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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 6, 1937)
arFJVFOT?D MAIL TTtTBuNE. arEDFOKD. OREGON. BESPAT. JUST: fi. 1937 PAGE SEVEN i : " uklmuuks SO. OE SOTO DEALER Appointment of Charles E. Lange, well known business man here, as dealer for the De Soto and Ply mouth automobiles, was announced yesterday. , Southern Oregon Motor la now holding "open houae" In Its show rooms, 32 South Bartlett, with the various models of the new De Soto and Plymouth cars on display. Mr. Lange has been associated with several local automobile deal era for the past three years. He formerly lived here in 1010, later moving to Texas where he was a De Soto and Plymouth dealer. Mr. Lange says; "I selected De Soto and Plymouth because of my past experience with the company and the marvelous values offered by these cars. I have always found the company more than willing to give every possible service." Southern Oregon Motors will car ry a good representative line of DeSoto and Plymouth parts as well as offer a dependable shop service, according to Mr. Lange. The new De Soto this year Is a completely new car from tires to Its one-piece seamless-steel top. It Is offered in nine body models, the four-door touring sedan with trunk, the four-door sedan with luggage compartment, the two-door touring brougham with trunk, the two-door brougham with luggage compart ment, the business coupe, the coupe with rumble seat, the convertible coupe, the convertible sedan and the seven-passenger sedan. Prices on De Soto are lower. The new De Soto presents a large and powerful appearance and feat ures major mechanical and engin eering Improvements that include a "safety Interior," Increased roomi ness, complete soundproofing, per fected riding qualities, and an en tirely new economy engine. De Soto's styling may be quickly Identified on the road by the dis tinctive horlzonal chromium bara of its radiator grille, which sweep back along the hood to form the louvres of the car. Down Its nose, the name "De Soto" stands out In gold block letters on a ribbon of body color ing, which divides the radiator grille In the center. The new De Soto has a seamless steel top, one piece from cowl to trunk, which Is welded to the car's safety stool body. Like every De Soto ever built, the new car has double -acting hydraulic brakes. Beauty in a Buick Trunk sa,aiK:;8i GLORIOUSLY ROOMY Helen Edwards, Juanlta Beatty and Connie Lent, principal! In the cast of "Having Wonderful Time." current Broad way hit, llluitrate the roominess of the luggage compartment of this Buick eoupe, which, despite the Inclusion of opera seats giving extra passenger space In the Interior, still affords the traveler or business man ample room to carry baggage. De Soto engineers designed an entirely new higher compression en glnefor the car this year that gives greater power with added fuel econ omy. The 1837 Plymouth la considerably larger than previous models. Long, low contours are emphasized by deeper fenders, a longer hood, a new seamleas steel roof built ss part ot the body, and the airflow styled back. Overall length has been Increased to 194 Inches. There Is a marked Increase In body width of all Ply mouth models. :edana have ample space for six passengers. Front seats are widened by a full three inches, with two and one-half more Inches In the back. Safety-styling Is a motif of the 1037 Plymouth design, with Inno vations In "hushed" ride brought about by adapting television prin ciples to the study of soundproofing the car. The 1937 Plymouth line Includes three "business" and eight "de luxe" models, all on a 112-Inch wheelbase. Al Sees Benito ROME. June 5. (AP) Al Smith saw Bonlto Mussolini today. The former governor of New York and the Premier of Italy talked cordially for 16 minutes at the Palazzo Ven ezla. 4 Ds Msll Tribune want ads. E Combining Its acknowledged engi neering skill with Its years of experi ence building auto radios. Motorola Introduces a new and different home radio, according to Jack Anstey, man ager of the budget department of Lewis Super service station, local Mo torola dealer. Mr. Anstey says: "Hundreds of thousands of motor ists have ok'd Motorola's famous auto radio. This enthusiastic response to quality performance provea there's no question about the ability of Motorola engineers to build a superior rsoio. That ability has been demonstrated time Biter time In Motorola's growing sales volume. In Its many new radio Improvements and In the confidence the name Motorola inspires. That is one ot the big reasons why the new Motorola home radio Is proving such a sensation." The "talking" dial. Individual band framing, centrdlal tuning, micro-tuning band spread scale, electrlo auto matic tuning for 19 stations, acoustic You Bet Your Life! Why Wait Until Monday To Buy Tires? DRIVE IN TODAY We Are Offering The HIGHEST AL LOWANCE for Your Old Casings On NEW TIRES for a Limited Time Only During Our Big TOE Come in and Investigate YOU WILL BE SURPRISED BY OUR UNUSUAL OFFER pppp-piiiiaawiBMiaaMBawaiaw See the New 1938 Motorola HOME RADIOS and CAR