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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 11, 1937)
PAGE SEVEN FORD DEALERS TO STRESS SALES OF I SALE "While it Is taxing our facilities-, the largest in the world to aupply fully the demand aroused to in tan taneously for reduced rates on first, class tire travel, we are getting ample R-1 stocks built up everywhere and In view of this are continuing our advertising unabated In the leading newspapers of apnroxiniatelv lftna Medf ord Miss Chooses Color of Plymouth Sport Roadster to Match Frock OF R-1 GOODYEARS IS cities." MEDFORD MAIL TRIBUNE. fEDFORD, OREfiOX. SUNDAY. .TEXT 11. 1037 Intended to make way for the large volume of "trade-ins", the mult of rery heavy sales of new Ford V-Bs, Ford dealers throughout Oregon and southern Washington are now en gaged In an Intensive used car sales activity, according to C. E. Gates and George Gates, local Ford dealers, whose firm 'is participating. The used car sales drive la one of the major divisions In the huge "summer sales contest" sponsored by the Portland branch of the Ford Mo tor company for Ford dealers in this territory. Twelve gold cups and 12.000 In cash are being awarded to winners at the conclusion of the drive July 30. ' Emphasis throughout the next several weeks of the used car drive la being placed upon Ford V-8 cars," states George Gates. "Because of the number of excellent late model Fords we have: recently taken In trade In connection with the sale of the 1937 types, we are featuring -these used Ford V-8 cars backed with an R. & O. money-back guarantee." "Slogan of this phase of the cam paign is 'the best used car la an n. & G. used Ford V-8.' Our firm 'is operating under the exclusive Ford R. A G. procedure. Used cars sold with the R. & G. label are reconditioned to Ford specifications and sold with a written, money-back guarantee, "Because of the protection afforded the used car buyer by this plan, the Ford S. ft G. procedure has been especially successful since Its Intro duction. More and more shoppers who visit Ford dealer used car lots are asking for R. ft G. cars. After all, they recognize it is far wiser In the long run to buy a used car which has been properly reconditioned and bears the dealer's guarantee, than to buy In the dark. Such cars cost no more, but they are worth far more in the long run. "In addition to the used Ford V-8s rn used car stocks. Ford dealers also carry a wide assortment of models of vsrlous other makes which .have been taken In trade on new Ford V8s. These cars also carry the R. ft O. money-back guarantee." MAE'S LONG LOST HOBBY PLANS TO L06 ANGELES, July 10.(AP) The threat of ault charging him with stealing the lore of Mm West, screen siren, from her forgotten hus band confronted James Tlmony, the actress' manager, today. Avert M. Blount, Los Angela at torney for Prank Wallace, the "long lost' 'husband, said ha was waiting word from Wallace's New York coun sel before pressing such action. "We have received no directions 140,836 PEOPLE HAVE SWITCHED FROM r1 SSi :7.'. i,23JSi .1 CM" ..rl- frt pnmpd fDonrh know )uit about what anr car will do on a gallon. So, vta though rm In th t tineas, I Its lit ob a carthat'alonf enii ml I if. That's why I w1trh4 te Dod(. Vm ft tin 22 tnllra . at.. -.IT.. - D Ul Holmra, Lot Anselea. PIERCE-ALLEN 112 South Riverside iTdi 1 .5 7 y -yErr.. -'-: U. V I- aiJ!ftil''' V- V-!-rf V.'"," " i-4r ' v-eg' '' -- .n .- ..t.aTeaapaaBaaaraaaaaenaae .N . - rssi 'IiWWW' V,--- ..$- rlliitr''-i " ' i - - ' i " -injiT:'Miftiiii is , Rlllht up-tn-the-nilniite In style, little erna Rose Mnnurl. pnpiilnr Mcrtford nurse, ordered her smart, new Plymouth sport roadster finished In n shade to match her' frock snd hat. Miss Manuel purchased her Plymouth roadster, the third Plymouth she Ins. owned, from Pierre-Allen Motor rompnny of this city, loml Plymouth and nnitce dealers. Union Features Constitution Facts So mucn discuRBiun hna centered about the Constitution in recent months that Union Oil company has published a handsomely printed, Il lustrated booklet containing the Con stitution, Its amendments and hlsxr ical data regarding its adoption for to proceed with the alienation or affections suit against Timony yet," said Blount. "But in case the mar riage question is not settled, we plan such action. We are expecting word from Mr, Wallace's attorney In New York." ' Miss West finally admitted r&st Wednesday that ehe married Wal lace, son g-and -dance man. In Mil waukee. Wis., In 1911. She denied Wallace's claim that they lived to gether four years. Miss West was scheduled to ap pear in court yesterday to answer questions about her marriage. She did not show up and the court ruled It was all right In view of her ad mission of the marriage. OTHER CARS TO 0 Read What Some of How Dodge Saves IN the past year, 140,836 people have witched from other cars to Dodge thaw In addition to the thousands upon thousands of enthusiastic Dodge owner who say thay will drive no other car but Dodgal New Dodge owners, who previously thought they could not afford so big and fine a car as Dodge, say that Dodga savings on gas, oiL tires and upkeep will more than offset the difference in price and that Dodge will actu ally cost them lass than the small, com- 1 f7;!