Medford mail tribune. (Medford, Or.) 1909-1989, November 14, 1937, Image 7

Historic Oregon Newspapers

Medford mail tribune., November 14, 1937, Page 7, Image 7

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Newspaper Page TextPAGE SEVEN- 10:45 (NBC) Drier's Orch., Kao. (CBS) Bob Crosby's Orch., KNX, KSL. 11:00 (NBC) Organ Recital. KOO, KOA: Relchman'e Orch.. KPO. KFI, KOW. (CBS) Bob Crosby's Orch, KOIN. WESTERN AUTO ADVISES PRE -WINTER CHECK OF CAR - Notables Attend 1938 Auto Shows Avoid Starting Trouble Install a Sererln Heavy Duty Battery. 2 yr. 13 plates $4.75 with old bet., at SIGNAL STA TION. 1303 N. Riverside. Pavla Or None RICHMOND. V.. Not. 13 (API The United Daughters of the Con federacy voted unanimously today to request authorities to place no names of Confederate heroes In the govern ment amphitheatre at Arlington cem etery unless the name of President Jefferson Davis be included. It takes good quality to give good service Daily's Auto Painting 32 Sou II) Bartlett M"EBFORT MATL TTCTBTTNT3. fEOrORP. OftEnON. ftUNP'AT. yOTESmER .4. 1337 WILLYS CLAIM ADS Urging motorists to cheek lhair can before winter sets In. the local fMi-J manager ol the Weitera Auto Supply Company declare! necessary replaco- 5J , !$SijNe " - III liriWOnlnrnft Tfl ments can be made at even areolar aavinas than usual hv takina advantaae ?!. V W : ir nil mi in ii ill f .t . ...... . . - . - . . vb r .-. bv ;r '.f.i BE MOST EFFECTIVE "In an investigation covering the reasons why people buy the new Willys, we find that 72 percent of the owners we were ebTe to reach were directly Influenced by our news paper advertising." said David R. Wil son, at a meotlnR of newspapermen during which advertising plans for Willys-Overland Motors, Inc., were announced. "During the selling season which officially opens with the automobile shows, our appropriations covering newspaper advertising will be mater ially Increased and schedules will be extended to cover the majority of points where we have dealer repre sentation. "The flexibility with which the country can be covered during any Important sales campaign and the extent to which newspapers pene trate the entire buying field, make the dally press a most effective sales factor, "Current buying tendencies are built entirely around dealer units and are swayed by the business standing of the denier In his com munity. "With this emphasis on local strength, the newspapers in the sep arate dealer areas are the logical media for us to use. "Purely local conditions vary con stantly In their relation to the gen eral conditions prevalent throughout the country. Wide seasonal variation In buying demand Is always present. To meet these conditions, advertis ing must be developed and used to take advantage of local situations. "Obviously the dally newspaper provides the fastest and most effect ive meana for telling the sales story to the greatest number of possible buyers. "Our dealers indicate an almost immediate response to newspaper ad vertising." FOSSIL IS FOUND OF 15-TON L1ZZARD CAVALIER, N. D. (UP) The foa U ol prehistoric sea lliard. a msrlne reptile believed to hsve lived more thsn 200.000.000 years afro, hss been unearthed In the Pembina mountain west of here. The discovery wa made by O. Austin Schroter. Los Anceles molo elst. and i crew In his employ. The giant lizard was found burled In s fine silt. 76 feet beneath the surface of whst schroter believes wss once a tidal lagoon. Fosslliied