capacity.
Optional choice of conven
tional push button or search tun
ing radio.
Power-operated radio antenna.
Fulltime coaxial power steer
ing. "Color sweep" two-tone side
moulding treatment.
NINTH CHILD BORN
Weymouth, Mass. (U.R) Mrs.
John J. Manning, 29, had her
ninth child, a girl, Monday.
The mother had quadruplets
in June, 1952. She now has five
boys and four girls. -
Tuiidiy, November 18, 19S4
MEDFORD (OREGON) MAIL. TRIBUNE NINE
S
mmw9
117 S. Central
Phone 2-6241
4 DAYS ONLY
Iff
Entire Stock Famous-Maker Qualities
liIS
Time for ocHon -when Wards everyday low
prices are cut an extra 10 to 15. . Fine -Wiltons,
textures, twists, tufted carpefmgst
wools, wool blends, cottons. 9, 12, 15' widths.
4-days only. ,
SOME OF THE SALE VALUES-SEE THEM ALL:
5.50 Pebble-Pile Cotton Carpet.sq. yd. 4.88
6.65 Patterned Carved Weave.sq.yd.5.88
775 Super-Strength Frieze ...sq.yd.6.88 '
7.95 Patterned Carved Weave. sq, yd. 6.66
8.95 Handsome RfppieTexture. .iq.yd.7.88
9.95 Afl-Wool Carved Wihqn,.sq.yd.8.88
Back Stairs: Firemen Call Ike
By JOHN L. CUTTER
United Press Correspondent
Washington (U.R) Back stairs
at the White House:
When the firemen of Abilene,
Kan., yell, "Come on, Ike," they
are not shouting a command at
the town's illustrous son Pres
ident Dwight D. Eisenhower.
The firemen's "Ike" is their
mascot, a rambunctious Dalma
tian which has the run of the
town when he isn't busy riding
a truck in answer to an alarm.
"Ike" is the fifth of his line to
bear the famous name. The de
partment started keeping a Dal
matian mascot, years ago, long
before the town's famous son be
came president of the United
States. Each, in his turn has been
called "Ike" the nickname of
the Chief executive.
Even the President's grand
children refer to the President
by his nickname.
During the visit to Abilene
last week to dedicate the Eisen
hower museum, the three grand
children David, 6, Barbara, 5
and Susan, 3 were standing in
a nearby office where pictures
of the President were on dis
play. A woman standing in the of
fice pointed to one of the pic
tures and asked: "Who is that?"
"That's Ike," volnteered two-year-old
Susan.
Speaking of pictures, the Pres
ident gets a big kick out of a
group photograph of the Eisen
hower brothers taken when he
was of high school age. The
picture is on display in an up
stairs room of the old family
home at Abilene, now open to
the public.
"It's a funny thing about that
picture," the President laughed.
"Almost every one picks out
Earl as me."
There's still some resemblance
between the President and his
brother, Earl, mainly around the
mouth and chin. The President
is taller. Earl still has a goodly
30 Disease Cases
Reported Last Week
The seasonal upswing in the
number of communicable dis
eases reported to the public
health office, continued last
week, with 30 cases listed. The
total last week was 32, after, a
long period of relatively few
diseases.
Thirteen chickertpox cases
were reported, eight in Central
Point, four in Medford and one
in Jacksonville. There were five
cases of influenza in Medford:
two of mumps in Medford and
two of scalp ringworm in Ash
land. Other diseases listed included
single cases of whooping cough
in Medford; paratyphoid in
Eagle Point; scarlet . fever in
Central Point; pneumonia in
Provolt; infectious mononucleo
sis in Medford; meningitis (unde
termined type) in Medford;
measles in Medford, and strep
throat in Medford.
WEATHER By United Press
Northern California: General
ly fair but few showers extreme
north; a few snow flurries in
mountains this morning.
shock of reddish-brown hair.
A trip to Abilene is a heart
warming experience - for the
President but it poses plenty of
problems for the Secret Service
who have the responsibility for
protecting him and his family. :
The townspeople are friendly
and cooperative as they can be.
But, it isn't easy for a town the
size of Abilene or a hotel like
the Sunflower to absorb the in
flux that a Presidential visit
brings. In addition to the official
party, accommodations must be
made for press, radio and tele
vision p'eople covering story and
dignitaries and others attracted
to the town for the occasion.
President and Mrs. Eisenhower
were fixed up comfortably in a
sixth-floor suite on last week's
visit. But, there were no kitchen
or dining facilities such as are
available in the best suites of the
big city hotels. .
The table for their quiet fam
ily dinner was set on the fifth
floor. The meal was prepared in
the' hotel's regular kitchen and
taken up to them by elevator. fc
To augment the hotel accom
modations, - rooms in private
homes were made available.
Some of the Secret Service men
stayed in a private home across
the street from the hotel. Others
were quartered at Smoky Hill
Air Force Base, 28 miles away.
"Security is practically a re
ligion with, the White House
Secret Service detail. Late at
night during the Abilene visit a
group of them met in- an office,
adjoining the hotel,: to go over
arrangements for the following
day's activities.
PROBABLY DISAPPOINTED
Lucedale, Miss. (U.R) Sheriff
Shelby L. Smith said today
burglars took a 400-pound safe
from the Gulf, Mobile and Ohio
Railroad station here. The safe
contained a gallon of glue but
no money. ''-'
THRU-EXPRESS SERVICE
' 'to '
this is what
you pay
$
' Federal
TAX
from Medford
Return Trip 20 LESS...
on Round-Trip Tickers!
m mm mm
This is what
Choice of 5 Doily Thru-Express !
! Schedules to Seattle
Straight-Through travel...
: No change of bus or baggaga -
k Air Suspension Ride
f ' ' '-'- i 1 : 1
-fc Scenery at its best ,
J. A. Tomjack 212 N. Barrier?
Phone 2-2202
ON DISPLAY WEDN
STYLED FOR TOMORROW . . . with the lithe beauty of forward motion. 55 NEW
COLOR COMBINATIONS . . . frosty blues, vigorous reds, tailored grays and
greens. 39 INTERIOR TRIM COMBINATIONS . . . exquisite fabrics In glamorous
hues, silky nylons, smart vinyls, deep patterned matelasse, and genu'me
leathers. SENSATIONAL NEW 200 H.P. FIREFLITE. a fabulous new series, the
most elegant new car on the American road. FAMOUS FIREDOME V-8 at a new,
low price . . . increased to 185 H.P., gives you more power, more comfort, more
of everything you want in a fine carl
NEW . . . panel-mounted "Flite Control"
gear selector lever NEW . . . pendulum
brake pedal, slimmer and longer. NEW
..."Dual-Cockpit" Instrument Panel, styled
with a new flair and freshness. NEW . . .
improved power options: Powerflite Trans
mission, Full Time Power Steering, Power
Brakes, 4-Way Power Seat, Power Window :
Lifts plus De Soto Airtemp Air Condition
ing. Everything is new in the '55 De Soto.
DCCC GCMDOT C.
33 South Riverside Ave. o Medford o Phone 2-5203