PAGE FIVE
11
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MEDFORD MAIL TRTBUXE. MEDFORD OREGON. SUNDAY. MARCTl 17, 1935.
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15
FORD INCREASES
OUTPUT 10 ME
IE
More than 6000 new Ford V-Bs are
now rolling off the assembly line
every working day, according to C.
E. "Pop" Gates of C. E. Oates Auto
company, local Ford dealers. Janu
ary production waa approximately
101.000 units, he says. In February
Ford's output was 135.668 and the
March schedule has been set at
160.000.
"It has bppn ft long time since
the automotive Industry has worded
such Impressive sales and produc
tion figures as these created by Ford
thl year." Oates says, "and It has
been a long time, too, since the
public has taken to a new car like
It has to the 1935 Ford V-8.
"More Important than sale rec
ords and production Increases, how
ever. Is satisfaction to owners," Gates
continued. "It's how the car per
forms on the highway that counts.
Actual service Is the true test. I
contend that Ford's present remark
able production and sales figures
are merely an expression of satisfac
tion on the part of Ford V-8 owners.
"Like the story of the Ford or-1
ganlzation, the story of the Ford
V-8 Is a saga of Industrial progress.
Before Henry Ford Introduced his
V-8 to the public, the V-8 engine
was always associated with high price
and considered beyond the reach of
the average motorist. But Henry Ford
bel leved the V-8 engine was 'the
coming car for the majority of
drivers. So he set to work to build
It at low cost.
"It is Interesting to note that
more than 1,700.000 Ford V-8's have
been built and sold In the last three
years. Each year has seen a great
Increase. With 'a million and more'
as our 1935 goal, we are almost cer
tain to pass the 400.000 mark before
the end of the first quarter.
"I always have been impressed by
the fact that when tthe first Ford
car left the little brick shed on
Bagley avenue. Detroit, where It was
built in 1893. Henry Ford had no
doubt about Us success. That it
would run was not questioned. There
was a reason for this. That first
Ford was not the product of a day.
It was the result of planning and
experimenting the work of years.
"Since that first Ford chugged
alone Bagley avenue that day in
1893 more than 22.000,000 Fords have
served humanity on the highways of
the world. But not one of them .was
permitted to go forth without the
certainty of Us success attending It
Dependability and service satisfac
tion to the owner was always the
first consideration. On this principle
the Ford organization has been built.
4
Phone 542. Well haul away your
refuse. City Sanitary Service.
Mann's Medford
Made
Custom Built
TRUCK
BODIES
are easily recognized. The
modem streamline construc
tion makes them outstand
ing. The made-to-order ar
rangement of compartments
gives them a convenience
that is important in any
truck operation.
MANN'S
AUTO SERVICE
F.n. MANX B. E. ADAMS
17TO N. RIvrrMde. Phone M.1-M
WELDING HUDSON STEEL ROOF
v- ?tv4'
innnncTDiinic im
M I .iw. ' I W W t W I
A 1 rr. I
W I him urn uloiuiio
ifmmji NUW 1-tAIUKtU
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Although we have heard of "all-steel"
bodies lor some time, this is the first
year that such a thing exists, because
previously even in the so-called steel
bodies the center of the roof was made
ol soft matenaL In the Hudson-built
cars (or 1935, which ot course includes
the Tcrraplane, there is not a sinsl stick
ol wood used for structural purposes.
The bottom, sides, front, rear and top
are of solid steel, with the exception of
the windows, the passengers are ur
rounded by metal in e-ery direction.
Yet, it is pointed out, this tremendous
safety is secured without sacrifice ol
silence, since acoustical experts have
damped out every audible vibration and
even greater quietness has beenachieved,
than in previous bodies The illustration
shows the welding operation which
makes the panel at the center of the roof
a unit part of the body structure.
PRIZE WINNERS FOR WARDS
I ' ' 1
That an attractive container is a
sales help of the first order la a
truth recognised by merchants In
msny lines. V. W. Allen, hud of
Pierce-Allen Motor company, says
Two years ago, Dodge Brothers corpo
ration began to apply that same
principle, in a larger way, to their
Dodge commercial cars and trucks,
whose beauty was at once recognized
novel and attractive. That the inno
vation found favor In perhaps more
convincingly proved by the circum
stance that trucks of the new types.
in various capacities, formed the
larger part of the more than 48,000
Dodge trucks registered during 1934
Business psychology similar to that
which caused Dodge Brothers to en
dow trucks with pi!ng!y tttrac
tive lines that is, the realization
that gasoline and oil delivery would
be tangibly benefited by trucks at
tracting instant attention on city
streets and country roads undoubt
edly prompted several of the Stand'
ard Oil companies to order some
specially designed and custom-built
Dodge Airflow trucks. A fleet of the
new-style trucks have already been
delivered to the Standard Oil com
pany of New Jersey and California
The cabs and tanks of the trucks,
which were built to the users' own
specifications, are mounted on 100
ln. (1200 gal.) and 200-in. 1500
gal.) chassis. The Dodge chassis, not
regular production, but custom bullt-to-order.
Is equipped with dual wheels
and propelled by 06 h. p. engines.
