Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 21, 1935)
PAGE TWELVE AMERICAN FRUIT E SETS Rogue Valley Fruit Marketed Throughout World New Markets Created Green Manager Medford Office An enviable record ha been Mt by the Blue Goose company tn this community since Us Inception in 1927, shipping more pears from this dty than from any point In their weitern organization. The American Fruit Growers, Inc., have sold, this pant year, 88 per cent of all of their Medford Pf" tonnage on firm ship ping point bhIos, avoiding completely the hazardous consignment system. The American Fruit Growers are now one of the three largest fruit marketing oriiaiilcatlona In Medford. They havo leaped to that position from sixth place in the past three years. It was during this time that their present local manager, oordon Oreen, came here. In 1027 and '28 all of the sales of Medford fruit were handled out of the company's Los Angelra office, but since 1020 all of t.be ecllliiK has been done directly from Meedford, Green states. This company has devoted consid erable time end money to the ad vertising of fruits and vegetables In all markets of the world. During September and October of last year, a huge newspaper advertising cam paign was launched, 43,000 being al lotted for this program. Twenty-one large American cities were selected, MCh of which city had consumed 100 cars or more of Blue Goose pro ducts. The most of this money went for newspaper advertising in these el tie. "The purpose of our company our right to exlatence," stated Mr. Green, "la our constant effort to bring the consumer and the producer more closely together. This we have tried to do through opening new markets, exploiting old ones, and by careful selection of the fruit that we han dle. After we have selected this fruit,, we try In every poasible wny to bring It to ita market in prime condition." A few of the new markets men tioned by Mr. Green may prove sur prising to many local growers and others here, most of whom forget their pears aa soon aa they are ship ped. After a trip In refrigerated cars from here to New York, many of the shipments are loaded on huge refrig erated greyhounds of the sea and mnke their wny to England and Med iterranean markets. Other fruit goes from here to Ban Francisco or Port land, la loaded on similar ships, and is carried on Its wny to France. Knglnnd, Htilland. Germany, Sweden, and Norway. Foreign shipments do not stop there, however, but are sent under the world famous Blue Goose brand to Panama, Hawaiian Inlands, Pales tine, Egypt, India, China, Philip pine Islands, Isle of Java, Isle of Sumatra, Cuba. Syria, Honduras. Costa Rica, and Spain, Salvador, Gua temala, French Indo China, and many other ontposta of the world, Mr. Oreen disclosed. "Pear growers and pear shippers must not become too sanguine, but most continue to find new markets and new pear eaters If we are to keep pace with the ever growing production of pears In the west. We cannot continue on the assumption that markets like New York and Chi cago will continue to take the larger share of our pears. There Is a limit to what these large eastern markets will absorb." Mr. Green emphatically pointed out. "The American Fruit Orowers, Inc., has spent considerable time and ad ditional expense trying to open up and create these new outlying mar kets. For instance, where four or five years ago a whole shipment to Cairo. Egypt, would consist of less than 25 boxes, now comparatively large quantities of our pears are sent thoir annually," Mr. Green contin ued, and added that from Cniro Medford pears are often carried aa far an 150 to 200 miles Inland on ramels' barks. Just to supply the demnuri of English and French army pols for first clawi fresh fruit. To keep that fruit fresh, Mr. Green's company makes every effort to select only the finest fruit, pack It In Ihe finest way possible, pre- MERCHANTS BACK MAY DAYjIESTA Plan Auto Show, Parade and Dance Schools May Participate in Event if Quota Secured. Fire Chief Roy Elliott rushing the season with aa official looking white lid. The Medford Active club will spon sor a May day festival In Medford on May 1, it was announced by officials of the service club yesterday. The retail merchants' committee of the Jackson County Chamber of Com merce Is co-operating In the event and It Is expected that It will be made an annual affair. Present plans of the Active club call for an automobile show which will be put on by the entire automo bile dealers of the city. Announee of the place of the show will be given later. One of the big features of the May Day festival