MEDFORD MAIL TRIBUNE, MEDFORD. OREGON", SUNDAY, NOVEMBER 12, 1933.
PAGE THREE
IS
Maury Spatz Reports On
Personal Experience in
Omaha Market Adver
tising Great Need Industry
To the Editor:
A short time ago I returned from
Omaha, Neb., where I succeeded In
placing some of our own Bosc pears.
Because It practically amounted to
opening a new market In the middle
west, I feel that the experlenc I had
should be of Interest to the
grower. I say that it meant the!
opening of a new market, not be-!
cause' Bosc pears have never been j
sold In Omaha, but because they were !
In such disfavor there, due to a sad
experience ' the trade has had
with Boscs from another district.
This factor, coupled with the unset
tled conditions in that region, gave
this farmer boy something to think
about.
After some persuasion, however, I
managed to Induce one of the better
wholesalers to co-operate on the deal.
His attitude being that he was a
great admirer of the Bosc pear Der
sonally, but the average buyer was
not, and that he wished me all the
luck In the world because I was go
ing to need It. After all, I think
that Just about expresses the attitude
of the average wholesaler, that If a
product sells well he Is all for It
and glad to handle It. but as far as
putting forth any effort to Introduce
a new product, that Is referred po
litely but firmly back to the pro
ducer. However, and this Is the point I
want to bring out, when they see
that a product Is going to be popu
lar and will sell, they are willing to
co-operate all the way providing the
producer is right behind. This also
applies to the retailer. !
A ripening room was secured for
purpose of supervising the ripening
myself, making It an absolute cer
tainty that the fruit arrived for con
sumption in the proper condition. We
all know that this has been one of
the problems In marketing Bosc. I
found after a time that the trade
wanted the pears Just as they began
to show color. Under the tempera
ture at which I was carrying on the
ripening, the fruit was held in the
room for about four days. This ser
vice was greatly appreciated and did
more to further the sales to the re
tailer than anything else.
Contacting the retailers we find
them as a rule very slovenly about
the display of Bosc. There la no de
nying the fact that the Bosc when
rn display with other fruits appears
at a disadvantage, lacking that
llashy color so many other fruits
have. Therefore, it Is necessary to
.heighten its display rather than force
It Into the background. It was with
this object In mind that I approach
ed the retailer. Expressing a desire
to better the display, I found the
retailer, providing he didnt have to
do any work, willing to co-operate.
and allowed me to display the fruit
in any way. This Is very Interesting
work and an Important factor we
must not overlook. What Is the ob
ject In raising & beautiful fruit If it
Is going to be made to look like In
ferior fruit to the public?
My experience with the consumer
was very interesting. Cai.-ying ripe
pears with me at all times I never
missed an opportunity to i.and one
out, and 1 feel safe in saying that
95 per cent of the people who ate
one bought some. It was the most
encouraging part of the whole thing.
People, after they have eaten It, like
the Bosc pear. I sold Bosc pears in
banks, office buildings, stores, fac
tories, army camps, everywhere, and
always the earne remark: "My, that's
a good pear. Where can I buy some
of these?" (Don't think they weren't
promptly Informed ) . Encouraging?
Yes. These are the people we are
going to have to reach and it will
pay us to do It.
The results were highly satisfac
tory. Upon returning home another
order was received, for the Christmas
trade. The early sales were made at
$2.15 per box extras, with an Increase
of price in later sales.
Returning from this small indi
vidual effort to better the Bosc mar
ket, X feel that the sooner the Bosc
growers of the valley awing Into full
co-operation and recreate the adver
tising fund, and not only that, but
increase it, the sooner we will be on
the road to recovering our former
status in the fruit market.
The broker is not going to do it;
the wholesaler 1b not going to do it;
the retailer Is not going to do it. but
we are going to have to do it,
personal contact and advertising. We
must expand our market. We know
from experience that it can be done,
but it is going to take some money
and time and effort on the part of
those who are vitally interested, but
after it is done and Mr. and Mrs.
Consumer have become acquainted
with the Bosc pear, the days of
throwing away a fourth of our crop
will be gone forever.
M. SPATZ.
Medford, November 11.
Phone 542 We will haul away youi
refuse. City Sanitary Service.
No spilling when Eads Transfer de
liver Fuel Oil. Phone 315.
4
Real estate or insurance leave i
to Jones Phone 606
IT REVUE
10 BE FEATURE
A!
The most unusual feature on the
Southern Oregon Normal school
homecoming program Is the midnight
review, to be held at the Lithla the
ater at 9:30. Friday, November 17,
following the big noise parade and
bonfire. It was written specially for
thin homecoming and Is called
"Beauty and Hooey." Professor An
gus Bowmer is In charge.
The story, for It Is a story, Is built
upon the adventures of two college
boys, Huey and Hooey. Harold Oil
more of Ashland plays the part of
Hooey; Winston Hotell of Medford Is
Huey. Norma Chinnock Is the queen
of the court of beauty, and Beverly
Young of Ashland Is her maid.
Huey and Hooey fall In love, and
In their attempt to become heroes
a series of unusual adventures befall
them.
The boys escape very narrowly from
the "cannibals," a singing chorus
composed of the girls' glee club. Later
they find themselves in the cave of
the water-demons, who are misshapen,
grotesque creatures with luminous
eyes.
Another Interesting character whom
they meet Is the witch doctor, who
does a special dance.
The unique part of the review Is
the astounding scenery effect created
by William Cottrell of Medford. By
merely changing the lighting, two
different designs painted on the same
dr-- are shown. The first one. weird
and even ghastly in effect, disap
pears to be replaced by an even more
spectacular background.
Mlsg Marion Ady of the art depart
ment is designing a ' constructing
masks to be used by the players. Miss
Burtis. also of the art department,
and Mrs. Bowmer are planning the
costumes.
