PAGE TWELVE
AMERICAN FRUIT
E SETS
Rogue Valley Fruit Marketed
Throughout World New
Markets Created Green
Manager Medford Office
An enviable record ha been Mt
by the Blue Goose company tn this
community since Us Inception in
1927, shipping more pears from this
dty than from any point In their
weitern organization. The American
Fruit Growers, Inc., have sold, this
pant year, 88 per cent of all of their
Medford Pf" tonnage on firm ship
ping point bhIos, avoiding completely
the hazardous consignment system.
The American Fruit Growers are
now one of the three largest fruit
marketing oriiaiilcatlona In Medford.
They havo leaped to that position
from sixth place in the past three
years. It was during this time that
their present local manager, oordon
Oreen, came here. In 1027 and '28
all of the sales of Medford fruit were
handled out of the company's Los
Angelra office, but since 1020 all of
t.be ecllliiK has been done directly
from Meedford, Green states.
This company has devoted consid
erable time end money to the ad
vertising of fruits and vegetables In
all markets of the world. During
September and October of last year,
a huge newspaper advertising cam
paign was launched, 43,000 being al
lotted for this program. Twenty-one
large American cities were selected,
MCh of which city had consumed
100 cars or more of Blue Goose pro
ducts. The most of this money went
for newspaper advertising in these
el tie.
"The purpose of our company our
right to exlatence," stated Mr. Green,
"la our constant effort to bring the
consumer and the producer more
closely together. This we have tried
to do through opening new markets,
exploiting old ones, and by careful
selection of the fruit that we han
dle. After we have selected this fruit,,
we try In every poasible wny to bring
It to ita market in prime condition."
A few of the new markets men
tioned by Mr. Green may prove sur
prising to many local growers and
others here, most of whom forget
their pears aa soon aa they are ship
ped. After a trip In refrigerated cars
from here to New York, many of the
shipments are loaded on huge refrig
erated greyhounds of the sea and
mnke their wny to England and Med
iterranean markets. Other fruit goes
from here to Ban Francisco or Port
land, la loaded on similar ships, and
is carried on Its wny to France.
Knglnnd, Htilland. Germany, Sweden,
and Norway.
Foreign shipments do not stop
there, however, but are sent under
the world famous Blue Goose brand
to Panama, Hawaiian Inlands, Pales
tine, Egypt, India, China, Philip
pine Islands, Isle of Java, Isle of
Sumatra, Cuba. Syria, Honduras.
Costa Rica, and Spain, Salvador, Gua
temala, French Indo China, and many
other ontposta of the world, Mr.
Oreen disclosed.
"Pear growers and pear shippers
must not become too sanguine, but
most continue to find new markets
and new pear eaters If we are to
keep pace with the ever growing
production of pears In the west. We
cannot continue on the assumption
that markets like New York and Chi
cago will continue to take the larger
share of our pears. There Is a limit
to what these large eastern markets
will absorb." Mr. Green emphatically
pointed out.
"The American Fruit Orowers, Inc.,
has spent considerable time and ad
ditional expense trying to open up
and create these new outlying mar
kets. For instance, where four or five
years ago a whole shipment to
Cairo. Egypt, would consist of less
than 25 boxes, now comparatively
large quantities of our pears are sent
thoir annually," Mr. Green contin
ued, and added that from Cniro
Medford pears are often carried aa
far an 150 to 200 miles Inland on
ramels' barks. Just to supply the
demnuri of English and French army
pols for first clawi fresh fruit.
To keep that fruit fresh, Mr.
Green's company makes every effort
to select only the finest fruit, pack
It In Ihe finest way possible, pre-
MERCHANTS BACK
MAY DAYjIESTA
Plan Auto Show, Parade
and Dance Schools May
Participate in Event if
Quota Secured.
Fire Chief Roy Elliott rushing the
season with aa official looking white
lid.
The Medford Active club will spon
sor a May day festival In Medford on
May 1, it was announced by officials
of the service club yesterday.
The retail merchants' committee of
the Jackson County Chamber of Com
merce Is co-operating In the event
and It Is expected that It will be made
an annual affair.
Present plans of the Active club
call for an automobile show which
will be put on by the entire automo
bile dealers of the city. Announee
of the place of the show will be
given later.
One of the big features of the May
Day festival will be a parade of chil
dren in the afternoon. In this con
nection the Active club la receiving
the hearty co-operation of Supt. E. H.
Hedrlck, who states that If the prin
cipals of the high and Junior high
schools can obtain the promise that
80 per cent of the pupils will par
ticipate In the afternoon parade, a
half-day holiday will be declared. In
connection with the parade, the Active
club la working out plans which will
be announced In a day or so for the
presentation of prizes. These prizes
may be given for the best showing
of Individual classrooms or something
similar. Immediately the required
amount of pupils have signified their
Intention of participating In the pa
rade, a definite schedule of prizes
will be announced.
