rXGB FOUR
MEDFORD MAIL TRIBUNE. MEDFORD, OREGON. STTSTDXT, JANUARY !5, 1936.
HAS VITAL PART
NATION RECOVERY
Output for 1935 Exceeds
Four Million Units
Motor Industry Effects
Many Business Activities
The automobile Industry wu again
revealed ac an outstanding contribu
tor to general business recovery In
the report, "Preliminary Pacts and
FlRues About the Automobile Indus
try, During 1035," released today by
Alfred Reeves, vice-president and gen
eral manager of the Automobile Man
ufacturers' association.
Est ma ting the year's output of
American car makers at 4,150.000 ve
hicles, the report disclosed that the
Industry collectively again had fig
ured as the largest single purchaser
of the products of many of the coun
try's leading raw material Industries.
Besides absorbing 23 per cent of the
Iron and steel Industry's total out
put for the year, purchases by auto
mobile manufacturers accounted for
76 per cent of the rubber consump
tion, 77 per cent of the plate glass
production, 39 per cent of the lead
consumption, 33 per cent of the nick
el, 33 per cent of the copper. 18 per
cent of the aluminum, 15 per cent of
the elnc and 30 per cent of the tin.
The manufacture of 60,000,000 au
tomobile tires during the year af
forded a market for 885,000,000
pounds of crude rubber and 210.000,
000 pounds of cotton fabric. In addi
tion, 16,150,000,000 gallons of gasoline
(total retail price, Including taxes,
3,260,000,000) and 465,000,000 gallons
of lubricating oil were consumed In
keeping the nation's 26.000,000 cars
and trucks operating during the year.
The Initial effect of the Industry's
sew fall model announcement plan
under which 1039 lines were Intro
duced at the shows two months ago
are evidenced by the year's produc
tion figure of 4,160,000 cars and
trucks. Before the shows, when the
success of the Industry's departure
from it traditional policy of Intro
ducing new models after the first of
the year was problematical, experts
were estimating that the year'a out
put would be only 3,800,000 units.
The bus! n which has resulted In
the last two months has made pos
sible the Increased figure.
Of the total output, 3,400,000 were
passenger cars and 760,000 were com
mercial vehicles with a total com
bined wholesale value of $2,186,400,
000. Production of parU. Urea and
accessor! rs for replacement purposes
and service equipment Increased the
total wholesale value of the Indus
try's output for the year to 12,900.
800,000.
During the year, the number of
commercial vehicles operating In the
United States reached an all-time
high of 3,960,000 units, while pssaen
(er car registrations rose to 92,450,000
units an Increase of nearly a mil
lion vehicles. With a total registra
tion of 20,000,000 vehicles, the United
Btatea had 71 per cent of all the cars
and trucks In the world.
Other Interesting fact contained
la the report are:
Forty-eight thousand communities
In the United Stntea are completely
dependent on highways for transpor
tation. Farmers own fl.035.000 vehicles, of
wnich 9 OO.oC6 are trucks the re
mainder psssenger cars.
Car owners paid in special motor
vehicle taxes during 1P35 1.2R8.000.
00018 per cent of all taxea col
lected. Th railroads handled 3.432,000 car
loads of automotive freight during
the year.
Thirteen and six-tenths per cent of
tha Industry's total output was sold
In markets outside of the United
States.
Motorist' gasoline requirement
were served by 320.000 retail gasoline
dealers.
CHEVROLET SALES
EKED IN
Marking a definite expansion In
the sales promotion program 01
Rogue River Chevrolet, Inc., Med
ford Chevrolet dealers, new show
rooms have been established by this
firm In the Sparta building at Main
and Riverside streets In this city.
The entire front portion of this
structure has been converted into
large Chevrolet display room where
a full line of standard and master
models are being shown. Business
offices of Rogue River Chevrolet,
Inc.. have also been moved to the
mezzanine floor of the Sparta building.
"We are entering the 1036 season
with considerable optimism," C, M.
Hurd, genera manager of Rogue
River Chevrolet, Inc., said yester
day. "With the difficulties we ex
perienced during 1035 In securing
sufficient cars apparently eliminated,
prospects for a record Chevrolet year
in Medford seem exceptionally bright.
