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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 19, 1937)
rEPFOTO MXTL TRTBTT. rEDFORD. OREGON. SUNDAY. SEPTEMBER 19. 1937 PAGE SEVEN T SEEKS LIGHTING SAFETY FOR CARS NEW VOPK. Spt. 19. To minimise hadllght glare In the eyes of 40.000. 000 drivers and all pedestrians, the Automobile Manufacturers association announced here today that Its mem ber companies are undertaking a com prehensive program to encourage proper use and maintenance of head lamp. This new program will sup plement the extensive activities In the general field of highway safety which the industry Is supporting through the Automotive Safety Foundation. In announcing the program, Alvan Uacauley, president of the association and of the Packard Motor Car com pany, revealed that the automobile companies are mobilizing the support and collaboration of the Industry a thousands of dealers and service sta tion. In addition, the Industry plans to make use of every available chan nel through which motorists can be Impressed with the Importance of proper use of modern headllghtlng systems to give relief from glare and of regular maintenance to provide safer seeing. Commenting on the program, Mr. Macau ley said: "The high Incidence of highway accident at night Is a source of grave concern to the auto mobile industry, as It is to everyone Interested In making motoring safer. While there are other reasons for the night record, such as fatigue and al coholism, lighting plainly Is an im portant element in the situation. "The Industry, of course, has long recognized It as such and has spent 'large sums of money In research to Improve headlights. This research. Which la being continued unabated, has produced the modern headlamp which 1b considered to be the finest and most preel sely m a de p tece of THE AVERAGl ! r EACH YEAR Used Cars "R"ln season I At Sandy's lot, the season Is twelve months long, as the Sanderson system of recondi tioning makes a car depend able for year-round service . . . and low price and PLEDGE BACKED GUARANTEE assure a safe buy I How many miles can your car produce a year? Just as many ae you prepare for, and to pre pare for the maximum number calls for Sandy's service. Drive In regularly to enjoy regular motoring satisfaction . . . and drive in NOW to prepare for enjoyable Autumn miles I PROOF THAT THE NORTH STAR If NOT VISIBLE IN THE SOUTHERN HEMISPHERE This la because the axis of the earth points almost direct ly toward the polestar. Prom any given point in the North ern Hemisphere the North Star occupies about the same apparent position throughout very night of the year. 1. "Nuggets of Knowledge" Geo. W. Stlmpson. Medford Woman Winner Of Ford In Kellogg Contest $ 'ftlV;'' V U'fVSi Indicate. DECREASES in Automobile fatalitie llSC-Z3 V l jt "ndt.. INCREASES in Automobile fatalities NATIONAL AUTOMOBILE FATALITY CHART Mrs. F. E. Reoaen of this city shown receiving a smart, new Ford V-8 sedan from Carl Spencer, repre sentative of the Kellogg Company, as one of the winners In that company's nation-wide 54.000 contest recently conducted. C. E. "Pop" Gates, head of C. E. Gates Auto Company of Med ford Is shown at the left. The de livery was made through the Gates company and' Mrs. Redden's award was one of 5.148 prizes featured In the Kellogg contest. Contestants were required to com plete the text of a comic strip. Fill ins were limited to 20 words. The cartoons appeared in an advertising campaign conducted by the Kellogg Company In newspapers throughout the country. The v characters In the 'cartoon were shown at the breakfast table. One of the figures, en Irritat ed husband, complained about the quality of his corn flakes. The em- barrasRPd wife tried to cover her confusion by explaining she had bought an inferior grade. It was the Job of contestant to supply conver sation In the second panel of the cartoon. Judges selected by a nationally recognl7d organization versed In conducting contests, deliberated for several days before a final decision could be reached. The winning con tributions were chosen because of originality end clearness. The first prize of $5000 In cash went to Mrs. Margaret D. West. 3435 Arnold Street, Cincinnati, Ohio; sec ond prize of $3000 In cash went to Mrs. Florence C. Mann, 12114 Pine Street, Danville, Illinois, and the third prize of $2000 In rash to Mlsr, Mary an Flege, S13 Third Street, Reading. Ohio. Fourth and fifth prizes were Lincoln-Zephyr sedans to Mr. W. A. Dutton, Sioux City, lows, and Mr. H. W. Johnson. 