It la also hoped that schools 1n
other parts of the county wit) also
participate in the afternoon parade.
The May Day festival will conclude
with a dance sponsored by the Act
ive club at the Oriental Gardens for
which Archie Legg and his 12-plece
band have been engaged. Archie Legg
and hla Royal Serenaders hsve pro
duced many Brunswick records and
are familiarly known up and down
the Pariflc coast.
According to officials of the Active
club, a style show may bo put on at
the dance and this feature will also
be definitely announced within a day
or so.
The Active club Is a group of young
business men In Medford. and Cham
ber of Commerce officials are grati
fied to see these young men take an
active part In civic affairs and It Is
hoped that everyone will help to
make the affair a thorough success.
It wsa announced yesterday that
any profits accruing from the dance
would be used to send a Boy Scout
to the national Jamboree at Wnnh
tngton, D. C.
Kenneth Barneburg Faster-holiday-tng
at his home here from Wlmer, the
old school teacher.
Make That Old
House Look New
A pood lixiiilim ... a Mm ml Imllil
ln . . . nml an t M A. lorn, . , , u
all (hat l iiei-r.iri- In tintkc the
old Inline hKtk nen. The low
mnnthlv putment utll bring yon
a hotiM that will look new ami
tIKli from Mir exterior find Ihr
liiMilr tan lr nrmnced mi II will
he innch inn re enJnuiMe In Ihe In.
Cll. Is an our piinio, Inronitii
tlon, f r Ire n tiring workmen,
fit., h I I I, OI I (isr (Ml OMI.l-
fi i r is.
Woods Lumber Co.
4.1'Vvmii ill l.riifsir I'll. me 1"K
1
Be correatly corse Led In
an Artist Model by
Etbelwyn B. Hoffmann.
SOOTTrsH RITE
Stated Chaptr Mrating
7:30 P. M., April JJ. Elec.
tton of officer,.
L. E. WILLIAMS, Seett.
cool It and to ae, that la handled
carefully and scientifically in trnnalt.
he aald.
"A box of peara delivered In these
outlying markets with all the risk
Involved by the buyer due to high
transportation costs, etc.. naturnlly
means a high cost to the consumer
even with all thl extra cost there
la a considerable demand for Med
ford peara In these places. If we can
continue to build up these outside
markets and give them only our fin
est fruit from the valley, there won't
be enough poara grown In Medford
In years to come to supp'y this de
mand," atates Manager Oreen.
SIDE GLANCES
by
TRIBUNE REPORTERS
Syd Newton glowering at an out
board motor which refused to start
and function properly In a barrel.
Mary Hayes and Betty Bird well get
ting read to give a badminton "bird"
a brisk workout.
"Nooks" Naumes dazzling the nass-
ers-by with a brilliantly sunburned
nasal appendage.
Mrs. Fred Colvlg busily engaged in
arranging a drug store window.
Four small boys watching a poster
man Installing circus notices In a
vacant store window.
Jack Porter preparing an eyefull
for the Raster bunny by getting his
ears an out at a local barber shop.
River National forest service ataft
were also among those aubpoenaed.
Soltnsky la Indicted with A. R. Ed
win and J. A. "Ike" Davidson, both
formerly of the park service. The trial
haa been postponed several times due
to the absence of Federal Jtnige Pee.
who waa conducting court In east
ern Oregon.
Sohnsky la represented by Attorney
G. M. Roberts of this city and George
Neuner, of Portland, rormer U. 5.
district attorney.
Lawnmowers: Sharpened. Prions
261. Medford Cyclery. 23 N. Fir.
STOP SUFFERING
if you are discouraged and alarmed
over unnatural delay, or If irregu
lar In your periods, TRIUMPH Reme
dy often successfully relieves very
quickly, without danger or psln. It
haa proven best for 25 years and giv
en relief to thousands of women.
and $4 a box. Send for literature, or
money order for box now. We are
Western distributors for women's
personal products. Bruno Product
Co., 1U1-D, San Bruno, Calif.
Earl Sims keeping par with world
events by reading the Sunday funny
papers.
SOLINSKY TRIAL
aubnoenaed as witnesses, approxi
mately 75 people will leave Medford
and vicinity today for Portland to at
tend the trial which opens there to
morrow of E. C. Sollnsky. deposed
superintendent of Crater Lake na
tional park, charged In a federal In
dictment with mismanagement of
federal funds.
Members of the park staff who will
make the trip will Include Superin
tendent David H. Canfleld, L. H.
