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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 17, 1935)
PAGE FIVE 11 . k v-.Vrv 1 ' u j in id to a mmN J. H ft'n .Tv m b u i" 1 1 1 I T- - " ' ' - " . V. ' . II i I - ft 'tr , ji mil a II -i--' MEDFORD MAIL TRTBUXE. MEDFORD OREGON. SUNDAY. MARCTl 17, 1935. mem m - 15 FORD INCREASES OUTPUT 10 ME IE More than 6000 new Ford V-Bs are now rolling off the assembly line every working day, according to C. E. "Pop" Gates of C. E. Oates Auto company, local Ford dealers. Janu ary production waa approximately 101.000 units, he says. In February Ford's output was 135.668 and the March schedule has been set at 160.000. "It has bppn ft long time since the automotive Industry has worded such Impressive sales and produc tion figures as these created by Ford thl year." Oates says, "and It has been a long time, too, since the public has taken to a new car like It has to the 1935 Ford V-8. "More Important than sale rec ords and production Increases, how ever. Is satisfaction to owners," Gates continued. "It's how the car per forms on the highway that counts. Actual service Is the true test. I contend that Ford's present remark able production and sales figures are merely an expression of satisfac tion on the part of Ford V-8 owners. "Like the story of the Ford or-1 ganlzation, the story of the Ford V-8 Is a saga of Industrial progress. Before Henry Ford Introduced his V-8 to the public, the V-8 engine was always associated with high price and considered beyond the reach of the average motorist. But Henry Ford bel leved the V-8 engine was 'the coming car for the majority of drivers. So he set to work to build It at low cost. "It is Interesting to note that more than 1,700.000 Ford V-8's have been built and sold In the last three years. Each year has seen a great Increase. With 'a million and more' as our 1935 goal, we are almost cer tain to pass the 400.000 mark before the end of the first quarter. "I always have been impressed by the fact that when tthe first Ford car left the little brick shed on Bagley avenue. Detroit, where It was built in 1893. Henry Ford had no doubt about Us success. That it would run was not questioned. There was a reason for this. That first Ford was not the product of a day. It was the result of planning and experimenting the work of years. "Since that first Ford chugged alone Bagley avenue that day in 1893 more than 22.000,000 Fords have served humanity on the highways of the world. But not one of them .was permitted to go forth without the certainty of Us success attending It Dependability and service satisfac tion to the owner was always the first consideration. On this principle the Ford organization has been built. 4 Phone 542. Well haul away your refuse. City Sanitary Service. Mann's Medford Made Custom Built TRUCK BODIES are easily recognized. The modem streamline construc tion makes them outstand ing. The made-to-order ar rangement of compartments gives them a convenience that is important in any truck operation. MANN'S AUTO SERVICE F.n. MANX B. E. ADAMS 17TO N. RIvrrMde. Phone M.1-M WELDING HUDSON STEEL ROOF v- ?tv4' innnncTDiinic im M I .iw. ' I W W t W I A 1 rr. I W I him urn uloiuiio ifmmji NUW 1-tAIUKtU 9 t Although we have heard of "all-steel" bodies lor some time, this is the first year that such a thing exists, because previously even in the so-called steel bodies the center of the roof was made ol soft matenaL In the Hudson-built cars (or 1935, which ot course includes the Tcrraplane, there is not a sinsl stick ol wood used for structural purposes. The bottom, sides, front, rear and top are of solid steel, with the exception of the windows, the passengers are ur rounded by metal in e-ery direction. Yet, it is pointed out, this tremendous safety is secured without sacrifice ol silence, since acoustical experts have damped out every audible vibration and even greater quietness has beenachieved, than in previous bodies The illustration shows the welding operation which makes the panel at the center of the roof a unit part of the body structure. PRIZE WINNERS FOR WARDS I ' ' 1 That an attractive container is a sales help of the first order la a truth recognised by merchants In msny lines. V. W. Allen, hud of Pierce-Allen Motor company, says Two years ago, Dodge Brothers corpo ration began to apply that same principle, in a larger way, to their Dodge commercial cars and trucks, whose beauty was at once recognized novel and attractive. That the inno vation found favor In perhaps more convincingly proved by the circum stance that trucks of the new types. in various capacities, formed the larger part of the more than 48,000 Dodge trucks registered during 1934 Business psychology similar to that which caused Dodge Brothers to en dow trucks with pi!ng!y tttrac tive lines that is, the realization that gasoline and oil delivery would be tangibly benefited by trucks at tracting instant attention on city streets and country roads undoubt edly prompted several of the Stand' ard Oil companies to order some specially designed and custom-built Dodge Airflow trucks. A fleet of the new-style trucks have already been delivered to the Standard Oil com pany of New