PAGE SEVEN-
10:45 (NBC) Drier's Orch., Kao.
(CBS) Bob Crosby's Orch., KNX, KSL.
11:00 (NBC) Organ Recital. KOO,
KOA: Relchman'e Orch.. KPO. KFI,
KOW. (CBS) Bob Crosby's Orch,
KOIN.
WESTERN AUTO ADVISES PRE -WINTER CHECK OF CAR -
Notables Attend 1938 Auto Shows
Avoid Starting Trouble
Install a Sererln Heavy Duty
Battery. 2 yr. 13 plates $4.75
with old bet., at SIGNAL STA
TION. 1303 N. Riverside.
Pavla Or None
RICHMOND. V.. Not. 13 (API
The United Daughters of the Con
federacy voted unanimously today to
request authorities to place no names
of Confederate heroes In the govern
ment amphitheatre at Arlington cem
etery unless the name of President
Jefferson Davis be included.
It takes good quality to
give good service
Daily's Auto Painting
32 Sou II) Bartlett
M"EBFORT MATL TTCTBTTNT3. fEOrORP. OftEnON. ftUNP'AT. yOTESmER .4. 1337
WILLYS CLAIM ADS Urging motorists to cheek lhair can before winter sets In. the local fMi-J
manager ol the Weitera Auto Supply Company declare! necessary replaco- 5J , !$SijNe " -
III liriWOnlnrnft Tfl ments can be made at even areolar aavinas than usual hv takina advantaae ?!. V W :
ir nil mi in ii ill f .t . ...... . . - . - . . vb r .-. bv ;r '.f.i
BE MOST EFFECTIVE
"In an investigation covering the
reasons why people buy the new
Willys, we find that 72 percent of
the owners we were ebTe to reach
were directly Influenced by our news
paper advertising." said David R. Wil
son, at a meotlnR of newspapermen
during which advertising plans for
Willys-Overland Motors, Inc., were
announced.
"During the selling season which
officially opens with the automobile
shows, our appropriations covering
newspaper advertising will be mater
ially Increased and schedules will be
extended to cover the majority of
points where we have dealer repre
sentation. "The flexibility with which the
country can be covered during any
Important sales campaign and the
extent to which newspapers pene
trate the entire buying field, make
the dally press a most effective sales
factor,
"Current buying tendencies are
built entirely around dealer units
and are swayed by the business
standing of the denier In his com
munity. "With this emphasis on local
strength, the newspapers in the sep
arate dealer areas are the logical
media for us to use.
"Purely local conditions vary con
stantly In their relation to the gen
eral conditions prevalent throughout
the country. Wide seasonal variation
In buying demand Is always present.
To meet these conditions, advertis
ing must be developed and used to
take advantage of local situations.
"Obviously the dally newspaper
provides the fastest and most effect
ive meana for telling the sales story
to the greatest number of possible
buyers.
"Our dealers indicate an almost
immediate response to newspaper ad
vertising." FOSSIL IS FOUND
OF 15-TON L1ZZARD
CAVALIER, N. D. (UP) The foa
U ol prehistoric sea lliard. a
msrlne reptile believed to hsve lived
more thsn 200.000.000 years afro,
hss been unearthed In the Pembina
mountain west of here.
The discovery wa made by O.
Austin Schroter. Los Anceles molo
elst. and i crew In his employ.
The giant lizard was found burled
In s fine silt. 76 feet beneath the
surface of whst schroter believes
wss once a tidal lagoon. Fosslliied
ferns and rushes found with the
skeleton Indicate that the climate
then waa tropical and moist In that
section of the United States now
classified as mib-Arctlc.
The rock formation In which the
fkeleton waa Imbedded Is known as
the Pierre division of the creta
ceous. The Pierre sea. In which the He
ard (technically known as Mosa
saurus) lived at one time, covered
much of central North America.
Schroter said. It included large areas
of ths Dskotas. Nebraska. Iowa Ok
lahoma. Tcxss and the prairie pro
vinces of Canada. Similar specimen
have been found In several sections
of that area.
The sea lltard such a the one
unearthed here, are believed to have
weighed 1 tons. Their brsln. by
contrast, weighed three ounces.
Some lojnoo botes of Brsiiusn
orange were shipped to Canada dur-
. . - . .a- - Th. nSK Of
ing xne iw t-bjii. i
the Bretillan orange season oa
passed and no mnner
Canada Is contemplated at the pres
ent time, according to reports from
Klo d Janeiro.