Our Increased business already has
necessitated the expansion program
which Includes the opening of our
new showrooms In the Sparta building.
In announcing the opening of the
new display rooms. Mr. Hurd em
phasized the fact that the former
headquarters of Rogue River Chevro
let, Inc., at 32 North Riverside would
be retained as service headquarters
for the firm and display room for
the new 1036 Chevrolet trucks.
Added equipment and Improved fa
cilities In this shop are included in
the expansion program of this firm.
The used car lot on South River
side and the Rogue River Chevrolet's
warehouse at Eighth and Bartlett
streets would also be maintained,
Hurd stated, making four down
town locations uMllwsl by this con-
Two Modern Engineering Triumphs
SI 1 kMA. a -
id- ff I
AGED SAVANT TO
NEW YORK, Jan. 4. (AP) Dr.
Richard T. Ely, 81 -year old economist,
and his wife are awaiting the btrth
or their third child, the Dally News
said today.
Mrs. Ely, 30. confirmed that another
baby Is expected, the News declared,
although she declined to announce
tho date.
Dr. and Mra. Ely wore married In
1031 after they had met at North
western university where the econo
mist was teaching. Their first child,
William, was born In 1032 and the
second, Mary Charlotte, In 1034.
He Is president of the Institute for
Economic Research, Inc., In Now
York City. Their home Is at Radbum.
N. J.
D. CRUIKSHANK LOCAL
UNDERWOOD MANAGER
In order to give Medford better
aervice on Underwood typewriters,
Stindstrand adding machines and El
liott Ftaher accounting machines, a
direct company branch haa been es
tablished here, according to Don H.
Crulkshank. local manager. The sales
and service branch la located In the
Medford Stationery store, 34 North
Central Ave.,
O. C. Bailey la the local service man-
4
Suale V. Standard, M. D, Phoenix.
Ore., has reopened her office and Is
continuing the general practice of
medicine Office hours 0 to 12 a. m
3 to S p. m. Fvenlng by appointment
Triumphs of modern entrineerinp!
genius are the new $35,000,000 Golden
(late Bridie at Kan Francisco and the
1935 Acroform Nash sedan shown in
the foreground. When completed in
1937,thcbridpe will haveasranof 4200
feet, longest in the world. The towers
rise 750 feet, the distance between
the bridge deck and the water level
will be 250 feet, providing ample clear
ance for even the super-liners now
under construction by France and
England. The X-bracing principle
employed in the bridge towers is also
a feature used to give Nash chassis
frames their strength and rigidity.
1 -MINUTE SAFETY TALKS
By Don Hcrold
Twr, Anverz
tried -to oAxkd
each -
otfier"
NOISY DRIVERS-AND ACCIDENTS
I know that anybody even the
flnest person alive Is apt to have
an accidental automobile acci
dent. But I've always had a theory
that quiet, considerate, refined,
kind, courteous people have the
iwest accidents.
There was no way to prove It
until recently.
A funny thing has happened In
New York City lately. Some time
ago that city started an antl
nolse campaign.
Strangely, It has helped In a
surprising decrease In accidents.
In one month, since the antl
nolse campaign has been on,
there have been 751 fewer acci
dents and 791 fewer Injuries In
New York City than there were
for the same period last vear.
This, In Itself, might have been
an accident, tf exactly the same
result hadn't been achieved by an
anti-noise campaign In England.
In five months, over there, antl
nolse efforts resulted In 17 per
cent fewer deaths and 7 per cent
fev.'er Injuries.
An official of the Trarclers In
surance Company told me a year
ago that If all horns were taken
off cars the accident rate would
go down drastically. He was right.
Don't drive so fast or so reck
lessly that you have to honk peo
ple out of your v.ay. I'm not sug
gesting that you take the horn off
your car but It's a good Idea to
pretend that you have no horn.
Incidentally, It doea away with
a lot of honking.
PLYMOUTH OFFERS
NEW TYPE LAMPS
DETROIT (Spl) New development
In automobile .lighting that reduce 1
headlight glare and provide morn
penetrating rays for bad weath-r j
driving have been announced. Ply-
mouth Introduced the new develop ;
ments to the public as "Safe Vision"
lighting with the formal presenta
tion of Its J036 models lut Octobe.
