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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 9, 1937)
, PAGE SEVEX EB9I91B sail "M"EDFCVRD MAIL TRTT5UXE. BEDFORD. OREGON. SUNDAY. MAY 9. 1937 ASSOCIATED USES FOR SERVICE AID Mr. and Mrs. Jo Public, Includ ing Junior, who drlvea nl own or the lamlly vehicle, were recently called Into consultation with the tale. Jorcea of Associated Division. Tide Water Associated Oil company, during a series ol meetings held throughout the Pacific coast, ac cording to Harold K. Deal, manager or advertising and sales promotion tor the company. Taking a representative cross-section of petroleum users, this con sumer survey aHorded many enlight ening and helpful suggestion to the Associated sales force. Deal states. Ten persons, ranging from high school or Junior college boys to bank officials and from etenograph ers to housewives, were called upon to express their Ideas regarding gas oline and oil consumption, serv ice station equipment, facilities and ' service The consumers were Inter viewed by Deal and Walter Brunn. Associated merchandising manager. Typical queries presented the con sumers included such as the fol lowing: What service, do you think a service station man should give evey go. customer? What Is your pe pee" at service Nation oper ktors? What kind of advertising do you prefer? Do you listen to As sociated track broadcasts?, and many other pertinent questions designed to assist in bettering .Associated , service throughout the western ter ''None of the consumer were rehearsed and the expressions they voiced were true attitude, to ward the company's ""I ice The consumers were not neces .arlly Associated customers and a sp endld cross-section of the pub lic's point of view was obtained wWch resulted In a beneficial analy st and should effect Improvement where It Is needed. Deal concludes. A public address system usea during the eight reseller "nfJ the largest of which, at 1 Ang eles, had an audience of "SO. spanHbels close 10 bilbao; BARCELONA CALM (Bv the Associated Press) The relentless closing of Insurgent General Francisco Franco', grim ring of steel around Bilbao, besieged capi tal of the Basque atate. u last (Saturday) night to hold the spotlight In the Spanish war. There were sideshows at Barcelona, where anarchist rebellion still smoul dered, and at Toledo, where, an In surgent counter offensive blazed on a long quiet front. . The apparently Inexorable drive to ward Bilbao made vital progress. In surgents said, with the capture of strategic heights In the Soluve hills about U miles cast of Bilbao. The beselgers' guns moved closer to the tottering Basque capital, from whlcn 2400 more non-combatants were be ing taken In French ship with French and British men - o' - war watching to keep their path across th- Boy of Biscay safe. The Basques maintained their lines before Bilbao were holding fast: that the insurgent attacks were repulsed. Taousands of leaflets showered on Bilbao urged the Basques In Oeneral Franco's name to surrender their city, asserting the Insurgents did not want to destroy it. Five thousand assault guard, from Valencia moved Into revolt-torn Bar celona, capital of the autonomous Catalohl'an state, to keep order and prevent collapse of that vital unit In the government's front against the Insurgents. But In some of the Catalonlan vil lages, anarchist still held sway. HQLMANPEPS UP PORTLAND, May (API An Oregon stream purification league, authorized by the atate board of control, came to life today at meeting called by State Treasurer Rufus Holman. "It Is time each community clean ed up Its mesa." the treasurer Mid -We have been 35 yeara getting thu way and It It time something was done about It. "When the public spends public money for reform It must be done by political activity. I Intend. II necessary, to make this a political issue." Chief attention will be directed to Portland, regarded a the majoi offender In the Willamette valley. The league named 'Iolmsn presi dent. Mrs. Hal Patton of Salem secretary. Senator Frank M, Prxn ciscovlch. Astoria, vlcepreslent, ana Joe Whsrton. Orants Pass, treasurer. Itrlcht Prospects PORTLAND. Ore- May 8. (API Commissioners of Washington. Tilla mook and Multnomah counties found prospects brleht for rapid construc tion of the Wolf Creek and Wilson River hiehway projects at a confer ence with highway and WPA officials ter. Motor Cruising for Fun First of a Series of 1937 Motorlogs, This Article Tells of a Recent Visit to Clatsop and Tillamook County State Parks This newspaper la eo-operating with the Oregon State Motor associ ation and The Oregon tan in pre senting a aeries of travelogs under the title, "Motor Cruising (or Fun." Is Is hoped thereby to stimulate travel in the Pacific Northwest. Readers are Invited to send the articles to their friends throughout the nation. The following article has been condensed from a full-papa travelog appearing