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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 21, 1935)
5IEDF0RT) fSTL TRIBUNE, fEDFOKD, OREGON. STTNTLV7 APRIL' 2T, 1935. PA"GE TWELVE AMERICAN FRUIT HERE SETS IRK Rogue Valley Fruit Marketed Throughout World New Markets Created Green Manager Medford Office An enviable record has been Mt by the Blue Gooso company tn this community since lta Inception In 1027, shipping more pears from tills city than Irom any point In their western organization. The American Fruit Growers, Inc., have sold, this pst year, 83 per cent of all of their Mrdford pear tonnage on firm ship ping point sales, avoiding completely the hazardous consignment system. The American Fruit Orowers arc now one of the three largest fruit marketing organizations In Medford. They have leaped to that position from sixth place In the past three years. It was during this time that their present local manager, Gordon Green, came hero. In 1027 and '28 all of the sales of Medford fruit wore handled out of the company's Los Angeles office, but since 1020 all of the selling has been done directly from Meedford, Green states. Thla company has devoted consid erable time and money to the ad vertising of fruits and vegetables In all markets of the world. During September and October of last year, a huge newspaper advertising cam paign was launched, M3.000 being al lotted for this program. Twenty-one large American cities were selected, each of which city had consumed 300 cars or more of Blue Goose pro ducts. The most of this money went for newspaper advertising In these cities. "The purpose of our company our right to existence," stated Mr. Green, "is our constant effort to bring the consumer and the producer more closely together. This we have tried to do through opening new markets, exploiting old ones, and by careful selection of the fruit that we han dle. After we have selected this fruit,, we try in every possible way to bring It to Its market In prime condition." A few of the new markets men tioned by Mr. Oroen mBy prove sur prising to many local growers and others here, moat of whom forget their pears aa aoon aa they are ship ped. After a trip In refrigerated cars from hero to New York, many of the shlpmonts are loaded on huge refrlg eruted greyhounds of the sea and moke their way to England and Med iterranean markets. Other fruit goes from here to San Francisco or Port land. Is loaded on similar Bhlps, and is carried on lta wny to France, England. Holland, Germany, Sweden and Norway. Foreign shipments do not stop there, howover, but axe sent under the world famous Blue Goose brand to Panama, Hawaiian Islands, Pales tine, Egypt, India, China, Philip pine Islands, Isle of Java, Isle of Sumatra, Cuba. Syria, Honduras. Costa Rica, and Spain, Salvador, Gua temala. French Indo China, and many other outposts of the world, Mr. Green disclosed, "Pear growers and pear shippers must not become too sanguine, but most continue to find new markets and new pear eaters If we are to keep pace with the ever growing production of pears in the west. We cannot continue on the assumption that markets like New York and Chi cago will continue to take the larger share of our pears. There Is a limit to what these large eastern markets will absorb," Mr. areen emphatically pointed out. "The American Fruit Growers, Inc.. has spent considerable time and ad ditional exponso trying to open up and create thoso new outlying mal lets. For instance, where four or five yeara ago a whole shipment to Cairo, Egypt, would consist of leas than 25 boxes, now comparatively large quantities of our pears are sent tholr annually," Mr. Green contin ued, and added that from Cairo Medford pears are oflen carried as far as 150 to 200 miles Inland on camels' backs, Just to supply the demand of English and French army posts lor lirst class fresh fruit. To keep that fruit fresh, Mr. Green's company makes overy effort to select only the finest fruit, pack H In the finest way possible, pre- hMUtatei MAY OAHIESTA Plan Auto Show, Parade and Dance Schools May Participate in Event if Quota Secured. Fir Chief Roy Elliott ruihtng the Mason with an official looking white 3. The Medford Active club will spon sor a May day festival In Medford on May 1, It was announced by officials of the service club yesterday. The retail merchants' committee of the Jackson County Chamber of Com merce Is co-operating In the event and It is expected thst It will be made an annual affair. Present plana of the Active club call for an automobile show which will be put on by the entire automo bile dealers of