Jersey and California The cabs and tanks of the trucks, which were built to the users' own specifications, are mounted on 100 ln. (1200 gal.) and 200-in. 1500 gal.) chassis. The Dodge chassis, not regular production, but custom bullt-to-order. Is equipped with dual wheels and propelled by 06 h. p. engines. The clean-cut Airflow lines of the uniquely constructed tank trucks are carried over the entire length of the vehicles, concealing the hose reel in a compartment forming the sloping rear end. 4- "Wild Bill" Cummings Drives Second Chevrolet Wild Bill Cummingj. national A. A. A. racing champion, recently took delivery of his econd Chevrolet- new 193S Master De Luxe sedan with which he is pictured above. CumminGi became a Chevrolet owner following his victory at Indianapohsl a!t Decoration Day. In the oval he is shown ai he finished the Indianapolis classic, wearing the new typo crash helmet that was recently adopted by the A. A. A. Contest Board for all racing drivers in 1935. Shown above are Montgomery Ward's two first prize win ners in the national packaging competition recently held in New York City under the auspices ot The American Management Association. On the left is the spark plug box which captured first honors in the folding carton class and on the right is the newly designed motor oil container, winner of first place in the metal container division. AUTO STOWAWAY The AUTO WAY- By Cyril Sander Perhaps a few people are wonder ing why anyone should be partlcu- j larly Interested Iji foreign cars, and why I am devoting a portion of my I column to them. I will try to answer. that now. I Strange as It may seem, there are few foreign cars amongst us now, ; and believe It or not, people' are Interested In them; first because they are radically different than American-made cars; and. second, be cause foreign mechanical features and style trends affect American made cars, Just as American motor car manulacturera strongly lnuu-, ence foreign production. One car which la causing con siderable comment in this country is the British 8. 8. (Standard Swal low), which Is being marketed in this country by the famous English racing driver. Mr. Richard Taylor. This particular English car was dis played at the New York Auto snow, and sales reports show that a num ber of them were purchased by Americans. California and Florida motorlsta, according to the Motor magazine, have given this British made car the best reception. One of the interesting things about the sale of this particular foreign car Is the fact that they cost Ameri can motorists 2400 f. o. b.. New York, this high price being due to a great extent, by transport charges and Import duties. Manufacturers claim that these cars will make from 89 to 90 miles per hour, and de liver a good gasoline mileage. It is surprising that American motorists sre paying this .money for a foreign-built car, when , one considers the splendid selection I of btnart models and the wide price ! range offered by the American motor j car industry. The producers of this j country still export many times more i cars than are Imported and Ameri can made cars are making fine sales records in competition with foreign cars in their own markets, despite the high coat of shipping and atagger- lng tariffs. It Is not because I feel that Ameri cans should buy foreign cars that I am devoting a portion of the Auto Way to foreign cars, but instead It is because I am sure that American motorists are Interested in Just what kind of cars the people of England. Prance, Italy, Germany and Japan are' riding In. I will have mechanical specifica tions and catalogues showing out standing foreign cars assembled soon, bo that any motorist .who might be Interested may see what other coun tries are doing in the automobile field. Personally, I believe that the more they investigate foreign csrs. the more Americans will appreciate the value offered by manufacturers in our own country. Well known ex-Senator Peas (Ohio) may be seen daily in the congressional library studying political history. The bonusltes have had no success whatever In their effort to smoke the White House out on what it will ac cept In the nature of & bonus com promise. The answer la that It will not accept anything aa long aa n ue lleves the senate will sustain a veto. HIS Dancers Thrilled By Colored Band j Novelty In dance music attracted , and held crowds at Dreamland Fri day night for the appearance of Leo Davis and his 11 -piece orchestra "America's sweetest colored bond. ; To the throb of a set of educated j drums and a perfectly blended sax 1 trio, the "sweet and hot" music drew I many of the dancers around the stand to watch the antics of the performers. Miss Romatne Thalley, Los Angeles Cotton club artist, was the featured vocalist, singing novel ty numbers. Besides their popular ragtime tunes, the band rendered tantalizing drags and waltzes that kept feet shuffling. One number es pecially appealed to the dancers "Trees" played with distinctive darky rhythm. 