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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 12, 1933)
MEDFORD MAIL TRIBUNE, MEDFORD. OREGON", SUNDAY, NOVEMBER 12, 1933. PAGE THREE IS Maury Spatz Reports On Personal Experience in Omaha Market Adver tising Great Need Industry To the Editor: A short time ago I returned from Omaha, Neb., where I succeeded In placing some of our own Bosc pears. Because It practically amounted to opening a new market In the middle west, I feel that the experlenc I had should be of Interest to the grower. I say that it meant the! opening of a new market, not be-! cause' Bosc pears have never been j sold In Omaha, but because they were ! In such disfavor there, due to a sad experience ' the trade has had with Boscs from another district. This factor, coupled with the unset tled conditions in that region, gave this farmer boy something to think about. After some persuasion, however, I managed to Induce one of the better wholesalers to co-operate on the deal. His attitude being that he was a great admirer of the Bosc pear Der sonally, but the average buyer was not, and that he wished me all the luck In the world because I was go ing to need It. After all, I think that Just about expresses the attitude of the average wholesaler, that If a product sells well he Is all for It and glad to handle It. but as far as putting forth any effort to Introduce a new product, that Is referred po litely but firmly back to the pro ducer. However, and this Is the point I want to bring out, when they see that a product Is going to be popu lar and will sell, they are willing to co-operate all the way providing the producer is right behind. This also applies to the retailer. ! A ripening room was secured for purpose of supervising the ripening myself, making It an absolute cer tainty that the fruit arrived for con sumption in the proper condition. We all know that this has been one of the problems In marketing Bosc. I found after a time that the trade wanted the pears Just as they began to show color. Under the tempera ture at which I was carrying on the ripening, the fruit was held in the room for about four days. This ser vice was greatly appreciated and did more to further the sales to the re tailer than anything else. Contacting the retailers we find them as a rule very slovenly about the display of Bosc. There la no de nying the fact that the Bosc when rn display with other fruits appears at a disadvantage, lacking that llashy color so many other fruits have. Therefore, it Is necessary to .heighten its display rather than force It Into the background. It was with this object In mind that I approach ed the retailer. Expressing a desire to better the display, I found the retailer, providing he didnt have to do any work, willing to co-operate. and allowed me to display the fruit in any way. This Is very Interesting work and an Important factor we must not overlook. What Is the ob ject In raising & beautiful fruit If it Is going to be made to look like In ferior fruit to the public? My experience with the consumer was very interesting. Cai.-ying ripe pears with me at all times I never missed an opportunity to i.and one out, and 1 feel safe in saying that 95 per cent of the people who ate one bought some. It was the most encouraging part of the whole thing. People, after they have eaten It, like the Bosc pear. I sold Bosc pears in banks, office buildings, stores, fac tories, army camps, everywhere, and always the earne remark: "My, that's a good pear. Where can I buy some of these?" (Don't think they weren't promptly Informed ) . Encouraging? Yes. These are the people we are going to have to reach and it will pay us to do It. The results were highly satisfac tory. Upon returning home another order was received, for the Christmas trade. The early sales were made at $2.15 per box extras, with an Increase of price in later sales. Returning from this small indi vidual effort to better the Bosc mar ket, X feel that the sooner the Bosc growers of the valley awing Into full co-operation and recreate the adver tising fund, and not only that, but increase it, the sooner we will be on the road to recovering our former status in the fruit market. The broker is not going to do it; the wholesaler 1b not going to do it; the retailer Is not going to do it. but we are going to have to do it, personal contact and advertising. We must expand our market. We know from experience that it can be done, but it is going to take some money and time and effort on the part of those who are vitally interested, but after it is done and Mr. and Mrs. Consumer have become acquainted with the Bosc pear, the days of throwing away a fourth of our crop will be gone forever. M. SPATZ. Medford, November 11. Phone 542 We will haul away youi refuse. City Sanitary Service. No spilling when Eads Transfer de liver Fuel Oil. Phone 315. 