The new Plymouth headlights hav
two beams, as formerly, an upptt '
beam for clear road driving and h
lower beam for meeting other car;
and driving In heavy traffic Thr
new non-glare feature Is Incorporated
In this lower beam, which now de
flects the light not only down but-j
also to the right. Thus, the new '
beam takes the glare out of othr !
driver's eyes and puts It where It U i
needed most along the right side
curb line.
Glaring headlights cause . thous
ands of accidents annually. Tin
National Safety Council attribute.
6 .70.J automobile mishaps, 080 oi
them fatal, to this one cause during
1334. Council reports blame an equul
number of accidents to poor lighting
and motorists "overdriving" their
headlight beams.
Non-glare lighting in the new Ply- i
mouth is accomplished with a ne
pre-focused bulb. This bulb haa two
horizontal "bar" filaments locate.' ,
side by side. Instead of the conven
tional "V" filaments one above the
other. The new filaments are prc
focused with respect to the bulb ;
mounting, thus insrurlng accurate '
positioning with the reflector. Lena ,
and reflectora are especially designed
for the new bulbs.
"Safe vision' lighting provides the
more penetrating rays for bad
weather driving with a new "fog
cap," or opaque coating on the end
of the bulb, which eliminates the
direct rays from the filament. Nor
mally. these direct rays are projeci
"A and Illuminate water and du"
particles In the line of vision soovt
the main beams. The new "fog cap"
feature permita only reflected and
controlled rays to leave the head
lamp. 4
IN HUGE PARADE
LOS ANGELES, Jan. 4. (API
Led by "Sister Ainiee" herself, thou
sands of adherents of the Interna
tional church of the Foursqueic
Gospel paraded through downtown i
Los Angeles today. The parade was
an evynt of the 13th annual con- j
ventlon of the church.
Mrs. Almee Semple Mcpherson
rode at the head of the long caval- j
cr.de. She wore a white silk crepe 1
dress, with a navy blue satin cape
trimmed in red. Her associate. Rheba
Crawford, and her daughter. Roberta
Semple, appeared in similar cos
tumes. There were gaily uniformed drill
teams, bands, 42 floats, mounted
squadrons, and uniformed marchers
from 40 states and eight foreign
countries, In the parade.
4
Epidemic In Alaska
FAIRBANKS. Alaska. Jan. 4. fAPl
A virulent scarlet fever outbreak
here caused territorial health officials
today to close the University of Alas
ka, public school, theaters and places
of asmblr,ge.
Card of Thanks
We wish to thanV our many friends
and relative for their kindness dur
ing our bereavement, and for the
many floral offerings. Mr. and Mrs
H. R. Turpln and family.
4
Use Mall Tribune want ads.
LADY GIVEN YEAR
ASTORIA. Ore.. Jnn. 4 (API
Mrs. Margm Hart or Svulrit .ilrnd
M nllty todny to ilyin hir hu
tnl, Bam Hart, Inst July, and
Vrntrncrd to a ynr In tha atata tn
Itnl.ary. Bha waa Indicted on man
alaiiKhtrr rhhrgra.
Circuit JudRB Howard K. Zimmer
man In pronouncing tlia minimum
entente aald ha would recommend
to tha atfttj) parole board that ahe
ha paroled after aervlng her mini
mum time.
A family argument preceded the
laying.
fnclneera Honor Him
PORT1.AND, Ore., Jan. 4. (API
Jamen H. Polemua, general man.Ker
of the Port of Portland, auereoded'
Lyman Orlswold aa prealdent of the
Portland nectlon of tha American
Society of Enclneera today. Ha aaa
alerted at a meeting laat night.
llrlcht Hot.
McAUaTEn Okla.. Jan. 4. (API
right-) ear-rid Pat MoClaln. when
d.acovered alfllng Mt from the
family ahaker on a melting anow
bn. explained: ! wa trying to
rhawe the anow Into !. ao I could
akate."
