Medford mail tribune. (Medford, Or.) 1909-1989, January 05, 1930, Image 14

Medford mail tribune., January 05, 1930, Page 14, Image 14

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Newspaper Page TextK n ' tt t ! In a; KM . yu or til oi A lu. . on mi 1rt ho f rxni bix MRTXPORB MATTi TRIBUNE, WKWOIW. OlfKiiOX. ft UN DAY. .TAXITAT?V 5. TWO. AUBURN NEW DELS PROVE A SENSATION A sensation was sprunj; wiih Hi announcement by Auburn of three new modolii. n 100 horsepower ftralKht-fiKht, another str.ilKhi i'fht of 1 25 horwepower, nnd a now four door fix nUan. Th an nnunrr merit followed ru mors that j; U. Cord, nreldnl, va pelting ready to spring a sur prfcft but neither the public no; the industry waa prepared for the ftenat!onal new 1930 models nt such MartlinKly low price. In making the announcement nf the modHn and price Cord wild tho entire program 1 the culml'i ntlon f a five-years policy hy Aubiirit of returning to the publl;? the bnefit of It xitcce-s In t.ie form of better automobile. year i t lew east to the buyer. It' explained that liC'O had been Au hurn'M banner year and that wlta the new proirrnm reailv inrrcno i at for Auburn In 1330 were in evitable.. These now earn while tneorpnr fitlg many Improvement j.ml r finementw. n tain the characters He, and distinctive features that advanced Auburn to new na!-x rf-eordf every month last year and that have been largely rejtponlM' for tho growing acceptance, of Au burn during the last five ye:i.n. Theo pw modi-lit will bi nlin.vn by the Ilfrl Inc.. here. Medrnro dealers oon. f;iivn m fake in three line. IncludInK rexular " dnn.H. Rport HPlan. cabriolets and the custom type phaeton Redan or year round modeln. Xbr'"' model will lo offered In ihe C-85 six-cylinder line, the Mpoi t hed.'.n. regular four-door eedan. and cabriolet. Four iimdeU are a!o offered In the 100 hornepnwer trnlgh1-eii;ht line known a the four-do it sport edan. full sedan. cabrlolM, and phaeton elan. In the big traight-isht line, known n t" 12' four mod-1 available: Four-door sport Redan, four-door full Mcdan. cabriolet, art) ph"tm wclnn. All hree lines are equipped w'th Lycomina englneK. Ilijur eh;imn lubricating yiem. bydr.iulie phnvk fihcnrber. Internal expanding fmir whefl hvdrntillc brakes, cam nil levi-r type Hteorlng. steel runnln" hint-do. ftreWNter non-glare wlnl fditepN on rliwd model, rclnfore rd bodies. Cnrnn.i proof wlro, nn.l tMitr features, ninny of which an oxoIuhIvo. The alx In built on n 120 inch whenHiase ' with big and roomy hudlefl. Bpeclal nt tent inn ban ben given to the comfort r.nd cairn ot rUlln;i It nil linndUng. and thto htn t-Pflultnd In the. hulUllnu Of ft 11 H r-ittomohlle trt cell In the m.tll efcr prion din m. The car Ih power. I liy a ix cylinder Lycoming nuin .vhlch ; dnvelopH 71! horsepower. :'hnxMfl frnme U unusually henv'. i.'llh five croHH membem. Tle mounting of ihe engine nlo nervm i.$ un additional crotoi member, spring are unttminlly long irtd .wide. Ilodien of this line are lift yHuully low, are wide and deop with plenty of leg and head roo:n. Frame of the hndlc aro of nh. maple and Hteel, with the pnne'a and rer-r nnd iiarter scctlonn n heavy sheet ttteel, Itunnlnu hotird. are alnn In Hteel. Interior nf car U beautifully done In Moh ilr harmonlKing with tho oxcrio. llandleH, lock-, etc., are In chrome jihVf. : The line In powered wltn a fdraight-elght I.yoomlng engine which develop 100 hornepnwni. ThlH )h the name engine, with minor changed, which Auburn In an devel oped nnd ummI for tho bint tw: ycar: wheelbawe Ik 125 Inchei. dnubb re-enfuroed chatHl:i fran- Thin double reinforcement Im -v.-rotnpllhhed by prefjdng a neeon.l ffame channel Into the regular frame channel, nnd extends from a point In fro n t of the radial ov to a point ut the rear of tho en gine. ; Five cms member nr ned ito strengthen tho rhatu.M frame with tho front ind rest pu t type bf tho winte design nx thoi.e ufled nn the 0.H6. HodlcH are evi n morn roomy than on the fl-KG and additional comfort i.nd luxnrb'H are offered. Depth of tho uplin! Htery in the front neat Ih S Inches, In-the rear neat nine; fluent nf ma halm and lenthem aro used, nn cording to the models. Auburn'H big ntrnlght-elgbt N poworcri with a 125 horaepowor rycominii engine, whevlbane 130 lucheH. dual enrbureton and dnnl manifolding are provided, the double reinforced cIiuahIh frame of heavier Hteel In nitcd. Tho tuimo typo crofw member bracing Ih lined nnd li connlructed of heavier ate!, ltodles provide even greater leg and head room than In the O-Jtr, and the B-U5, Interior and exterior ftninhcH aro of the deluxe variety Modeln of all Ihrvo car are b tatnabte In a variety of colors an.! color combination. Many of then" rolorn have been developod epei ittlly for Auburn, and are tndiv'i ual and exclusive. rmiHtml at tvntlon hnn been given by Auburn In 'U mo modelH of lefinementH that make for comfort and plean tire of operation. i i Kvry effort hnn been made t mako the driving