Miss Louise Woodruff W In charge
of music, and Miss Virginia Halea
the dancing.
It Is predicted that this review will
b long remembered because of Itt
unusual story and effects.
The homecoming dates are Novem
ber 17 and 18. On the eighteenth
the Sons will play Eastern Oregon
from La Grand on the Ashland high
school field.
Gospel Spread By
Honker9 s Leg Band
BENTON. HI., NOV. 10. (AP) Al
len Bostlck of Benton reported that
white hunting geese near Cairo he
brought down a Canadian honker
which had on it an aluminum band
bearing this inscription:
"Be not afraid, only believe, Mark
5-36. Jack Miner, Klngsvllle, Ontario,
Canada."
FITS
Free to Sufferers from Attacks
An amazfna treatment, which atera itale has
been remarkably successful in relieving them of
attacks. Is now offered toallsutfererab-'R.Lepso,
Apt 62. 123 E.Wrlnht Street, Milwaukee, Wis.
Send name, air and iHHn anrl hm will unrl a
I veneroua sanely of this splendid treatment fres.
th
Jiai of the.
I I m
uzif imnqmm
Y
is"
ifco'
Statement
it
V
4i:
mm
CM .?
-
Anniversary
MILLINERY
SPECIALS
Softies and Berets
Odds and ends priced at only
25c
Felts and Softies
100 hats in this group priced at
88c
Felts
Smart new close-fitting and
brim styles.
$1.19
Sports with Brims
$1.39
FELTS
Good-looking hats in large
headsizes.
$1.95
New Velvets and
Felts
Many hats that have just ar
rived. $2.49
A Great Store-
Wide Selling of
Fall and Winter Wear
mm
loftd InT. UI
rrc-jr- - Bureun
Sale Now On! Monday Is the Second Big Day!
There Are Still Hundreds of the Best Bargains Left!
Dr
sses On Sale
A real 5th Anniversary Sale of Dresses. Smart styles in
wools, silk, Chulla Crepe and knitted materials. Dresses
for Street, Evening, Parties, Dances, Office and Sports
wear. Values to $9.85. Anniversary sale price
Silk Dresses
A group of better dresses for street, after
noon and evening wear. Mnny attractive
models tltat nre Just In. Values from 5i2.50
to $29.75. Anniversary price
$19.75
Wool Dresses
Silk Dresses
New Fall and Winter styles. Values to 812.50.
Anniversary prlre
$8.85
$goo
Silk Dresses
This group consists of a very good selection
of high grade dresses In smart styles. All
sizes. Reg. $19.75 values. Anniversary sale
$14.95
Wash Frocks
New Fait nash frocks In rayons and prints.
Reg. values to $3.95. Anniversary prlre
$1.69
Astonishing Low Prices oh Smart
COATS
$25
FUR
TRIMMED
WINTER
The outstanding coat value in Medford. Handsome
dress coats and sports coats. Beautiful fur collar and
cuff sets. Smart new styles and colors. Sizes 14 to 44.
Values from $35 to $45. Extra special
Real Dress Values
This group includes Satins, Silk Crepes,
Printed Silks and knitted materials. Some
of these were priced up to $6.05.
Extra special anniversary price
$3.95
10 Discount on 811k Underwear, Hosiery, Bon Ton
Corsets and Girdles.
Swagger Suits
Our entire stock of swagger suits.
Values to $29.75. Anniversary price
$17.95
Sport Coats
One Droup of good -looking sport
coats In many new tweed mixtures.
Keg. $22.50 values. Anniversary price
$17.95
I W f I id
OX
It W
Jackets
Cossark style In cotume velvet Jackets. All col
ors. Reg. $3.98 value. Anniversary price
$2.98
Suede Jackets
Only 12 suede jackets Ipft. Brown, green, red,
tan. Heg. $7.05 values. Anniversary sale prlre
$6.50
Dance Sets
Lovely, lare-trlmmed silk crrpe dance sets In
the colors you like to near. Anniversary sale
prlre
$1.19
Pongee Pajamas
gee pajamas pin
big anniversary
$1.00
Two-piece pongee pajamas purchased espec
ially ror this big anniversary sale, Extra
special prlre
t
V, . s ..... ,
BUY NOW!
Amazing Anniversary Values In Hosiery and Dainty Underthings
SPECIAL
Plaid Blouses
A new shipment of plaid
blouses. Reg. $198 value
Anniversary price
$1.45
Silk Hosiery
All silk chiffon and service
weight hose in new Fall colors.
Sizes i'i to 10y3. Reg. 95c
quality. Anniversary price, per
pair
Sheer Chiffon
Silk Hosiery
All silk chiffon silk hosiery in
smart new shades. Sizes 8; j to
10. Reg. $1.25 quality? Anniver
sary price, per pair
79c 98c
?3wchortu
Eighth and Central
NO EXCHANGES NO REFUNDS
Phone 28
Rayon Taffeta
Slips
Tailored and lace trimmed
slips. Reg. $1.49 quality. Anni
versary price
$1.19
Silk Slips
Bias cut silk slips. Both tailor
ed and lace trimmed. Black,
white and tea rose. Reg. $1.98
value. Anniversary price
$1.77
WOOL SKIRTS
One .group of wool skirts including flannel,
tweed and suiting. Values from $2.95 to
$3.95, Anniversary price
$239
WOOL SWEATERS
Our entire stmk or sweaters dhldeil Into three groups. Real Anniversary
hargnlns.
Values to $2,98 , $1.88
Values to $3.98 . .$2.88
Values to $4.88 ,.. $3.88
"ONT MISS THIS EXTRAORDINARY EVENT -IT WILL BE THE TALK OF SOUTHERN OREGON