5IEDF0RT) fSTL TRIBUNE, fEDFOKD, OREGON. STTNTLV7 APRIL' 2T, 1935.
PA"GE TWELVE
AMERICAN FRUIT
HERE SETS IRK
Rogue Valley Fruit Marketed
Throughout World New
Markets Created Green
Manager Medford Office
An enviable record has been Mt
by the Blue Gooso company tn this
community since lta Inception In
1027, shipping more pears from tills
city than Irom any point In their
western organization. The American
Fruit Growers, Inc., have sold, this
pst year, 83 per cent of all of their
Mrdford pear tonnage on firm ship
ping point sales, avoiding completely
the hazardous consignment system.
The American Fruit Orowers arc
now one of the three largest fruit
marketing organizations In Medford.
They have leaped to that position
from sixth place In the past three
years. It was during this time that
their present local manager, Gordon
Green, came hero. In 1027 and '28
all of the sales of Medford fruit wore
handled out of the company's Los
Angeles office, but since 1020 all of
the selling has been done directly
from Meedford, Green states.
Thla company has devoted consid
erable time and money to the ad
vertising of fruits and vegetables In
all markets of the world. During
September and October of last year,
a huge newspaper advertising cam
paign was launched, M3.000 being al
lotted for this program. Twenty-one
large American cities were selected,
each of which city had consumed
300 cars or more of Blue Goose pro
ducts. The most of this money went
for newspaper advertising In these
cities.
"The purpose of our company our
right to existence," stated Mr. Green,
"is our constant effort to bring the
consumer and the producer more
closely together. This we have tried
to do through opening new markets,
exploiting old ones, and by careful
selection of the fruit that we han
dle. After we have selected this fruit,,
we try in every possible way to bring
It to Its market In prime condition."
A few of the new markets men
tioned by Mr. Oroen mBy prove sur
prising to many local growers and
others here, moat of whom forget
their pears aa aoon aa they are ship
ped. After a trip In refrigerated cars
from hero to New York, many of the
shlpmonts are loaded on huge refrlg
eruted greyhounds of the sea and
moke their way to England and Med
iterranean markets. Other fruit goes
from here to San Francisco or Port
land. Is loaded on similar Bhlps, and
is carried on lta wny to France,
England. Holland, Germany, Sweden
and Norway.
Foreign shipments do not stop
there, howover, but axe sent under
the world famous Blue Goose brand
to Panama, Hawaiian Islands, Pales
tine, Egypt, India, China, Philip
pine Islands, Isle of Java, Isle of
Sumatra, Cuba. Syria, Honduras.
Costa Rica, and Spain, Salvador, Gua
temala. French Indo China, and many
other outposts of the world, Mr.
Green disclosed,
"Pear growers and pear shippers
must not become too sanguine, but
most continue to find new markets
and new pear eaters If we are to
keep pace with the ever growing
production of pears in the west. We
cannot continue on the assumption
that markets like New York and Chi
cago will continue to take the larger
share of our pears. There Is a limit
to what these large eastern markets
will absorb," Mr. areen emphatically
pointed out.
"The American Fruit Growers, Inc..
has spent considerable time and ad
ditional exponso trying to open up
and create thoso new outlying mal
lets. For instance, where four or five
yeara ago a whole shipment to
Cairo, Egypt, would consist of leas
than 25 boxes, now comparatively
large quantities of our pears are sent
tholr annually," Mr. Green contin
ued, and added that from Cairo
Medford pears are oflen carried as
far as 150 to 200 miles Inland on
camels' backs, Just to supply the
demand of English and French army
posts lor lirst class fresh fruit.
To keep that fruit fresh, Mr.
Green's company makes overy effort
to select only the finest fruit, pack
H In the finest way possible, pre-
hMUtatei
MAY OAHIESTA
Plan Auto Show, Parade
and Dance Schools May
Participate in Event if
Quota Secured.
Fir Chief Roy Elliott ruihtng the
Mason with an official looking white
3.
The Medford Active club will spon
sor a May day festival In Medford on
May 1, It was announced by officials
of the service club yesterday.
The retail merchants' committee of
the Jackson County Chamber of Com
merce Is co-operating In the event
and It is expected thst It will be made
an annual affair.
Present plana of the Active club
call for an automobile show which
will be put on by the entire automo
bile dealers of the city, Announee
of the place of the show will be
given later.
One of the big features of the May
Day festival will be a parade of chil
dren In the afternoon. - In this con
nection the Active club ts receiving
the hearty co-operation of Supt. E. H.
