SrETTFCmT) MATL TRrBFKE. rK'DFOR'D. OTGONT. THl RSTVAT. TVFCFmFR S. 1033.
New 1939 Hudson 112 DeLuxe Touring Sedan
E
SAFETY FEATURES
Br H. J. Kl.lsni FR
(Vnpral Mnnflgfr, Pontlap Motor Pl
rllon, Ofliifral Motors Corporal Ion.
With the fourth quarter of 1938
making the best showing of any
period of thfr year In comparison with
Imilar periods of 1937. I believe that
biwinew factors are sufficiently clear
to make It quite certain that 1939
will be a much better year than 1938.
Pontine dealers and the public hare
given our new cars the most enthus
iastic reception that has been accord
ed any series of new models since I
Joined the company five years ago.
This Is flll the more significant with
respect to future business because
there are practically no 1938 cars
left In dealers' stocks to dispose of
and because used car Inventories are
the lowest they have been during that
five year period. This Is quite a dif
ferent situation than the one which
existed a year ago when large slocks
of previous model new cars and huge
used car Inventories helped to slow
down business.
Following the first splendid recep
tion that greeted our new cars on
every hand this fall, we Immediately
took steps to Increase production
erhedules for the balance of the year.
Previous commitments and schedules
covering certain materials and parts
that, we buy on the outside made tt
impossible to step up our factory out
put as rapidly as we wanted to. How
ever, we succeeded In adding about
17.000 cars to the number to be built
up to January 1. This will bring
the total 1939 model production to
lightly over 57,000 by the end of the
year.
Other general and basic factors. I
believe. Justify the expectation for
gubstantlal increases tn 1939 when
compared with the fall of 1937.
It has already been noted that
dealer stocks this fall are extremely
low throughout the Industry while
last year they were exceptionally
high. Where public Interest last
year was quite cool, this year It Is
very pronounced. General buying
power is ascending now while during
the waning months of 1937 U was
declining.
New car model changes for 1939 are
major which of itself is sufficient to
whet public interest. Lart year
changes were minor. Because of their
good condition from an Inventory
standpoint car dealers generally are
believed to be In a much sounder
position financially than they were
at the beginning of the 1938 model
year.
With the elimination of some of the
important disturbing and fear pro-
ducing elements from the economic
picture, particularly the European
war scare, public confidence Is
tumlng.Thls has had it effect on
the stock - market during the last
month or so.
1939 Pontile De Luxe Six Four-Door Sedan . . . Styled in
the modern manner with or without runnint boards . . .
Curb high floor., two inches lower than latt year . . . Four
inches greater over-all length than any previoua Pontiac
Six ... 25 per cent greater vitibility . . . Wider, roomier
bodies . . . Silver Streak . . . Remote control gear shift
standard equipment . . . New clutch . . . Duflex rear
spring., newest Pontiac feature, that give one passenger
the same easy riding comfort as six passengers.
TWO STIEl FANEII
FUSED TO FORM
CENTER HILAR
iAFETY HATE CLASS
ALL AROUND
TEFL flTBM .
. FUSED TO FORM ...
TURRET TOR V tROSS .OWl . CENTER FILLAR ROOF RAILS
corner Ui;JB i'-Vsi i-WL f klpJ
STEEL IODY
rANELl REINFORCED
WITH STEEL
OUTER AND INNER
STEEL DOOR PANELS
FUSED TOGETHER
STEEL FLOOR
FUSED INTEGRAL
WITH BODY
STEEL ROCKER
PANELS
STEEL CROSS
MEMIERS
1939 Pontiac Unisteel Fisher Body. This steel shell is greatest safety factor against highway accidents.
STATE PREPARES
TO ATTRACT MORE
TOURISTSJN 1939
Highway Commission Travel
Department Plans Large
Advertising Campaign to
Lure Exposition Patrons
SALEM Through the program Just
adopted by th Oregon state highway
commission intensfled effort will be 1
made through 1939 to bring added
tourists to Oregon, particularly mot
orists who, through the gasoline tax.
help to build and maintain the
state's highways. Newspapers, mag-
amines and motion pictures will be
employed to carry the story of Ore
gon's attraction to the nation.
According to the boat estimates
available to the travel and Informa
tion department of the highway com
mission through which motor tourist
traffic promotion Is carried forward,
about 4.000,000 persons (exclusive of
California residents) will attend the
Golden Gate International exposition
at San Francisco In 1939. Special
effort will bo made to reach as many
as possible of these 1939 travelers
before they start for San Francisco
with the object of Inducing them to
Include Oregon in their western ltln
erarles.
