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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Aug. 14, 1935)
MEDFORD MAIL TRIBUNE, MEDFORD, OREGON, TTODXESDAT, AUGUST 14, 1933. Style and Value in Ladies' Ready-to-Wear in Lovely New Setting PAGE TWO FOR FALL. WINTER 4 Buying Centers Combed for Dresses, Coats Puritan Influence in New Coat Collars Fur Trim Vogue Dresses this fall and winter will be us smart as their sleeves, which seem to be the center of Interest In the fashion chart, and In many cases elaborately trimmed. This was one of the highlights mentioned by Miss Margaret Lancaster, experienced buy er and style authority, who Just re turned to Med ford from San Fran cisco following a buying excursion for Mann'st Department Store, where she Is In charge of ladles' ready-to-wear and sportswear. Although there has been much talk about short skirts for the new sea son, the favored length la only slightly shorter than formerly. In both dresses and coats fullness and flares are placed In front. Among the Intriguing autumn colors are Bel ladonna, shades of rich purple. Tus can white. Montezuma rust, Indian rust, Interesting greens and the al ways popular black, navy and black Puritan Influence is seen In the new coat collars which almost In variably are faBhloned to stand up and away from the wearer's face. Miss Lancaster said In mentioning attrac tive new merchandise selected for Mann's southern Oregon patrons. Pur trimming In most cases contrasts In color with the coat, light fur being very effectively used with dark fab rlca. Freeze Is the name of a. verti cal brocade wool material popular for winter wraps. Knitted garments closely resemble hand-made style and are particu larly rich In colors and yarns, accord ing to Miss Lancaster, who selected an attractive assortment of styles for southern Oregon college girls and others who like the comfort and smart nets of a knitted costume. Cor- dette silk, Russian crepes, novelty weave crepes, and sheer woolens are all Important fabrics for dresses, while satin has taken a back seat. Miss Lancaster wsa associated with Best's Apparel, Incorporated, In Se attle, Wash., In the capacity of buyer In several departments, previous to accepting the position with Mann's store. She is acquainted witn im portant style centers, having fre quently visited both the eastern and western markets. An unusually large stock of ready- to-wear Is now available for Mnnns thousands of patrons In the Rogue River valley and northern California who are Invited to Inspect the at tractive, enlarged second floor which Is now an admirable setting for lovely new apparel. x Order ICE COFFEE If you'd be Smart fOLEPROOFJs newesr hosiery color my a "TtStlNG BUREAU HAL OP CEMIFIIO QUALITY, BETTER FAB Ria TESTING BUREAU For Early Fall Navy Black and All "suit colors" There's a definitely "new color" note In this sunbronze shade, and until you put It on you'll not suspect how very slenderizing It can be. Only In shadowless HOLEPROOF HOSIERY will you be able to get "ICE COFFEE." But you may choose II In any weight you desire. The popu-lartown-weight, especially reinforced (or walking, Is featured at . : : $ .00 t0 $ .75 "ICE COFFEE" li alio oltored In ih popular short ilocltlng, HOLEPROC. KNEE-HIGH with lh IcnlMn "LASTEX" sartor. Ask to lo III ' HOLEPROOF HOSIE I r- a p kapKmm own MAIN FLOOR Spacious Apparel and Millinery Section on Mann's Second Floor - , : 1' ' BUTTONS Are In Vogue! for this coming fall Benson. . . . Our European representative informs us thnt Paris and other foreign markets are featuring buttons and bucklos on their garments. With this information In mind, we are now assembling one of the most comploto and varied lines we have evor shown and undor the circumstances have anticipated our future requirements accordingly. This store features the line of Elite Works of New York who are considered button stylists f- ... ( w, fj - y , It"1 11"" f. i- M x ' i I Mil .J i o . . i .1 j rtl: v-' millinery are: Devon ffreen, Manoa brown, Tuscan wine. Rust Lac, Slate grey. Ginger tone. Squadron blue, purple variations and the always popular black. Pur velour and fine quality felt are the outstanding fabrics while velvet plays a minor role. Occupying the center of the second floor, the millinery department has an Ideal location with plenty of light and two convenient full length panel mirrors. Two new fitting tables with indirect lighting have been Installed along with other additional furnish ings. Previous to being associated with Mann's store, Mrs. Newell was with II. Llfibes In Portland for four vears and with Montague McHugh in Bell- Ingham, Wash, for several years. f i gar styles iakt b -tip -from lialtan Sri. I JSk. 71 PERMITS CHOICE FOR EVERY FACE Mrs. &'. M. Newell, manager of mil linery at Mann's Department store for the past four years, has a keen sense of style and color which enables her to Intelligently select hats for all types of faces among her wide circle of patrons In southern Oregon and northern California. Half hats with close-fitting backs and square front brims are Immense ly popular for early fall and they give the wearer a Jaunty carefree air of optimism to greet the new sea son. Halo hats which turn abruptly Flowers Shift to Coiffure9 s Side PARIS (AP) Flowers are worn J tn the side of the hair at night rather j than as garlands or diadems encir- : cling the coiffure. At the recent night races at Longchamp many women j wore a cluster or triangle of white j daisies or pink, camellias fastened I closely to the left side of the coiffure. 