303 E. Hul fiache Street, San Antonio, Texas. The following people reclved Ford V-8 Fordor sedans: Mrs. Bertrand Jett, Weems, Va. Mr. E. Brash, 36 Prospect Place (Tudor City), Apartment 307, New York, N.Y. Mr. F. W. Glacier, Jr., 1616 Schil ler Street. Alameda, California. Mrs. Ida M. Kler, King City, Mis souri. Rev. William H. Turner, B. A. (Th.) 17 Cole Street, Pawtucket, R.I. Mr. Hilton Cedleux, 1735 Editor Avenue. Detroit, Mich. Mr. W. E. Hatcher, 1135 14th Street, Douglas, Ariz. Mrs. F. E. Redden, 1016 Reddy Avenue, Medford, Or. Mr. Allen W. Root, 313 Taylor Avenue, Daytona Beach, Fin. Mrs. Winifred Wolf, Sidney. Neb. Indicates lack of adequate data for companion The above chart shows the gain and Iomm by ttetes in the nation wide campaign r ' v being waged for highway safety. During the first evcn months of 1937 automobile fatalities increased 13 as compared with the sama period of 1936, Id th 32 state from which fatality reports wr received. DRIVE CAREFULLY AND YOU WILL DRIVE FARTHER Students To Take Part In Campaign For Gates Company A unique selling plan for used cars. In which high school students of Jackson county will participate, has been launched here by the C. B. Gates Auto company. Ford and Lincoln deal ers. The plan announced by C. E. "Pop Oates offers an opportunity for high school students to learn how to become salesmen and make spare spending money at the same time. The novel campaign, as outlined by Mr. Gates, offers a commission on aalea of used cars made by school students, the amount of this com mission depending upon the selling price of ssrs. The Junior salesmen I will either bring or send their "pros pects" to the Dates Auto company and. If sales are completed, cash commissions will be paid to the youthful - business men and women. antes said. The student selling campaign will extend until November ,1 Gates of flclals stated. P, . O. Sisterkood Chooses Officers ST. LOUIS, Sept. 18. (AP) The P.E.O. sisterhood prepared to close its 33rd biennial convention today af ter naming Mrs. Chellle Stevens Wright of Denver. Colo., president Other officers, elected yesterday for a two-year term, were: Mrs. Veda M. Jones, Portland, Ore., first vice-pres ident, and Mrs. Blanche Walker, Big Porks. Mont., second vice-president, optical equipment In large-scale production. "However, whether this headllght lng equipment makes as large a con tribution to safer motoring as It is capable of doing depends obviously on its being properly used and efflcl- I ently maintained by regular service, j In this respect, it Is no different from many other parts of the car. Briefly, It is or these reasons that the automobile industry is launching a broad and continuing program aim ed at raising the standard of head lamp use and maintenance." Supplementing Mr. Macauley's com ments. Paul G. Hoffman, president of the Automotive Safety Foundation and of the Studebaker corporation, said: "Although in some states and cities conditions are better than in others, due to the creditable efforts of enforcement officials and safety organizations, taking the country as a whole, neither use nor maintenance of headlamps Is nearly so good as Is desirable from a safety standpoint. As a consequence, despite the finely engineered headlamps with which cars are equipped, glare la causing unnec essary Interference with vision be cause of failure to use this equipment properly while neglect of maintenance Is so reducing the efficiency of the headlamps that many motorists are not getting nearly as much light on the road as they could have." Abbey Moving Used Cars New Location The Walter W. Abbey used car lot. which has been located at 138 South Riverside, la being moved today to the corner of Ninth and Bartlett streets, according to Ralph Oill, who is In charge of Abbey's used car de partment. The new used oar lot la across the street from the new Abbey building. YOUTH KILLED IN RUSH TO SEE HIS NEW BABY CHICAGO. Sept. 18. (Up) John Kay, 31, rushed from his boss' office today to go to the hospital to see his wife and new baby. His headlong flight carried him through the open door of an elevator shaft and he pltrmred five floors to his death. KMt K HMJI'B ' . norm." a j YOUR ' EXPENSES F.