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"M"EDFCVRD MAIL TRTT5UXE. BEDFORD. OREGON. SUNDAY. MAY 9. 1937
ASSOCIATED USES
FOR SERVICE AID
Mr. and Mrs. Jo Public, Includ
ing Junior, who drlvea nl own or
the lamlly vehicle, were recently
called Into consultation with the
tale. Jorcea of Associated Division.
Tide Water Associated Oil company,
during a series ol meetings held
throughout the Pacific coast, ac
cording to Harold K. Deal, manager
or advertising and sales promotion
tor the company.
Taking a representative cross-section
of petroleum users, this con
sumer survey aHorded many enlight
ening and helpful suggestion to the
Associated sales force. Deal states.
Ten persons, ranging from high
school or Junior college boys to
bank officials and from etenograph
ers to housewives, were called upon
to express their Ideas regarding gas
oline and oil consumption, serv
ice station equipment, facilities and
' service The consumers were Inter
viewed by Deal and Walter Brunn.
Associated merchandising manager.
Typical queries presented the con
sumers included such as the fol
lowing: What service, do you think
a service station man should give
evey go. customer? What Is your
pe pee" at service Nation oper
ktors? What kind of advertising do
you prefer? Do you listen to As
sociated track broadcasts?, and many
other pertinent questions designed
to assist in bettering .Associated ,
service throughout the western ter
''None of the consumer
were rehearsed and the expressions
they voiced were true attitude, to
ward the company's ""I
ice The consumers were not neces
.arlly Associated customers and a
sp endld cross-section of the pub
lic's point of view was obtained
wWch resulted In a beneficial analy
st and should effect Improvement
where It Is needed. Deal concludes.
A public address system usea
during the eight reseller "nfJ
the largest of which, at 1 Ang
eles, had an audience of "SO.
spanHbels
close 10 bilbao;
BARCELONA CALM
(Bv the Associated Press)
The relentless closing of Insurgent
General Francisco Franco', grim ring
of steel around Bilbao, besieged capi
tal of the Basque atate. u
last (Saturday) night to hold the
spotlight In the Spanish war.
There were sideshows at Barcelona,
where anarchist rebellion still smoul
dered, and at Toledo, where, an In
surgent counter offensive blazed on
a long quiet front. .
The apparently Inexorable drive to
ward Bilbao made vital progress. In
surgents said, with the capture of
strategic heights In the Soluve hills
about U miles cast of Bilbao. The
beselgers' guns moved closer to the
tottering Basque capital, from whlcn
2400 more non-combatants were be
ing taken In French ship with
French and British men - o' - war
watching to keep their path across
th- Boy of Biscay safe.
The Basques maintained their lines
before Bilbao were holding fast: that
the insurgent attacks were repulsed.
Taousands of leaflets showered on
Bilbao urged the Basques In Oeneral
Franco's name to surrender their city,
asserting the Insurgents did not
want to destroy it.
Five thousand assault guard, from
Valencia moved Into revolt-torn Bar
celona, capital of the autonomous
Catalohl'an state, to keep order and
prevent collapse of that vital unit
In the government's front against the
Insurgents.
But In some of the Catalonlan vil
lages, anarchist still held sway.
HQLMANPEPS UP
PORTLAND, May (API An
Oregon stream purification league,
authorized by the atate board of
control, came to life today at
meeting called by State Treasurer
Rufus Holman.
"It Is time each community clean
ed up Its mesa." the treasurer Mid
-We have been 35 yeara getting thu
way and It It time something was
done about It.
"When the public spends public
money for reform It must be done
by political activity. I Intend. II
necessary, to make this a political
issue."
Chief attention will be directed
to Portland, regarded a the majoi
offender In the Willamette valley.
The league named 'Iolmsn presi
dent. Mrs. Hal Patton of Salem
secretary. Senator Frank M, Prxn
ciscovlch. Astoria, vlcepreslent, ana
Joe Whsrton. Orants Pass, treasurer.