will be a parade of chil dren in the afternoon. In this con nection the Active club la receiving the hearty co-operation of Supt. E. H. Hedrlck, who states that If the prin cipals of the high and Junior high schools can obtain the promise that 80 per cent of the pupils will par ticipate In the afternoon parade, a half-day holiday will be declared. In connection with the parade, the Active club la working out plans which will be announced In a day or so for the presentation of prizes. These prizes may be given for the best showing of Individual classrooms or something similar. Immediately the required amount of pupils have signified their Intention of participating In the pa rade, a definite schedule of prizes will be announced. It la also hoped that schools 1n other parts of the county wit) also participate in the afternoon parade. The May Day festival will conclude with a dance sponsored by the Act ive club at the Oriental Gardens for which Archie Legg and his 12-plece band have been engaged. Archie Legg and hla Royal Serenaders hsve pro duced many Brunswick records and are familiarly known up and down the Pariflc coast. According to officials of the Active club, a style show may bo put on at the dance and this feature will also be definitely announced within a day or so. The Active club Is a group of young business men In Medford. and Cham ber of Commerce officials are grati fied to see these young men take an active part In civic affairs and It Is hoped that everyone will help to make the affair a thorough success. It wsa announced yesterday that any profits accruing from the dance would be used to send a Boy Scout to the national Jamboree at Wnnh tngton, D. C. Kenneth Barneburg Faster-holiday-tng at his home here from Wlmer, the old school teacher. Make That Old House Look New A pood lixiiilim ... a Mm ml Imllil ln . . . nml an t M A. lorn, . , , u all (hat l iiei-r.iri- In tintkc the old Inline hKtk nen. The low mnnthlv putment utll bring yon a hotiM that will look new ami tIKli from Mir exterior find Ihr liiMilr tan lr nrmnced mi II will he innch inn re enJnuiMe In Ihe In. Cll. Is an our piinio, Inronitii tlon, f r Ire n tiring workmen, fit., h I I I, OI I (isr (Ml OMI.l- fi i r is. Woods Lumber Co. 4.1'Vvmii ill l.riifsir I'll. me 1"K 1 Be correatly corse Led In an Artist Model by Etbelwyn B. Hoffmann. SOOTTrsH RITE Stated Chaptr Mrating 7:30 P. M., April JJ. Elec. tton of officer,. L. E. WILLIAMS, Seett. cool It and to ae, that la handled carefully and scientifically in trnnalt. he aald. "A box of peara delivered In these outlying markets with all the risk Involved by the buyer due to high transportation costs, etc.. naturnlly means a high cost to the consumer even with all thl extra cost there la a considerable demand for Med ford peara In these places. If we can continue to build up these outside markets and give them only our fin est fruit from the valley, there won't be enough poara grown In Medford In years to come to supp'y this de mand," atates Manager Oreen. SIDE GLANCES by TRIBUNE REPORTERS Syd Newton glowering at an out board motor which refused to start and function properly In a barrel. Mary Hayes and Betty Bird well get ting read to give a badminton "bird" a brisk workout. "Nooks" Naumes dazzling the nass- ers-by with a brilliantly sunburned nasal appendage. Mrs. Fred Colvlg busily engaged in arranging a drug store window. Four small boys watching a poster man Installing circus notices In a vacant store window. Jack Porter preparing an eyefull for the Raster bunny by getting his ears an out at a local barber shop. River National forest service ataft were also among those aubpoenaed. Soltnsky la Indicted with A. R. Ed win and J. A. "Ike" Davidson, both formerly of the park service. The trial haa been postponed several times due to the absence of Federal Jtnige Pee. who waa conducting court In east ern Oregon. Sohnsky la represented by Attorney G. M. Roberts of this city and George Neuner, of Portland, rormer U. 5. district attorney. Lawnmowers: Sharpened. Prions 261. Medford Cyclery. 