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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 11, 1930)
PXGE THREE Ma mi's Advertise on Extensive Scale ' 1 ' m i -& ft Harry S. Hinman Is Advertising and Publicity Director Mrs. Ruth Klingle Has Charge Center Aisle Mann's Store Mann's Advertising Twenty Years Ago 3E MEDFORT) MATL TRTrTPXE, MFDFORT), DRK:0 AYKOXESDAY. .TUNE 11, 1930. The window dlnplays at Mann's which Invariably attract southern On-j;n shopper to the store on fjlAKKY S. 1IIXMAX , . Advertising Milliliter North Central are arranged by IF. S. Hinman, advertising manager, who has been with the local busi ness firm during the past year. Mr. Ilinman's enrly art work wfl" ,vith Vnrney & Green, commercial artists, in Snn Francisco, Cal., after grailitatiup from the School of Fine Arts at the University of Washing ton. For ten years Mr, Hinman was . engaged in special advertising work it Lipman & Wolfe's advertising li'iarlmcnt. Portland, and Minks & Hons, Kureka, Cal. In addition to his nbility in win dow decorating, interior displays anil attractive advertising layouts, .Mr. Hinman is wel-known locally because of his connection with the Little Theatre group and his activi ties with the llrotherhood of St. Andrew of the Episcopal church. Corsetry Essential To New Fashions Is Vogue's Decree Corsetry and the new fashions ore Inseparable. Fashion has gone feminine. There is no place In the entire "Fashion" program for boy ish forms. 3 tut the new styles have lost none of the youth of tho past reasons. The 11)30 Vogue calls for natural f figures and ".delicate-; ..feminine p.urves and ' hence fashionable grooming' depends upon a correct foundation garment. In this day of feminity it is natural that elegance be the keynote in design, beautiful colors and exquisite fabrics. In en semble with this feeling Mann's Spring and Summer line reveals new nnd undreamed of beauty in enrsetry. Fabrics that are carressingly soft, laces that are ns sheer as cob webs, pliable ns elastic, nnd de signs ns charming ns French lin gerie, unuflally dainty too, aro these inexpensive unadorned gar ments. Hut the most satisfying feature of all Is that even the most fragile of these garments firmly control the figure to the desired curves. Describe Hosiery Service Now Being Offered at Mann's 'Mann's have n very complete up-to-date, hosiery department consist ing principally of women's fine full fashioned silks and Imported lisles. Fashion brings us this season a smart new dull-sheer hose of ex quisite clear texture, free from rings. This dull finish is the re sult of a special tightly twisted yarn with all the fuzzy loose ends eliminated. This close weave tends to reduce the possibility of runs and protects the hose from the inevi table snags nnd. tiny pulls. Another interesting and desir able feature Is the slenderizing rlinging nppearance ot this dull sheer chiffon. May we suggest that you nsk to see this last word in hosiery refinement i Fashionable sport togs call for sheer lisles without sheen to de tract from their softness. These may be had In chiffon lisles witn plain or openwork lace patterns in white, pastel nnd suntan shade. For shoppers' convenience. Mann's are opening a personal hosiery service, a system for keep ing n record of their correct tilze. length nnd color. If Mann's have ' nt filled in n card for you we will gladly do so the next time you visit our hosiery department. This will enable us tq fill your telephone orders with greater accuracy and intelligence. Mann's Employees Enjoy Banquet and yisit to Craterian Kmployees of Mann's Depart ment store were guests of the man "Renient Thursday evening. June 5. at a dinner party at the Motel Mcd ford. Mrs. Jo Murray Hostel, who is in the ready-to-wear department nnd has charge of buying, entertained with ft clever original reading. Following tho dinner hour, a theater party for "All Quiet on the Western Front." at the Craterian, Was enjoyed by the 34 guests. J. C. Mann features several prrtb fop th employees during the year. Uuth Klingle Mrs. i lends anions the .Manns Depart ment store, hav- in; heen employ ed by them