4 Real estate or insurance leave i to Jones Phone 606 IT REVUE 10 BE FEATURE A! The most unusual feature on the Southern Oregon Normal school homecoming program Is the midnight review, to be held at the Lithla the ater at 9:30. Friday, November 17, following the big noise parade and bonfire. It was written specially for thin homecoming and Is called "Beauty and Hooey." Professor An gus Bowmer is In charge. The story, for It Is a story, Is built upon the adventures of two college boys, Huey and Hooey. Harold Oil more of Ashland plays the part of Hooey; Winston Hotell of Medford Is Huey. Norma Chinnock Is the queen of the court of beauty, and Beverly Young of Ashland Is her maid. Huey and Hooey fall In love, and In their attempt to become heroes a series of unusual adventures befall them. The boys escape very narrowly from the "cannibals," a singing chorus composed of the girls' glee club. Later they find themselves in the cave of the water-demons, who are misshapen, grotesque creatures with luminous eyes. Another Interesting character whom they meet Is the witch doctor, who does a special dance. The unique part of the review Is the astounding scenery effect created by William Cottrell of Medford. By merely changing the lighting, two different designs painted on the same dr-- are shown. The first one. weird and even ghastly in effect, disap pears to be replaced by an even more spectacular background. Mlsg Marion Ady of the art depart ment is designing a ' constructing masks to be used by the players. Miss Burtis. also of the art department, and Mrs. Bowmer are planning the costumes. Miss Louise Woodruff W In charge of music, and Miss Virginia Halea the dancing. It Is predicted that this review will b long remembered because of Itt unusual story and effects. The homecoming dates are Novem ber 17 and 18. On the eighteenth the Sons will play Eastern Oregon from La Grand on the Ashland high school field. Gospel Spread By Honker9 s Leg Band BENTON. HI., NOV. 10. (AP) Al len Bostlck of Benton reported that white hunting geese near Cairo he brought down a Canadian honker which had on it an aluminum band bearing this inscription: "Be not afraid, only believe, Mark 5-36. Jack Miner, Klngsvllle, Ontario, Canada." FITS Free to Sufferers from Attacks An amazfna treatment, which atera itale has been remarkably successful in relieving them of attacks. Is now offered toallsutfererab-'R.Lepso, Apt 62. 123 E.Wrlnht Street, Milwaukee, Wis. Send name, air and iHHn anrl hm will unrl a I veneroua sanely of this splendid treatment fres. th Jiai of the. I I m uzif imnqmm Y is" ifco' Statement it V 4i: mm CM .? - Anniversary MILLINERY SPECIALS Softies and Berets Odds and ends priced at only 25c Felts and Softies 100 hats in this group priced at 88c Felts Smart new close-fitting and brim styles. $1.19 Sports with Brims $1.39 FELTS Good-looking hats in large headsizes. $1.95 New Velvets and Felts Many hats that have just ar rived. $2.49 A Great Store- Wide Selling of Fall and Winter Wear mm loftd InT. UI rrc-jr- - Bureun Sale Now On! Monday Is the Second Big Day! There Are Still Hundreds of the Best Bargains Left! Dr sses On Sale A real 5th Anniversary Sale of Dresses. Smart styles in wools, silk, Chulla Crepe and knitted materials. Dresses for Street, Evening, Parties, Dances, Office and Sports wear. Values to $9.85. Anniversary sale price Silk Dresses A group of better dresses for street, after noon and evening wear. Mnny attractive models tltat nre Just In. Values from 5i2.50 to $29.75. Anniversary price $19.75 Wool Dresses Silk Dresses New Fall and Winter styles. Values to 812.50. Anniversary prlre $8.85 $goo Silk Dresses This group consists of a very good selection of high grade dresses In smart styles. All sizes. Reg. $19.75 values. Anniversary sale $14.95 Wash Frocks New Fait nash frocks In rayons and prints. Reg. values to $3.95. Anniversary prlre $1.69 Astonishing Low Prices oh Smart COATS $25 FUR TRIMMED WINTER The outstanding coat value in Medford. Handsome dress coats and sports coats. Beautiful fur collar and cuff sets. Smart new styles and colors. Sizes 14 to 44. Values from $35 to $45. Extra special Real Dress Values This group includes Satins, Silk Crepes, Printed Silks and knitted materials. Some of these were priced up to $6.05. Extra special anniversary price $3.95 10 Discount on 811k Underwear, Hosiery, Bon Ton Corsets and Girdles. Swagger Suits Our entire stock of swagger suits. Values to $29.75. Anniversary price $17.95 Sport Coats One Droup of good -looking sport coats In many new tweed mixtures. Keg. $22.50 values. Anniversary price $17.95 I W f I id OX It W Jackets Cossark style In cotume velvet Jackets. All col ors. Reg. $3.98 value. Anniversary price $2.98 Suede Jackets Only 12 suede jackets Ipft. Brown, green, red, tan. Heg. $7.05 values. Anniversary sale prlre $6.50 Dance Sets Lovely, lare-trlmmed silk crrpe dance sets In the colors you like to near. Anniversary sale prlre $1.19 Pongee Pajamas gee pajamas pin big anniversary $1.00 Two-piece pongee pajamas purchased espec ially ror this big anniversary sale, Extra special prlre t V, . s ..... , BUY NOW! Amazing Anniversary Values In Hosiery and Dainty Underthings SPECIAL Plaid Blouses A new shipment of plaid blouses. Reg. $198 value Anniversary price $1.45 Silk Hosiery All silk chiffon and service weight hose in new Fall colors. Sizes i'i to 10y3. Reg. 95c quality. Anniversary price, per pair Sheer Chiffon Silk Hosiery All silk chiffon silk hosiery in smart new shades. Sizes 8; j to 10. Reg. $1.25 quality? Anniver sary price, per pair 79c 98c ?3wchortu Eighth and Central NO EXCHANGES NO REFUNDS Phone 28 Rayon Taffeta Slips Tailored and lace trimmed slips. Reg. $1.49 quality. Anni versary price $1.19 Silk Slips Bias cut silk slips. Both tailor ed and lace trimmed. Black, white and tea rose. Reg. $1.98 value. Anniversary price $1.77 WOOL SKIRTS One .group of wool skirts including flannel, tweed and suiting. Values from $2.95 to $3.95, Anniversary price $239 WOOL SWEATERS Our entire stmk or sweaters dhldeil Into three groups. Real Anniversary hargnlns. Values to $2,98 , $1.88 Values to $3.98 . .$2.88 Values to $4.88 ,.. $3.88 "ONT MISS THIS EXTRAORDINARY EVENT -IT WILL BE THE TALK OF SOUTHERN OREGON
