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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 18, 1932)
PAGE THREE "Bread Like Mother Made" Gates and Lydiard's Medford Product MEDFOKD XTTTTi TRIBUTE, BEDFORD, OREGON, FRIDAY, NOVEMBER 13, 1932. GREATEST FOOD SALE TO START Gates and Lydiard Launch 12th Anniversary Cele bration With Week ot Lavish Bargain Giving On ot the biggest food tale ever to be etaged In Medford will "art to morrow when Dates & Lydiard launches Its Twelfth Anniversary cele bration. This sale will continue all next week, with bargains In all de partments at both Groceteria stores at 81xth and drape streets and Sixth and Central avenue. With the opening of the Economy Groceteria 13 years ago. November 20, W. A. Dates and W. H. Lydiard intro duced the cash and carry grocery sys tem In southern Oregon. The origi nal store waa located In the Medford building In a portion of the store room now occupied by the M. M. De partment store. A cash girl and the two proprietors easily accommodated the limited number of ahoppera at that time. In six months the busi ness had Increased rapidly and a bakery .was added to the establish ment and its products met with in stant favor. In 1923 the Groceteria was moved to Its present location In the Porter Neff building on Sixth street, afford ing floor space of 100 by 100 feet. Colorful window displays, flaunting choice fruits and vegetables from the Rogue River valley, are carefully ar ranged for the benefit of customers. Since opening In the second location a soda fountain and lunch counter have been added. Delicious home cooked food Is featured at low prices. The Groceteria's bakery Is one of Its most popular departments. Kltchenware, garden Implements and other family necessities are car ried by Gates St Lydiard In addition to the finest grsde of farm and dairy produce. Ed Blnns meat market is operated In conjunction with the Groceteria so that customers may buy everything they need to supply the family with three meals a day by visiting the various departments In this one store. Bread made without the use of bakery aubstltutes made Its first ap pearance In Medford at the Groceteria bakery department. Pastries and cakes are also a specialty at this bakery. It Is claimed that more busi. ness Is transacted over this bakery counter than over any other In the state outside of Portland, storekeepers up and down the Pa cific coast have been attracted by the by the Groceteria and hundreds ot merchants have visited Medford in order to observe the success of Gates & Lydiard's system of merchandising. Branching out to better accommo date patrons from all sections of Med ford and the surrounding territory. Gates Si Lydiard opened their second grocery store In this city on April 30, 1930, at the corner of West sixtn ano Grape streets. These two places are practically twin organizations, each store specializing In only the very best quality products at reasoname prices. A lunch counter, bakery and meat department offer complete service for Its shoppers. Twenty-eight employees are on the Groceteria payroll regularly and extra clerks are hired on Saturdays and for special occasions. The-Twelfth Anniversary sale Is ex pected to attract customers from all parts of southern Oregon end north ern California tomorrow and next week. "Bill" Gates Fosters Home Buying Move been a tireless worker for the better ment of the community. Ever since entering the grocery business In this city Mr. Gates has promoted the interests of valley pro ducers and has been active In de vising ways and means of Improving local marketing conditions to give the benefit to local growers In pref erence to growers outside the state who ship In product during th lo cal growing season. The Economy Groceteria la an en ergetic advertiser and Bill Gates has written copy for the Groceteria ad vertisement In th Mall Tribune for many years, slways stressing the Idea "By Medford trade la Medford made." W. H. Lydiard IsPioneer Groceryman . . Vfc I Melvin Hall Heads Merchandising Dept. The striking displays and attractive stock arrangement at the Economy Groceteria evidences the ability of Melvin Hall, supervisor of merchan dise displays. Melvln's exhaustive study of merchandising, plus his re sourceful ldeaa is responsible for the excellent merchandising promotion at the two Medford stores. He Is an able understudy of W. A. Gates, con- Biucrea an autnonty