The clean-cut Airflow lines of the
uniquely constructed tank trucks
are carried over the entire length
of the vehicles, concealing the hose
reel in a compartment forming the
sloping rear end.
4-
"Wild Bill" Cummings Drives Second Chevrolet
Wild Bill Cummingj. national A. A. A. racing champion, recently took delivery of his econd Chevrolet- new 193S
Master De Luxe sedan with which he is pictured above. CumminGi became a Chevrolet owner following his victory at
Indianapohsl a!t Decoration Day. In the oval he is shown ai he finished the Indianapolis classic, wearing the new typo
crash helmet that was recently adopted by the A. A. A. Contest Board for all racing drivers in 1935.
Shown above are Montgomery Ward's two first prize win
ners in the national packaging competition recently held
in New York City under the auspices ot The American
Management Association. On the left is the spark plug
box which captured first honors in the folding carton class
and on the right is the newly designed motor oil container,
winner of first place in the metal container division.
AUTO STOWAWAY
The AUTO
WAY-
By Cyril Sander
Perhaps a few people are wonder
ing why anyone should be partlcu- j
larly Interested Iji foreign cars, and
why I am devoting a portion of my I
column to them. I will try to answer.
that now. I
Strange as It may seem, there are
few foreign cars amongst us now, ;
and believe It or not, people' are
Interested In them; first because
they are radically different than
American-made cars; and. second, be
cause foreign mechanical features
and style trends affect American
made cars, Just as American motor
car manulacturera strongly lnuu-,
ence foreign production.
One car which la causing con
siderable comment in this country
is the British 8. 8. (Standard Swal
low), which Is being marketed in
this country by the famous English
racing driver. Mr. Richard Taylor.
This particular English car was dis
played at the New York Auto snow,
and sales reports show that a num
ber of them were purchased by
Americans. California and Florida
motorlsta, according to the Motor
magazine, have given this British
made car the best reception.
One of the interesting things about
the sale of this particular foreign
car Is the fact that they cost Ameri
can motorists 2400 f. o. b.. New
York, this high price being due to
a great extent, by transport charges
and Import duties. Manufacturers
claim that these cars will make from
89 to 90 miles per hour, and de
liver a good gasoline mileage.
It is surprising that American
motorists sre paying this
.money for a foreign-built car, when
, one considers the splendid selection
I of btnart models and the wide price
! range offered by the American motor
j car industry. The producers of this
j country still export many times more
i cars than are Imported and Ameri
can made cars are making fine sales
records in competition with foreign
cars in their own markets, despite the
high coat of shipping and atagger-
lng tariffs.
It Is not because I feel that Ameri
cans should buy foreign cars that
I am devoting a portion of the Auto
Way to foreign cars, but instead It
is because I am sure that American
motorists are Interested in Just what
kind of cars the people of England.
Prance, Italy, Germany and Japan
are' riding In.
I will have mechanical specifica
tions and catalogues showing out
standing foreign cars assembled soon,
bo that any motorist .who might be
Interested may see what other coun
tries are doing in the automobile
field. Personally, I believe that the
more they investigate foreign csrs.
the more Americans will appreciate
the value offered by manufacturers
in our own country.
Well known ex-Senator Peas (Ohio)
may be seen daily in the congressional
library studying political history.
The bonusltes have had no success
whatever In their effort to smoke the
White House out on what it will ac
cept In the nature of & bonus com
promise. The answer la that It will
not accept anything aa long aa n ue
lleves the senate will sustain a veto.
HIS
Dancers Thrilled
By Colored Band
j Novelty In dance music attracted
, and held crowds at Dreamland Fri
day night for the appearance of Leo
Davis and his 11 -piece orchestra
"America's sweetest colored bond.
; To the throb of a set of educated
j drums and a perfectly blended sax
1 trio, the "sweet and hot" music drew
I many of the dancers around the
stand to watch the antics of the
performers. Miss Romatne Thalley,
Los Angeles Cotton club artist, was
the featured vocalist, singing novel
ty numbers. Besides their popular
ragtime tunes, the band rendered
tantalizing drags and waltzes that
kept feet shuffling. One number es
pecially appealed to the dancers
"Trees" played with distinctive darky
rhythm.
4
TAKE GREAT TOLL
Automobiles continued In 1034 to
take the greatest toll of life, limb
and property In rural districts, de
spite the congestion and centraliza
tion of moto rvehicles In cities, ac
cording to figures compiled by the
Oregon State Motor association, spon
sor of the "Let's Quit Killing" safety
campaign.
While traffic accidents In Oregon's
urban districts Increased only three
per cent in 1934, accidents In rural
areas numbered 57 per cent more
than in 1933. Rural districts recorded
an Increase of SO per cent in In
juries and 19 per cent In fatalities.
There was an Increase of only 9 per
cent In Injuries and 39 per cent In
fatalities in urban areas.
Preliminary figures for the entlro
United Slates, according to the mo
tor association, indicate that traffic
fatnlltles in rural communities In
creased 16 per cent, while those In
congested areas increased only 11
per cent. Fntolltles for the nation
in 1934 have been estimated at 35.500,
approximately two-thirds of whlcn
occurred in the country and small
towns.
