Medford mail tribune. (Medford, Or.) 1909-1989, July 11, 1937, Page 7, Image 7

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

    PAGE SEVEN
FORD DEALERS TO
STRESS SALES OF
I SALE
"While it Is taxing our facilities-,
the largest in the world to aupply
fully the demand aroused to in tan
taneously for reduced rates on first,
class tire travel, we are getting ample
R-1 stocks built up everywhere and
In view of this are continuing our
advertising unabated In the leading
newspapers of apnroxiniatelv lftna
Medf ord Miss Chooses Color of Plymouth Sport Roadster to Match Frock
OF R-1 GOODYEARS
IS
cities."
MEDFORD MAIL TRIBUNE. fEDFORD, OREfiOX. SUNDAY. .TEXT 11. 1037
Intended to make way for the large
volume of "trade-ins", the mult of
rery heavy sales of new Ford V-Bs,
Ford dealers throughout Oregon and
southern Washington are now en
gaged In an Intensive used car sales
activity, according to C. E. Gates and
George Gates, local Ford dealers,
whose firm 'is participating.
The used car sales drive la one of
the major divisions In the huge
"summer sales contest" sponsored by
the Portland branch of the Ford Mo
tor company for Ford dealers in this
territory. Twelve gold cups and 12.000
In cash are being awarded to winners
at the conclusion of the drive July
30.
' Emphasis throughout the next
several weeks of the used car drive
la being placed upon Ford V-8 cars,"
states George Gates. "Because of the
number of excellent late model Fords
we have: recently taken In trade In
connection with the sale of the 1937
types, we are featuring -these used
Ford V-8 cars backed with an R. & O.
money-back guarantee."
"Slogan of this phase of the cam
paign is 'the best used car la an
n. & G. used Ford V-8.' Our firm 'is
operating under the exclusive Ford R.
A G. procedure. Used cars sold with
the R. & G. label are reconditioned to
Ford specifications and sold with a
written, money-back guarantee,
"Because of the protection afforded
the used car buyer by this plan, the
Ford S. ft G. procedure has been
especially successful since Its Intro
duction. More and more shoppers
who visit Ford dealer used car lots
are asking for R. ft G. cars. After
all, they recognize it is far wiser In
the long run to buy a used car which
has been properly reconditioned and
bears the dealer's guarantee, than to
buy In the dark. Such cars cost no
more, but they are worth far more in
the long run.
"In addition to the used Ford V-8s
rn used car stocks. Ford dealers also
carry a wide assortment of models of
vsrlous other makes which .have been
taken In trade on new Ford V8s.
These cars also carry the R. ft O.
money-back guarantee."
MAE'S LONG LOST
HOBBY PLANS TO
L06 ANGELES, July 10.(AP)
The threat of ault charging him
with stealing the lore of Mm West,
screen siren, from her forgotten hus
band confronted James Tlmony, the
actress' manager, today.
Avert M. Blount, Los Angela at
torney for Prank Wallace, the "long
lost' 'husband, said ha was waiting
word from Wallace's New York coun
sel before pressing such action.
"We have received no directions
140,836 PEOPLE HAVE SWITCHED FROM
r1 SSi
:7.'. i,23JSi
.1 CM" ..rl-
frt pnmpd fDonrh
know )uit about what anr car
will do on a gallon. So, vta
though rm In th t tineas, I
Its lit ob a carthat'alonf enii
ml I if. That's why I w1trh4
te Dod(. Vm ft tin 22 tnllra
. at.. -.IT.. - D Ul
Holmra, Lot Anselea.
PIERCE-ALLEN
112 South Riverside
iTdi 1
.5 7 y -yErr.. -'-: U.
V I- aiJ!ftil''' V- V-!-rf V.'"," "
i-4r ' v-eg' '' -- .n .- ..t.aTeaapaaBaaaraaaaaenaae .N . - rssi
'IiWWW' V,--- ..$- rlliitr''-i " ' i
- - ' i " -injiT:'Miftiiii is ,
Rlllht up-tn-the-nilniite In style, little erna Rose Mnnurl. pnpiilnr Mcrtford nurse, ordered her smart, new Plymouth sport roadster finished In n shade to match her' frock snd
hat. Miss Manuel purchased her Plymouth roadster, the third Plymouth she Ins. owned, from Pierre-Allen Motor rompnny of this city, loml Plymouth and nnitce dealers.
Union Features Constitution Facts
So mucn discuRBiun hna centered
about the Constitution in recent
months that Union Oil company has
published a handsomely printed, Il
lustrated booklet containing the Con
stitution, Its amendments and hlsxr
ical data regarding its adoption for
to proceed with the alienation or
affections suit against Timony yet,"
said Blount. "But in case the mar
riage question is not settled, we
plan such action. We are expecting
word from Mr, Wallace's attorney In
New York." '
Miss West finally admitted r&st
Wednesday that ehe married Wal
lace, son g-and -dance man. In Mil
waukee. Wis., In 1911. She denied
Wallace's claim that they lived to
gether four years.