in various capacities during the past five years. At .present she Is in charge- of center aisle which Includes neck wear articles, bags, toilet goods, u m b r e 1 las. no tions, handker chiefs, costume jewelry nnd gloves. Mrs. Klingle never fails to sug gest Just what one needs to com plete a costume. If it's handker chiefs, she knows what color Is best. If It's gloves. Miss Klingle and her assistants fit one as well as any other saleslady in Medford. , n has manv la patrons of 3 MANN'S THE WOMAN'S STORE Sensational p Sale of - i Silks Beau Monde Fashion Advisor Gives Sport Fabrics With midsummer only a month away. Immediate plans for smnrt sports costumes are in order. Th" increase in the number of sports co.stumes necessary for n complete ly successful summer Is due to two things. There Is a greater inter est in every type of sports, vaca tion, and week-end pastimes: there are more fabrics especially design ed for sporls wear than ever be- fore. i The Silks lieail Monde fr.shloiil.st pointed this out in n recent Inter view. She emphasized especially, many ot the Licuu Monde fabrics! which aro In our display right now. Hough weaves in pastel shades are popular. Sun Tang, n new lieau Monde fabric. Is distinctly a sports material. It is really an o.speclul-1 ly iiittractivo Shantung weave nnd tlie pastel shades o the season seem unusually soft nnd lovely on the rough surface qf this cloth. I Tho summer season will see many spectator and active sports cos-1 tumes made of Sun Tang Jn pastel I colors. One recent success, de signed for sports wear, was a short jacket suit of Sun Tang in Nl-e, Green combined with n blouse of Peach Sun Tang. Pique weaves are receiving ev eryone's attention nnd "6(i" Silk Pique is altogether lovely. It Is soft and its ribbed effect makes It ad aptable to the softer and more feminine lines of sports mode of this year. The coloring ii're particu larly good. Again the combinations of pastel colors ore being empha sized by the smarter costume de signers. Peach and blue in a sports frock is particularly interesting. One outstanding fashion empha sizes velveteen jackets nnd flat crepe frocks. These jacket costumes are not the usual straight lino dress and coat combinations. They have achieved a quaint air which Is de lightfully feminine, since tho short little coats are made ot many fitted sections with perhaps a rape col lar or an unusually soft tie. Vlkig velveteen with Its soft pile ami unusual lustre Is exactly rlfc'ht for a costume of this kind. For the accompanying frock. Field Crepe Is an excellent choice. It is just the right weight nnd has a beautiful finish. A good color combination would be a dress of Kggshell Field Crepe with a coat of Poppie Hed Viking Velveteen. There are decidedly practical fea tures about this combination of Field Crepe nnd Viking Velveteen, since the Field Crepe itself washes beautifully and the Viking Velvet een is distinctive for its soft, beautiful finish which does not mar or crush. The sports wnrdrobe should be completed with several washable frocks. This Is a feminine season, but it is none the less practical, and women who study their clothes problem carefully are- Including several very simple dresses of such fabrics as Flat Crepe. Sun Tan, and "66" Silk Pique. Simple these dresses may he but they show manv an interesting Ayle trend. Necklines may be square or V shaped. Sleeves may be any length at all. The polo sleeve Is of course vcrv popular and when the sports frocks are of spectator type i. three-quarter length sleeve may be the choice. Skirts, arc full but the inline and flare. Is very carefully man aged In the sports frock of 1M. Fullness is always placed low by means of Inserted godets, plaits that flare, fullness that starts nt the waislllne In the form of god ets and flares of comfortnble width. The trimming bows which con tinue In popularity in sports frocks are often stitched flat on blouses and sleeves. In fact, outside stitch ing is a smart trim for any sports frock. "A palette of pastels" describes the color tendencies for sports wear. All pastel shades are gool and even better when used In combinations