One explanation offered by spon
sors of the "Let's Quit Killing" cam
paign for the lop-sldcd total Is that
too many drivers are less aware of
danger on open roads than on city
streets and permit themselves to be
come careless and drive their ma
chines at excessive speeds. Statistic
Issued by the secretary of state
bear out the statement that an acci
dent occurring on the highway Is
more likely to be fatal than one
occurring In a city.
During 1934 there were 820 acci
dents on the Pacific highway alone,
36 of which proved fatal. In business
sections 80R6 accidents were reported.
but only 23 of them proved fatal. In
other words, one out of every 38
accidents reported on the Pacific
highway was fatal, while one out
of every 300 reported In business dis
tricts, resulted in death.
4
Use Mall Tribune want ada.
Oct your St. Patrick day party can
dles at.DeVoe's. Open till midnight
every day in the week.
4 .
STATIONERY and SCHOOL SUP
PLIES at Elliott's, 116 N. Central.
Certain code authorities believe
they can notice that the senate NRA
squabble la beginning to hurt busi
ness. Some manufacturers are Hold
ing back production slightly, because
they can produce goods more cheaply
If the NRA la discontinued.
A "Wider Boulevard
PORTLAND, Ore., March 16. fAP)
New plans for widening 82d avenue
from Northeast Bandy boulevard to
the south city limits, a six-mile sec
tion, at a cost of 90,726, have been
filed by the city engineer.
The Aeroform Nash is winning
quite wide recognition for its ad
vanced stream-lining this year. It
luxurious Interior will easily accom
modate six passengers, and the ride
Is supposedly very good with Its
new type ot springing.
Labor Delepates Confer
SALEM, Ore.. March 16. (AP) In
connection with a regional confer
ence In San Francisco March 4. called
by Secretary of Labor Frances Per
kins. Mrs. C. W. Hayhurst. chairman
of the state welfare commission, hsa
asked a number of Oregon people to
meet in Portland March 19. to discuss
labor standards ana economic secur
ity, the theme of the San Francisco
meeting.
Lawn mowers time to get them
sharpened .and repaired; called for
and delivered. Medford Cyclery. 33
N. Fir. Phone 261.
4
much Use Mall Tribune want ads.
We Are Offering Some Wonderful Buys In
USED AUTOMOBILES
HERE ARE THREE OF THE BEST
Owners of 1935 cars will have to watch out for stowawava. Miss
Louise J Itibert found there is plenty of room for an extra passenger m
the luggage compartment above the spare tire in this touring sedan. The
car is a new Plymouth model.
IN STATE
INCREASE 12,451
Use Mall Tribune want ads.
SALEM, Ore.. March 16. (AP) Mo
tor vehicle registrations In Oregon
for the first two months of 1035
showed an Increase of 12,451 over the
corresponding period in 1934, the mo
tor vehicle devlslon of the state de
partment reported today.
In all 235.407 cars were registered
In January and February, of which
16.667 were true tykpe vehicles. Fees
for that period totaled 1,569,634.61,
an Increase of $104,395.45 over last
year. Fees received from trucks alone
amounted to 9470,346.
Denver Benefits
WASHINOTON. March 16. (AP)
Th war department was aald today
on Capitol Hill to have recommended
that a new air corpa technical school
be located at Denver.
4
Use Mall Tribune want ads.
WALTER W. ABBEY, Inc.
123 So. Riverside Phone 303
Sprin
u It"1
g
Is
1
Here!
1933 PLYMOUTH P. D. DeLUXE COUPE
Air wheels, safety plate glass. Only
17,000 miles. Book CKKK
price $566. OUR PRICE... 3U3
1933 CHEVROLET 4-DOOR SEDAN.
6-ply rubber, beautiful trunk. Book
price 5557.00. CKEfl
OUR PRICE
1933 FORD DE LUXE 4-D00R SEDAN.
In perfect condition. Book
These automobiles are in the finest con
price $573.00. CKCK
OUR PRICE :.4WOW
dition and they are wonderful values at
the prices quoted. We have several buys
that are equally as good.
PIERCE - ALLEN . MOTOR CO.
113 SOUTH RIVERSIDE
PHONE ISO
Immcm- Car ?
plugs. . MmWmW m , fe'-S'tf.yP JtoAKfouM JMjl
5. Ct.n .nd .yChron d,..r,V V Z j Is"" 'S&tiB t) ) ? f Jf
- morpointt. fJlT Q5 f' 'XETSf 'V" - LT
6. CWk ignition tytum. pjijiiuTnj n liisi nmm ri. ny A.igifer-'.if- swiwit-,, L?'
7. E.min tires for luti sad . rfarfl psi tm m mi' -rnitrrr- ran r n i n i "' -
Jml tfw i. your cT artdi to put it in ihspe for imn driving. I tV ,stl52:
Prrpsre- now for winner westher ind ssve. Come in todsy. J Jfy
Firestone Service Stores 'rZ'
Ninth and Riverside Phone 520 1 r afZ&Vt .TFfeWw V ' rtY-h