Itrlcht Prospects
PORTLAND. Ore- May 8. (API
Commissioners of Washington. Tilla
mook and Multnomah counties found
prospects brleht for rapid construc
tion of the Wolf Creek and Wilson
River hiehway projects at a confer
ence with highway and WPA officials
ter.
Motor Cruising for Fun
First of a Series of 1937 Motorlogs, This Article Tells of a
Recent Visit to Clatsop and Tillamook County State Parks
This newspaper la eo-operating
with the Oregon State Motor associ
ation and The Oregon tan in pre
senting a aeries of travelogs under
the title, "Motor Cruising (or Fun."
Is Is hoped thereby to stimulate
travel in the Pacific Northwest.
Readers are Invited to send the
articles to their friends throughout
the nation. The following article has
been condensed from a full-papa
travelog appearing May 9 in the
Sunday Oregontan.
BY HERBERT LUNDY
SUff Writer, The Oregon l&n
Before starting on a motorlog of
the four northwestern coast parks
for The Oregonian and the Oregon
State Motor association, I had a
talk with Sam H. Boardman, state
parks superintendent since 1929.
"The work this state has obtained
from the federal government
through the Civilian Conservation
Corps has advanced development
of Oregon s parks 25 years," saia
Mr. Boardman. "State funds for
park purposes always have been
meaerer. Most of the money we ob
tained went into purchasing sites
to set aside for future development
The CCC not only has built and
improved roads leading into the
parks, but it has worked for fire
prevention, constructed community
kitchens, stoves, fireplaces, tables
and benches, water systems and
drinking fountains, modern comfort
stations, caretakers' nouses ana or
fice buildings. Scenic areas have
been trailed for use by hikers.
"In no park will the natural beau
ty be marred by over-development.
No overnight camping is permitted
in state parks.
Little Publicity Given
The state has made little if any
effort to publicize many of its parks
to date. Too many visitors were not
wanted. Most of the areas were
undeveloped tracts of seacoast or
tlmberland, unguarded by caretaK'
ers and susceptible to destruction
by fire. But the work the CCC has
done in the last four years, under
supervision of the national park
service and the state, has made it
possible to throw open the gates
this summer and welcome visitors
from all parts of Oregon and from
other states and nations. .
The greatest number of visitors
In Oregon's history is predicted for
this year. In the first three months
of 1937 travel in Oregon was 25 per
cent greater than in the similar pe
riod of 1936, and on the Oregon
Coast highway thanks, in great)
measure, to the five new bridges i
travel gained 100 per cent
The state owns and the state park
commission administers 125 pieces
of scenic property scattered all over
Oregon. Among them are 64 devel
oped and undeveloped parks with a
combined acreage of 14,630; ten rec
. reational areas with a total acreage
of 1538; 25 properties classified as
parking places, monument sites,
beach acreage, ocean scenic points,
seashore roads, oases and miscellan
eous; 20 timber preserves and way
side strips, and six water supplies.
Four Parks Visited
With all those mountain and for
est and seacoast playgrounds to
choose from, our motorlog was
scheduled for the four Important
state parks in Tillamook and Clat
sop counties primitive Cape Look
out, tempestuous and rugged Short
Sand beach, lofty Saddle mountain
and historic Ecola. The beauty we
found In them left little to be de
sired. We left Portland In the late after
noon and sped over the Coast
range mountains to Tillamook
hoping to get into the Cape Look
out district before, nightfall.
The road to Netarts bay leaves
the coast route at Tillamook city,
crosses the lower Trask and Tilla
mook rivers and curves over the
hills. Netarts, Oceanside and Cape
Mears on the northern shore of the
bay and the ocean cliffs adjoining
are popular vacation spots, but we
turned south around the bay toward
Cape Lookout.
Our project proved too ambitious
for the time available, for one may
not drive Into the 975-acre, com
pletely undeveloped park as yet.