May 9 in the Sunday Oregontan. BY HERBERT LUNDY SUff Writer, The Oregon l&n Before starting on a motorlog of the four northwestern coast parks for The Oregonian and the Oregon State Motor association, I had a talk with Sam H. Boardman, state parks superintendent since 1929. "The work this state has obtained from the federal government through the Civilian Conservation Corps has advanced development of Oregon s parks 25 years," saia Mr. Boardman. "State funds for park purposes always have been meaerer. Most of the money we ob tained went into purchasing sites to set aside for future development The CCC not only has built and improved roads leading into the parks, but it has worked for fire prevention, constructed community kitchens, stoves, fireplaces, tables and benches, water systems and drinking fountains, modern comfort stations, caretakers' nouses ana or fice buildings. Scenic areas have been trailed for use by hikers. "In no park will the natural beau ty be marred by over-development. No overnight camping is permitted in state parks. Little Publicity Given The state has made little if any effort to publicize many of its parks to date. Too many visitors were not wanted. Most of the areas were undeveloped tracts of seacoast or tlmberland, unguarded by caretaK' ers and susceptible to destruction by fire. But the work the CCC has done in the last four years, under supervision of the national park service and the state, has made it possible to throw open the gates this summer and welcome visitors from all parts of Oregon and from other states and nations. . The greatest number of visitors In Oregon's history is predicted for this year. In the first three months of 1937 travel in Oregon was 25 per cent greater than in the similar pe riod of 1936, and on the Oregon Coast highway thanks, in great) measure, to the five new bridges i travel gained 100 per cent The state owns and the state park commission administers 125 pieces of scenic property scattered all over Oregon. Among them are 64 devel oped and undeveloped parks with a combined acreage of 14,630; ten rec . reational areas with a total acreage of 1538; 25 properties classified as parking places, monument sites, beach acreage, ocean scenic points, seashore roads, oases and miscellan eous; 20 timber preserves and way side strips, and six water supplies. Four Parks Visited With all those mountain and for est and seacoast playgrounds to choose from, our motorlog was scheduled for the four Important state parks in Tillamook and Clat sop counties primitive Cape Look out, tempestuous and rugged Short Sand beach, lofty Saddle mountain and historic Ecola. The beauty we found In them left little to be de sired. We left Portland In the late after noon and sped over the Coast range mountains to Tillamook hoping to get into the Cape Look out district before, nightfall. The road to Netarts bay leaves the coast route at Tillamook city, crosses the lower Trask and Tilla mook rivers and curves over the hills. Netarts, Oceanside and Cape Mears on the northern shore of the bay and the ocean cliffs adjoining are popular vacation spots, but we turned south around the bay toward Cape Lookout. Our project proved too ambitious for the time available, for one may not drive Into the 975-acre, com pletely undeveloped park as yet. But I had seen it often from the coast peaks far to the north, and I believe that Its unusual beauty has not been exaggerated. ' Cape Like Index T' thrusts out into the of ircgon'a index finger, yv itrvj Ilfr r;.&v -c - A view of Ecola Beach, in Clatsop county for two miles. The first mile Is a half-mile wide and the second mile tapers down to from 500 to 700 feet in width. The sheer, majestic bluffs, against which the ocean beats, stand as high as 700 feet and never lower than 400. Spruce and hemlock cover the cape with a deep green blanket. We reached Neah-Kah-Nie moun tain and undeveloped Short Sand Beach park in the full flush of an April morning. - This mountain of legendary pi' rates' treasure, rising uniquely from the sea to a height or 1700 feet, is now a part of Short Sand Beach park s 760 acres. The new highway, slashed out of the rock of the mountain's western face on the general line of the old mail road between As toria and the Tillamook country, is destined to become the newest and, many say, the most scenic section of the Oregon coast high way. Not Yet Completed It Is possible now to drive from Nehalem north on the new road only to the concrete bridge being erected over Short Sand creek, and from Cannon beach south only to the turlnel being drilled through the rock of Arch cape. The half-mile crescent of Short Sand beach is sheltered from ocean winds by two jutting capes and the heavily timbered slopes which rise behind it. Two moun tain streams boil down and join near the beach before spreading thinly across the sand into the long swells of the ocean. At low tide, a venturesome per