Urging motorists to check their cars before winter sets in, the local
manager of the Western Auto Supply Company declares necessary replace
ments can be made at even greater savings than usual by taking advantage
of the firm's Fall Festival of Values, Above photos show 1. Extra Oil Savings
receive hearty approval of a Western Aulo customer; 2. a new car owner
quips his car with white sidewall tires at a saving; 3. salesman advises
putting windshield wiper in shape; 4, service man suggests new ignition
cables and spark plugs while low prices prevail; S, installation of
baliry cables advised when bqUery is recipe!
"Sea Legs"
"SPA I.FOS" Auto engineers took
a tip from the navy In devVloplna
this new 1938 riding feature. "Sea
Legs." big skyllner type shock ah
sorbere mounted at an angle, are said
to take out the "pitch" as well as
thr "roll." or si d -sway as well as I
Minister Second
Victim Of Crash
MONTE VISTA. Colo.. Nov. IS. (AP)
The Rev. Earl C. Wrlcht of Denver,
southern Colorado district superin
tendent for the Methodist Episcopal
church, died In a hospital here last
night, second victim of an nuto-traln
crash near here Tuesday.
Miss Sarah Oreen. 35. Chicago social
worker, who was riding homo from
a church meeting with Mr. Wright
when their automobile struck a San
Luis Centra1! freight locomotive, died
soon after the crash.
Closing time ror Too Late, to Clas
sify Ada la 1 :30 p. m.
e-
Use Mnll Tribune want ads.
KnowinK that your credit Is 0"d
that you can net needed money at a
momenta notice Is somethlnj to be
proud of Indeed.
Why not rail on us. then, and see
for yourwlf how easy it Is to find
f-een-n from flnSllClal WOTIT. Our
service I not only personal It's as
contldentlal sa a cor.auiiuon wm.
your family doctor. No embarrassing
investigsilons. and no ouulde sinn
ers! Come In snd see us. or telephone
Loan up to $300
Oregon & Washington
Mortgage Company
License No. "-1.17 M-1M
IT. T.- TIIOMt'. Mtr.
4 a' central
for Autos
Jolts and bumps, Greatly Increased
riding comfort is Just one of the
advantages. Nash engineers say, a
these "Sea Legs" make for easier
steering and greater driving safety,
minimizing side-away. This is a part
of all 1938 Nash car.
JACKSONVILLE LIBRARY
LENT 725 IN OCTOBER
JACKSONVILLE, Nov. 13. (Spl.)
Th Jacksonville library report for
October shows a total of 725 books
borrowed during the month. Resders
obtained books as follows: Adult fic
tion, 226: adult non-flctlon. 328; Ju
venile fiction. 111: Juvenile non-flctlon.
83.
4 .
8alctmnn In Pmsshnp
ROfEBTJRO, Ore.. Nov. 13. (AP)
R. E. TonM. Eugene, a traveling
salesman, was knocked unconscious
and suffered bruises and cuts when
his oar plunged 60 feet off an em
bankment at the south city limits
shnrtlr bfor noon todsv.
AUTO
k3
We have a complete line of glaas
accessories, channels, etc.,
AUTO TOPS SEAT COVERS
SIDE CURTAINS
MADE TO ORDER
. GENERAL AUTO TOP AND TRIMMINO
HOHLWEG'S TOP SHOP
26 YEARS EXPERIENCE
8th and Bartlett. Phone 687
On the
Radio Chains
STATIONS
Where to rind l'hem on the Utu
KEX. Portland. 1180: KFI. 840, Lot
Angeles: KOA. 1V70. Spokane: KOO
790, San Francisco KOW. dun
Portland: tUR, 070 Seattle: &NX
1050. bos Angeles: KOA. 030 'Deo
ver; KOIN. U40. Portland: KUMO
326. Seattle. KPO. 680, ban nan
;isco: KSL. 1130. Salt Lake
President Roosevelt Is scheduled to
give a radio talk on the unemploy
ment census tonight at 7:30, Meoioro
time. The address 1 to be carried by
all the radio chains.
gilnday
s-nn isram noncert. KOO. KOA:
Nelson Eddy. KPO, KFI, KOW. (CBS)
Workshop, drama, KMX, koin.
S:30 (CBS) Milestones, KNX.
a-on fKnCA Hollywood Plavhouse.
KOO, KOA, KEX: Manhattan Merry
Oo-Round, KPO, Kl-l. B.UW. (udoi
Symphony Orch.. KNX, KSL, KOIN.