But I had seen it often from the
coast peaks far to the north, and
I believe that Its unusual beauty
has not been exaggerated. '
Cape Like Index
T' thrusts out into the
of ircgon'a index finger,
yv
itrvj
Ilfr r;.&v -c -
A view of Ecola Beach, in Clatsop county
for two miles. The first mile Is a
half-mile wide and the second mile
tapers down to from 500 to 700 feet
in width. The sheer, majestic bluffs,
against which the ocean beats,
stand as high as 700 feet and never
lower than 400. Spruce and hemlock
cover the cape with a deep green
blanket.
We reached Neah-Kah-Nie moun
tain and undeveloped Short Sand
Beach park in the full flush of an
April morning. -
This mountain of legendary pi'
rates' treasure, rising uniquely
from the sea to a height or 1700
feet, is now a part of Short Sand
Beach park s 760 acres.
The new highway, slashed out
of the rock of the mountain's
western face on the general line
of the old mail road between As
toria and the Tillamook country,
is destined to become the newest
and, many say, the most scenic
section of the Oregon coast high
way. Not Yet Completed
It Is possible now to drive from
Nehalem north on the new road
only to the concrete bridge being
erected over Short Sand creek, and
from Cannon beach south only to
the turlnel being drilled through
the rock of Arch cape.
The half-mile crescent of Short
Sand beach is sheltered from
ocean winds by two jutting capes
and the heavily timbered slopes
which rise behind it. Two moun
tain streams boil down and join
near the beach before spreading
thinly across the sand into the
long swells of the ocean.
At low tide, a venturesome per
son may, by goatlike leaps and
occasional wettings, reach almost
the outermost point of Cape Fal
con, which guards the cove on the
north. Three deep ocean caves,
bared only at low tides, provide
an inexhaustible supply of agates.
The rocks, uncovered between
waves, are coated with huge mus
sels, starfish, sea roses and the
other strange creatures of the
marine world. Sea bass, cod, kel
pies and many other varieties of
fish breast the powerful currents.
Short Sand beach la Ideal fori
swimming. The breakers are small
and one may wade easily beyond
the last line. A long, sweeping
current swings from one end to the
other, but is not dangerous on an
Incoming tide.
Pick Up CCC Chief
Before tackling Saddle Moun
tain park in Clatsop county we
picked up Don Bodley, superin
tendent of the 200-man CCC camp
spread ' attractively over a com
pound adjacent to the fish hatchery
on the Necanlcum river. The men
from this camp work both in Sad
dle mountain and Ecola parks.
The entrance to Saddle mountain
was disappointing. We turned off
on the new and yet uncompleted
Wolk creek highway, then at a
distance of a mile onto an old
Crown-Willamette logging road,
which has been resurfaced and re
paired by CCC, The seven-mile
run to the base of the peak was
through hills denuded of timber
by fire and ax, with the only relief
at first the glistening upper reach
of the Lewis and Clark river, and
the forbidding, timbered Jaw of
Humbug peak.
i But Mr. Bodley pointed out the
I ten-inch-hlgh fir trees, a forest in
I miniature, which have been planted
through the scarred area by his
young workmen. It was not dif
ficult to picture the green slopes
a few generations hence if one
could exclude from mind the rav
ages of forest fires.
Saddle Mountain Handsome
Many mountains are greater, but
lew are handsomer than Raddle.
Its elevation is H2i6 foot. The
picnic ground at the base, still
under construction, is at tho 1600
foot level. Green trees surround it,
and through their foliage looms
the crag, appearing almost within
stone's throw, but actually a long,
tougn hike to tho peak.
The mountain itseif Is almost
solid rock, but some hardy trees
and unique varieties of wildflow
ers cling to Its surface.
Thirteen pressure ridges, thrust
upward like lofty stone walla,
stand out on the mountain's face.
Volcanic action caused them, Mr.
Bodley said, and the slablike rock
in them runs contrary to the moun
tain's heart.
A trail has been laid out to the
saddle-like crest of the mountain
and from the top, Mr. Bodley said.
ana the climber may see Mount
Hood, Mount Jefferson, Mount St
Helens, Mount Adams and Mount
Rainier, as well as the city of As
toria, on a clear day. A
Drive to Ecola
Leaving the 2682-acre Saddlo
Mountain park, and with Mr. Bod
ley still in tow, we twisted down
the highly corkscrewish road to
Cannon beach, turned off at the
bridge and ran through wooded
hills to the large, improved and
terraced parking apace on tho
bluffs of Ecola.