-fPAnnl Sa u (or th eo,h you ne.u. idu win ..in - nw doth,, iho. book and othr school tup plit lor your children. Or. U you nd money lor hi). hou rapaira or othr xpnses. lust com In and malt u of thi conrninl lamily Knanc wrric. You can bor row on your own tianatur without ndorrt. Ampl repayment cm. ColL writ or phon. Oregon & Washington Mtg. Co. n . r.ntral W. F. THOMAS. Mrr. I,lriw So. .t M-!l mm sni 4 IIIlERf 1! h OF JACKSON COUNTY EARN A NEW DRESS, SUIT of CLOTHES and SPENDING MONEY C.E. GATES AUTO CO. offers the high school students of Jackson County the opportunity of learning to become salesmen and earning spending money! , . . This is no piwale or contest just a legitimate, business-like chance for live, aggressive students to earn some cash in their spare time. HERE'S WHAT TO DO Come In, took over our TJnt-d1 Car Bargain then ACT BVV Mir) BARN SOMF. MONEY) If .roil r.nd In nam, hare your propct brlnf In a card or not from you o that you will b protected on your commission. Better atllt, BBING THR CUS TOMER IN YOURSELF! Rememherl W hare reduced our price, for thli unique Ul and EVERY CAR OVER $110 CARRIES A GUARANTEE AS GOOD AS A GOLD BOND! This Program Will Extend to Nov. 1, 1937 Come To Our Sales Room See The Cars Get Full Information! HOW TO EARN THE MONEY For any and all customers brought or sent to our Used Oar Bales Lot at Sixth and Bart lett Streets who purchase a car within 10 DAYS of the time your name and the cus tomer's have been listed in our prospect file, we will PAY IN CASH to you FOR A SALE UP TO $100.00 $2.50 to $200.00 $3.50 to $400.00 $5.00 Over $400.00 $10.00 C. Eo (SA1TES AOT S, "WATCH THE FORDS GO BY!" Sixth and Pacific Highway Medford Telephone 141 TO BE HELD IN BEND Th Motor Court Trade Me-oclntion of Orfton. formerly Oregon Auto Camp awoctatton. wll hold Its in nual convention at Bend, October 1 to 8. Th California Camp Owner' association will bold It annual con- entlon at Sacramento. Calif., Octo ber 20 and 31. The dates are m a r ran Red as to give members of the two state Rflsoclattona opportunity to ttend botb conventions. This 1 the first time the associa tion convention has been held In the eastern part of the state, and member are looking forward to most enjoyable time at Bend. Every camp owner In Oregon Is Invited to attend and take part In discussions affecting the auto camp Industry. There will be a number of promi nent speakers on th program and large delegation of CaJlfornla, Wash Ington and British Columbia asso ciation members In attendance. It te hoped that there will be ft large eastern Oregon delegation of auto camp owners and operators also. All arrangements In connection with th convention program and pleasure trip are In charge of Oeorg W. Ludowlts, rice president, and W. W McClure, director. Eastern Oregon division of the association. C. R. Ashton of Albany, Or.. 1 th president, and Clinton A. Ambroe of Portland, secretary of the ttat association. New Studebaker On Display Here Soon B. L. Sandercon. local Studebaker dealer, who Is returning from th factory wtth a new 1938 model, t expected back around the middle of the coming week, according to Jack Banderson. The 1P38 Studebaker will be placed on display a soon as it arrives here. Mr. Sanderson, In his telegram from the factory thla week, stated "Th new cars are mighty swell," accord ing to Jack. Presbyterian Church Ladlqf are serving chicken luncheon. Tuesday, 21st, 1 o'clock. Missionary program; 40c. Expert Color Matching All Work Guaranteed Daily's Auto Painting 2ft South Bartlett iaiafa)&M 'iaMa PUT SOME TIRES ON MYU CAR. ANY KINO WILL D0)E . .THEY'RE ALL ALIKEn Take our word for it all tires are not alike Goodrich Silvertowns are different from any other tire built because they have something no other tire in the world has the amazing Life-Saver Golden Ply. In a few simple words let us explain to you just why this exclusive Goodrich invention may save your life. Today's high speeds generate terrific heat inside the tire. Rubber and fabric separate. A "blister forms and sooner or later BANG! A blow-out 1 The Life-Saver Golden Ply built into every new Goodrich Silvertown resists heat. Rubber and fabric don't separate. Blisters don't form. And when you pre vent the blister, you prevent the high speed blow-out. Why gamble? Silver towni, with the Life SverGoldenPly,costno more than other tUnd ard tires. Come in today and let ua put a set on your car. That's the way to play safe that's the way to provide yourself , and your family with rea blow-out protection. SILVERTOWNS ARE DIFFERENT, THEY'RE THE ONLY TIRES WITH THE LIFE- SAVER GOLDEN PLY, A SPECIAL HEAT RESISTING IN DENTION THAT PROTECTS YOU FROM HIGH-SPEED BLOW -OUTS! SIOW-OUTS mVlMT TMOSI U2HJH1U mis THUKt'T-MSUT- I aetata i THE NEW Goodrich S1FE1Y iirr.uwieniBniin' U aiiveriovn a WrflUFEUVtlt C0L0E1I KT HOW-MIT FM1ICTXM Lewis Super Service Station ?th nd Front Wa Niver Close Phon 1300