son may, by goatlike leaps and occasional wettings, reach almost the outermost point of Cape Fal con, which guards the cove on the north. Three deep ocean caves, bared only at low tides, provide an inexhaustible supply of agates. The rocks, uncovered between waves, are coated with huge mus sels, starfish, sea roses and the other strange creatures of the marine world. Sea bass, cod, kel pies and many other varieties of fish breast the powerful currents. Short Sand beach la Ideal fori swimming. The breakers are small and one may wade easily beyond the last line. A long, sweeping current swings from one end to the other, but is not dangerous on an Incoming tide. Pick Up CCC Chief Before tackling Saddle Moun tain park in Clatsop county we picked up Don Bodley, superin tendent of the 200-man CCC camp spread ' attractively over a com pound adjacent to the fish hatchery on the Necanlcum river. The men from this camp work both in Sad dle mountain and Ecola parks. The entrance to Saddle mountain was disappointing. We turned off on the new and yet uncompleted Wolk creek highway, then at a distance of a mile onto an old Crown-Willamette logging road, which has been resurfaced and re paired by CCC, The seven-mile run to the base of the peak was through hills denuded of timber by fire and ax, with the only relief at first the glistening upper reach of the Lewis and Clark river, and the forbidding, timbered Jaw of Humbug peak. i But Mr. Bodley pointed out the I ten-inch-hlgh fir trees, a forest in I miniature, which have been planted through the scarred area by his young workmen. It was not dif ficult to picture the green slopes a few generations hence if one could exclude from mind the rav ages of forest fires. Saddle Mountain Handsome Many mountains are greater, but lew are handsomer than Raddle. Its elevation is H2i6 foot. The picnic ground at the base, still under construction, is at tho 1600 foot level. Green trees surround it, and through their foliage looms the crag, appearing almost within stone's throw, but actually a long, tougn hike to tho peak. The mountain itseif Is almost solid rock, but some hardy trees and unique varieties of wildflow ers cling to Its surface. Thirteen pressure ridges, thrust upward like lofty stone walla, stand out on the mountain's face. Volcanic action caused them, Mr. Bodley said, and the slablike rock in them runs contrary to the moun tain's heart. A trail has been laid out to the saddle-like crest of the mountain and from the top, Mr. Bodley said. ana the climber may see Mount Hood, Mount Jefferson, Mount St Helens, Mount Adams and Mount Rainier, as well as the city of As toria, on a clear day. A Drive to Ecola Leaving the 2682-acre Saddlo Mountain park, and with Mr. Bod ley still in tow, we twisted down the highly corkscrewish road to Cannon beach, turned off at the bridge and ran through wooded hills to the large, improved and terraced parking apace on tho bluffs of Ecola. ' We walked out to the cape on one of the numerous trails that have been laid through the 490 acres of ocean frontage o tending 44 . miles. Two miles offshore Tillamook lighthouso thrust 1U tail column from the surging no A ) most as high as the bluff on which we stood but not too high to pre vent the winter waves ceesMtlreee thrashing over tho licJ-t Nearer the coast lino were rocke almost covered with brown, bulky sea Hons, lozyinc i the sun. Tillamook head, to the north lies mostly within tho owndarlt of Ecola park. Sprue and hom lock grow profusely throughout the area, their branches twisted into grotesque shapci whero ex posed to the wind. Two Streams There Through the park tumble twe streams, bursting coolly fro the eastward hills. Ocean birds sail gracefully ay hundreds of feet above the ocean but level with the observer. Picnic tables are hidden from the wind In tree-guarded ravine Two beaches nestle among tbo cltfrs ana crags. Ecola ia a breath-taking wpot even to a seasoned seascape view er, and well worth a htgh-raiil i: spot among Oregon'e rwtrA '- ' derlands. TRUCK SALES GOAL The Pord Motor cornpany has net the greatest truck and commercial car goal in Its history for 1937, ac cording to R. W. Oil more, commer cial supervisor for -the company's Portland factory branch. Oil more has Just returned from a meeting at the home office In Dearborn. Mich, at which the sales program for 1937 was discussed. 'Introduction of the 60-horsepower V-8 engine, along with the improved 85-horsepower motor has greatly ex tended the field for Ford V-8 trucks and commercial cars," ' stated Oil- more. 