ferns and rushes found with the skeleton Indicate that the climate then waa tropical and moist In that section of the United States now classified as mib-Arctlc. The rock formation In which the fkeleton waa Imbedded Is known as the Pierre division of the creta ceous. The Pierre sea. In which the He ard (technically known as Mosa saurus) lived at one time, covered much of central North America. Schroter said. It included large areas of ths Dskotas. Nebraska. Iowa Ok lahoma. Tcxss and the prairie pro vinces of Canada. Similar specimen have been found In several sections of that area. The sea lltard such a the one unearthed here, are believed to have weighed 1 tons. Their brsln. by contrast, weighed three ounces. Some lojnoo botes of Brsiiusn orange were shipped to Canada dur- . . - . .a- - Th. nSK Of ing xne iw t-bjii. i the Bretillan orange season oa passed and no mnner Canada Is contemplated at the pres ent time, according to reports from Klo d Janeiro. Urging motorists to check their cars before winter sets in, the local manager of the Western Auto Supply Company declares necessary replace ments can be made at even greater savings than usual by taking advantage of the firm's Fall Festival of Values, Above photos show 1. Extra Oil Savings receive hearty approval of a Western Aulo customer; 2. a new car owner quips his car with white sidewall tires at a saving; 3. salesman advises putting windshield wiper in shape; 4, service man suggests new ignition cables and spark plugs while low prices prevail; S, installation of baliry cables advised when bqUery is recipe! "Sea Legs" "SPA I.FOS" Auto engineers took a tip from the navy In devVloplna this new 1938 riding feature. "Sea Legs." big skyllner type shock ah sorbere mounted at an angle, are said to take out the "pitch" as well as thr "roll." or si d -sway as well as I Minister Second Victim Of Crash MONTE VISTA. Colo.. Nov. IS. (AP) The Rev. Earl C. Wrlcht of Denver, southern Colorado district superin tendent for the Methodist Episcopal church, died In a hospital here last night, second victim of an nuto-traln crash near here Tuesday. Miss Sarah Oreen. 35. Chicago social worker, who was riding homo from a church meeting with Mr. Wright when their automobile struck a San Luis Centra1! freight locomotive, died soon after the crash. Closing time ror Too Late, to Clas sify Ada la 1 :30 p. m. e- Use Mnll Tribune want ads. KnowinK that your credit Is 0"d that you can net needed money at a momenta notice Is somethlnj to be proud of Indeed. Why not rail on us. then, and see for yourwlf how easy it Is to find f-een-n from flnSllClal WOTIT. Our service I not only personal It's as contldentlal sa a cor.auiiuon wm. your family doctor. No embarrassing investigsilons. and no ouulde sinn ers! Come In snd see us. or telephone Loan up to $300 Oregon & Washington Mortgage Company License No. "-1.17 M-1M IT. T.- TIIOMt'. Mtr. 4 a' central for Autos Jolts and bumps, Greatly Increased riding comfort is Just one of the advantages. Nash engineers say, a these "Sea Legs" make for easier steering and greater driving safety, minimizing side-away. This is a part of all 1938 Nash car. JACKSONVILLE LIBRARY LENT 725 IN OCTOBER JACKSONVILLE, Nov. 13. (Spl.) Th Jacksonville library report for October shows a total of 725 books borrowed during the month. Resders obtained books as follows: Adult fic tion, 226: adult non-flctlon. 328; Ju venile fiction. 111: Juvenile non-flctlon. 83. 