Miss West was scheduled to ap
pear in court yesterday to answer
questions about her marriage. She
did not show up and the court ruled
It was all right In view of her ad
mission of the marriage.
OTHER CARS TO
0
Read What Some of
How Dodge Saves
IN the past year, 140,836 people have
witched from other cars to Dodge
thaw In addition to the thousands
upon thousands of enthusiastic Dodge
owner who say thay will drive no
other car but Dodgal
New Dodge owners, who previously
thought they could not afford so big
and fine a car as Dodge, say that Dodga
savings on gas, oiL tires and upkeep will
more than offset the
difference in price and
that Dodge will actu
ally cost them lass
than the small, com-
1 f7;!(T L a., ciu
ft Ylf ' " '
MOTOR CO.
h. C. Taylor, Mar.aging Owner
distribution to ihe public In com
memoration of the 150th Anniversary
of the Constitution's drafting. Photo
shows motorist getting his copy of
the booklet which may be secured
free at any Union service station or
"7fl" dPMpr.
Coast Building Gains.
SAN FRAN'CISCO, July 10.
June building permits on the Pacific
coast registered gains over May of
this year and June. 1936, with Los
Angeles leading and accounting for
more than 25 percent of construc
tion in the 88 largest cities, H. R.
Baker & Co., Investment bankers, said
today.
Marion CCC Enrollee.
SALEM, July 10. (IP) Marlon
county has been allotted 52 enrollees
from the Civilian Conservation corps
during the replacement period which
opened July 1, O. C. Nllea, in charpe
of the county relief office, was ad
vised. DODGE !
Them Say Learn
Them Moneyl
patitlva - make cars they traded In'
Many another new Dodge owner,
long accustomed to high-priced cars
reports more satisfaction from Dodgi
than from more expensive cars. Think
of it. ..owner after owner reporting 18
to 7.4 miles par gallon of gas, saving
up to 20 on oil, with additional sav
ings on tires, lubrication and upkeep J
See and drive this 1937 Dodge. Taka
the free economy teat see right befora
your eyes how Dodge saves on gaai
Larn how you, too, can switch to
Dodge and save moneyl
-
octivtw how row iust a
rCW DOLLAKS MO PS. TMH TMK
LOW UT -Pa ICED CARS I
ty tartita Uay arvattajasf tm ft
juttr ( t, art lw r, tut mm
Phone 150
Car -Cleaning Time
Here Says Service
Official For Olds
During late spring and early sum- i
mer, after the average American
housewife has completed her annual
housecleaning, the modern motorist
should give some thought to "car-
cleaning," according to J. J. Dobbs.
general service manager of Oldsmo !
bile.
"Modern automobiles do not need
the thorough attention given cars of
a few years ago of muw. but In order
to get from motor vehicles the maxi
mum amount of efficiency, service
and safety built into them by car
manufacturers, the motorist should
not overlook seasonal check-ups." Mr.
Dobbs says.
The mere change in weather from
winter to summer is enough to war
rant a general car Inspection, particu
larly In view of the servicing necessi
tated at this time by changes In lub
ricants, detachment of heaters snd
defrosters, and the attachment of
summer accessories.
Probably foremost In the minds of
motorists at this time Is the change
in lubricants, Mr. Dobbs points out.
Engine lubricants should of course
be changed to the proper grade espe
cially prepared for summer operation.
Likewise, the transmission and differ
ential housings should be drained,
flushed, and refilled with warm
weather lubricants.
A general motor "tune-up Is one
of the Important phases of summer
"car-cleaning." This should Include
the cleaning, adjustment, and syn
chronization of distributor points;
the cleaning and adjustment of &park
pi hit: the adjustment of he carbure
Olve your car the purity of
"get up and go" performance!
In 10,000 miles, each spark plug
fires 15,000.000 times . . . snd
whether they "get up and go"
at that pace for many more
miles Is up to you I Do the right
thing by your motor (and by
your pocket-book) . , . come
In today for Sandy's specialized
10.000 motor tune-up 1
For pure value, tho exciting
new 8tude baker has never yet
seen 1U equal I For a few cents
a day more, you can get out of
the lowest-priced field, and
thrill in the luxury of fttude
bsker's outstanding style, com
fort and roomings, and triply
sealed hydraulic brakes.
Proof That Elephant Are Not
Afraid of Mice!
The dlrwrtor of the K. V. Z
loglral park reports that ele
phants pay very little attention
to mice. The experience of their
staff absolutely contradicts
that elephants are afraid of
mice.
IS NOT 6000
tor and cleaning of the fuel pump
screen; setting the Ignition timing:
adjustment of valve tappet clearance:
and tightening of the cylinder head
and manifold bolts.
In extreme cases, engine valves may
need grinding and the carbon re
moved. This operation so common
a number of years ago still Is neces
sary occasionally to Insure proper car
performance, Mr. Dobbs explains.
