Medford mail tribune. (Medford, Or.) 1909-1989, January 05, 1936, Image 4

Historic Oregon Newspapers

Medford mail tribune., January 05, 1936, Page 4, Image 4

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Newspaper Page TextrXGB FOUR MEDFORD MAIL TRIBUNE. MEDFORD, OREGON. STTSTDXT, JANUARY !5, 1936. HAS VITAL PART NATION RECOVERY Output for 1935 Exceeds Four Million Units Motor Industry Effects Many Business Activities The automobile Industry wu again revealed ac an outstanding contribu tor to general business recovery In the report, "Preliminary Pacts and FlRues About the Automobile Indus try, During 1035," released today by Alfred Reeves, vice-president and gen eral manager of the Automobile Man ufacturers' association. Est ma ting the year's output of American car makers at 4,150.000 ve hicles, the report disclosed that the Industry collectively again had fig ured as the largest single purchaser of the products of many of the coun try's leading raw material Industries. Besides absorbing 23 per cent of the Iron and steel Industry's total out put for the year, purchases by auto mobile manufacturers accounted for 76 per cent of the rubber consump tion, 77 per cent of the plate glass production, 39 per cent of the lead consumption, 33 per cent of the nick el, 33 per cent of the copper. 18 per cent of the aluminum, 15 per cent of the elnc and 30 per cent of the tin. The manufacture of 60,000,000 au tomobile tires during the year af forded a market for 885,000,000 pounds of crude rubber and 210.000, 000 pounds of cotton fabric. In addi tion, 16,150,000,000 gallons of gasoline (total retail price, Including taxes, 3,260,000,000) and 465,000,000 gallons of lubricating oil were consumed In keeping the nation's 26.000,000 cars and trucks operating during the year. The Initial effect of the Industry's sew fall model announcement plan under which 1039 lines were Intro duced at the shows two months ago are evidenced by the year's produc tion figure of 4,160,000 cars and trucks. Before the shows, when the success of the Industry's departure from it traditional policy of Intro ducing new models after the first of the year was problematical, experts were estimating that the year'a out put would be only 3,800,000 units. The bus! n which has resulted In the last two months has made pos sible the Increased figure. Of the total output, 3,400,000 were passenger cars and 760,000 were com mercial vehicles with a total com bined wholesale value of $2,186,400, 000. Production of parU. Urea and accessor! rs for replacement purposes and service equipment Increased the total wholesale value of the Indus try's output for the year to 12,900. 800,000. During the year, the number of commercial vehicles operating In the United States reached an all-time high of 3,960,000 units, while pssaen (er car registrations rose to 92,450,000 units an Increase of nearly a mil lion vehicles. With a total registra tion of 20,000,000 vehicles, the United Btatea had 71 per cent of all the cars and trucks In the world. Other Interesting fact contained la the report are: Forty-eight thousand communities In the United Stntea are completely dependent on highways for transpor tation. Farmers own fl.035.000 vehicles, of wnich 9 OO.oC6 are trucks the re mainder psssenger cars. Car owners paid in special motor vehicle taxes during 1P35 1.2R8.000. 