4 . 8alctmnn In Pmsshnp ROfEBTJRO, Ore.. Nov. 13. (AP) R. E. TonM. Eugene, a traveling salesman, was knocked unconscious and suffered bruises and cuts when his oar plunged 60 feet off an em bankment at the south city limits shnrtlr bfor noon todsv. AUTO k3 We have a complete line of glaas accessories, channels, etc., AUTO TOPS SEAT COVERS SIDE CURTAINS MADE TO ORDER . GENERAL AUTO TOP AND TRIMMINO HOHLWEG'S TOP SHOP 26 YEARS EXPERIENCE 8th and Bartlett. Phone 687 On the Radio Chains STATIONS Where to rind l'hem on the Utu KEX. Portland. 1180: KFI. 840, Lot Angeles: KOA. 1V70. Spokane: KOO 790, San Francisco KOW. dun Portland: tUR, 070 Seattle: &NX 1050. bos Angeles: KOA. 030 'Deo ver; KOIN. U40. Portland: KUMO 326. Seattle. KPO. 680, ban nan ;isco: KSL. 1130. Salt Lake President Roosevelt Is scheduled to give a radio talk on the unemploy ment census tonight at 7:30, Meoioro time. The address 1 to be carried by all the radio chains. gilnday s-nn isram noncert. KOO. KOA: Nelson Eddy. KPO, KFI, KOW. (CBS) Workshop, drama, KMX, koin. S:30 (CBS) Milestones, KNX. a-on fKnCA Hollywood Plavhouse. KOO, KOA, KEX: Manhattan Merry Oo-Round, KPO, Kl-l. B.UW. (udoi Symphony Orch.. KNX, KSL, KOIN. A-nn (Hnri Familiar Music. KPO. KFI. KOW: Walter WInchell. KOO, KOA. 8:45 (NBC) Lekls' Orch., KOO, KOA. 7:00 (NBC) Zenith Foundation, KOO. KOA: Hawthorne House, KPO, KFI, KOW. (CBS) Hollywood Show Case. KNX. KSL. 7:15 (Ca?) Hollywood Show Case. KOIN. 7 ran IVBC1 Carnival. KPO. KFI, KOW: President Roosevelt's Fireside Chat, KOO. KOA. KJR (CB) Pres ident Roonevelt, KNX. KSL. KOIN. 7:45 (NBO) Cheerio. KOO, KOA. ICBS) Headlines and Bylines, KNX, KSL, KOIN. 8:oo (OBSi Lloyd Pantage. KNX; Albert White, vlollnlat. KOIN. (NBC) Irene Rich, drama, KOO, KOA. KIX; Interesting Neighbors. KPO, KFI. KOW. 8:15 (NBO) I Went a Divorce, dra ma, KPO, KFI, KOW Readers Oulde, KOO. KOA. (CBS) Freeman's Orch., KNX. KOIN. 8:30 (NBC) .tack Benny, KPO. KFI, GLASS ALL TYPES of windshield and window glum ((hatter-proof And plain) are available from stock. fMasasijsjSsjeaasiajasM'W Screen atari of two continents were, among the first to Inspect motordom'a latest models for 1938, at the Fall auto shows got under way with ths national .exhibit In New York. Ses how MIUI Oreen has grown up, as she appeared at the Plymouth display 1n New York (lower feft). Inspector Edwin Lurla of the New York State Motor Vehicle Bureau explained the new safety-styled Instrument panel of t gg KOW: Beaux Arts Trio. KOA: Cu gat's Music, KOO. (CBS) Calloway's Orch.. KNX. 8:45 (NBC) Beaux Arte Trio. KOO. 9:00 (CBS) Klng'e Orch.. KNX. KSL. (NBC) Tales of California. KOO; Weber's orch., KOA; Nlht Editor, KPO, KFI, KOW. 9:15 (NBC) Chllds' Orch.. KOA: Treasure Island, KPO. KFI, KOW. 9:80 (NBC) One Man's Family. KPO. KFI, KOW: Bines' Orch., KOA; Concert JHall, KOO. (CBS) Norvo's Orch., KNX. 9:48 (OBS) Norvo's Orch., KSL. (NBC) University Explorer, KOO; Bob Crosby's Orch.. KEX. 10:00 (NBC) News. KPO, KFI. KOW; Lewis' Orch.. KOO, KOA. (CBS) Young's Orch., KOIN; Sam Hayes, news. KNX. 10:15 (NBC) Bridge to Dreamland, KPO, KFI. KOW. (CBS) Hollywood Melody Shop, KNX. KOIN. 10:30 (NBC) Hornlk'a Orch., KOO; Bridge to Dreamland, KOW. 10:45 (NBO) Bridge to Dreamland, KOMO (CBS) Bob Crosby's Orch., KNX. KSL KOIN. 11:00 (NBC) Organ Recital. KOO, KOA; Winston's .Orch.. KPO. (CBS) Door to the Moon, KNX, KSL, KOIN. Mondoy 5:00 (NBC) Concert Petit. KOO, KOA: Swarthout'e Orch., KPO, KFI. (CBS) Maurice's