A-nn (Hnri Familiar Music. KPO.
KFI. KOW: Walter WInchell. KOO,
KOA.
8:45 (NBC) Lekls' Orch., KOO,
KOA.
7:00 (NBC) Zenith Foundation,
KOO. KOA: Hawthorne House, KPO,
KFI, KOW. (CBS) Hollywood Show
Case. KNX. KSL.
7:15 (Ca?) Hollywood Show Case.
KOIN.
7 ran IVBC1 Carnival. KPO. KFI,
KOW: President Roosevelt's Fireside
Chat, KOO. KOA. KJR (CB) Pres
ident Roonevelt, KNX. KSL. KOIN.
7:45 (NBO) Cheerio. KOO, KOA.
ICBS) Headlines and Bylines, KNX,
KSL, KOIN.
8:oo (OBSi Lloyd Pantage. KNX;
Albert White, vlollnlat. KOIN. (NBC)
Irene Rich, drama, KOO, KOA. KIX;
Interesting Neighbors. KPO, KFI.
KOW.
8:15 (NBO) I Went a Divorce, dra
ma, KPO, KFI, KOW Readers Oulde,
KOO. KOA. (CBS) Freeman's Orch.,
KNX. KOIN.
8:30 (NBC) .tack Benny, KPO. KFI,
GLASS
ALL
TYPES
of windshield and window
glum ((hatter-proof And
plain) are available from
stock.
fMasasijsjSsjeaasiajasM'W
Screen atari of two continents
were, among the first to Inspect
motordom'a latest models for 1938,
at the Fall auto shows got under
way with ths national .exhibit In
New York. Ses how MIUI Oreen
has grown up, as she appeared at
the Plymouth display 1n New York
(lower feft). Inspector Edwin
Lurla of the New York State Motor
Vehicle Bureau explained the new
safety-styled Instrument panel of
t gg
KOW: Beaux Arts Trio. KOA: Cu
gat's Music, KOO. (CBS) Calloway's
Orch.. KNX.
8:45 (NBC) Beaux Arte Trio. KOO.
9:00 (CBS) Klng'e Orch.. KNX.
KSL. (NBC) Tales of California. KOO;
Weber's orch., KOA; Nlht Editor,
KPO, KFI, KOW.
9:15 (NBC) Chllds' Orch.. KOA:
Treasure Island, KPO. KFI, KOW.
9:80 (NBC) One Man's Family.
KPO. KFI, KOW: Bines' Orch., KOA;
Concert JHall, KOO. (CBS) Norvo's
Orch., KNX.
9:48 (OBS) Norvo's Orch., KSL.
(NBC) University Explorer, KOO;
Bob Crosby's Orch.. KEX.
10:00 (NBC) News. KPO, KFI.
KOW; Lewis' Orch.. KOO, KOA.
(CBS) Young's Orch., KOIN; Sam
Hayes, news. KNX.
10:15 (NBC) Bridge to Dreamland,
KPO, KFI. KOW. (CBS) Hollywood
Melody Shop, KNX. KOIN.
10:30 (NBC) Hornlk'a Orch., KOO;
Bridge to Dreamland, KOW.
10:45 (NBO) Bridge to Dreamland,
KOMO (CBS) Bob Crosby's Orch.,
KNX. KSL KOIN.
11:00 (NBC) Organ Recital. KOO,
KOA; Winston's .Orch.. KPO. (CBS)
Door to the Moon, KNX, KSL, KOIN.
Mondoy
5:00 (NBC) Concert Petit. KOO,
KOA: Swarthout'e Orch., KPO, KFI.
(CBS) Maurice's Orch.. KNX. KOIN;
Heldt's Orch., KSL.
5:15 (NBC) Royalists. KOO, KOA
5:30 (NBC) Orand' Hotel, drama,
KOO, KOA, KFI. KOW: Beaux Arts
Trio, KPO. (CBS) Hawaiian Moon
Casino, KNX.
8:48 (NBC) Beaux Arts Trio, KOA.
8:00 (NBC) Phlledalphla Orch.,
KOO, KOA: Reporter, KPO. (CBS)
Radio Theater, KNX, KSL, KOIN.
8:15 (NBC1 Martln'a Orch.. KPO,
MOT Kit THC IsIABH
WARMER THAN WHITt
We are movlnt our USED
CARS at a REDUCED PRICE I
We assure you complete satis
faction with the car you buy
here. Why take a chance? Buy
where you KNOW you will be
istlsfled.