In the leading magazines ot the
Advertising Mapped
nation the stato'a premier attrac
tions, 5uqh as Its seacoast, mountains,
lakes, forests and other gifts that
nature gave Oregon, will be present
ed in compelling advertisements, all
using photographs some of which
will be in natural color. More than
two score major newspapers in the
western section of the United States
and Canada will tell the same story,
The advertisements will not only be
designed to fill the reader with a
yearning to see this state but will
Invite him to send for the dotaMed,
comprehensive booklets on Oregon
prepared by the highway department.
A two-reel motion picture, "The
New Oregon Trail." now Hearing com
pletion, will be shown throughout the
United States to selected audiences
totaling a minimum of 500,000 per
sons. The picture, which covers all
major scenic and recreational areas
of the state, la accompanied by out-
New 1939 Hudson 112 De Lux Touring Sedan for tl paitengen, mounted on 112" whselbate with 86 horsepower.
Many new advancements in safety, luxury and riding comfort are incorporated in thil new Hudson ear in the lowest
price field, now on display at the Auto Show.
'Reactometer'' Is Auto Show Feature
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i P4eR
Perhaps you have never attempted sol man. Aetna representative of this
to translate your thoughts and nerve
Impulses Into terms of distance,
but
That is what happens to persons
who have their braking ability and
reaction time chocked on tho Aetna
reactometer, which Is being exhibited
at the Lions' Club Auto Show Friday
and Saturday in the Medford armory,
under the direction of George Hen-
city.
The reactometer, a unit of the
widely-known safe driving demon
strations sponsored by the Aotna
Casualty and Surety Company of
Hartford. Connecticut, was developed
by scientists at Yale University. The
test proves that no person oin act
instantly to atop his car when
first see the drnger then transmit a
stopping impulse to the foot that
operates the brake. The Interval
during which the danger message Is
flashing from eye to btnln to foot is
known as reaction time, and varies
with the Individual from one-fourth
of a second to a aecond or longer.
During this Inter ml a car operating
at a given speed will travel a sur
prising distance before It can be
slopped. If tho subject finds that
his reaction time Is slower than the
Average motorist, it means that he
should drive at a proportionately
lower rate of speed.
Operating parts of tin test con
sist of a dummy foot throttle,
brake pedal, miniature automobiles
on a moving runway, a traffic light
and a score recording device.
While not the only essential to
safe driving, It la believed that
prompt reaction to danger signals
dors play an Important part In traf
fic safety; particularly when a sud
den atop la required while driving at
a hltgh rate of speed. On such occa
sions a split second may mark the
difference between safety and dis
aster. The reactometer demonstra
tion will offer local motorists an op
portunlty to learn more about their
driving ability, and at the same time
find out how they rate In competl
tlon with other drivers met on the
danger looms up ahead. He must stroeta and highways.
Featuring major advancements la
Wifely and riding comfort and new
luxury and styling throughout, tthre
new 1939 Hudson esrt art being dis
played at the auto show by the
Chepman-Cookaey Motor company.
The display consist of the Hudson
113 deluxe with 66 horsepower and
112-Inch wheelbase; the new Hudson
six with 96 horsepower and 118-Inch
wheelbase: and the new Country
Club Series sixes and eight with
101 and 193 horsepower respectively.
mounted on 133-Inch wheelbase; and
an elght-cylliTder Country Club Cus
tom sedan mounted on 139-Inch
wheelbase. The complete range of
bixiy models Is shown on each of
the three Hues which are distinctly
grouped In the lowest, low and mod
erate price fields.
All three new lines of Hudson cam
are newly atyled throughout and art
featured as the most luxuriously ap
pointed In Hudson's 30-year history.
The treatment of the front grilles
is in the latest modem manner and
gives each of the three lines a low,
long.- sleek appearance. In the new
Hudson 113 the twD-tone chrome
grilles carry out the present vogue
for wide, low horizontal treatment.
The Hudson sixes and Country Club
models have die-cast center grille
and two die-cast grilles In the cat
walk section with headlamps mount
ad flush In the front fenders. Park
ing lamps on the Country Club ser
ies are contained In an ornamental
band of chrome moulding on tht
side of the hood giving a distinctive
ornamental touch and In addition1 a
safety advwntAfte tn that the lights
can be seen from tht side as well as
the front.