the city, Announee of the place of the show will be given later. One of the big features of the May Day festival will be a parade of chil dren In the afternoon. - In this con nection the Active club ts receiving the hearty co-operation of Supt. E. H. Hedrlck, who atates that If the prin cipals of the high and Junior high schools can obtain the promise that 80 per cent of the pupils will par ticipate In the afternoon parade, a half-day holiday will be declared. In connection with the parade, the Active club la working out plans which will be announced In a day or so for the presentation of prizes. These prizes may be given for the best showing of Individual classrooms or something similar. Immediately the required amount of pupils have signified their Intention of participating In the pa rade, a definite schedule of prizes will be announced. It la also hoped that schools In other parta of the county will also participate In the afternoon parade. The May Day festival will conclude with a dance sponsored by the Act ive club at the Oriental Gardens for which Archie Legg and his 12-piece band have been engaged. Archie Legg and hla Royal Berenaders have pro duced many Brunswick records and are familiarly known up and down the Pacific coast. According to officials of the Active club, a style show may bo put on at the dance and this feattire will also be definitely announced within a day or so. The Active club Is a group of young business men In Medford, and Cham ber of Commerce officials are grati fied to see these young men take an active part In civic affairs and It la hoped that everyone will help to make the affair a thorough success It was announced yesterday that any profits accruing from the dance would be used to send a Boy Scout to the national Jamboree at Wti Arl ington, D. C. Jack Porter preparing an eyefull for the Easter bunny by getting his ears act out at a local barber shop. Kenneth Barneburs Emi tr. hoi iri liv ing at hla home here from Wlmer. the old school teacher. Earl Sims keeping pace with world events by reading the Sunday funny papers. Be correctly corseted In an Artist Model by Etbelwyn B. Hoffmann. jA SCOTTISH RITE Stated chapter Meeting T:S0 p. M., April 27. Elec tlon of officers. L. E. WILLIAMS, Secty. cool It and to see that Is handled carefully and scientifically In transit, he said. "A box .of pears delivered In these outlying markets with all the risk Involved by the buyer due to high transportation costs, etc.. naturally means a high cost to the consumer even with all thla extra cost there la a considerable demand for Med ford pears In these places. If we can continue to build up these outside markets and give them only our fin est fruit from the valley, there won't be enough pears grown In Medford In yeara to come lo supp'y this de mand," states Manager Green. SIDE GLANCES by TRIBUNE BEP0RTERS 8yd Newton glowering at an out board motor which refused to start and function properly In a barrel. Mary Hayes and Betty Bsrdwell get ting read to give a badminton "bird" brisk workout. Nooks" Naumes dazzling the pass ers-by with a brilliantly sunburned nasal appendage. Mrs. Fred Colvlg busily engaged In arranging a drug store window. Pour small boys watching a poster man installing circus notices In a vacant atore window. River National forest service staff were also ajnong those subpoenaed. Solinsky la lndictd with A. R. Ed win and J. A. "Ike" Davldaon, both formerly of the park service. The trial has been postponed several times due to the absence of Federal Judge Pee. who waa conducting court in east ern Oregon. Solinsky Is represented by Attorney O. M. Robert of thla city and George Neuner, of Pdrtlsnd, former U. 8. dlatrlct attorney. Lawnmowera: Sharpened. Phone 261, Medford Cyclery. 23 N. Fir. STOP SUFFERING If you are discouraged and alarmed over unnatural delays, or if irregu lar In your periods. TRIUMPH Reme dy oftn successfully relieves very quickly, without danger or pain. It has proven best for 25 years and giv en relief to thousands of women. 92 and W h bo. Semi for literature, or money order for box now. We are Western distributors for women's personal products. Bruno Product) Co., 10I-D, San Bruno, Calif. E T ftubpoenaod as witnesses, approxi mately 78 people will leave Medford and vicinity today for Portland to at tend the trial which opens there to morrow of E. C. Solinsky, deposed superintendent of Crater Lake na tional park, charged In a federal In dictment with mismanagement of federal funds. Members of the park staff who will make the trip will Include Superin tendent David H. Canfteld, h. R. Chandler, purchasing agent. Martin Palmer, mechanic and Jew A. Smith, cook. Two member of the Rogue HONE BREA Tt.