00018 per cent of all taxea col lected. Th railroads handled 3.432,000 car loads of automotive freight during the year. Thirteen and six-tenths per cent of tha Industry's total output was sold In markets outside of the United States. Motorist' gasoline requirement were served by 320.000 retail gasoline dealers. CHEVROLET SALES EKED IN Marking a definite expansion In the sales promotion program 01 Rogue River Chevrolet, Inc., Med ford Chevrolet dealers, new show rooms have been established by this firm In the Sparta building at Main and Riverside streets In this city. The entire front portion of this structure has been converted into large Chevrolet display room where a full line of standard and master models are being shown. Business offices of Rogue River Chevrolet, Inc.. have also been moved to the mezzanine floor of the Sparta building. "We are entering the 1036 season with considerable optimism," C, M. Hurd, genera manager of Rogue River Chevrolet, Inc., said yester day. "With the difficulties we ex perienced during 1035 In securing sufficient cars apparently eliminated, prospects for a record Chevrolet year in Medford seem exceptionally bright. Our Increased business already has necessitated the expansion program which Includes the opening of our new showrooms In the Sparta building. In announcing the opening of the new display rooms. Mr. Hurd em phasized the fact that the former headquarters of Rogue River Chevro let, Inc., at 32 North Riverside would be retained as service headquarters for the firm and display room for the new 1036 Chevrolet trucks. Added equipment and Improved fa cilities In this shop are included in the expansion program of this firm. The used car lot on South River side and the Rogue River Chevrolet's warehouse at Eighth and Bartlett streets would also be maintained, Hurd stated, making four down town locations uMllwsl by this con- Two Modern Engineering Triumphs SI 1 kMA. a - id- ff I AGED SAVANT TO NEW YORK, Jan. 4. (AP) Dr. Richard T. Ely, 81 -year old economist, and his wife are awaiting the btrth or their third child, the Dally News said today. Mrs. Ely, 30. confirmed that another baby Is expected, the News declared, although she declined to announce tho date. Dr. and Mra. Ely wore married In 1031 after they had met at North western university where the econo mist was teaching. Their first child, William, was born In 1032 and the second, Mary Charlotte, In 1034. He Is president of the Institute for Economic Research, Inc., In Now York City. Their home Is at Radbum. N. J. D. CRUIKSHANK LOCAL UNDERWOOD MANAGER In order to give Medford better aervice on Underwood typewriters, Stindstrand adding machines and El liott Ftaher accounting machines, a direct company branch haa been es tablished here, according to Don H. Crulkshank. local manager. The sales and service branch la located In the Medford Stationery store, 34 North Central Ave., O. C. Bailey la the local service man- 4 Suale V. Standard, M. D, Phoenix. Ore., has reopened her office and Is continuing the general practice of medicine Office hours 0 to 12 a. m 3 to S p. m. Fvenlng by appointment Triumphs of modern entrineerinp! genius are the new $35,000,000 Golden (late Bridie at Kan Francisco and the 1935 Acroform Nash sedan shown in the foreground. When completed in 1937,thcbridpe will haveasranof 4200 feet, longest in the world. The towers rise 750 feet, the distance between the bridge deck and the water level will be 250 feet, providing ample clear ance for even the super-liners now under construction by France and England. The X-bracing principle employed in the bridge towers is also a feature used to give Nash chassis frames their strength and rigidity. 1 -MINUTE SAFETY TALKS By Don Hcrold Twr, Anverz tried -to oAxkd each - otfier" NOISY DRIVERS-AND ACCIDENTS I know that anybody even the flnest person alive Is apt to have an accidental automobile acci dent. But I've always had a theory that quiet, considerate, refined, kind, courteous people have the iwest accidents. There was no way to prove It until recently. A funny thing has happened In New York City lately. Some time ago that city started an antl nolse campaign. Strangely, It has helped In a surprising decrease In accidents. In one month, since the antl nolse campaign has been on, there have been 751 fewer acci dents and 791 fewer Injuries