BUCK1NOHAM s IwCre",m. Candy
nd Puiy 8peclla. The Creat, tit
Bo. Ctntral. I
PH. in,. iuiiaii i m. aiiiiMi;nia"',t W1J' WI"V
'"rrr'-iS-iiriiiii
HpucWQWen
THERE IS A NEW NOTE OF LUXURY IN THE BRILLIANT
Mew 1936 Airflow Chrysler Eight
Chrysler Leads Others Follow
r
The Car I
that y
ionized f
inn re ' J
tmD IlikC .-m
y,f, teW tiW ni....V 'TW'U:
1 . . 1 ft ' """'i.
revolutionized V i
motoring
standards
A Full Line of
CHRYSLERS
anA
PLYMOUTHS
On Display
The New
Chryslers
have
all the
Safety
Features
THE CHRYSLER AUTOMATIC SILENT OVERDRIVE
effects savings of ftbout one-third In gas and oil consumption
See and Drive the Chryslers For 1936
LANGE MOTOR CO.
CHRYSLER
38 NORTH RIVERSIDE
PLYMOUTH
7
i i i i n i i i i
v- "-''''-"-jyifr ,7iMl..:a'.i!j-y Sl
JSWeiY longer
IV fpM INSTALLED
WARDS STANDARD
QUALITY BATTERY
Guaranteed 11 Month
395
13 Plato
With Old Batlery
More atarting power at Zero
than S. A. E. requirements. 12
mm. adjustment guarantee.
Full sized plates 1 Amazing
quality 1 Save I
WARDS SUPER
POWER BATTERY
Guaranteed 36 Months
K 5 18 Pates to fit
all 13 plate sizes
73 extra power! Oversize
plates, V2 in. liigher! 24 months
adiustment guarantee!
Wards Winter King
Guaranteed 24 Months y '
25
15 plates
Fita all
13 plnte aires
nith Old Battery
Even at Zero, you get 23 extra power
by actual test I That means quick
starting in any weather, no recharg
ing! Backed by Wards unconditional
21 months adjustment guarantee .That
means it's O.K. for two full winters!
Heavier plates, extra deep grids
13 more power than S.A.E. require
Premium Quality cedar separators
One-piece, leak-proof rubber case
17 Plate Winter King, exchange $7.25
Replaces all 15 plate size batteries.
m.W When
Oil That Flows
Winter
Save About 50! Wards
100 Pure Pennsylvania
Refined by newest solvent processl
Flows quickly in extreme cold yet
withstands extreme motor heat! Anti
sludging! Less carbon, super-tough
film! All from Bradford Allegheny
crude! No finer motor oil in the
world, yet you save about 50!
17c
i a
QT.
Inc.
Tax
In Your Container
Also sold in 2 and 5 gal. containers
tVanl Cup Orene 1 lb . uc
Cup Grease In !i In. pall.... ..S3c
Trnninllon Rreae In S Ih. p.ill n
lllth Presure Orene In .1 Ih. pull n-
NEW LOW PRICES
pin wfif)ut totlioft
6of wirf finir M
.... POWER GRIPS
to w throve1 wtllrt
Get America's Best Extra Traction Tire
wards poieu mm
With the tread like "hilt in" skid chains!
Sure Gripping! Self Cleaning! Ron-Packing!
85
Get Wards Power Grips
for "bad road" driving. Best
for deep mud. sticky tlay
and snowl Their patented
round knobs, tapered from
the base, give more traction
are more aeli-clr.anirur!
S?.ve the cost and trouble of
chains and get more traction
than tirei using them!
WRITTEN GUARANTEE
. . . against EVERY
THING that can happen
to a tire in service
WITHOUT LIMIT as
to number of months or
mile" I
4. 10-21 4-plT
I.S0.3I 1-plT
4."-Ii J.plr
Sire 4-plv (,-pl-"
4 m-Ji)
4..V-21) Sfi.8. .Jt
4.?J-ir
,on.ii ?-,
.V1.V1S 9.M M.IS
v?.v?t .;. ii."i
s.n-n s.n io!.
Bn-1 r, 10 . l..l
LIBERAL ALLOWANCE FOR YOUR OLD TIRES
MONTGOMERY WARD
117 80. CENTRAL
TELEPHONE 280