Orch.. KNX. KOIN; Heldt's Orch., KSL. 5:15 (NBC) Royalists. KOO, KOA 5:30 (NBC) Orand' Hotel, drama, KOO, KOA, KFI. KOW: Beaux Arts Trio, KPO. (CBS) Hawaiian Moon Casino, KNX. 8:48 (NBC) Beaux Arts Trio, KOA. 8:00 (NBC) Phlledalphla Orch., KOO, KOA: Reporter, KPO. (CBS) Radio Theater, KNX, KSL, KOIN. 8:15 (NBC1 Martln'a Orch.. KPO, MOT Kit THC IsIABH WARMER THAN WHITt We are movlnt our USED CARS at a REDUCED PRICE I We assure you complete satis faction with the car you buy here. Why take a chance? Buy where you KNOW you will be istlsfled. IBSS Chevrolet deluxe Aedsn 1038 Studebaker custom Sedan 1038 Ford Sedan 1(133 Clrsham Sedan 1031 Dodge Sedan 1030 Studebaker Coupe 1038 Ford Station Wston I03 International Pickup We have a car at the price you wish to pay. from S26 snd up. fROOr THAT BLACK 1 NOT A COLOR "Black: Hsvlng little or, no power to reflect lltht; absor bent of or without light: hav ing no spectral color." Funk A Wsinalli New . Standard Dictionary. the 1938 Plymouth to the youthfu star. Lower right, Anna Neagle, fa mous British film actress, has tt prove for herself Plymouth's olalmi of easier eteerlng thle year. Upper the landlord! of the two tallest buildings In the world the Chrya ler Building and the Empire Stati Building are pictured together, at Walter P, Chrysler polnta out new etyle features of Plymouth's 1931 design to Alfred E. Smith, KOW. 8:30 (NBC) Hour of Charm. KPO. KFI, KGW. 7:00 (OBS) Klng'e Orch.. KNX, KSL. KOIN. (NBC) Black's Orch.. KPO. KFI. KOW; Behind Prison Bars. KOO, KOA. 7:30 (NBC) Burns tc Allen, KPO. KFI, KOW; Forum, KOO (OBS) Brave New World, drama, KNX, KOIN. 8:00 (NBC) Amos & Andy, KPO, KFI, KOW; Land of Whatsit, KOO. KOA. KEX. (CBS) Poetic Melodies, KSL; Scattergood Balnea, KNX, KOIN. 8:18 (NBC) Lum 8t Abner, KOO, KOA, KEX: Uncle Ezra, KPO, KFI, KOW. (CBS) Boake Carter, KNX. KSL. KOIN. 8:30 (NBC) Richard Crooks, KPO. KFI, KOW; News, KOO. (OBS) Pick 8c Pat, KNX. KSL, KOIN. 8:45 (NBC) Ardena Orch , KOO. 8:00 (NBC) McOee Je Molly, KPO, KFI, KOW: Stanford University Pro gram, KOO (CBS) Heldt's Orch., KNX, KOIN. 0:15 (NBC) Bcstor'a Orch., KJR; Dance Hour. KOO: Safety First, KPO. 9:30 (NBC) Vox Pop, KPO, KFI. KOW; Memory Lane, KOO, KOA, KEX. (CBS) Tucker's Orch., KNX. KSL. 0:46 (CBS) Tucker's Orch., KSL. (NBC) Thompson's Orch.. KOA, KEX. 10:00T-(CBS) Sam Heyee, News, KNX. (NBC) News, KPO. KFI, KOW; Hornlk'a Orch.. KOO, KOA. 10:18 (CB8) White Fires. KNX, KSL, KOIN. (NBC) Sports Oraphlc, KPO. 10:30 (NBC) Orler'i Orch., KFI, KOA, KEX; Slumber Hour, KOO; Castles Orch.. KPO, KOW. DOUBLE TRADE-IN ALLOWANCE on your tires plus 6 Moms TO Pfiv on New Silvertowns -W aVaTll .T 1X!X! CMxflofeOD UQBLI8 L EVJ I S Super Service Station 8th and Front, Phone 1300 WE NEVER CLOSE Closing time for Too Late to Clas sify Ads la 1 :S0 p. m. CHEVROLET'S USED CAES Are Reconditioned - 1935 Chavrolet Standard Sedan ALL NEW RUBBER THE CLEANEST USED CAR IN TOWN . 1035 Chevrolet Standard Coacha Low mlleafe. 19.18 Chevrolet Standard Town Sedan Looks like new. Extra value. REMEMBER THESE CARS ALL CARRY THE FAMOUS CHEVROLET O.K. GUARANTEE THAT COUNTS ALL CARS PRICED AT OR BELOW PORTLAND MARKET ROGUE RIVER CHEVROLET Orrlf'E AND SALESROOM, SPARTA BI.DO. Service Oept. n North Riverside II VI 7 Ia If,, II 193S Chevrolet Master ledan A clean, exceptional ralue. 1038 Chevrolet standard Coupe Sport llrht. White sidewall tires. Complete In every detail. I'sed'Cor Lot 234 N. Riverside root of 4th St, 1 I Jl H