Hedrlck, who atates that If the prin
cipals of the high and Junior high
schools can obtain the promise that
80 per cent of the pupils will par
ticipate In the afternoon parade, a
half-day holiday will be declared. In
connection with the parade, the Active
club la working out plans which will
be announced In a day or so for the
presentation of prizes. These prizes
may be given for the best showing
of Individual classrooms or something
similar. Immediately the required
amount of pupils have signified their
Intention of participating In the pa
rade, a definite schedule of prizes
will be announced.
It la also hoped that schools In
other parta of the county will also
participate In the afternoon parade.
The May Day festival will conclude
with a dance sponsored by the Act
ive club at the Oriental Gardens for
which Archie Legg and his 12-piece
band have been engaged. Archie Legg
and hla Royal Berenaders have pro
duced many Brunswick records and
are familiarly known up and down
the Pacific coast.
According to officials of the Active
club, a style show may bo put on at
the dance and this feattire will also
be definitely announced within a day
or so.
The Active club Is a group of young
business men In Medford, and Cham
ber of Commerce officials are grati
fied to see these young men take an
active part In civic affairs and It la
hoped that everyone will help to
make the affair a thorough success
It was announced yesterday that
any profits accruing from the dance
would be used to send a Boy Scout
to the national Jamboree at Wti Arl
ington, D. C.
Jack Porter preparing an eyefull
for the Easter bunny by getting his
ears act out at a local barber shop.
Kenneth Barneburs Emi tr. hoi iri liv
ing at hla home here from Wlmer. the
old school teacher.
Earl Sims keeping pace with world
events by reading the Sunday funny
papers.
Be correctly corseted In
an Artist Model by
Etbelwyn B. Hoffmann.
jA
SCOTTISH RITE
Stated chapter Meeting
T:S0 p. M., April 27. Elec
tlon of officers.
L. E. WILLIAMS, Secty.
cool It and to see that Is handled
carefully and scientifically In transit,
he said.
"A box .of pears delivered In these
outlying markets with all the risk
Involved by the buyer due to high
transportation costs, etc.. naturally
means a high cost to the consumer
even with all thla extra cost there
la a considerable demand for Med
ford pears In these places. If we can
continue to build up these outside
markets and give them only our fin
est fruit from the valley, there won't
be enough pears grown In Medford
In yeara to come lo supp'y this de
mand," states Manager Green.
SIDE GLANCES
by
TRIBUNE BEP0RTERS
8yd Newton glowering at an out
board motor which refused to start
and function properly In a barrel.
Mary Hayes and Betty Bsrdwell get
ting read to give a badminton "bird"
brisk workout.
Nooks" Naumes dazzling the pass
ers-by with a brilliantly sunburned
nasal appendage.
Mrs. Fred Colvlg busily engaged In
arranging a drug store window.
Pour small boys watching a poster
man installing circus notices In a
vacant atore window.
River National forest service staff
were also ajnong those subpoenaed.
Solinsky la lndictd with A. R. Ed
win and J. A. "Ike" Davldaon, both
formerly of the park service. The trial
has been postponed several times due
to the absence of Federal Judge Pee.
who waa conducting court in east
ern Oregon.
Solinsky Is represented by Attorney
O. M. Robert of thla city and George
Neuner, of Pdrtlsnd, former U. 8.
dlatrlct attorney.
Lawnmowera: Sharpened. Phone
261, Medford Cyclery. 23 N. Fir.
STOP SUFFERING
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lar In your periods. TRIUMPH Reme
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has proven best for 25 years and giv
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money order for box now. We are
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personal products. Bruno Product)
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E
T
ftubpoenaod as witnesses, approxi
mately 78 people will leave Medford
and vicinity today for Portland to at
tend the trial which opens there to
morrow of E. C. Solinsky, deposed
superintendent of Crater Lake na
tional park, charged In a federal In
dictment with mismanagement of
federal funds.
Members of the park staff who will
make the trip will Include Superin
tendent David H. Canfteld, h. R.
Chandler, purchasing agent. Martin
Palmer, mechanic and Jew A. Smith,
cook. Two member of the Rogue
HONE
BREA
Tt.(- -
find our true faith in
our Church, where
we may worship all
that means Love, and
Peace, and Fellow
ship of man.
Conger
Funeral Parlor
lis 'II fliii
Make That Old
House Look New
A good 1. ai inn ... a Miuml hullii
In . . . mid nu I II A. lnan , , . Is
nil (hut I nr-rMirr tn niiikr flip
old liome tmik mm. The low
monthlr painenl.s u 111 lirlng on
a huir f lint ulll tnnk nnv ami
sir IMi from the rxtrrlnr mid I he
ln-ldr tan hi- nrnincd so It will
hp much nmiT rii,o uhlr tn llr In.
