Medford mail tribune., April 24, 1935, Page 5, Image 5

PAGE FIVE
Merchants Find Opportunity to Improve Stores Through FH A Plan
MEDFORD MAIL TRIBUNE, MEDFOH1). OREGON". WEDNESDAY. APRIL 24. 1035.
WILL GIVE OWNERS
EXPERT ADVICE ON
FIXING MORES
Movement Started in New
York State New Equip
ment May be Financed
Through Federal Loan
NEW YORK, N. Y. Plans are rap
idly being completed to organize
food-ntore modernization program In
the State of New York, by the New
York Food Merchant Association in
cooperat.on with the Federal Hous
ing Administration.
The plan la expected to open a
market this year for millions of dol
lars of new equipment and building
materials.
Working in close harmony with
Federal Housing Administration
representatives, the food association
will function as & clearing house for
Inlormatlon relative to all phases of
modernization and repair of food
frtores.
45.000 Affected
Approximately 45,000 individual
food stores in New York State will
be the objective of the program. The
advantages from a merchandising
standpoint of attractive store fronts
and appealing displays will be point
ed out to the store owners. The ad
vantages of Increased value of prop
erty and the retarding of deprecia
tion by improvements will also be
cited. The annual sales volume of
such stores in the states is estimat
ed at $750,000,000.
Robert F. Miller, executive secre
tary of the food association, re
cently toured the state and found
that many store owners who havo
been holding back are making der
inlte plana to modernize their estab
lishments during the coming spring
and summer.
It is the Intent of the program to
approach the problem in an organ J
ized way. according to Mr. Miller. !
Tiirough cooperation from the Fed
eral Housing Administration, each
store owner will be supplied with ac
curate information, giving him de
tails of the manner in which to ob
tain modernization credit and sug
gestions as to how he may carry out
his Individual project.
Scope of Plan
Every type of permanent Improve
ment, Including the installation of
msny forms of built-in equipment,
besides actual repairs to the build
ing, are possible through the Fed
eral Housing Administration's mod-,
emizatlon credit plan. Where the
merchant Is without the adequate
cash to complete his project, the
modernization credit allows him to
obtain from commercial banks and
other financial agencies a "sum not
in excess of $2,000.
In New York several primary fac
tors will be stressed: Modernization
of store fronts, lighting, open dis
play, shelving, refrigerator display
cases', vegetable display racks, floor
ing and working equipment.
In line with the New York, move
ment, the Housing Administration is
advised that the National Association
of Retail Grocers has estimated that
not less than 50.000 of the more than
300.000 retail grocers in many sec
tions of the country are planning to
modernize their places of business
this year.
Modernized for Only $755
Doorway Lights Aid Visitors;
Lighted House Number Helps, Too
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BEHIND BETTER
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FRANKIE MONROE STOPS
KID TORPEDO IN SEVENTH
PENDLETON, April 24. (AP)
Prankle Monroe, 139, Klamath Falls,
technically knocked out KM Tor
pedo, 140, Walla Walla, In the 7th
of a scheduled 10-round bout here
last night. The fight was filled with
action throughout with Monroe the
aggressor and scoring consistently
with hard straight rlghtg to the
head.
Oourtay Fltutmrgb Plate OIam Co.
Above Is shown "before and after" views of the grocery of Sam Friedman, Leeds, Mo.,' from which
can be seen how economies in space and construction may be obtained from careful designing. The old
store (shown above) was transformed into an attractive, sales-compelling establishment for an outlay of
only $755. Mr. Friedman has stated that he can trace a 25-percent improvement in his business since
making the repairs and alterations. Note how the smart modernistic store front sets off the merchandise
on display, as contrasted with the haphazard appearance of the old store with its makeshift sidewalk racks
and awkward appearance as a whole. The new grocery is of the "California type", with large doors
supported on overhead rails that swing in behind the shelving on the left side of the building. The center
doors are regular store-front type and are hung in the UBual manner. 'A smart new sidewalk adds to the -attractive
appearance of the grocery. Modernization credit, as provided by the provisions of the National
Housing Act. allows similar improvement opportunities to grocers throughout the country.
10
OPEN FHA DRIVE
BAKERSFIELD, Calif. Following
closely the example set by the Los
Angeles Plan, a group of 65 leading
business and Industrial executives of
Bakersfleld have launched a $2,000.
