MEDFORD MAIL TRIBUNE, MEDFORD, OREGON, TTODXESDAT, AUGUST 14, 1933.
Style and Value in Ladies' Ready-to-Wear in Lovely New Setting
PAGE TWO
FOR FALL. WINTER
4
Buying Centers Combed for
Dresses, Coats Puritan
Influence in New Coat
Collars Fur Trim Vogue
Dresses this fall and winter will be
us smart as their sleeves, which seem
to be the center of Interest In the
fashion chart, and In many cases
elaborately trimmed. This was one
of the highlights mentioned by Miss
Margaret Lancaster, experienced buy
er and style authority, who Just re
turned to Med ford from San Fran
cisco following a buying excursion for
Mann'st Department Store, where she
Is In charge of ladles' ready-to-wear
and sportswear.
Although there has been much talk
about short skirts for the new sea
son, the favored length la only
slightly shorter than formerly. In
both dresses and coats fullness and
flares are placed In front. Among
the Intriguing autumn colors are Bel
ladonna, shades of rich purple. Tus
can white. Montezuma rust, Indian
rust, Interesting greens and the al
ways popular black, navy and black
Puritan Influence is seen In the
new coat collars which almost In
variably are faBhloned to stand up
and away from the wearer's face. Miss
Lancaster said In mentioning attrac
tive new merchandise selected for
Mann's southern Oregon patrons. Pur
trimming In most cases contrasts In
color with the coat, light fur being
very effectively used with dark fab
rlca. Freeze Is the name of a. verti
cal brocade wool material popular for
winter wraps.
Knitted garments closely resemble
hand-made style and are particu
larly rich In colors and yarns, accord
ing to Miss Lancaster, who selected
an attractive assortment of styles for
southern Oregon college girls and
others who like the comfort and
smart nets of a knitted costume. Cor-
dette silk, Russian crepes, novelty
weave crepes, and sheer woolens are
all Important fabrics for dresses,
while satin has taken a back seat.
Miss Lancaster wsa associated with
Best's Apparel, Incorporated, In Se
attle, Wash., In the capacity of buyer
In several departments, previous to
accepting the position with Mann's
store. She is acquainted witn im
portant style centers, having fre
quently visited both the eastern and
western markets.
An unusually large stock of ready-
to-wear Is now available for Mnnns
thousands of patrons In the Rogue
River valley and northern California
who are Invited to Inspect the at
tractive, enlarged second floor which
Is now an admirable setting for lovely
new apparel.
x
Order
ICE COFFEE
If you'd be Smart
fOLEPROOFJs newesr
hosiery color
my a
"TtStlNG BUREAU
HAL OP CEMIFIIO
QUALITY, BETTER FAB
Ria TESTING BUREAU
For Early Fall
Navy
Black and
All "suit colors"
There's a definitely "new color" note
In this sunbronze shade, and until you
put It on you'll not suspect how very
slenderizing It can be.
Only In shadowless HOLEPROOF
HOSIERY will you be able to get
"ICE COFFEE." But you may choose
II In any weight you desire. The popu-lartown-weight,
especially reinforced
(or walking, Is featured at . : :
$ .00 t0 $ .75
"ICE COFFEE" li alio oltored In ih
popular short ilocltlng, HOLEPROC.
KNEE-HIGH with lh IcnlMn "LASTEX"
sartor. Ask to lo III '
HOLEPROOF HOSIE
I
r- a p kapKmm
own
MAIN FLOOR
Spacious Apparel and Millinery Section on Mann's Second Floor
- , : 1' '
BUTTONS
Are In Vogue!
for this coming fall Benson. . . . Our
European representative informs us
thnt Paris and other foreign markets
are featuring buttons and bucklos on
their garments. With this information
In mind, we are now assembling one
of the most comploto and varied lines
we have evor shown and undor the
circumstances have anticipated our
future requirements accordingly. This
store features the line of
Elite Works
of New York
who are considered button stylists
f- ... ( w, fj - y , It"1 11""
f. i- M x ' i I Mil .J
i o . . i .1 j rtl: v-'
millinery are: Devon ffreen, Manoa
brown, Tuscan wine. Rust Lac, Slate
grey. Ginger tone. Squadron blue,
purple variations and the always
popular black. Pur velour and fine
quality felt are the outstanding
fabrics while velvet plays a minor
role.
Occupying the center of the second
floor, the millinery department has
an Ideal location with plenty of light
and two convenient full length panel
mirrors. Two new fitting tables with
indirect lighting have been Installed
along with other additional furnish
ings. Previous to being associated with
Mann's store, Mrs. Newell was with
II. Llfibes In Portland for four vears
and with Montague McHugh in Bell-
Ingham, Wash, for several years.
f i
gar styles
iakt b -tip
-from lialtan
Sri.
I JSk. 71
PERMITS CHOICE
FOR EVERY FACE
Mrs. &'. M. Newell, manager of mil
linery at Mann's Department store
for the past four years, has a keen
sense of style and color which enables
her to Intelligently select hats for all
types of faces among her wide circle
of patrons In southern Oregon and
northern California.