4 Use Mall rrioune want aiU. KEEP COOL and ENJOY meals and fountain aervloe at the What Not. New air conditioner. FREE'S OARAGE in new location. 601 No. Central. Phone 1388. KEYS and expert lock repairing Medford Cyciery. 23 N Fir Ph 361 Ose Mall rrlbune want ads. away from the forehead and the Aureole models are meeting with much favor because they are so flat tering to attractive eyes and profiles. The Russian Grand Duke Is an Im posing style pointed out by Mrs. Newell as one of the creations which Is particularly striking In a French violet felt. This hat also rolls up In front and has a novel crown treat ment. Hand manipulated crowns are a feature of fall hats and In many cases tucks and even large French knots decorate the top of milady's chapeau. Pill-box small turban hats with nose veils will be conspicuous in the fall and winter. One smart sample, which will no doubt be worn by some Medford blonde or red-haired girl, was French ameythist velour further adorned by a tailored feather. A line of Weldon, strictly sports type hats has been oixlered by Mrs. i Newell. These medium brimmed models are designed to give the wearer a swagger effect especially related to tailored suits and dresses. Among the leading colors In fall The Italian art exhibition In Pa: has had Its effect on Parisian design era of fashion, many of the latest ap parel and millinery styles far fall and winter, showing definite Renaissance period Influences both In outline and color. Turban, draped toques, trloorne versions and berets predominate the showings, mostly In "youthlfying" ex pression, with hetghth often given by loops or unstnndliig flap of stitched ban (1a thnt extend forward. Most of these new models conform snugly to the head worn back to re veal the forehead but not far enough to reveal the hair some set straight on the head while others Incline to a awaggerlsh appearance. Shirred ve lours and velvets, corded antelope suede and fur felte are the principle fabrics used In thew new military modes. In the panel at right, above, are shown two views of a very chic model to wear after five o'clock for cock tall, restaurant or theater. It is of corded antelope and features a ruf fled back with the coiffure exposed at the sides. The other semi-dressy model sketched at left is an adaptation of an original Suzy model, being fash ioned of shirred discs of Lyons velvet In two-toned color effect. . WINDOW GLASS We sell window glass and will replace your broker window reasonably, rrow bridge Cab inet Works. Ose Mall Tttouite want ad Bclcano Toiletries are Supreme on the friendly Road of Youth! Nature intended you to be beautiful always, so ther ts no need to dread the years. There is a definite cause behind every skin blemish! BELCANO'S scien tifically prepared cosmetics ro be neath the surface, find the hidden cause and then cooperate with Nature by stimulating circulation and set ting new forces at work to eradicate it. The lovely part is that BELCANO Is very simple to use. It requires scarce ly a moment out of the busy day and the result a skin that is exquisite, smooth.and youthful a face that radi ates and interprets your real charm. JlljrM iWitof losfry fb-ffersrhese added Features "ST? ' eati mnr .vw ARIS GLOVES MANN'S Sincere Congratulations - To MANN'S upon the occasion of the ' opening of their Fine, New Medford Store Tomorrow The BOYE NEEDLE CO. San Francisco Calif. Crochet Hooks Needles Fins and Novelties ILi.V S. m xs W w D Lace Top D Rollins Runstop DRunguard below afterwelt 3) Rinqless - Dinner-Heel Inner -Toe It's Sheer It's Lovely It Wears So ninny women say, "How can so many out standing features be put into silk stockintrs at the price of ordinary hose?" We have wondered that, too, as we've seen the marvelous quality of Rollins. But here they are, at your service, ineludins the best of the newer shades. We honestly believe they are the best silk stockings on the market. Lace Top Crystal Clear Chiffon $l.to$l5.0 ft W mm Featured In...... MANN'ST Smart New Medford Store VENUS Foundation Garments $l.to$125.0 Exclusive at Mamu MSI) r" VJa MiDPoam MMHMMMNHMisiMHi.i.iis I VL33 MAIN FLOOR A i Miwr THE COOL STORE Toiletries Department SECOND FLOOR