(T L a., ciu ft Ylf ' " ' MOTOR CO. h. C. Taylor, Mar.aging Owner distribution to ihe public In com memoration of the 150th Anniversary of the Constitution's drafting. Photo shows motorist getting his copy of the booklet which may be secured free at any Union service station or "7fl" dPMpr. Coast Building Gains. SAN FRAN'CISCO, July 10. June building permits on the Pacific coast registered gains over May of this year and June. 1936, with Los Angeles leading and accounting for more than 25 percent of construc tion in the 88 largest cities, H. R. Baker & Co., Investment bankers, said today. Marion CCC Enrollee. SALEM, July 10. (IP) Marlon county has been allotted 52 enrollees from the Civilian Conservation corps during the replacement period which opened July 1, O. C. Nllea, in charpe of the county relief office, was ad vised. DODGE ! Them Say Learn Them Moneyl patitlva - make cars they traded In' Many another new Dodge owner, long accustomed to high-priced cars reports more satisfaction from Dodgi than from more expensive cars. Think of it. ..owner after owner reporting 18 to 7.4 miles par gallon of gas, saving up to 20 on oil, with additional sav ings on tires, lubrication and upkeep J See and drive this 1937 Dodge. Taka the free economy teat see right befora your eyes how Dodge saves on gaai Larn how you, too, can switch to Dodge and save moneyl - octivtw how row iust a rCW DOLLAKS MO PS. TMH TMK LOW UT -Pa ICED CARS I ty tartita Uay arvattajasf tm ft juttr ( t, art lw r, tut mm Phone 150 Car -Cleaning Time Here Says Service Official For Olds During late spring and early sum- i mer, after the average American housewife has completed her annual housecleaning, the modern motorist should give some thought to "car- cleaning," according to J. J. Dobbs. general service manager of Oldsmo ! bile. "Modern automobiles do not need the thorough attention given cars of a few years ago of muw. but In order to get from motor vehicles the maxi mum amount of efficiency, service and safety built into them by car manufacturers, the motorist should not overlook seasonal check-ups." Mr. Dobbs says. The mere change in weather from winter to summer is enough to war rant a general car Inspection, particu larly In view of the servicing necessi tated at this time by changes In lub ricants, detachment of heaters snd defrosters, and the attachment of summer accessories. Probably foremost In the minds of motorists at this time Is the change in lubricants, Mr. Dobbs points out. Engine lubricants should of course be changed to the proper grade espe cially prepared for summer operation. Likewise, the transmission and differ ential housings should be drained, flushed, and refilled with warm weather lubricants. A general motor "tune-up Is one of the Important phases of summer "car-cleaning." This should Include the cleaning, adjustment, and syn chronization of distributor points; the cleaning and adjustment of &park pi hit: the adjustment of he carbure Olve your car the purity of "get up and go" performance! In 10,000 miles, each spark plug fires 15,000.000 times . . . snd whether they "get up and go" at that pace for many more miles Is up to you I Do the right thing by your motor (and by your pocket-book) . , . come In today for Sandy's specialized 10.000 motor tune-up 1 For pure value, tho exciting new 8tude baker has never yet seen 1U equal I For a few cents a day more, you can get out of the lowest-priced field, and thrill in the luxury of fttude bsker's outstanding style, com fort and roomings, and triply sealed hydraulic brakes. Proof That Elephant Are Not Afraid of Mice! The dlrwrtor of the K. V. Z loglral park reports that ele phants pay very little attention to mice. The experience of their staff absolutely contradicts that elephants are afraid of mice. IS NOT 6000 tor and cleaning of the fuel pump screen; setting the Ignition timing: adjustment of valve tappet clearance: and tightening of the cylinder head and manifold bolts. In extreme cases, engine valves may need grinding and the carbon re moved. This operation so common a number of years ago still Is neces sary occasionally to Insure proper car performance, Mr. Dobbs explains. While the summer check-up Is In progress, the battery will be, cheeked of course, and . the terminals and ground strap properly examined and serviced. Any defective lamp bulbs