' We walked out to the cape on
one of the numerous trails that
have been laid through the 490
acres of ocean frontage o tending
44 . miles. Two miles offshore
Tillamook lighthouso thrust 1U tail
column from the surging no A )
most as high as the bluff on which
we stood but not too high to pre
vent the winter waves ceesMtlreee
thrashing over tho licJ-t
Nearer the coast lino were rocke
almost covered with brown, bulky
sea Hons, lozyinc i the sun.
Tillamook head, to the north
lies mostly within tho owndarlt
of Ecola park. Sprue and hom
lock grow profusely throughout
the area, their branches twisted
into grotesque shapci whero ex
posed to the wind.
Two Streams There
Through the park tumble twe
streams, bursting coolly fro the
eastward hills.
Ocean birds sail gracefully ay
hundreds of feet above the ocean
but level with the observer.
Picnic tables are hidden from
the wind In tree-guarded ravine
Two beaches nestle among tbo
cltfrs ana crags.
Ecola ia a breath-taking wpot
even to a seasoned seascape view
er, and well worth a htgh-raiil i:
spot among Oregon'e rwtrA '- '
derlands.
TRUCK SALES GOAL
The Pord Motor cornpany has net
the greatest truck and commercial
car goal in Its history for 1937, ac
cording to R. W. Oil more, commer
cial supervisor for -the company's
Portland factory branch. Oil more has
Just returned from a meeting at the
home office In Dearborn. Mich, at
which the sales program for 1937
was discussed.
'Introduction of the 60-horsepower
V-8 engine, along with the improved
85-horsepower motor has greatly ex
tended the field for Ford V-8 trucks
and commercial cars," ' stated Oil-
more.
'At the Dearborn meeting tt was
reported that the performance and
economy of the new 60-horsepower
engines are up to the company's ex
pectations. Numerous users of com
mercial cars equipped with the
smaller engine report 35 miles to tho
gallon in routine delivery service.
"With the 60 and 85-horsepower
engines available, trucks and com
mercial cars may be powered to the
Job, the 85 for high speeds and heavy
auty ana tne 60 for light delivery
service."
The sales meeting was conducted
by D. J. Hutchlns, In charge of com
mercial sales for the Pord Motor
company, and attended by commer
cial supervisors from all of the com
pany's factory branches.
DEFEAIfATHERS
GIrlH Of thR sntnr hltyVi aVinAl
beat high school dod S out of 8 vol
ley ball games In a contest staged as
Hn" wi me au-scnooi lair Friday
night. The girls challenged school
fathers.
Accepting the challenge were E.
A. Mercer. Rav Henrirnn n.fe y.
ed aa captain, E. R. young, L. P.
inner, Morris Leonard and Rease
Braley. Qlrla playing wore Vera An
dren, Georgia Handy, Zena Hober,
Helen Mercer, Dorland Terrell, Char
lotte Beeson, Phyllis Curry, Oela
Henderson, Elsie Mitchell, Ellse
Older. PlOra Mtllr hnnm
Emily Lou Knlps. Ruth Oarloclc!
uuruuiy uni, uorotny Young, Baran
Bowman, Corlnne D'Alblnl, Jean
Leonard, Bernlce Moon, Lola 8mlth
and Dorothy Blmonson.
Tne contest was arranged to lllus.
trate the training being given glrla
In OhVSlCal education Hnuni In
carry-over recreations, a c 1 1 vl ties
wiuun my oe enjoyea in tne some
as welt as at achool, according to
Miss Carln Des-ermarlc. nhv.lr.l ed.
ucatlon Instructor.
A return challenge has been Is
sued by the fathers.
A baby waa delivered by flashlight
at a Clinton. Inri hnanttl whan
electric lights were put out by a
storm.
MRTY ML
Not Mileage Causes Engine Wear
The Sensational New
DE LUXE
OIL FILTER
ELIMINATES OIL CHANGES
Keeps Oil Clear and
Clean At All Times!