Important engineering advance
menu in riding comfort, safety,
road ability and oar control mak
their appearance for tht first tlmt
in tht Industry In all three new
Hudson cars. Outstanding among
these development is an entirely
new mechanical invention known as
Au to-Pol so control. This new prin
ciple of car control, discovered by
Hudson engineers, causes wheels to
hold their course automatically over
any road and at any speed, even In
heavy side winds, and also mtnlmlaet
the danger of swerve In cast of a
tire blow-out.
. i
Use Mail Tribune Want Ads.
standing dialogue and musical back
ground. It will be run continuously
In the Oregon exhibit at the San
Francisco fair.
' During 1938, the travel and infor
mation department of the highway
commission has distributed more
than 260,000 or its folders and maps
and about 100,000 additional pieces
(Continued on Page Bight.)
A TRIPLE
AfflSITOviMT
M o
3 Great New Fan tiac Q Great New 1 New lower price levels that
SilverStreaks tJ Value Standards t) mean good news to millions
NT as. w- II I 1 14 .IX r.aW
AMtRICA B
LOW-PRICED
THE MOST BEA
THING ON W
CMIWU. MOToPf TSM TO UT YOUm fUSIII
YOU'LL BE PROUD
iu vwn n ir vi jj i n jijuwkj o
l M kBK - BssssBl BkiaSl B-fj aaV
HERE, MR. AND MRS. AMERICA, If
juat what you've been waiting; fori
Three dazzllngly new Pontiaca styled
with an eye for tomorrow powered to
rule the road literally packed with all
the things that win an owner's heart
and priced 10 close to tht lowtit
that you now can own a top-night car
and never mist the dollar-difference!
Whether you select the Quality Six,
the De Luxe Six or the De Luxe Eight,
you'll have a car of which you can
really be proud. Proud of its distinc
tive beauty. Proud of Its fine-car
luxury. Proud of its heart-warming
performance and amazing new com
fort. Proud of its really remarkable
economy and long life. And remember
... no matter what model you choosei
You pay leu tor a Pontiac this year
and GET MORE more that's new . . .
more that's good more that saves
you money I
You Can't Match All These Features
in Any Other Low-Priced Car
Distinctly. Nw Silvar Streak Styling New
real Rlda with Duflea Springing . Lower,
Wider Bodies with Curb-High Floors a Im
proved Safety Shift at No Extra Cost Improved
Knee-Aatlon Thrilling L-head Engine Per
formance with Record Economy a 2S More
Window Area Safety Glees All Around
Extra Large Trunk Space at No Eatra Coat
s Multi-Seal Hydraulic Brakes s New Self
Cushioning Clutch
0 Lei. mWf. enjr
Phone 159
mm
U
ltV w!Pi "rail Ccnlrtl mrail-
NIW HUDSON 113 De
Touring Ssdon-t979, deli
trcd here, ready to drive, fully
equipped; including transpor
tation and Federal taicr. Price
does not include state and local
lues, If any.
HUDSON PRICES START AMONG THE LOWEST and mean what they say
Even in the Hudton 112, lhe things do NOT cost
utra: llodicx finished in cmtly hand-rurihcd lacquer;
Frntlrri in botlv color: 7 color options (including l
opalescent colors); Handy Shift (at steering wheel);
Ainn. Poise Control: Front and rear arm rests; Bump
ers and bumper guards; Safety glass all around: Spare
wheel, tire, tube; lloor-locking package compart-
m-nt Frnnt KinrUw vntil.iinir wines: Headiiallt
beam indicator; 2 assist straps and 3 ash trays in sedans; Sun visor; Thermo
stat; Carry-All Luggage Compartment, "concealed trurk'i tire removable
without disturbing ordinary load of baggage.
rif.n
y i
1
4 se far ttie nee M .. Htahee lit
Osleia. S10I7 ana ap ler ttie aeaj
NtHltealli; S112S see ferae
Nuctoea Ceeatry Cleh ajeSets.
DtllTtrrd here, resdr to drlte. fully
equipped; includina iriniports
lion und Federl uses. Price does
aot include Mite and locil uses.
Kscir. for dtliseied price In roue
ctltiT. see rour Mudwn dealer.
AnrttlJrtlr low lime ptrmenl
terms, wiib HudsonJ.T. FUn.
CHAPMAN -COOKSEY MOTOR CO,
P. T. "Jerry" YOUNG
31 So. Riverside
Phone. 977
27 South Rivomids