'At the Dearborn meeting tt was reported that the performance and economy of the new 60-horsepower engines are up to the company's ex pectations. Numerous users of com mercial cars equipped with the smaller engine report 35 miles to tho gallon in routine delivery service. "With the 60 and 85-horsepower engines available, trucks and com mercial cars may be powered to the Job, the 85 for high speeds and heavy auty ana tne 60 for light delivery service." The sales meeting was conducted by D. J. Hutchlns, In charge of com mercial sales for the Pord Motor company, and attended by commer cial supervisors from all of the com pany's factory branches. DEFEAIfATHERS GIrlH Of thR sntnr hltyVi aVinAl beat high school dod S out of 8 vol ley ball games In a contest staged as Hn" wi me au-scnooi lair Friday night. The girls challenged school fathers. Accepting the challenge were E. A. Mercer. Rav Henrirnn n.fe y. ed aa captain, E. R. young, L. P. inner, Morris Leonard and Rease Braley. Qlrla playing wore Vera An dren, Georgia Handy, Zena Hober, Helen Mercer, Dorland Terrell, Char lotte Beeson, Phyllis Curry, Oela Henderson, Elsie Mitchell, Ellse Older. PlOra Mtllr hnnm Emily Lou Knlps. Ruth Oarloclc! uuruuiy uni, uorotny Young, Baran Bowman, Corlnne D'Alblnl, Jean Leonard, Bernlce Moon, Lola 8mlth and Dorothy Blmonson. Tne contest was arranged to lllus. trate the training being given glrla In OhVSlCal education Hnuni In carry-over recreations, a c 1 1 vl ties wiuun my oe enjoyea in tne some as welt as at achool, according to Miss Carln Des-ermarlc. nhv.lr.l ed. ucatlon Instructor. A return challenge has been Is sued by the fathers. A baby waa delivered by flashlight at a Clinton. Inri hnanttl whan electric lights were put out by a storm. MRTY ML Not Mileage Causes Engine Wear The Sensational New DE LUXE OIL FILTER ELIMINATES OIL CHANGES Keeps Oil Clear and Clean At All Times! It actually FILTERS the oil removing all Imparities. The DE irTCE filler Is a PERMANENT piece or equipment with replaceable cartridge. It Is onsllv adapted to VOI R engine and will PAY FOR ITSELF In oil saved anil reduced engine near! Complete information gladly furnKhed! DE LUXE OIL FILTERS are used on all STATE, COUNTY, CITY and FOREST SERVICE TRACTORS, OARS and TRUCKS I JERRY JEROME CO. Young's Service Shop, 116 North Front GOOD USED CARS 30 DAY WRITTEN GUARANTEE LOWEST PRICES EASY TERMS Every car Painted and Refinished to look like new. Look over these Bargains before you buy I 1937 Plymouth Sedan 1935 Pontiao Sedan 1936 Plymouth Sedan, small mileage 1935 Chrysler 8 De Luxe Coupe, like new 1934 Plymouth Coupe 1931 Ford V8 Coupe 1932 Buick Sedan 1932 Chevrolet Coupe 1933 Chrysler 6 Sedan 1932 Ford V8 Coupe 1933 Ford Model B 4-cylinder Coupe We have a variety of older models from $75 and up to choose from. Get some real transportation cheap. LAHGE MOTOR CAR CO, Chrysler-Plymouth. Lot at 25 So. Riverside E TO who stopped here overnight en route to th Kentucky derby at Louisville. Ky., with the former MIm Bow and the couple's young son. Rex Bell, Jr. "If Mrs. Bell had taken the teat and won the role," Bell aald, "the picture would have been the one in FRENCH LICK. Ind., May 8 . (p The vivacious, flaming -haired girl who onc held a place symbolizing the flapper era on the motion pic ture screen will likely never meet j the public eye from the films again The girl, Clara Bow, one-time "It" girl of the movies but now a con tented wife of a oow boy -actor -ranch -erman and the mother of a 28 months' old , son, gave up her last chance to emerge from retirement by turning down a teat for the role of Scarlett O'Hara In the film version of "Oone With the Wind." So bellere hrr husband. Rrx Bell. UTUf DAILEY'S AUTO PAINTING 29 8o. Bartlett A Pleasant Stop over on the Trip to San Francisco CroM the Bridges During I)a light! HOTEL WOODLAND WOODLAND, CALIF. New. fireproof building on V. a- HlKhway 09 -V 80 ROOMS 80 BATHS RATES FROM $2 00 Cflf-TMS SHOP ROOM SERVICE TAVERN OFFICIAL AAA HOTEL WARM IN WISTI-.R COOL IN SUMMER Date H rhamhen fruprletnt which the would have tried a come back. "Friends begged and begged her to take the teat, and she refused." Ml&s Bow said she declined becauae she felt only a southern-born girl could give the part Ita proper treatment. Sit Down Tramp PORTLAND, Ore., May 8. (AP) It took a policeman with his billy and a housewife. Mrs. Dudley McClure. with a broom to rout an Itinerant from her home when he refused to leave after being fed and defying the oiflcer she summoned. tAMSt TO IVIRyTHINOp N IAN MANCISCO HOTEL mm New la dress, beautifully fMshcd room, wHk colored Hied bslht end ikowtn, located on San Francisco's faawaa Powell Street oppotX Unloa Sosurt RtstsyrsM CoRea Shop Cocktail Rooa Clrcalatlif tea Wstef. too . fJO . IM IIHOU . 10 1.50 . 4 O0 DOUM OAIAOI ittVICI AT INTIANCI OWCU AT CTTAHCU STREET JAM ftANClSCO HAiVlT M TOy.MANAGINO.OWMft MEET ME AT THE MANX The Lowest Priced Car In Chrysler History CHRYSLER ROYAL Trunk Sedan fldDS'S EQUIPPED Delivered In Medford Business Coupe Delivered In Medford 'The Finest Car To Ever Bear My Name"'Walter P. Chrysler See this fine new car ride In it and compare it with anything else on the market. GREAT GAS ECONOMY , Owneri Report From 20 to 24 Miles per Gallon JL A B3 IS siM Chrynler-Plymouth 38 North Riverside
