PAGE THREE
"Bread Like Mother Made" Gates and Lydiard's Medford Product
MEDFOKD XTTTTi TRIBUTE, BEDFORD, OREGON, FRIDAY, NOVEMBER 13, 1932.
GREATEST FOOD
SALE TO START
Gates and Lydiard Launch
12th Anniversary Cele
bration With Week ot
Lavish Bargain Giving
On ot the biggest food tale ever
to be etaged In Medford will "art to
morrow when Dates & Lydiard
launches Its Twelfth Anniversary cele
bration. This sale will continue all
next week, with bargains In all de
partments at both Groceteria stores
at 81xth and drape streets and Sixth
and Central avenue.
With the opening of the Economy
Groceteria 13 years ago. November 20,
W. A. Dates and W. H. Lydiard intro
duced the cash and carry grocery sys
tem In southern Oregon. The origi
nal store waa located In the Medford
building In a portion of the store
room now occupied by the M. M. De
partment store. A cash girl and the
two proprietors easily accommodated
the limited number of ahoppera at
that time. In six months the busi
ness had Increased rapidly and a
bakery .was added to the establish
ment and its products met with in
stant favor.
In 1923 the Groceteria was moved
to Its present location In the Porter
Neff building on Sixth street, afford
ing floor space of 100 by 100 feet.
Colorful window displays, flaunting
choice fruits and vegetables from the
Rogue River valley, are carefully ar
ranged for the benefit of customers.
Since opening In the second location
a soda fountain and lunch counter
have been added. Delicious home
cooked food Is featured at low prices.
The Groceteria's bakery Is one of Its
most popular departments.
Kltchenware, garden Implements
and other family necessities are car
ried by Gates St Lydiard In addition
to the finest grsde of farm and dairy
produce. Ed Blnns meat market is
operated In conjunction with the
Groceteria so that customers may buy
everything they need to supply the
family with three meals a day by
visiting the various departments In
this one store.
Bread made without the use of
bakery aubstltutes made Its first ap
pearance In Medford at the Groceteria
bakery department. Pastries and
cakes are also a specialty at this
bakery. It Is claimed that more busi.
ness Is transacted over this bakery
counter than over any other In the
state outside of Portland,
storekeepers up and down the Pa
cific coast have been attracted by the
by the Groceteria and hundreds ot
merchants have visited Medford in
order to observe the success of Gates
& Lydiard's system of merchandising.
Branching out to better accommo
date patrons from all sections of Med
ford and the surrounding territory.
Gates Si Lydiard opened their second
grocery store In this city on April 30,
1930, at the corner of West sixtn ano
Grape streets. These two places are
practically twin organizations, each
store specializing In only the very best
quality products at reasoname prices.
A lunch counter, bakery and meat
department offer complete service for
Its shoppers.
Twenty-eight employees are on the
Groceteria payroll regularly and extra
clerks are hired on Saturdays and for
special occasions.
The-Twelfth Anniversary sale Is ex
pected to attract customers from all
parts of southern Oregon end north
ern California tomorrow and next
week.
"Bill" Gates
Fosters Home
Buying Move
been a tireless worker for the better
ment of the community.
Ever since entering the grocery
business In this city Mr. Gates has
promoted the interests of valley pro
ducers and has been active In de
vising ways and means of Improving
local marketing conditions to give
the benefit to local growers In pref
erence to growers outside the state
who ship In product during th lo
cal growing season.
The Economy Groceteria la an en
ergetic advertiser and Bill Gates has
written copy for the Groceteria ad
vertisement In th Mall Tribune for
many years, slways stressing the Idea
"By Medford trade la Medford made."
W. H. Lydiard
IsPioneer
Groceryman
. . Vfc I
Melvin Hall Heads
Merchandising Dept.
The striking displays and attractive
stock arrangement at the Economy
Groceteria evidences the ability of
Melvin Hall, supervisor of merchan
dise displays. Melvln's exhaustive
study of merchandising, plus his re
sourceful ldeaa is responsible for the
excellent merchandising promotion at
the two Medford stores. He Is an
able understudy of W. A. Gates, con-
Biucrea an autnonty on grocery mer
chandising throughout the coast territory.
Melvin has completed extensive
courses In window and store displays
snd his studies include a mhiu m
natlng from the Harvard business re-
ueparxraeni.
W. H. Lydiard.
W H. Lydiard. one of Medford's
pioneer grocery men, Is associated
with Mr'. Gate In operating the two
local Economy Grcfcetrta stores. He
has been a resident of this city for
20 years, having come here from Min
nesota. BUI Is an Important member
of the partnership and devotes much
of his time to buying for the two
big stores.