on grocery mer chandising throughout the coast territory. Melvin has completed extensive courses In window and store displays snd his studies include a mhiu m natlng from the Harvard business re- ueparxraeni. W. H. Lydiard. W H. Lydiard. one of Medford's pioneer grocery men, Is associated with Mr'. Gate In operating the two local Economy Grcfcetrta stores. He has been a resident of this city for 20 years, having come here from Min nesota. BUI Is an Important member of the partnership and devotes much of his time to buying for the two big stores. "BUI" Lydiard U welt known by the sales representatives ' of large food distributing concerns throughout the west and his intelligent buying has contributed much to the success of the two fine Medford stores. The Jackson Street grocery store was purchased by Mr. Lydiard and successfully managed by him until he became a business partner of Mr. Gates twelve years ago. Previous to his grocery store ven tures In Medford. Mr. Lydiard was en gaged In the grain business In Min nesota and carried on extensive pro grams. As well as being one of south ern Oregon's most progressive mer chants. Mr. Lydiard Is active In civic and fraternal affairs and the promo tion of local Infant Industries. Both owners of the Orooeterta stores have proved their faith In the present snd future of this valley by constantly Improving and enlarging their enterprises. BLACK DAYTIME DRESS MRS. CARAWAY'S CHOICE WASHINGTON. (IP) Senator Hattle Caraway of Arkansas has a daytime dress of blsck crepe de chine made on coat effect, with whit col lar and cuffs. Her hat is of black felt. t RICHLAND Mile of road running south from hen being graveled. Economy Groceteria At Our Fountains ALL THIS WEEK Chocolate Ice Cream Sodas 5c Gates & Lydiard W. A. Gates. For 18 years W. A. "Peoria Bill" Gates has sung the praises ot the Rogue River valley's pears tomatoes climate and fish: In fact, since moving to Medford from Illinois he has convinced a lot of people that "This Is a great country," through his consistent advertising and cam paigning in the Interest of buying local products whenever possible. Mr. Gates was engaged In the au tomobile accessories business with his brother, C. E. Gates, for five years after coming to Medford. At the end of that time he formed partnership with W. H. Lydiard for the eatablisti ment of the Economy Groceteria In the store room now occupied by the M, M. Department store, An active worker in the Medforil unique plan of operation inaugurated 1 Chamber of Commerce, BUI Gates has Economy Groceteria The Home of Bread Like Mother Made Anniversary SALE OF Preserves Here is highest quality with no increase in price Raspberry, Strawberry, Peach, Logan berry, Apricot, Pineapple, Watermelon, Figs 1 lb. Jars for 25c to 33c Gates & Lydiard The Home of Bread Like Mother Made Scoimommy ii?etiei?na The Home of Bread Like Mother Made Twelve Years with "DRIFTED SNOW" For twelve years the flour used in our bakery has come from the Drifted' Snow Mills. For twelve years the quality of our bread has never varied always that good home flavor always that rich crust that makes you want the first slice off the loaf. You, too, may be assured the same uniform results the same high quality the same flavor by using "Drifted Snow, the Home Perfected Flour." CAKE FLOUR Softasilk Gold Medal Cake Flour 22c PANCAKE FLOUR Family size pkg. 1 7c Anniversary Tfifflij Prices on : Tjlg . Drifted vac. Snow "Home Perfected" 49 lb sack $1.23 Barrel (4 sacks) $4.89 BISQUICK Biscuits in a hurry pkg. 28c ROLLED OATS Quick Cooker or plain Large pkg. 18c 9 lb. bag 29c Saving Without Self Denial The Home of Bread Like Mother Made 6th Grape Esomiommy (Si?sefcBit,na Delivery of $1.00 Orders. , Phone, East Side 752 West Side 429 . The Home of Bread Like Mother Made 4 . Teas and Coffees From the House of Folger First to import from Central America 'Folger' established that distinction between eastern and western Coffee 3 SJSi For Our Anniversary A less expensive blend by Folger but Folger quality. Anniversary Price 1 lb. can 27c ANNIVERSARY SPECIAL FOLGER'S COFFEE Two grinds Drip and Percolator, -of established Folger quality 1 lb. can Anniversary Price 33c For Our Anniversary A delicately blended Tea Folger quality. Anniversary price, Green or Orange Pekoe V2 lb. 23c 1 lb. 44c Saving Without Self-Denial 6th at Grape Central Delivery of $1.00 Orderi Phone East Side, 752 West Side, 428