While the summer check-up Is In
progress, the battery will be, cheeked
of course, and . the terminals and
ground strap properly examined and
serviced. Any defective lamp bulbs
should be replaced.
With an eye to safety, the careful
motorist also will look to his tires,
steering apparatus, horn, windshield
m
'ft
ifllU iff
I 'Y "Jg4tt3. ' " ' niTmi"'
DO you get a kick out of a golf ball's click
when you really lean into one on the tee?
Docs your heart beat faster when the big fish
strikes, and your singing reel almost smokes?
Can a brisk breeze and a taut sail make you
feel like a kid again, forgetting care in the sheer
joy of action?
Mister, if you're like that, what a bang you'll
get out of this big Buickl
You'll go for the way it goes for you. You'll like
the quick, eager spurt of its get-away, the buoy,
ant, swaylcss steadiness of its travel.
You'll thrill to the businesslike manner in
which it settles to the pull, its quiet, dogged
competence in long, tough going.
I
1 JJL&1J
SKINNER'S GARAGE
143 S. Riverside Phone 102
wiper, and the cleaning of all glass on
the car. The steering gear and all
nllled parts should be tightened, and
the car wheels should be properly
aligned, and all tires Including the
spare should be examined for fabric
breaks or other weaknesses. Service
and emergency brakes should be pro
perly adjusted.
"If the motorist will give these
attentions to his car annually he will
be amply repaid In better car effici
ency and savings in possible future
repnirs." Mr. Dobbs points out. "The
old maxim of the stitch In time still
holds true. Even the best cars today
must be properly treated If they are
to operate safely as they were Intend
ed by the manufacturer."
YOUI
AKROK. Ohio. July 11. A sensa
tional Increase In Goodyear sales In
the market InTaded by Its new R-1
tire was reported today by the Oood-
year Tire & Rubber Co. Large space
newspaper advertising la given top
eredlt for quickly spreading the news
of the reduced rate on first-class
travel offered by the R-1. Introduced
a month ago to "smack" rising prices.
Public response felt by Goodyear
dealers is said to rank high in the
record of new tire Introductory cam
paigns by the world's largest rubber
company.
"Tn the face of rising living costs."
Goodyear sales official declared.
It la apparent that many of the
millions of persons to whom automo
biles and trucks ara Indispensable
necessities look to the leaders of In
dustry to exert anew their resource
fulness and advantages of large -seal 0
production to uphold quality at prices
which motorists are accustomed to
to pay.
'Months ago Goodyear foresaw the
present situation of higher costs, ac
cepted It as a challenge to leadership.
and so was able to have ready the
right tire at the right price at the
right time.
A month ago, a large-space barrage
of advertising appeared In newspspera
throughout the country and the
deluge of orders since then hss neces
sitated our rushing additional molds
into use to keep pace with the
rapldly-lncreaslng business.
'It is one. of the most remarkable
experiences we have had In the Intro
duction of new tires." the official
continued, "and we believe It demon
strates once more the outstanding
power of the newspaper press In shor
tening the distance between factory
and consumer when a manufacturer
creates a product that embodies real
news of timely Interest to great
maasea of people.
You'll welcome the way it cradles you over the
bumps, the neat, compact, handily mobile feel
of it. You'll be proudly aware of its beauty, of
the picture you make riding in its this-minute
style.
But don't forget this major thing it's the buy
of the season, price-wise as well as on perform
ancc! It's still selling at the lowest price in all
Buick history you can J7 get a big Buick
eight for less than some sixes would cost you.
So don't hold back. Good things, you know,
can't last forever. Don't pass up a buy such as .
Buick is at its low prices now.
LOWEST BUICK PRICES EVER!
OINItAl MOTOM TIIMS TO SUIT YOU 1IKINO
MONIY OOli fATHI
IN A OINIIAl MOTOM CAR
POPE PIUS TAKES
WALKSJN GARDEN
CASTEL GANDOLPO. July 10.
( AP) Pope Pius has submitted ta
examination by an "eminent" phy
slclan, Vatican sources disclosed to
day.
The examination required three
hours and occurred on June 38,
since which It has been noted that
the pontiff has taken to frequent!
walks through the gardens of hit"
summer palace.
The pope was critically 111 last
winter and has walked little since.
Pageant WhUker Blamed.
EUGENE. July 10. (p) Chsrtee
Voorce blamed the' custom of growing
whiskers for Eugene's Oregon Trail
pageant for the temporary loss of one
mule. The animal, brought up In a
clean-shaven environment, took one
look at a bearded stranger, broke his
traces, plunged through a fence and
ran away, Voorce said.
Special Synthetic Enamel I
Finishing room I
Daily's Auto Painting
28 South Bartlctt I
ELECTRIC MOTORS
Rewound and Repaired
ti br. service. Reasonable Rates
Gage Motor Service
to N. Orap Phone But
11
'Ftp o c cnx nccft I