than when shown alone. Ily this time most women are familiar with the slightly grayed character of pas'el shades, sometimes called "dusty tints." Dead white has nchieved a popular ity almost ns grent as tha( of black. Combination'" are ondh'Fs black and white red nnd'eggshell peach and turquoise yellow and lavendar gray tn.l chartreuse black nnd pink white In a dozen combinations with pastel shades. Never before have the women wlio plan to make their own clothes such an opportunity to achieve smart sports costume' smart In fabric, line. Ond color. You w'1" ho Interested In f.ibrics mentioned above a.i displayed in our silk section. 1 I W srS New Spring' Coats Made of All Wool Material. Ev e r y Coat worth $10.00 SATURDAY ONLY $7.98 Wash Goods. Best .Dress Prints on Sale Sat. 5C yard Sale of Smooth Set PETTICOATS for under the Crokay and Tennis Gown Adjustable bands. The best itpKb. c Warners Rust Proof Corsets, $1 fitting petticoats made. 100 go on sale Saturday all lengths ................ Parasols 50 latest style all silk parasols on sale Satur day $2.60 MUSLIN UNDERWEAR Our Combination Suits are Very special On sale at Mann's $1.19 Good Quality Arron Gingham Saturday 6c yd. Thi In a typical mlvertlM'inent ptiMI-heil by 3lniui In the) Mull Tribune 20 yenrn ntrnt whprf thin ntnrri flrt hmimr one of Mcdronl'M lnilne miiif-rn. It Im tlnl of tin type of n1virtlMimnt nlilrli Ki-wUil Mtflfnt-tl harttuln s'kirn Inirk hi HMO. On Iho Hjcht Is one of .Mnnii'n iittnirdvp trnt -dtiy nrivrrtlM'ttionts. ulimvintc 1 1 1 mlvcrtMnit litis irojcnMrl ns 'M tin irt"tcnt(ty iimmvIuiihIMiik. Miuhi'm ndvfnkltij;, unriVr the ditv'tim nf Hurry S. Hlnmuii. Iniu unit Hie npprnwil of I'nclflr 'oii-t hiisinitm men. Cool Wardrobe Is Essential to Real Summertime Comfort nloH, 21, charged with jiHKault ami wan arrested following the Httth bnttery with n dunRerntiH wnpnn !lfn of fionny RuttK, 2.'!. ' Summer comfort thr n kepinc rnol. At ient mow; women innlt that It dowi. For to he conifortiihle in nummer one muft ht HultuMy dressed for every um mT time occasion. Kveryune wiint to ho cool, of course, hut a merely cikiI frock i evidently no nolo t.i one's peaeo. of mini If tt hnppenn to. bo the wronic costume. f"r tho time, the place, jim! the company. Tho proper summer walrobe ls not fo much a matter of expense as it in of care-fill planning nni proper election. Mnnn'n hav pa'l a great deal jit attention to am M rnhhriK Jut tho thine for tho who want to nvtke thlH summer n eomfortatde nne tn every jiense of the word. . PORTLAND Jo Aynnn Mor Perfect-Fitting Sweater if un pamaric scam The famous Jerry-J Sweaters for Men are Exclusive with Mann's Ask for Jerry-J. , Men's Section, Street Floor D rapenes H i- ' To Make tKe Home Bright and ( Gheerful ., Every housewife likes tfl move her furniture about i to make the room look different, but if you are j V craving a change in the appearance of your roomi let draperies do it. There is nothing-that makes a room so new looking and attractive as new drap erieSi.rThey are so cool and restful, and you may. have this wonderful change for a mere trifle if yon seloct your draperies from Mann's... We offer you new colors and patterns in infinite variety. ' Let our expert decorator assist- you. Her suggestions as. to color and style of make are yours for the asking. Cretonnes 25c to $2.95 Damasks $ 1 .00 to $4.50 Fine Nets 19c to $1 .95 ) Curtains $1 to $4i95 Panels $1 to $5.50: Indi a Prints1 $1.00to$12.50 Mann's Drapery Service Munr:'s Drapery Service is just -that f A servioe FREE to all customers who come to this store. We pride ourselves on this service; it is complete, Intel ligent, and instructive. Our drapery woman is a college trained decorator; her advice and counsel is yours for the asking; and if you choose she will gladly go to your home, measure your windows, stibmit to you the actual cost of making and hanging, your drapes. We maintain a drapery work room; all making is done right here in the store, by an expert you are assured perfect satisfaction. The cost we promise you, will not be mere than you wish to pay. s .:....-. ' f "THE. 5TOPE FOW-EVEffVBOOV