should be replaced. With an eye to safety, the careful motorist also will look to his tires, steering apparatus, horn, windshield m 'ft ifllU iff I 'Y "Jg4tt3. ' " ' niTmi"' DO you get a kick out of a golf ball's click when you really lean into one on the tee? Docs your heart beat faster when the big fish strikes, and your singing reel almost smokes? Can a brisk breeze and a taut sail make you feel like a kid again, forgetting care in the sheer joy of action? Mister, if you're like that, what a bang you'll get out of this big Buickl You'll go for the way it goes for you. You'll like the quick, eager spurt of its get-away, the buoy, ant, swaylcss steadiness of its travel. You'll thrill to the businesslike manner in which it settles to the pull, its quiet, dogged competence in long, tough going. I 1 JJL&1J SKINNER'S GARAGE 143 S. Riverside Phone 102 wiper, and the cleaning of all glass on the car. The steering gear and all nllled parts should be tightened, and the car wheels should be properly aligned, and all tires Including the spare should be examined for fabric breaks or other weaknesses. Service and emergency brakes should be pro perly adjusted. "If the motorist will give these attentions to his car annually he will be amply repaid In better car effici ency and savings in possible future repnirs." Mr. Dobbs points out. "The old maxim of the stitch In time still holds true. Even the best cars today must be properly treated If they are to operate safely as they were Intend ed by the manufacturer." YOUI AKROK. Ohio. July 11. A sensa tional Increase In Goodyear sales In the market InTaded by Its new R-1 tire was reported today by the Oood- year Tire & Rubber Co. Large space newspaper advertising la given top eredlt for quickly spreading the news of the reduced rate on first-class travel offered by the R-1. Introduced a month ago to "smack" rising prices. Public response felt by Goodyear dealers is said to rank high in the record of new tire Introductory cam paigns by the world's largest rubber company. "Tn the face of rising living costs." Goodyear sales official declared. It la apparent that many of the millions of persons to whom automo biles and trucks ara Indispensable necessities look to the leaders of In dustry to exert anew their resource fulness and advantages of large -seal 0 production to uphold quality at prices which motorists are accustomed to to pay. 'Months ago Goodyear foresaw the present situation of higher costs, ac cepted It as a challenge to leadership. and so was able to have ready the right tire at the right price at the right time. A month ago, a large-space barrage of advertising appeared In newspspera throughout the country and the deluge of orders since then hss neces sitated our rushing additional molds into use to keep pace with the rapldly-lncreaslng business. 'It is one. of the most remarkable experiences we have had In the Intro duction of new tires." the official continued, "and we believe It demon strates once more the outstanding power of the newspaper press In shor tening the distance between factory and consumer when a manufacturer creates a product that embodies real news of timely Interest to great maasea of people. You'll welcome the way it cradles you over the bumps, the neat, compact, handily mobile feel of it. You'll be proudly aware of its beauty, of the picture you make riding in its this-minute style. But don't forget this major thing it's the buy of the season, price-wise as well as on perform ancc! It's still selling at the lowest price in all Buick history you can J7 get a big Buick eight for less than some sixes would cost you. So don't hold back. Good things, you know, can't last forever. Don't pass up a buy such as . Buick is at its low prices now. LOWEST BUICK PRICES EVER! OINItAl MOTOM TIIMS TO SUIT YOU 1IKINO MONIY OOli fATHI IN A OINIIAl MOTOM CAR POPE PIUS TAKES WALKSJN GARDEN CASTEL GANDOLPO. July 10. ( AP) Pope Pius has submitted ta examination by an "eminent" phy slclan, Vatican sources disclosed to day. The examination required three hours and occurred on June 38, since which It has been noted that the pontiff has taken to frequent! walks through the gardens of hit" summer palace. The pope was critically 111 last winter and has walked little since. Pageant WhUker Blamed. EUGENE. July 10. (p) Chsrtee Voorce blamed the' custom of growing whiskers for Eugene's Oregon Trail pageant for the temporary loss of one mule. The animal, brought up In a clean-shaven environment, took one look at a bearded stranger, broke his traces, plunged through a fence and ran away, Voorce said. Special Synthetic Enamel I Finishing room I Daily's Auto Painting 28 South Bartlctt I ELECTRIC MOTORS Rewound and Repaired ti br. service. Reasonable Rates Gage Motor Service to N. Orap Phone But 11 'Ftp o c cnx nccft I