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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 8, 1938)
SrETTFCmT) MATL TRrBFKE. rK'DFOR'D. OTGONT. THl RSTVAT. TVFCFmFR S. 1033. New 1939 Hudson 112 DeLuxe Touring Sedan E SAFETY FEATURES Br H. J. Kl.lsni FR (Vnpral Mnnflgfr, Pontlap Motor Pl rllon, Ofliifral Motors Corporal Ion. With the fourth quarter of 1938 making the best showing of any period of thfr year In comparison with Imilar periods of 1937. I believe that biwinew factors are sufficiently clear to make It quite certain that 1939 will be a much better year than 1938. Pontine dealers and the public hare given our new cars the most enthus iastic reception that has been accord ed any series of new models since I Joined the company five years ago. This Is flll the more significant with respect to future business because there are practically no 1938 cars left In dealers' stocks to dispose of and because used car Inventories are the lowest they have been during that five year period. This Is quite a dif ferent situation than the one which existed a year ago when large slocks of previous model new cars and huge used car Inventories helped to slow down business. Following the first splendid recep tion that greeted our new cars on every hand this fall, we Immediately took steps to Increase production erhedules for the balance of the year. Previous commitments and schedules covering certain materials and parts that, we buy on the outside made tt impossible to step up our factory out put as rapidly as we wanted to. How ever, we succeeded In adding about 17.000 cars to the number to be built up to January 1. This will bring the total 1939 model production to lightly over 57,000 by the end of the year. Other general and basic factors. I believe. Justify the expectation for gubstantlal increases tn 1939 when compared with the fall of 1937. It has already been noted that dealer stocks this fall are extremely low throughout the Industry while last year they were exceptionally high. Where public Interest last year was quite cool, this year It Is very pronounced. General buying power is ascending now while during the waning months of 1937 U was declining. New car model changes for 1939 are major which of itself is sufficient to whet public interest. Lart year changes were minor. Because of their good condition from an Inventory standpoint car dealers generally are believed to be In a much sounder position financially than they were at the beginning of the 1938 model year. With the elimination of some of the important disturbing and fear pro- ducing elements from the economic picture, particularly the European war scare, public confidence Is tumlng.Thls has had it effect on the stock - market during the last month or so. 1939 Pontile De Luxe Six Four-Door Sedan . . . Styled in the modern manner with or without runnint boards . . . Curb high floor., two inches lower than latt year . . . Four inches greater over-all length than any previoua Pontiac Six ... 25 per cent greater vitibility . . . Wider, roomier bodies . . . Silver Streak . . . Remote control gear shift standard equipment . . . New clutch . . . Duflex rear spring., newest Pontiac feature, that give one passenger the same easy riding comfort as six passengers. TWO STIEl FANEII FUSED TO FORM CENTER HILAR iAFETY HATE CLASS ALL AROUND TEFL flTBM . . FUSED TO FORM ... TURRET TOR V tROSS .OWl . CENTER FILLAR ROOF RAILS corner Ui;JB i'-Vsi i-WL f klpJ STEEL IODY rANELl REINFORCED WITH STEEL OUTER AND INNER STEEL DOOR PANELS FUSED TOGETHER STEEL FLOOR FUSED INTEGRAL WITH BODY STEEL ROCKER PANELS STEEL CROSS MEMIERS 1939 Pontiac Unisteel Fisher Body. This steel shell is greatest safety factor against highway accidents. STATE PREPARES TO ATTRACT MORE TOURISTSJN 1939 Highway Commission Travel Department Plans Large Advertising Campaign to Lure Exposition Patrons SALEM Through the program Just adopted by th Oregon state highway commission intensfled effort will be 1 made through 1939 to bring added tourists to Oregon, particularly mot orists who, through the gasoline tax. help to build and maintain the state's highways. Newspapers, mag- amines and motion pictures will be employed to carry the story of Ore gon's attraction to the nation. According to the boat estimates available to the travel and Informa tion department of the highway com mission through which motor tourist traffic promotion Is carried forward, about 4.000,000 