"BUI" Lydiard U welt known by
the sales representatives ' of large
food distributing concerns throughout
the west and his intelligent buying
has contributed much to the success
of the two fine Medford stores.
The Jackson Street grocery store
was purchased by Mr. Lydiard and
successfully managed by him until
he became a business partner of Mr.
Gates twelve years ago.
Previous to his grocery store ven
tures In Medford. Mr. Lydiard was en
gaged In the grain business In Min
nesota and carried on extensive pro
grams. As well as being one of south
ern Oregon's most progressive mer
chants. Mr. Lydiard Is active In civic
and fraternal affairs and the promo
tion of local Infant Industries.
Both owners of the Orooeterta
stores have proved their faith In the
present snd future of this valley by
constantly Improving and enlarging
their enterprises.
BLACK DAYTIME DRESS
MRS. CARAWAY'S CHOICE
WASHINGTON. (IP) Senator
Hattle Caraway of Arkansas has a
daytime dress of blsck crepe de chine
made on coat effect, with whit col
lar and cuffs. Her hat is of black
felt.
t
RICHLAND Mile of road running
south from hen being graveled.
Economy Groceteria
At Our Fountains
ALL THIS WEEK
Chocolate
Ice Cream Sodas
5c
Gates & Lydiard
W. A. Gates.
For 18 years W. A. "Peoria Bill"
Gates has sung the praises ot the
Rogue River valley's pears tomatoes
climate and fish: In fact, since
moving to Medford from Illinois he
has convinced a lot of people that
"This Is a great country," through
his consistent advertising and cam
paigning in the Interest of buying
local products whenever possible.
Mr. Gates was engaged In the au
tomobile accessories business with his
brother, C. E. Gates, for five years
after coming to Medford. At the end
of that time he formed partnership
with W. H. Lydiard for the eatablisti
ment of the Economy Groceteria In
the store room now occupied by the
M, M. Department store,
An active worker in the Medforil
unique plan of operation inaugurated 1 Chamber of Commerce, BUI Gates has
Economy Groceteria
The Home of Bread Like Mother Made
Anniversary
SALE
OF
Preserves
Here is highest quality with no
increase in price Raspberry,
Strawberry, Peach, Logan
berry, Apricot, Pineapple,
Watermelon, Figs
1 lb. Jars for
25c
to
33c
Gates & Lydiard
The Home of Bread
Like Mother Made
Scoimommy ii?etiei?na
The Home of Bread
Like Mother Made
Twelve Years with "DRIFTED SNOW"
For twelve years the flour used in our bakery has come from the Drifted' Snow Mills. For twelve years the quality of our bread has never varied
always that good home flavor always that rich crust that makes you want the first slice off the loaf.
You, too, may be assured the same uniform results the same high quality the same flavor by using "Drifted Snow, the Home Perfected Flour."
CAKE FLOUR
Softasilk Gold Medal
Cake Flour
22c
PANCAKE FLOUR
Family size
pkg. 1 7c
Anniversary
Tfifflij Prices on
: Tjlg . Drifted
vac. Snow
"Home Perfected"
49 lb sack $1.23
Barrel (4 sacks)
$4.89
BISQUICK
Biscuits in a hurry
pkg. 28c
ROLLED OATS
Quick Cooker or plain
Large pkg. 18c
9 lb. bag 29c
Saving Without
Self Denial
The Home of Bread
Like Mother Made
6th
Grape
Esomiommy (Si?sefcBit,na
Delivery of $1.00 Orders.
, Phone, East Side 752
West Side 429 .
The Home of Bread
Like Mother Made
4 .
Teas and Coffees From the House of Folger
First to import from Central America 'Folger' established that distinction between eastern and western Coffee
3
SJSi
For Our Anniversary
A less expensive blend by
Folger but Folger quality.
Anniversary Price
1 lb. can 27c
ANNIVERSARY SPECIAL
FOLGER'S
COFFEE
Two grinds Drip and Percolator, -of
established Folger quality
1 lb. can
Anniversary Price
33c
For Our Anniversary
A delicately blended Tea
Folger quality.
Anniversary price, Green
or Orange Pekoe
V2 lb. 23c 1 lb. 44c
Saving Without
Self-Denial
6th at
Grape
Central
Delivery of $1.00 Orderi
Phone East Side, 752
West Side, 428