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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 1, 1952)
resh eggs or dried eggs? In a cake like this? Fresh eggs, of course. Thatfs why Betty Crocker says, "You add the eggs to my cake mixes. You know the eggs are fresh." Unlike most cake mixes, there are HO DRIED EGG WHITES, NO DRIED EGG YOLKS, NO DRIED EGGS OE ANY KIND IN BETTY CROCKER CAKE MIXES. PROOF THAT YOU SHOULD USE BETTY CROCKER CAKE MIXES TO WHICH YOU MUST ADD FRESH EGGS! Belly Crocker Cake Mixes calling for fresh eggs give you bigger and belter cakes than cake mixes tested containing dried eggt An independent research orftanizntion recently tested five lending coke mix brands including Betty Crocker Cnko Mixes. The cakes were judged by qualified cooking experts. The judges voted clearly in favor of the cakes made from Butty Crocker Cake Mixes, calling for fresh eggs, over the cakes made from the "dried egg" cake mixes. Belly Crocker Cake Mixes calling for eggs make better tasting cakes than cake mixes tested containiig dried eggt , Hundreds of homemakers in Philadelphia, Cincinnati and St. Paul recently compared three lending cake mix brands, including Betty Crocker Cake Mixes. Plain packnges were used so the women did not know the brands thoy were comparing. The research was conducted by an independent marketing research organization. On the basis of , flavor, as well as texture, volume and tenderness, the cakes made from the Botty Crocker Cake Mixes, calling for fresh eggs, were preferred over the cakes made from the "dried egg" cake mixes tested. A cake from a Betty Crocker Cake Mix using fresh eggs costs less than cakes made from mixes containing dried eggs and to which you add milk Ounce per ounce of cake mix batter, Including the cost of all ingredU ents, a white cake, for example, mndc from a paekago of Betty Crocker PartyCake Mix, to which you add two egg whites and water, costs less than similar cakes made from two other lending brands, contain ing dried eggs, and to which you add milk. Cost compnriBons mnde the week of February 18, 1952, in stores in Now York, Los Angeles, Detroit, Kansas City and Buffalo prove this. It will pay you to read everything on the cake mix packages Betty Crocker partycake mix and chocolate devils tooij cakb mix contain 20 ounces (l'A lbs). More than most other brands. ' - - w- wr m MnrMMM 9 ... ....-. fr.H........ . rsm Mr 7" ..aw. - .aw. m -wm m wm m m mm m mm mm m ay - w at w m w i -' m m i mm c a. i ss . 4 JT-.T r- m ' m m mm M m. r MM I m M aw ft t - t m i mmi i lllin Hl. V ijl'ANA r CHOCOUrc C- - - I -