4 TAKE GREAT TOLL Automobiles continued In 1034 to take the greatest toll of life, limb and property In rural districts, de spite the congestion and centraliza tion of moto rvehicles In cities, ac cording to figures compiled by the Oregon State Motor association, spon sor of the "Let's Quit Killing" safety campaign. While traffic accidents In Oregon's urban districts Increased only three per cent in 1934, accidents In rural areas numbered 57 per cent more than in 1933. Rural districts recorded an Increase of SO per cent in In juries and 19 per cent In fatalities. There was an Increase of only 9 per cent In Injuries and 39 per cent In fatalities in urban areas. Preliminary figures for the entlro United Slates, according to the mo tor association, indicate that traffic fatnlltles in rural communities In creased 16 per cent, while those In congested areas increased only 11 per cent. Fntolltles for the nation in 1934 have been estimated at 35.500, approximately two-thirds of whlcn occurred in the country and small towns. One explanation offered by spon sors of the "Let's Quit Killing" cam paign for the lop-sldcd total Is that too many drivers are less aware of danger on open roads than on city streets and permit themselves to be come careless and drive their ma chines at excessive speeds. Statistic Issued by the secretary of state bear out the statement that an acci dent occurring on the highway Is more likely to be fatal than one occurring In a city. During 1934 there were 820 acci dents on the Pacific highway alone, 36 of which proved fatal. In business sections 80R6 accidents were reported. but only 23 of them proved fatal. In other words, one out of every 38 accidents reported on the Pacific highway was fatal, while one out of every 300 reported In business dis tricts, resulted in death. 4 Use Mall Tribune want ada. Oct your St. Patrick day party can dles at.DeVoe's. Open till midnight every day in the week. 4 . STATIONERY and SCHOOL SUP PLIES at Elliott's, 116 N. Central. Certain code authorities believe they can notice that the senate NRA squabble la beginning to hurt busi ness. Some manufacturers are Hold ing back production slightly, because they can produce goods more cheaply If the NRA la discontinued. A "Wider Boulevard PORTLAND, Ore., March 16. fAP) New plans for widening 82d avenue from Northeast Bandy boulevard to the south city limits, a six-mile sec tion, at a cost of 90,726, have been filed by the city engineer. The Aeroform Nash is winning quite wide recognition for its ad vanced stream-lining this year. It luxurious Interior will easily accom modate six passengers, and the ride Is supposedly very good with Its new type ot springing. Labor Delepates Confer SALEM, Ore.. March 16. (AP) In connection with a regional confer ence In San Francisco March 4. called by Secretary of Labor Frances Per kins. Mrs. C. W. Hayhurst. chairman of the state welfare commission, hsa asked a number of Oregon people to meet in Portland March 19. to discuss labor standards ana economic secur ity, the theme of the San Francisco meeting. Lawn mowers time to get them sharpened .and repaired; called for and delivered. Medford Cyclery. 33 N. Fir. Phone 261. 4 much Use Mall Tribune want ads. We Are Offering Some Wonderful Buys In USED AUTOMOBILES HERE ARE THREE OF THE BEST Owners of 1935 cars will have to watch out for stowawava. Miss Louise J Itibert found there is plenty of room for an extra passenger m the luggage compartment above the spare tire in this touring sedan. The car is a new Plymouth model. IN STATE INCREASE 12,451 Use Mall Tribune want ads. SALEM, Ore.. March 16. (AP) Mo tor vehicle registrations In Oregon for the first two months of 1035 showed an Increase of 12,451 over the corresponding period in 1934, the mo tor vehicle devlslon of the state de partment reported today. In all 235.407 cars were registered In January and February, of which 16.667 were true tykpe vehicles. Fees for that period totaled 1,569,634.61, an Increase of $104,395.45 over last year. Fees received from trucks alone amounted to 9470,346. Denver Benefits WASHINOTON. March 16. (AP) Th war department was aald today on Capitol Hill to have recommended that a new air corpa technical school be located at Denver. 4 Use Mall Tribune want ads. WALTER W. ABBEY, Inc. 123 So. Riverside Phone 303 Sprin u It"1 g Is 1 Here! 1933 PLYMOUTH P. D. DeLUXE COUPE Air wheels, safety plate glass. Only 17,000 miles. Book CKKK price $566. OUR PRICE... 3U3 1933 CHEVROLET 4-DOOR SEDAN. 6-ply rubber, beautiful trunk. Book price 5557.00. CKEfl OUR PRICE 1933 FORD DE LUXE 4-D00R SEDAN. In perfect condition. Book These automobiles are in the finest con price $573.00. CKCK OUR PRICE :.4WOW dition and they are wonderful values at the prices quoted. We have several buys that are equally as good. PIERCE - ALLEN . MOTOR CO. 113 SOUTH RIVERSIDE PHONE ISO Immcm- Car ? plugs. . MmWmW m , fe'-S'tf.yP JtoAKfouM JMjl 5. Ct.n .nd .yChron d,..r,V V Z j Is"" 'S&tiB t) ) ? f Jf - morpointt. fJlT Q5 f' 'XETSf 'V" - LT 6. CWk ignition tytum. pjijiiuTnj n liisi nmm ri. ny A.igifer-'.if- swiwit-,, L?' 7. E.min tires for luti sad . rfarfl psi tm m mi' -rnitrrr- ran r n i n i "' - Jml tfw i. your cT artdi to put it in ihspe for imn driving. I tV ,stl52: Prrpsre- now for winner westher ind ssve. Come in todsy. J Jfy Firestone Service Stores 'rZ' Ninth and Riverside Phone 520 1 r afZ&Vt .TFfeWw V ' rtY-h