RADIOS and Buy on Easy Payments YOUR CREDIT IS GOOD AT SflEJ YOU DON'T NEED CASH We Sell Everyone Regardless of Experience Elsewhere Lewis Super Service Station We Never Close 8th and Front Phone 1300 6?0 eiLLVflQ. .a! UM Ufa 3 CU "t NEVER (7Mtcrt Smfmty SirWn) So you never gamble! Do you ever cross the street In the middle of the block to save a minute or two? If so, you gamble :he millions of minutes remaining In your normal life span against that Inconsequential minute or two. Do you ever take an occasional chance while driving your car? Ever pass another car on a curve or a hill? Ever exceed tho speed limit? Ever pass a stsndlng street car? Ever fall to signal before turning? If you do take such chances, you are eleven times as likely to be killed or injured In a traffic accident this year as the holder of a sweep stakes ticket la to win even a small prise. When you gamble In lotteries your stake Is a few dollars at most.' but when you gamble In traffic you bet! your life. SWING, MANAGER SI. Mrrltt Swing, wall-Known Mrvlce expert of thta city, ha assumed man agement of the East Bid General Petroleum service station at 600 East Main street, according to an an nouncement thta week by officials of the Oeneral Petroleum corporation. Mr. Swing has Immediately taken charge of the station and U adding extensive equipment to the present raciutiea for the Improvement of ser vice to the public. Com pie t one-atop sen-Ice for mo torists will be featured at Swing's new station, Including motor tune up work, lubrication, car waahlng and poltahlng and brake service. The added equipment lor the station will Include facilities for comprehenalvs motor tune -up with provision for complete electrical work. United States tires and a full line of bat teries and accessories will be fea tured by this east aide station. Merrltt Swing, new head of the General petroleum's east aide station, needa no Introduction to motor lstt of southern Oregon. Por 18 years he hss been engaged In automotive repair work In this city, the last eight as service manager for Sander son Motor company. HLs experience In automobile service work covers a period of 30 yeare, during which time he has completed extensive courses In repairing and servicing late model cars. WINDOW OLA S3 We sal window glass and will replaoe your broken windows reasonably. Trowbridge Cao I net Works. Packard Auto Show Coming To Med ford Perry L. Aahcraft, local PacfcaM dealer, la making arrangements few a Packard show, June 10. It, 30, at the showrooms located at 138 SoutH Riverside. Twenty -five different models ac4 colors will be on display during th three-day ahow, according to Mr. Aah craft. He expects to have two or threo Packard super eights and prob ably two Packard twelves here for first showing. ELECTRIC MOTORS Rewound and Repaired 24 nr. Service. Reasonable Rates Gage Motor Service 20 N. Grape Phone M amplification and phasing and hl llte control are among the many ex clusive, practical features Incorpor ated In the new 1938 Motorola home radio. Dse Mall Tribune wsnt ads. Ship Flames Quelled MANILA, P. I., June 5. (AP) A battle against fire which began In the China sea last Thursday ended today when the crew quelled the Inst or the flsmes In the hold of the Germsn freighter Ollva. GENERAL PETROLEUM CORP. Announces the Appointment of MERRITT SWING as Manager of the East Side General Petroleum Station 600 EAST MAIN Just East of the Bear Creek Bridge COMPLETE AUTOMOTIVE SERVICE Mobilgas and Mobiloil And General Petroleum Products Motor Tune-up Brake - Washing and Lubrication Service U. S. Tires - Accessories - Batteries TODAY WE BECOME DEALERS FOR DE SWI ft WMP yfyt fe . " - ' A BRILLIANT NEW DESOTO grille to the graceful streamline contours ot its rear body f( , panels ue ooio is pnecu jui bouvb mo iuwwi. A GREAT NEW PLYMOUTH Afjain the Pacemaker of "All Three" in the lowest priced field! It'i the bitigest, roomiest, safest Plymouth ever built. You'll like Plymouth's improved ride, too! An Invitation to See and Drive These Two Great New Cars THIS ANNOUNCEMENT of OUT appoint ment as dealers for De Soto and Plymouth climaxes a careful study of motor car values. We believe that you, too, will thar our enthusiasm for these two great prod ucts of the Chrysler Corporation . . . once you drive the New De Soto and New Plymouth. The new De Soto is a completely new car from its one-piece seamless steel top to its safety-rib tires. Its new 93 h.p. "Economy Engine" airplane-type shock absorbers, safety interior, genuine hy draulic brakes, bigger safety-steel body and dozens of other features combine to give you greater economy, safety, beauty, comfort and performance than has ever before been offered at prices just a few dollars above the lowest priced cars. And the New Plymouth-priced with the lowest is the biggest value of "All Three" contenders in the lowest-price) field. It's bigger, roomier and more eco nomical than its famous predecessor. We want you to come in to sea and drive these great new De Sotos and Plymouths, without obligation to buy. You'll like the way we do business. S OUT lr! EM 32 SOUTH BARTLETT