It actually FILTERS the oil removing all Imparities. The DE irTCE
filler Is a PERMANENT piece or equipment with replaceable cartridge.
It Is onsllv adapted to VOI R engine and will PAY FOR ITSELF In
oil saved anil reduced engine near! Complete information gladly
furnKhed!
DE LUXE OIL FILTERS are used on all STATE,
COUNTY, CITY and FOREST SERVICE TRACTORS,
OARS and TRUCKS I
JERRY JEROME CO.
Young's Service Shop, 116 North Front
GOOD USED CARS
30 DAY WRITTEN GUARANTEE
LOWEST PRICES EASY TERMS
Every car Painted and Refinished to look like new.
Look over these Bargains before you buy I
1937 Plymouth Sedan 1935 Pontiao Sedan
1936 Plymouth Sedan, small mileage
1935 Chrysler 8 De Luxe Coupe, like new
1934 Plymouth Coupe 1931 Ford V8 Coupe
1932 Buick Sedan 1932 Chevrolet Coupe
1933 Chrysler 6 Sedan 1932 Ford V8 Coupe
1933 Ford Model B 4-cylinder Coupe
We have a variety of older models from $75 and up
to choose from. Get some real transportation cheap.
LAHGE MOTOR CAR CO,
Chrysler-Plymouth.
Lot at 25 So. Riverside
E TO
who stopped here overnight en route
to th Kentucky derby at Louisville.
Ky., with the former MIm Bow and
the couple's young son. Rex Bell, Jr.
"If Mrs. Bell had taken the teat
and won the role," Bell aald, "the
picture would have been the one in
FRENCH LICK. Ind., May 8 . (p
The vivacious, flaming -haired girl
who onc held a place symbolizing
the flapper era on the motion pic
ture screen will likely never meet j
the public eye from the films again
The girl, Clara Bow, one-time "It"
girl of the movies but now a con
tented wife of a oow boy -actor -ranch -erman
and the mother of a 28
months' old , son, gave up her last
chance to emerge from retirement by
turning down a teat for the role of
Scarlett O'Hara In the film version
of "Oone With the Wind."
So bellere hrr husband. Rrx Bell.
UTUf
DAILEY'S
AUTO
PAINTING
29 8o.
Bartlett
A Pleasant Stop
over on the Trip to
San Francisco CroM
the Bridges During
I)a light!
HOTEL
WOODLAND
WOODLAND, CALIF.
New. fireproof building
on V. a- HlKhway 09 -V
80 ROOMS
80 BATHS
RATES FROM $2 00
Cflf-TMS SHOP ROOM
SERVICE TAVERN
OFFICIAL AAA
HOTEL
WARM IN WISTI-.R
COOL IN SUMMER
Date H rhamhen fruprletnt
which the would have tried a come
back. "Friends begged and begged her to
take the teat, and she refused."
Ml&s Bow said she declined becauae
she felt only a southern-born girl
could give the part Ita proper treatment.
Sit Down Tramp
PORTLAND, Ore., May 8. (AP)
It took a policeman with his billy and
a housewife. Mrs. Dudley McClure.
with a broom to rout an Itinerant
from her home when he refused to
leave after being fed and defying the
oiflcer she summoned.
tAMSt TO IVIRyTHINOp
N IAN MANCISCO
HOTEL
mm
New la dress, beautifully fMshcd room, wHk colored
Hied bslht end ikowtn, located on San Francisco's faawaa
Powell Street oppotX Unloa Sosurt RtstsyrsM CoRea
Shop Cocktail Rooa Clrcalatlif tea Wstef.
too . fJO . IM IIHOU
. 10 1.50 . 4 O0 DOUM
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CHRYSLER ROYAL
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fldDS'S
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Delivered In Medford
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See this fine new car ride In it and compare it with
anything else on the market.
GREAT GAS ECONOMY
, Owneri Report From 20 to 24 Miles per Gallon
JL A B3 IS siM
Chrynler-Plymouth
38 North Riverside