In New York City than there were for the same period last vear. This, In Itself, might have been an accident, tf exactly the same result hadn't been achieved by an anti-noise campaign In England. In five months, over there, antl nolse efforts resulted In 17 per cent fewer deaths and 7 per cent fev.'er Injuries. An official of the Trarclers In surance Company told me a year ago that If all horns were taken off cars the accident rate would go down drastically. He was right. Don't drive so fast or so reck lessly that you have to honk peo ple out of your v.ay. I'm not sug gesting that you take the horn off your car but It's a good Idea to pretend that you have no horn. Incidentally, It doea away with a lot of honking. PLYMOUTH OFFERS NEW TYPE LAMPS DETROIT (Spl) New development In automobile .lighting that reduce 1 headlight glare and provide morn penetrating rays for bad weath-r j driving have been announced. Ply- mouth Introduced the new develop ; ments to the public as "Safe Vision" lighting with the formal presenta tion of Its J036 models lut Octobe. The new Plymouth headlights hav two beams, as formerly, an upptt ' beam for clear road driving and h lower beam for meeting other car; and driving In heavy traffic Thr new non-glare feature Is Incorporated In this lower beam, which now de flects the light not only down but-j also to the right. Thus, the new ' beam takes the glare out of othr ! driver's eyes and puts It where It U i needed most along the right side curb line. Glaring headlights cause . thous ands of accidents annually. Tin National Safety Council attribute. 6 .70.J automobile mishaps, 080 oi them fatal, to this one cause during 1334. Council reports blame an equul number of accidents to poor lighting and motorists "overdriving" their headlight beams. Non-glare lighting in the new Ply- i mouth is accomplished with a ne pre-focused bulb. This bulb haa two horizontal "bar" filaments locate.' , side by side. Instead of the conven tional "V" filaments one above the other. The new filaments are prc focused with respect to the bulb ; mounting, thus insrurlng accurate ' positioning with the reflector. Lena , and reflectora are especially designed for the new bulbs. "Safe vision' lighting provides the more penetrating rays for bad weather driving with a new "fog cap," or opaque coating on the end of the bulb, which eliminates the direct rays from the filament. Nor mally. these direct rays are projeci "A and Illuminate water and du" particles In the line of vision soovt the main beams. The new "fog cap" feature permita only reflected and controlled rays to leave the head lamp. 4 IN HUGE PARADE LOS ANGELES, Jan. 4. (API Led by "Sister Ainiee" herself, thou sands of adherents of the Interna tional church of the Foursqueic Gospel paraded through downtown i Los Angeles today. The parade was an evynt of the 13th annual con- j ventlon of the church. Mrs. Almee Semple Mcpherson rode at the head of the long caval- j cr.de. She wore a white silk crepe 1 dress, with a navy blue satin cape trimmed in red. Her associate. Rheba Crawford, and her daughter. Roberta Semple, appeared in similar cos tumes. There were gaily uniformed drill teams, bands, 42 floats, mounted squadrons, and uniformed marchers from 40 states and eight foreign countries, In the parade. 4 Epidemic In Alaska FAIRBANKS. Alaska. Jan. 4. fAPl A virulent scarlet fever outbreak here caused territorial health officials today to close the University of Alas ka, public school, theaters and places of asmblr,ge. Card of Thanks We wish to thanV our many friends and relative for their kindness dur ing our bereavement, and for the many floral offerings. Mr. and Mrs H. R. Turpln and family. 