23 N. Fir. STOP SUFFERING if you are discouraged and alarmed over unnatural delay, or If irregu lar In your periods, TRIUMPH Reme dy often successfully relieves very quickly, without danger or psln. It haa proven best for 25 years and giv en relief to thousands of women. and $4 a box. Send for literature, or money order for box now. We are Western distributors for women's personal products. Bruno Product Co., 1U1-D, San Bruno, Calif. Earl Sims keeping par with world events by reading the Sunday funny papers. SOLINSKY TRIAL aubnoenaed as witnesses, approxi mately 75 people will leave Medford and vicinity today for Portland to at tend the trial which opens there to morrow of E. C. Sollnsky. deposed superintendent of Crater Lake na tional park, charged In a federal In dictment with mismanagement of federal funds. Members of the park staff who will make the trip will Include Superin tendent David H. Canfleld, L. H. Chandler, purchasing agent. Martin Palmer, mechanic, and Jeaa A. Smith, cook. Two members of the Rotfue I. HONE-KRUS-WHEA BREA - Uatili II 9 n l'anrr MM Uatili .MONDAVi l'aprr find our true faith in our Church, where we may worship all that means Love, and Peace, and Fellow ship of man. Conger Funeral Parlor Let Us MlUr- , ! 4 1! H ill F -. at th Enjoy Your EASTER DINNER TODAY HOTEL MEDFORD Delicious food . . . nttrnctively served and service that is unexcelled will add much to your happiness on this very important day. A Special Invitation FROM P. G. DENSON Manager Hotel Medford A HV.W, effort ha hern ni:nle tn mnke thl A hotel the renter nf Mftfnni cltlc an .win I acltltlr. , , , The ticeH of thl rfl-'rt h;i hern snif If log. Mutlemte prlie: a ft Irtish. Iionie-ltke Ht nut-nhrrr whirr roiirteuii, irr-onl tenter p!e:i!!. yhi: ! p.trartle loud har nirtde till- hnlt-1 t he popular rrmlemnift (or Mrriloril mn vmthrrn Uii-f"i folk. Our popnl.tr prler toffrr hii ! l" i,'i (lining room offer lnoN Mint rrlr fh.it hut romle this hotel on I tnmllit throughout Ihe wet , , I pei'oiinlt lintlf mmi to dine lirrr to mi hi' the Mrdfortl OI It fmoriie rattnt pl;n e Von will he delighted with nlml ne hoc lo otter. p. n. irov ! An 4 Open Letter to Pear Growers on Prices THE past season, in our opinion, has been quite a satisfactory one for pear growers in the Rogue River Valley. Results here, we feel, have been better than they were in the neighboring pear districts north and south. We have sold and accounted to our growers for all our 1934 tonnage of pears, with the exception of a few cars of Winter Nelis. Shown below are the net per box averages we paid our growers on all varieties other than Nelis. Please keep in mind that these prices are NET to the growers, all charges such as packing, storage, selling, brokerage, etc., having already been deducted. Also remember that these prices are for 180s and larger, and that all growers in our pools received these prices. Large sizes were not discounted. 180 Lgr. Bartletts Packed, Both Extra Fancy and Fancy Cannery Bartletts Bosc Both Extra Fancy and Fancy Howells Cornice D'Anjous 2 3-8s Lgr. 193 Lgr. 180 Lgr. 180 Lgr. 180 Lgr. 82c per box Net to Grower $35.00 per ton Net to Grower 50c per box Net to Grower Extras, 46c Fancies, 21c Net to Grower Extras, $1.40 Fancies, $1.20 Net to Grower Extras, $1,26 Fancies, $1.10 Net to Grower Our Cannery Bartletts were sold on the basis , of platform acceptance and were not run over graders American Fruit Growers, Inc., is one of the three largest pear shippers in the district. Of our entire pear tonnage 88 WAS SOLD ON FIRM SALES; 70 of our D'Anjous was sold before January and 75 of this variety was sold on firm export sales. From this you can readily see that we used the eastern auctions on verv few of our cars. There were absolutely no consignments. . We also list here the average percentage total per box packout growers received on each variety packed at our South Fir Street Packing House, also the percentage packout of each grade of each variety. Varl.ty Total percrntuee pm-krd liov Tolill pcrrrntase parked out packiMl out at our parking houe. Bartletts D'Anjous Bosc Du Cornice Winter Nelis Howells New domestic markets for our pears have been successfully opened, par ticularly for the Bosc. Much effort and expense were required to educate these markets to the proper handling of this variety. If the Bosc is ever to stage a comeback and regain the popularity it once enjoyed, more o this kind of work is needed and more new markets must be found. Real izing that New York and Chicago will not, in the future, be able to absorb 75 to 85 of the Bosc variety as they did in the past, we sold and dis tributed our Bosc on firm sales in scattered markets all over the country. American Fruit Growers, Inc., of Medford has done and ia doing its part in securing wider pear distribution for Rogue River Valley. IV atch for our announcement on Pear Distribution in this paper next Sunday. out at our parkin; or rum Rrailc houe. F.tra rancy Fanry 75 42 33 72 52 20 68 41. 27 72 46 26 66 29 37 74 34 40 Blue f? yl Goose American Fruit Growers, Inc. Medford, Oregon Cjordou 7. Qrcen Manager Oregon Division sMRfllBMlSBWUWiBeSBl T