Chandler, purchasing agent. Martin
Palmer, mechanic, and Jeaa A. Smith,
cook. Two members of the Rotfue
I.
HONE-KRUS-WHEA
BREA -
Uatili II
9 n
l'anrr MM
Uatili
.MONDAVi
l'aprr
find our true faith in
our Church, where
we may worship all
that means Love, and
Peace, and Fellow
ship of man.
Conger
Funeral Parlor
Let Us MlUr- ,
! 4 1! H ill
F -.
at th
Enjoy Your
EASTER
DINNER
TODAY
HOTEL MEDFORD
Delicious food . . . nttrnctively served and service that
is unexcelled will add much to your happiness on this
very important day.
A Special Invitation
FROM
P. G. DENSON
Manager Hotel Medford
A HV.W, effort ha hern ni:nle tn mnke thl
A hotel the renter nf Mftfnni cltlc an
.win I acltltlr. , , , The ticeH of thl
rfl-'rt h;i hern snif If log. Mutlemte
prlie: a ft Irtish. Iionie-ltke Ht nut-nhrrr whirr
roiirteuii, irr-onl tenter p!e:i!!. yhi: !
p.trartle loud har nirtde till- hnlt-1 t he popular
rrmlemnift (or Mrriloril mn vmthrrn Uii-f"i
folk. Our popnl.tr prler toffrr hii ! l" i,'i
(lining room offer lnoN Mint rrlr fh.it hut
romle this hotel on I tnmllit throughout Ihe wet
, , I pei'oiinlt lintlf mmi to dine lirrr to mi hi'
the Mrdfortl OI It fmoriie rattnt pl;n e Von
will he delighted with nlml ne hoc lo otter.
p. n. irov
!
An
4
Open Letter to
Pear Growers on
Prices
THE past season, in our opinion, has been quite a satisfactory one for
pear growers in the Rogue River Valley. Results here, we feel,
have been better than they were in the neighboring pear districts
north and south.
We have sold and accounted to our growers for all our 1934 tonnage of
pears, with the exception of a few cars of Winter Nelis. Shown below
are the net per box averages we paid our growers on all varieties other
than Nelis.
Please keep in mind that these prices are NET to the growers, all charges
such as packing, storage, selling, brokerage, etc., having already been
deducted. Also remember that these prices are for 180s and larger, and
that all growers in our pools received these prices. Large sizes were not
discounted.
180 Lgr.
Bartletts Packed, Both
Extra Fancy and Fancy
Cannery Bartletts
Bosc Both Extra
Fancy and Fancy
Howells
Cornice
D'Anjous
2 3-8s Lgr.
193 Lgr.
180 Lgr.
180 Lgr.
180 Lgr.
82c per box
Net to Grower
$35.00 per ton
Net to Grower
50c per box
Net to Grower
Extras, 46c
Fancies, 21c
Net to Grower
Extras, $1.40
Fancies, $1.20
Net to Grower
Extras, $1,26
Fancies, $1.10
Net to Grower
Our Cannery Bartletts were sold on the basis , of
platform acceptance and were not run over graders
American Fruit Growers, Inc., is one of the three largest pear shippers
in the district. Of our entire pear tonnage 88 WAS SOLD ON FIRM
SALES; 70 of our D'Anjous was sold before January and 75 of this
variety was sold on firm export sales. From this you can readily see that we
used the eastern auctions on verv few of our cars. There were absolutely
no consignments. .
We also list here the average percentage total per box packout
growers received on each variety packed at our South Fir Street
Packing House, also the percentage packout of each grade of
each variety.
Varl.ty Total percrntuee pm-krd liov Tolill pcrrrntase parked out
packiMl out at our parking
houe.
Bartletts
D'Anjous
Bosc
Du Cornice
Winter Nelis
Howells
New domestic markets for our pears have been successfully opened, par
ticularly for the Bosc. Much effort and expense were required to educate
these markets to the proper handling of this variety. If the Bosc is ever
to stage a comeback and regain the popularity it once enjoyed, more o
this kind of work is needed and more new markets must be found. Real
izing that New York and Chicago will not, in the future, be able to absorb
75 to 85 of the Bosc variety as they did in the past, we sold and dis
tributed our Bosc on firm sales in scattered markets all over the country.
American Fruit Growers, Inc., of Medford has done and ia doing its part
in securing wider pear distribution for Rogue River Valley.
IV atch for our announcement on Pear Distribution in this paper next
Sunday.
out at our parkin; or rum Rrailc
houe. F.tra rancy Fanry
75 42 33
72 52 20
68 41. 27
72 46 26
66 29 37
74 34 40
Blue f?
yl Goose
American Fruit Growers, Inc.
Medford, Oregon
Cjordou 7. Qrcen
Manager Oregon Division
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