(- - find our true faith in our Church, where we may worship all that means Love, and Peace, and Fellow ship of man. Conger Funeral Parlor lis 'II fliii Make That Old House Look New A good 1. ai inn ... a Miuml hullii In . . . mid nu I II A. lnan , , . Is nil (hut I nr-rMirr tn niiikr flip old liome tmik mm. The low monthlr painenl.s u 111 lirlng on a huir f lint ulll tnnk nnv ami sir IMi from the rxtrrlnr mid I he ln-ldr tan hi- nrnincd so It will hp much nmiT rii,o uhlr tn llr In. CI.L l nil nur plti nt lnfitriiui I Ion. Mri Icr. on nrlitR w nrk men. pic, tire Mi: ni nr on oni -fi VU-tV. Woods Lumber Co. I;u-ktiti ni l.ritPM'P. I'linnp l('H at the 'I Enjoy Your EASTER DINNER TODAY HOTEL MEDFORD Delicious food . . . attractively served and service that is unexcelled will add much to your happiness on this vory important day. A Special Invitation FROM P. G. DENSON Manager Hotel Medford A Hi: . effort ha Iwn ni.ulp tn make thN hotel the crnter nf Mnlfnn' cttlc anil X m. Mic I ill aHhltlp . , . The nicer-" nf IhW pflurt h;t ttpfii gratlMiif. Mnripmtr price; a ftlrin1, hmnp-llkp h( iuphPrp mIipit eoiirtroH. promm) ten lee pi-Mull phi lncotu parahlp foods tune marte thl hoh'l the pnpiilnr rrndpuni for Mrttlnrtl mid mmiIIh'i n Oi cc-in fnlk. Our popular prlc coffpp hop nnd p.iclit-. dlnlnc room offer food mid "rrlip Hint hf mnde tht hotp) ontinndhic throughou. the pt I personally invite mmi to dlrtp hpff In nvikp the Mpdford OIH tmorlte ratine pl.icr Von will he drllhtp1 with what we time to offer. P. n, PKNJOV ?' V! J ( jV -ft i . At An Open Letter to Pear Growers on Prices THE past season, in our opinion, has been quite a satisfactory one for pear growers in the Rogue River Valley. Results here, we feel, have been better than they were in the neighboring pear districts north and south. We have sold and accounted to our growers for all our 1934 tonnage of pears, with the exception of a few cars of Winter Nelis. Shown below are the net per box averages we paid our growers on all varieties other than Nelis. Please keep in mind that these prices are NET to the growers, all charges such as packing, storage, selling, brokerage, etc., having already been deducted. Also remember that these prices are for 180s and larger, and that all growers in our pools received these prices. Large sizes were not discounted. Bartletts Packed, Both Extra Fancy and Fancy Cannery Bartletts Bosc Both Extra Fancy and Fancy Howells Coniice- D'Anjous 180 Lgr. 2 3-8s Lgr. 193 Lgr. 180 Lgr. 180 Lgr, 180 Lgr. 82c per box Net to Grower $35.00 per ton Net to Grower 50c per box Net to Grower Extras, 46c Fancies, 21c Net to Grower Extras, $1.40 Fancies, $1.20 Net to Grower Extras, $1.26 Fancies, $1.10 Net to Grower Our Cannery Bartletts were sold on the basis, of platform acceptance and were not run over graders American Fruit Growers, Inc., is one of the three largest pear shippers in the district. Of our entire pear tonnage 88 WAS SOLD ON FIRM SALES; 70 of our D'Anjous was sold before January and 75 of this variety was sold on firm export sales. From this you can readily see that we used the eastern auctions on verv few of our cars. There were absolutely no consignments. We also list here the average percentage total per box packout growers received on each variety packed at our South Fir Street Packing House, also the percentage packout of each grade of each variety. Varl.ty Totilt percciiluse purkpd hov Tolill percentage packed out packed out nl our packing of eneli Rrade house. Extra Fancy Fancy Bartletts 75 42 33 D'Anjous 72 52, 20 Bosc 68 41 27 Du Cornice 72 46 26 Winter Nelis 66 29 37 Howells 74 34 407o New domestic markets for our pears have been successfully opened, par ticularly for the Bosc. Much effort and expense were required to educate these markets to the proper handling of this variety. If the Bosc is ever to stage a comeback and regain the popularity it once enjoyed, more of this kind of work is needed and more new markets must be found. Real izing that New York and Chicago will not, in the future, be able to absorb 75 to 85 of the Bosc variety as they did in the past, we sold and dis tributed our Bosc on firm sales in scattered markets all over the country American Fruit Growers, Inc., of Medford has done and is doing its par in securing wider pear distribution for Rogue River Valley. Watch for our announcement on Pear Distribution in this paper next Sunday, American Fruit Growers, Inc. Medford, Oregon Blue f? Goose (fordon Careen Maftager Oregon DifUion ' (