IBSS Chevrolet deluxe Aedsn
1038 Studebaker custom Sedan
1038 Ford Sedan
1(133 Clrsham Sedan
1031 Dodge Sedan
1030 Studebaker Coupe
1038 Ford Station Wston
I03 International Pickup
We have a car at the price you
wish to pay. from S26 snd up.
fROOr THAT BLACK 1 NOT
A COLOR
"Black: Hsvlng little or, no
power to reflect lltht; absor
bent of or without light: hav
ing no spectral color." Funk A
Wsinalli New . Standard Dictionary.
the 1938 Plymouth to the youthfu
star. Lower right, Anna Neagle, fa
mous British film actress, has tt
prove for herself Plymouth's olalmi
of easier eteerlng thle year. Upper
the landlord! of the two tallest
buildings In the world the Chrya
ler Building and the Empire Stati
Building are pictured together, at
Walter P, Chrysler polnta out new
etyle features of Plymouth's 1931
design to Alfred E. Smith,
KOW.
8:30 (NBC) Hour of Charm. KPO.
KFI, KGW.
7:00 (OBS) Klng'e Orch.. KNX,
KSL. KOIN. (NBC) Black's Orch..
KPO. KFI. KOW; Behind Prison Bars.
KOO, KOA.
7:30 (NBC) Burns tc Allen, KPO.
KFI, KOW; Forum, KOO (OBS) Brave
New World, drama, KNX, KOIN.
8:00 (NBC) Amos & Andy, KPO,
KFI, KOW; Land of Whatsit, KOO.
KOA. KEX. (CBS) Poetic Melodies,
KSL; Scattergood Balnea, KNX, KOIN.
8:18 (NBC) Lum 8t Abner, KOO,
KOA, KEX: Uncle Ezra, KPO, KFI,
KOW. (CBS) Boake Carter, KNX.
KSL. KOIN.
8:30 (NBC) Richard Crooks, KPO.
KFI, KOW; News, KOO. (OBS) Pick
8c Pat, KNX. KSL, KOIN.
8:45 (NBC) Ardena Orch , KOO.
8:00 (NBC) McOee Je Molly, KPO,
KFI, KOW: Stanford University Pro
gram, KOO (CBS) Heldt's Orch., KNX,
KOIN.
0:15 (NBC) Bcstor'a Orch., KJR;
Dance Hour. KOO: Safety First, KPO.
9:30 (NBC) Vox Pop, KPO, KFI.
KOW; Memory Lane, KOO, KOA,
KEX. (CBS) Tucker's Orch., KNX.
KSL.
0:46 (CBS) Tucker's Orch., KSL.
(NBC) Thompson's Orch.. KOA, KEX.
10:00T-(CBS) Sam Heyee, News,
KNX. (NBC) News, KPO. KFI, KOW;
Hornlk'a Orch.. KOO, KOA.
10:18 (CB8) White Fires. KNX,
KSL, KOIN. (NBC) Sports Oraphlc,
KPO.
10:30 (NBC) Orler'i Orch., KFI,
KOA, KEX; Slumber Hour, KOO;
Castles Orch.. KPO, KOW.
DOUBLE TRADE-IN ALLOWANCE
on your tires plus
6 Moms TO Pfiv
on New Silvertowns
-W aVaTll .T
1X!X!
CMxflofeOD
UQBLI8
L EVJ I S
Super Service
Station
8th and Front, Phone 1300
WE NEVER CLOSE
Closing time for Too Late to Clas
sify Ads la 1 :S0 p. m.
CHEVROLET'S
USED CAES
Are Reconditioned
-
1935 Chavrolet Standard Sedan
ALL NEW RUBBER
THE CLEANEST USED CAR IN TOWN
. 1035 Chevrolet Standard Coacha
Low mlleafe.
19.18 Chevrolet Standard Town
Sedan Looks like new.
Extra value.
REMEMBER
THESE CARS ALL CARRY THE FAMOUS
CHEVROLET O.K. GUARANTEE THAT COUNTS
ALL CARS PRICED AT OR
BELOW PORTLAND MARKET
ROGUE RIVER
CHEVROLET
Orrlf'E AND SALESROOM, SPARTA BI.DO.
Service Oept.
n North Riverside
II VI
7
Ia
If,, II
193S Chevrolet Master ledan
A clean, exceptional ralue.
1038 Chevrolet standard Coupe
Sport llrht. White sidewall
tires. Complete In every
detail.
I'sed'Cor Lot 234 N. Riverside
root of 4th St,
1 I Jl H