000 program of modernization and re
pair in their community, the Feder
al Housing Administration ts In
formed. Taking the lead by pledging im
mediate Individual building pro
grams, the Bakersficld committee is
actively inaugurating city-wide mod
ernization and repair. The city is
approximately 100 miles north of Los
Angeles In Kern county, with a popu
lation of 26.015. and the local pro
gram is similar to that instituted
in Los Angeles 2 months ago by a
committee of 100 Industrialists to de
velop modernization and new-bulld-lng
activity in the Los Angeles area.
The example set by business leaders
is expected to produce marked Impe
tus to modernization and new build
ing In California. As in the case of
Los Angeles, the Bakersfleld pro
gram began with the Issuance of a
manifesto signed by the participants
on the committee:
Issue Manifesto
"Prompted by a sincere and sober
sense of our individual responsibility
as citizens of this community, we
proposed that the Federal Housing
activities be backed up by the solid
and decisive cooperation of business,
Industry, and finance; and with this
end In view we propose the imme
diate Initiation of a $2,000,000 con
struction program In the Brkersfield
area.
"We urge every householder, every
merchant, rancher, professional man,
business man, and. manufacturer who
is able, to associate himself with us
in this enterprise. We call upon the
chambers of commerce, civic groups,
service clubs, and business organiza
tions to enter wholeheartedly Into ex
panding this plan of pledging those
who are financially able, to do need
ed modernization or new-construction
work NOW.
Members Pledge
"As an assurance of cooperation,
and as an Incentive to others' the
members of this committee of clti-
toward the end of creating a desire
for modern homes; assist local Bet
ter Housing committees in the dis
semination of information; deliver
radio addresses; talk before groups of
women and women's clubs; serve at
Information booths In stores, thea-
i'R 'AYTIFVL
NKW HI. AN BOOKS
BIG PINES
I.IMRF.R CO.
PllONE ONE
The Illuminated house number and entrance lights lend an air of hos
pitality to the home, and make it easy for callers to find the address.
R Iflin Prpntice I selocted with no eye to the archi-
HAVE you ever started out of an
evening for the home of
friends, then upon arriving at their
street, had difficulty In finding their
house number?
I havo, and it's such a nuisance
No reason for It, really, when at
tractive illuminated house numbers
and doorway lights are so easy to
Install.
The charm ot a carefully planned
home is first revealed In its en
trance. And If it Is cheery and
inviting, and the number plainly
visible, we instinctively feel that
we are welcome.
Porch-brackets and doorway lan
terns, which are so much in favor
in the better districts, should be
tectural design of the house. There
are. on the market, styles for all
the principal architectural designs,
that harmonize with the house ex
teriors. To be practical, they must
havo open bottoms, so that the
steps and porch will be lighted.
An Illuminated house number Is
a convenience that should be part
of every hospitable home. This
feature may be incorporated Into
the porch lighting unit Itself, or a
separate illuminated number may
be used, operated by a small bulb.
Otherwise, the number should- be
so placed that it Is Illuminated by
the entrance light. Side and rear
porches each call for their Individ
ual lights. A single fixture on the
door-opening side is suggested.
Concerted National Move
ment Gaining Ground
Women Expend Largest
Share Incomes Is Shown
WASHINGTON. D. C. A concerted,
Nation-wide movement Is nqw gain
ing momentum to mobilize the wo
men of the United States behind the
Better Housing Program, with a corps
of 50 women field representatives now
engaged and actively explaining the
operations of the National Housing
Act to women in .the 48 states, ac
cording tothe Federal Housing Ad
ministration.
The campaign Is being directed to
ward the women of the Nation be
cause between B0 and 00 percent of I
all income, according to good au-1
thorlty, ts expended by the women of
the country. Moreover, as the wife Is
the home maker, the Federal Hous
ing Administration is of the opinion
that great Impetus to modernization,
repair, and new building will grow
out of a more widespread knowledge
among women of tho details of the
National Housing Act.
Hereutly Organized
The organization of women's Di
visions to cooperate and function
with local Better Housing Committees
has been developed within the past
two months. To herald what is ex
pected to be an extensive develop
ment of enthusiasm among American
women. Mrs. Franklin D. Roosevelt
added her voice to the movement
Friday, April 5, in an address which
was broadoait by radio to the women
of the Nation. Groups of women
were assembled in hundreds of com
munities on fhe occasion to hear Mrs.