4 Use Mall Tribune want ads. LADY GIVEN YEAR ASTORIA. Ore.. Jnn. 4 (API Mrs. Margm Hart or Svulrit .ilrnd M nllty todny to ilyin hir hu tnl, Bam Hart, Inst July, and Vrntrncrd to a ynr In tha atata tn Itnl.ary. Bha waa Indicted on man alaiiKhtrr rhhrgra. Circuit JudRB Howard K. Zimmer man In pronouncing tlia minimum entente aald ha would recommend to tha atfttj) parole board that ahe ha paroled after aervlng her mini mum time. A family argument preceded the laying. fnclneera Honor Him PORT1.AND, Ore., Jan. 4. (API Jamen H. Polemua, general man.Ker of the Port of Portland, auereoded' Lyman Orlswold aa prealdent of the Portland nectlon of tha American Society of Enclneera today. Ha aaa alerted at a meeting laat night. llrlcht Hot. McAUaTEn Okla.. Jan. 4. (API right-) ear-rid Pat MoClaln. when d.acovered alfllng Mt from the family ahaker on a melting anow bn. explained: ! wa trying to rhawe the anow Into !. ao I could akate." BUCK1NOHAM s IwCre",m. Candy nd Puiy 8peclla. The Creat, tit Bo. Ctntral. I PH. in,. iuiiaii i m. aiiiiMi;nia"',t W1J' WI"V '"rrr'-iS-iiriiiii HpucWQWen THERE IS A NEW NOTE OF LUXURY IN THE BRILLIANT Mew 1936 Airflow Chrysler Eight Chrysler Leads Others Follow r The Car I that y ionized f inn re ' J tmD IlikC .-m y,f, teW tiW ni....V 'TW'U: 1 . . 1 ft ' """'i. revolutionized V i motoring standards A Full Line of CHRYSLERS anA PLYMOUTHS On Display The New Chryslers have all the Safety Features THE CHRYSLER AUTOMATIC SILENT OVERDRIVE effects savings of ftbout one-third In gas and oil consumption See and Drive the Chryslers For 1936 LANGE MOTOR CO. CHRYSLER 38 NORTH RIVERSIDE PLYMOUTH 7 i i i i n i i i i v- "-''''-"-jyifr ,7iMl..:a'.i!j-y Sl JSWeiY longer IV fpM INSTALLED WARDS STANDARD QUALITY BATTERY Guaranteed 11 Month 395 13 Plato With Old Batlery More atarting power at Zero than S. A. E. requirements. 12 mm. adjustment guarantee. Full sized plates 1 Amazing quality 1 Save I WARDS SUPER POWER BATTERY Guaranteed 36 Months K 5 18 Pates to fit all 13 plate sizes 73 extra power! Oversize plates, V2 in. liigher! 24 months adiustment guarantee! Wards Winter King Guaranteed 24 Months y ' 25 15 plates Fita all 13 plnte aires nith Old Battery Even at Zero, you get 23 extra power by actual test I That means quick starting in any weather, no recharg ing! Backed by Wards unconditional 21 months adjustment guarantee .That means it's O.K. for two full winters! Heavier plates, extra deep grids 13 more power than S.A.E. require Premium Quality cedar separators One-piece, leak-proof rubber case 17 Plate Winter King, exchange $7.25 Replaces all 15 plate size batteries. m.W When Oil That Flows Winter Save About 50! Wards 100 Pure Pennsylvania Refined by newest solvent processl Flows quickly in extreme cold yet withstands extreme motor heat! Anti sludging! Less carbon, super-tough film! All from Bradford Allegheny crude! No finer motor oil in the world, yet you save about 50! 17c i a QT. Inc. Tax In Your Container Also sold in 2 and 5 gal. containers tVanl Cup Orene 1 lb . uc Cup Grease In !i In. pall.... ..S3c Trnninllon Rreae In S Ih. p.ill n lllth Presure Orene In .1 Ih. pull n- NEW LOW PRICES pin wfif)ut totlioft 6of wirf finir M .... POWER GRIPS to w throve1 wtllrt Get America's Best Extra Traction Tire wards poieu mm With the tread like "hilt in" skid chains! Sure Gripping! Self Cleaning! Ron-Packing! 85 Get Wards Power Grips for "bad road" driving. Best for deep mud. sticky tlay and snowl Their patented round knobs, tapered from the base, give more traction are more aeli-clr.anirur! S?.ve the cost and trouble of chains and get more traction than tirei using them! WRITTEN GUARANTEE . . . against EVERY THING that can happen to a tire in service WITHOUT LIMIT as to number of months or mile" I 4. 10-21 4-plT I.S0.3I 1-plT 4."-Ii J.plr Sire 4-plv (,-pl-" 4 m-Ji) 4..V-21) Sfi.8. .Jt 4.?J-ir ,on.ii ?-, .V1.V1S 9.M M.IS v?.v?t .;. ii."i s.n-n s.n io!. Bn-1 r, 10 . l..l LIBERAL ALLOWANCE FOR YOUR OLD TIRES MONTGOMERY WARD 117 80. CENTRAL TELEPHONE 280