Half hats with close-fitting backs
and square front brims are Immense
ly popular for early fall and they
give the wearer a Jaunty carefree air
of optimism to greet the new sea
son. Halo hats which turn abruptly
Flowers Shift to
Coiffure9 s Side
PARIS (AP) Flowers are worn J
tn the side of the hair at night rather j
than as garlands or diadems encir- :
cling the coiffure. At the recent night
races at Longchamp many women j
wore a cluster or triangle of white j
daisies or pink, camellias fastened I
closely to the left side of the coiffure.
4
Use Mall rrioune want aiU.
KEEP COOL and ENJOY meals and
fountain aervloe at the What Not.
New air conditioner.
FREE'S OARAGE in new location.
601 No. Central. Phone 1388.
KEYS and expert lock repairing
Medford Cyciery. 23 N Fir Ph 361
Ose Mall rrlbune want ads.
away from the forehead and the
Aureole models are meeting with
much favor because they are so flat
tering to attractive eyes and profiles.
The Russian Grand Duke Is an Im
posing style pointed out by Mrs.
Newell as one of the creations which
Is particularly striking In a French
violet felt. This hat also rolls up In
front and has a novel crown treat
ment. Hand manipulated crowns are
a feature of fall hats and In many
cases tucks and even large French
knots decorate the top of milady's
chapeau.
Pill-box small turban hats with
nose veils will be conspicuous in the
fall and winter. One smart sample,
which will no doubt be worn by some
Medford blonde or red-haired girl,
was French ameythist velour further
adorned by a tailored feather. A line
of Weldon, strictly sports type hats
has been oixlered by Mrs. i Newell.
These medium brimmed models are
designed to give the wearer a swagger
effect especially related to tailored
suits and dresses.
Among the leading colors In fall
The Italian art exhibition In Pa:
has had Its effect on Parisian design
era of fashion, many of the latest ap
parel and millinery styles far fall and
winter, showing definite Renaissance
period Influences both In outline and
color.
Turban, draped toques, trloorne
versions and berets predominate the
showings, mostly In "youthlfying" ex
pression, with hetghth often given by
loops or unstnndliig flap of stitched
ban (1a thnt extend forward.
Most of these new models conform
snugly to the head worn back to re
veal the forehead but not far enough
to reveal the hair some set straight
on the head while others Incline to
a awaggerlsh appearance. Shirred ve
lours and velvets, corded antelope
suede and fur felte are the principle
fabrics used In thew new military
modes.
In the panel at right, above, are
shown two views of a very chic model
to wear after five o'clock for cock
tall, restaurant or theater. It is of
corded antelope and features a ruf
fled back with the coiffure exposed at
the sides.
The other semi-dressy model
sketched at left is an adaptation of
an original Suzy model, being fash
ioned of shirred discs of Lyons velvet
In two-toned color effect.
.
WINDOW GLASS We sell window
glass and will replace your broker
window reasonably, rrow bridge Cab
inet Works.
Ose Mall Tttouite want ad
Bclcano
Toiletries
are Supreme
on the friendly Road of Youth!
Nature intended you to be beautiful
always, so ther ts no need to dread
the years.
There is a definite cause behind every
skin blemish! BELCANO'S scien
tifically prepared cosmetics ro be
neath the surface, find the hidden
cause and then cooperate with Nature
by stimulating circulation and set
ting new forces at work to eradicate
it.
The lovely part is that BELCANO Is
very simple to use. It requires scarce
ly a moment out of the busy day and
the result a skin that is exquisite,
smooth.and youthful a face that radi
ates and interprets your real charm.
JlljrM iWitof losfry
fb-ffersrhese added Features
"ST?
' eati mnr
.vw
ARIS
GLOVES
MANN'S
Sincere
Congratulations -
To
MANN'S
upon the
occasion
of the
' opening
of their
Fine, New
Medford
Store
Tomorrow
The
BOYE
NEEDLE
CO.
San Francisco
Calif.
Crochet Hooks
Needles
Fins and
Novelties
ILi.V S.
m xs
W w
D Lace Top
D Rollins Runstop
DRunguard below
afterwelt
3) Rinqless
-
Dinner-Heel
Inner -Toe
It's Sheer
It's Lovely
It Wears
So ninny women say, "How can so many out
standing features be put into silk stockintrs at
the price of ordinary hose?" We have wondered
that, too, as we've seen the marvelous quality
of Rollins. But here they are, at your service,
ineludins the best of the newer shades. We
honestly believe they are the best silk stockings
on the market.
Lace Top Crystal Clear Chiffon
$l.to$l5.0
ft
W mm
Featured
In......
MANN'ST
Smart
New
Medford
Store
VENUS
Foundation
Garments
$l.to$125.0
Exclusive at Mamu
MSI)
r" VJa MiDPoam MMHMMMNHMisiMHi.i.iis
I VL33 MAIN FLOOR
A i Miwr
THE COOL STORE
Toiletries Department
SECOND FLOOR