Medford mail tribune. (Medford, Or.) 1909-1989, May 01, 1952, Image 7

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    resh eggs or dried eggs? In a cake like
this? Fresh eggs, of course. Thatfs why Betty
Crocker says, "You add the eggs to my cake mixes.
You know the eggs are fresh."
Unlike most cake mixes, there are HO DRIED
EGG WHITES, NO DRIED EGG YOLKS, NO DRIED EGGS
OE ANY KIND IN BETTY CROCKER CAKE MIXES.
PROOF THAT YOU SHOULD USE BETTY CROCKER CAKE
MIXES TO WHICH YOU MUST ADD FRESH EGGS!
Belly Crocker Cake Mixes calling for fresh eggs give you
bigger and belter cakes than cake mixes tested containing dried eggt
An independent research orftanizntion recently tested five lending
coke mix brands including Betty Crocker Cnko Mixes. The cakes were
judged by qualified cooking experts. The judges voted clearly in favor
of the cakes made from Butty Crocker Cake Mixes, calling for fresh
eggs, over the cakes made from the "dried egg" cake mixes.
Belly Crocker Cake Mixes calling for eggs make
better tasting cakes than cake mixes tested containiig dried eggt ,
Hundreds of homemakers in Philadelphia, Cincinnati and St. Paul
recently compared three lending cake mix brands, including Betty
Crocker Cake Mixes. Plain packnges were used so the women did not
know the brands thoy were comparing. The research was conducted
by an independent marketing research organization. On the basis of
, flavor, as well as texture, volume and tenderness, the cakes made
from the Botty Crocker Cake Mixes, calling for fresh eggs, were
preferred over the cakes made from the "dried egg" cake mixes tested.
A cake from a Betty Crocker Cake Mix using fresh eggs costs less than
cakes made from mixes containing dried eggs and to which you add milk
Ounce per ounce of cake mix batter, Including the cost of all ingredU
ents, a white cake, for example, mndc from a paekago of Betty Crocker
PartyCake Mix, to which you add two egg whites and water, costs
less than similar cakes made from two other lending brands, contain
ing dried eggs, and to which you add milk. Cost compnriBons mnde
the week of February 18, 1952, in stores in Now York, Los Angeles,
Detroit, Kansas City and Buffalo prove this.
It will pay you to read everything on the cake mix packages
Betty Crocker partycake mix and chocolate devils tooij cakb
mix contain 20 ounces (l'A lbs). More than most other brands.
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