persons (exclusive of California residents) will attend the Golden Gate International exposition at San Francisco In 1939. Special effort will bo made to reach as many as possible of these 1939 travelers before they start for San Francisco with the object of Inducing them to Include Oregon in their western ltln erarles. In the leading magazines ot the Advertising Mapped nation the stato'a premier attrac tions, 5uqh as Its seacoast, mountains, lakes, forests and other gifts that nature gave Oregon, will be present ed in compelling advertisements, all using photographs some of which will be in natural color. More than two score major newspapers in the western section of the United States and Canada will tell the same story, The advertisements will not only be designed to fill the reader with a yearning to see this state but will Invite him to send for the dotaMed, comprehensive booklets on Oregon prepared by the highway department. A two-reel motion picture, "The New Oregon Trail." now Hearing com pletion, will be shown throughout the United States to selected audiences totaling a minimum of 500,000 per sons. The picture, which covers all major scenic and recreational areas of the state, la accompanied by out- New 1939 Hudson 112 De Lux Touring Sedan for tl paitengen, mounted on 112" whselbate with 86 horsepower. Many new advancements in safety, luxury and riding comfort are incorporated in thil new Hudson ear in the lowest price field, now on display at the Auto Show. 'Reactometer'' Is Auto Show Feature Tj i pane wusaMenr-jM . i leaiwa ?fTW i P4eR Perhaps you have never attempted sol man. Aetna representative of this to translate your thoughts and nerve Impulses Into terms of distance, but That is what happens to persons who have their braking ability and reaction time chocked on tho Aetna reactometer, which Is being exhibited at the Lions' Club Auto Show Friday and Saturday in the Medford armory, under the direction of George Hen- city. The reactometer, a unit of the widely-known safe driving demon strations sponsored by the Aotna Casualty and Surety Company of Hartford. Connecticut, was developed by scientists at Yale University. The test proves that no person oin act instantly to atop his car when first see the drnger then transmit a stopping impulse to the foot that operates the brake. The Interval during which the danger message Is flashing from eye to btnln to foot is known as reaction time, and varies with the Individual from one-fourth of a second to a aecond or longer. During this Inter ml a car operating at a given speed will travel a sur prising distance before It can be slopped. If tho subject finds that his reaction time Is slower than the Average motorist, it means that he should drive at a proportionately lower rate of speed. Operating parts of tin test con sist of a dummy foot throttle, brake pedal, miniature automobiles on a moving runway, a traffic light and a score recording device. While not the only essential to safe driving, It la believed that prompt reaction to danger signals dors play an Important part In traf fic safety; particularly when a sud den atop la required while driving at a hltgh rate of speed. On such occa sions a split second may mark the difference between safety and dis aster. The reactometer demonstra tion will offer local motorists an op portunlty to learn more about their driving ability, and at the same time find out how they rate In competl tlon with other drivers met on the danger looms up ahead. He must stroeta and highways. Featuring major advancements la Wifely and riding comfort and new luxury and styling throughout, tthre new 1939 Hudson esrt art being dis played at the auto show by the Chepman-Cookaey Motor company. The display consist of the Hudson 113 deluxe with 66 horsepower and 112-Inch wheelbase; the new Hudson six with 96 horsepower and 118-Inch wheelbase: and the new Country Club Series sixes and eight with 101 and 193 horsepower respectively. mounted on 133-Inch wheelbase; and an elght-cylliTder Country Club Cus tom sedan mounted on 139-Inch wheelbase. The complete range of bixiy models Is shown on each of the three Hues which are distinctly grouped In the lowest, low and mod erate price fields. All three new lines of Hudson cam are newly atyled throughout and art featured as the most luxuriously ap pointed In Hudson's 30-year history. The treatment of the front grilles is in the latest modem manner and gives each of the three lines a low, long.