Roosevelt sound the "call to arms.
The District of Columbia women's
organization la being organized and
developed with the specific purpose
of acting as k model for similar
groups throughout the country.
The primary purpose of the wo
men's organization will be to ac
quaint the 29.000.000 home makers of
the United States with the advan
tages to be derived from moderniza
tion credit and the Insured mortgage
plan for new building and the re
funding of old mortgages.
The women Held workers will work
zens have agreed among themselves
forthwith to undertake certain im
provements to their properties; and
to urge their friends, associates, and
employees to do likewise and avail
themselves of the privileges of the
National Housing Act.
"Tills agreement has been entered
Into by us. not merely to Insure re
employment and the resurgence of
business that will come from the
modernization and new-construction
projects to which we are Individually
pledged, but also In the hope that
the community as a whole will rise to
the challenge which is offered and
that a campaign of Liberty Loan pro
portions will be Instituted to make
the Federal Housing Administration's
plan popular, not only with those
who need it in order to repair the
ravages of deterioration and obsoles
cence, but with those financially able
to do needed new and remodeling
work without it."
WINDOW GLASS We sell window
glass and will replace your broken
windows reasonably Trowbridge Cab
inet Works.
ters, etc.. and act as a definite unit
in the Better Housing organization
throughout the 48 States.
Devise Plan
The Field Division of the Federal
Housing Administration has Inaug
urated a plan which has been passed
on to field workers. The work will
include tho collowing categories: 1,
Speaking engagements. 2. Organiza
tion of an active women's division.
3. Radio programs.
Detailed Instructions to field rep
resentatives covering this plan have
been sent out by the Washington of
fice to asHist them in obtaining a
maximum reaction from Amorlcan
women.
VANCOUVER. Wash., April 24.
(AP) Fire which broke out In the
No. 1 hold of the Intercoastal freight
er. San Angelu, was fought for two
hours here today before It was extin
guished. Damage was said to have
been nominal.
Electric Wiring
and Repairing
Medford Elcc. Constr. Co.
B. M. Bush, Owner
Basement, Medford Bid. Call 00
'"I s'lViiiirrsMiS
For Hose mat Wear buy
NOLUE & HORSI
Cthelwyn B Hoffmann
National Housing Act
Makes it Possible for you to
Remodel Electric Wiring
Install New Electric Light Fixtures
or
Own a New Grunow Elec. Refrigerator
Own a Monarch Electric Range
5 Year8 to Pay ... 5 Per Cent
Full Information and Application at
Palmer Electric Store
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CHECK YOUR HOME
From Cellar to Chimney Top with pencil in hand, begin
at the front door and walk to the back!
What Improvements Are Necessary?
You yourself can best answer these questions:
11. Fireplace Mantel, Flue, etc. 21.
12. Joists and Subflooring 22.
13. Interior Trim 23.
14. Recreation room, Workshop, etc. 24.
15. Rafters, Studding 25.
16. Roof Sheathing 26.
17. Doors 27.
18. Hardware, Locks, etc. 28.
19. Weather Stripping 29.
nets 20. Lathing 30.
Please Let Us Assist You in Planning Estimating
Costs Selecting Competent Mechanics and Proper Materials
PHONE 7 AND A REPRESENTATIVE WILL CALL AT YOUR HOME
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Roof
Chimney
Flashings
Attic Ventilation
Exterior Trim "
Walls, Plaster, etc
Closet Space
Floors,. Tile, etc.
Interior Paint
Book Shelves, Cabi
Insulation
Blinds, Shutters
Exterior Walls
Garage
Porch Floors and Steps
Stairways
Walks, Drives
Foundations
Basement
Exterior Paint
and Cupboards
i pu7 TIMBER PRODUCTS COMPANY "N,.ce.tau
LAMPORT'S
" "
Featuring: Heath & Milligan's Depend
able Paints, Varnishes and Enamels.
Also a complete line of Wallpaper
SPECIALS
For Balance of April:
1st grade House Paint. . . .per gal. $2.90
2nd grade House Paint. . .per gal. 1.89
High Gloss Enamel per gal. 2.90
Semi Gloss Enamel per gal. 2.90
Florenamel .....per gal. 2.89
SEE OUR WINDOW DISPLAY
220-230 EAST MAIN
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