CI.L l nil nur plti nt lnfitriiui
I Ion. Mri Icr. on nrlitR w nrk men.
pic, tire Mi: ni nr on oni -fi
VU-tV.
Woods Lumber Co.
I;u-ktiti ni l.ritPM'P. I'linnp l('H
at the 'I
Enjoy Your
EASTER
DINNER
TODAY
HOTEL MEDFORD
Delicious food . . . attractively served and service that
is unexcelled will add much to your happiness on this
vory important day.
A Special Invitation
FROM
P. G. DENSON
Manager Hotel Medford
A Hi: . effort ha Iwn ni.ulp tn make thN
hotel the crnter nf Mnlfnn' cttlc anil
X m. Mic I ill aHhltlp . , . The nicer-" nf IhW
pflurt h;t ttpfii gratlMiif. Mnripmtr
price; a ftlrin1, hmnp-llkp h( iuphPrp mIipit
eoiirtroH. promm) ten lee pi-Mull phi lncotu
parahlp foods tune marte thl hoh'l the pnpiilnr
rrndpuni for Mrttlnrtl mid mmiIIh'i n Oi cc-in
fnlk. Our popular prlc coffpp hop nnd p.iclit-.
dlnlnc room offer food mid "rrlip Hint hf
mnde tht hotp) ontinndhic throughou. the pt
I personally invite mmi to dlrtp hpff In nvikp
the Mpdford OIH tmorlte ratine pl.icr Von
will he drllhtp1 with what we time to offer.
P. n, PKNJOV
?' V! J ( jV -ft
i . At
An
Open Letter to
Pear Growers on
Prices
THE past season, in our opinion, has been quite a satisfactory one for
pear growers in the Rogue River Valley. Results here, we feel,
have been better than they were in the neighboring pear districts
north and south.
We have sold and accounted to our growers for all our 1934 tonnage of
pears, with the exception of a few cars of Winter Nelis. Shown below
are the net per box averages we paid our growers on all varieties other
than Nelis.
Please keep in mind that these prices are NET to the growers, all charges
such as packing, storage, selling, brokerage, etc., having already been
deducted. Also remember that these prices are for 180s and larger, and
that all growers in our pools received these prices. Large sizes were not
discounted.
Bartletts Packed, Both
Extra Fancy and Fancy
Cannery Bartletts
Bosc Both Extra
Fancy and Fancy
Howells
Coniice-
D'Anjous
180 Lgr.
2 3-8s Lgr.
193 Lgr.
180 Lgr.
180 Lgr,
180 Lgr.
82c per box
Net to Grower
$35.00 per ton
Net to Grower
50c per box
Net to Grower
Extras, 46c
Fancies, 21c
Net to Grower
Extras, $1.40
Fancies, $1.20
Net to Grower
Extras, $1.26
Fancies, $1.10
Net to Grower
Our Cannery Bartletts were sold on the basis, of
platform acceptance and were not run over graders
American Fruit Growers, Inc., is one of the three largest pear shippers
in the district. Of our entire pear tonnage 88 WAS SOLD ON FIRM
SALES; 70 of our D'Anjous was sold before January and 75 of this
variety was sold on firm export sales. From this you can readily see that we
used the eastern auctions on verv few of our cars. There were absolutely
no consignments.
We also list here the average percentage total per box packout
growers received on each variety packed at our South Fir Street
Packing House, also the percentage packout of each grade of
each variety.
Varl.ty Totilt percciiluse purkpd hov Tolill percentage packed out
packed out nl our packing of eneli Rrade
house. Extra Fancy Fancy
Bartletts 75 42 33
D'Anjous 72 52, 20
Bosc 68 41 27
Du Cornice 72 46 26
Winter Nelis 66 29 37
Howells 74 34 407o
New domestic markets for our pears have been successfully opened, par
ticularly for the Bosc. Much effort and expense were required to educate
these markets to the proper handling of this variety. If the Bosc is ever
to stage a comeback and regain the popularity it once enjoyed, more of
this kind of work is needed and more new markets must be found. Real
izing that New York and Chicago will not, in the future, be able to absorb
75 to 85 of the Bosc variety as they did in the past, we sold and dis
tributed our Bosc on firm sales in scattered markets all over the country
American Fruit Growers, Inc., of Medford has done and is doing its par
in securing wider pear distribution for Rogue River Valley.
Watch for our announcement on Pear Distribution in this paper next
Sunday,
American Fruit Growers, Inc.
Medford, Oregon
Blue f?
Goose
(fordon Careen
Maftager Oregon DifUion
' (