- sleek appearance. In the new Hudson 113 the twD-tone chrome grilles carry out the present vogue for wide, low horizontal treatment. The Hudson sixes and Country Club models have die-cast center grille and two die-cast grilles In the cat walk section with headlamps mount ad flush In the front fenders. Park ing lamps on the Country Club ser ies are contained In an ornamental band of chrome moulding on tht side of the hood giving a distinctive ornamental touch and In addition1 a safety advwntAfte tn that the lights can be seen from tht side as well as the front. Important engineering advance menu in riding comfort, safety, road ability and oar control mak their appearance for tht first tlmt in tht Industry In all three new Hudson cars. Outstanding among these development is an entirely new mechanical invention known as Au to-Pol so control. This new prin ciple of car control, discovered by Hudson engineers, causes wheels to hold their course automatically over any road and at any speed, even In heavy side winds, and also mtnlmlaet the danger of swerve In cast of a tire blow-out. . i Use Mail Tribune Want Ads. standing dialogue and musical back ground. It will be run continuously In the Oregon exhibit at the San Francisco fair. ' During 1938, the travel and infor mation department of the highway commission has distributed more than 260,000 or its folders and maps and about 100,000 additional pieces (Continued on Page Bight.) A TRIPLE AfflSITOviMT M o 3 Great New Fan tiac Q Great New 1 New lower price levels that SilverStreaks tJ Value Standards t) mean good news to millions NT as. w- II I 1 14 .IX r.aW AMtRICA B LOW-PRICED THE MOST BEA THING ON W CMIWU. MOToPf TSM TO UT YOUm fUSIII YOU'LL BE PROUD iu vwn n ir vi jj i n jijuwkj o l M kBK - BssssBl BkiaSl B-fj aaV HERE, MR. AND MRS. AMERICA, If juat what you've been waiting; fori Three dazzllngly new Pontiaca styled with an eye for tomorrow powered to rule the road literally packed with all the things that win an owner's heart and priced 10 close to tht lowtit that you now can own a top-night car and never mist the dollar-difference! Whether you select the Quality Six, the De Luxe Six or the De Luxe Eight, you'll have a car of which you can really be proud. Proud of its distinc tive beauty. Proud of Its fine-car luxury. Proud of its heart-warming performance and amazing new com fort. Proud of its really remarkable economy and long life. And remember ... no matter what model you choosei You pay leu tor a Pontiac this year and GET MORE more that's new . . . more that's good more that saves you money I You Can't Match All These Features in Any Other Low-Priced Car Distinctly. Nw Silvar Streak Styling New real Rlda with Duflea Springing . Lower, Wider Bodies with Curb-High Floors a Im proved Safety Shift at No Extra Cost Improved Knee-Aatlon Thrilling L-head Engine Per formance with Record Economy a 2S More Window Area Safety Glees All Around Extra Large Trunk Space at No Eatra Coat s Multi-Seal Hydraulic Brakes s New Self Cushioning Clutch 0 Lei. mWf. enjr Phone 159 mm U ltV w!Pi "rail Ccnlrtl mrail- NIW HUDSON 113 De Touring Ssdon-t979, deli trcd here, ready to drive, fully equipped; including transpor tation and Federal taicr. Price does not include state and local lues, If any. HUDSON PRICES START AMONG THE LOWEST and mean what they say Even in the Hudton 112, lhe things do NOT cost utra: llodicx finished in cmtly hand-rurihcd lacquer; Frntlrri in botlv color: 7 color options (including l opalescent colors); Handy Shift (at steering wheel); Ainn. Poise Control: Front and rear arm rests; Bump ers and bumper guards; Safety glass all around: Spare wheel, tire, tube; lloor-locking package compart- m-nt Frnnt KinrUw vntil.iinir wines: Headiiallt beam indicator; 2 assist straps and 3 ash trays in sedans; Sun visor; Thermo stat; Carry-All Luggage Compartment, "concealed trurk'i tire removable without disturbing ordinary load of baggage. rif.n y i 1 4 se far ttie nee M .. Htahee lit Osleia. S10I7 ana ap ler ttie aeaj NtHltealli; S112S see ferae Nuctoea Ceeatry Cleh ajeSets. DtllTtrrd here, resdr to drlte. fully equipped; includina iriniports lion und Federl uses. Price does aot include Mite and locil uses. Kscir. for dtliseied price In roue ctltiT. see rour Mudwn dealer. AnrttlJrtlr low lime ptrmenl terms, wiib HudsonJ.T. FUn. CHAPMAN -COOKSEY MOTOR CO, P. T. "Jerry" YOUNG 31 So. Riverside Phone. 977 27 South Rivomids