of thene enra o- eany nfl pawlMe, Steering whee'n aro adJtiHtablo i.nd tho gear nhin lover In high and placed In u h a position that the driver can man Ipulnto II with the leant pontile rff ort. . Acocleratoi'H ftro all of Ow foni-trendlo typo. cMpeclully com fnrtfibio and repinHlble. . I'ontrol Insfrumenm nre grouped on beaut ifully druigned ItiMtrument boardit. nclont'flcolly arranged for tbo lwl nrcOMlhlllty. Itoth bright nnd dim hcadllghtM and nlnu parklnu Hghtu nre operated hy a aingl" con trol locMod on the steering wheel, whero In alo located the automatic upatk mntnd nnd tho kom throtlle. Fendori of all threa linen or lontf and wcoping, at-Otntuatlna the arpearance of npeed, and thi added to the low swung bodies and the Auburn hood line. ;ivf the curs n individuality imart uppeir ance. The ctiKtom type phaeton neditM and apeedster models which Al burn first Introduced to the indui -try as production cars will again uppeur In 1'JiO with slight modi fictions and refinementn. Theve two modeU are to be had in the ft-95 and 125 line. Itoth cars am finished In strictly upori fashion. I'pholstery in in genuine Spanla leather with wheel mounted -' the sides and trunks, and trunk rocks available. Tops of the phae ton wdan models nre convertible, and the door glasses ran be raise I or lowered independent of the to. With the top down thee window give excellent protection again-1 wind and weather. A number of, color combinations have been worked out for thee individual; cars that give them unusual da.'t r nd sportlvenew. Tops of the-;e cars ere in a Uurhank cloth, and harmonize gracefully with tho colorn chosen. 1 ADVERTISING AGENCY E ! Appointment of K. f. Ingram, adverting manager tf the South ern 1'in-if U- company, as rnan:iger ut the Sun Kinnclsco rffire of i.oid Tlionias and Login, advertising eifenry, u;is announced yesterday by Ton I ra nritu o. vice pi esident of the latter organization ;i nd gen eral manager of Us J'aiific coast offices. Ingram, former San Francisco, newspaperman, leaves the South ern Pacific 1-ompany after nine years in its service, first as assis tant manager of development nnd then as advertising manager. He is a graduate of Stanford univer sity and hns been prominently 5 . rf t 'J ... mv-f- '.I K. V. .lt Wl rt:tion and community develon enl nn (be eo.'ist for t ie pjis ftf- letn yt-ars. in nw new p(.i, ne will Hucced Dwigbi W. Jennings, niio leccittly left San Franc iw.-o to lake charge of I-ord & Thomas and Igan Hctivdie in contitntal t't ancwo also announced the appointment of Dunn" I). Jones as inanagei' ol Lord & Thomas and Loan s I.t'N AngeK-s office. Jonex Ih a former n-patr and magii 7ine puidlher anl has been with l.rd At Thomas and !.o(-;m in I.oj Anueles ince 1 Iioth appointments will lake of feci Jitnu ny 1 . I'ninci-c.i will continue in tis present capacity as executive he id of ihe two offices, U h In.mllc the udvertisinK of such representative western con cerns mm the Sun-Maid Haiti n f; rowers hhnocIm tion, ( 'alifornia Fruit ti rowers Kxchu nfc.-. Call for nians 1 nr., Southern Pacific eutii p ; nv, Did la i- Steamship Lines, J, ft. 'of fee. Associated cil com pany. 1'nion oil company. All-V-ar Club of Siuibern California, Cali fornia Uajries, Inc.. Jcll-ell Ues-mi-i coinpany, and others. Kastern clients of Lord - Tho. ma-i ;i nl l. ir;tn inclu-N- l i New Vol k Central 'Lines, fienria) Klet-tiii- comiany. Aiiitrican Tobacco company, HaUio Ctopt. ration of America. Cnlgate-l'almolive-I eft company, Momgomcry Ward ai Co.. cjuuker Oats roiniyny.' IVih-O'-nt company and intrrnatinal Mercantile Marine Lines. The ad eriiMng agency is one of ihe old est and lai get in the world. Its first Pacific t oast office was .open ed in r.ti;. ventor has made an instrument for nutoniaiicHlIy jtabiilzing in air plane in fllnlit. development -f a grscpe to keep airplanes on ilu -ir courses without the aid of hum.it) hand. has been announced by the v. ir department a the result of recent tests. Converting the motion of the waves of thi sea Into usable elec :rical energy is accomplished by , n ocean-wave motor, a model of which han been demonstrated sue cfs.-fully by il inventor. New Inventions Phonograph records are chanir t'il automatically and played through the radio loudspeaker bv . n pb-i'irirally operated unit now on the market. To enable persons hard of hear ing to understand ilie "talkies," i western theater manager has equipped the seats with special acoustic- receivers. Combining ihe principles of th v-m arifl pendulum, r.n fhi. i- Admitling fresh air. but kei-pin.: fin- street n.-iscs. u window ven tilator which aln serves as a nol.-r muffler now U on the market. T-i" muffler opera;s on the princhile of the reflection of sound wav". location of the principal air porta in large cities ami a piirtorial diagram f each landing field a c s h rfw n on a a m d e nsed map t li t takes up bu: lit:lo space and can easily be interpreted by the pllo:. Sounding or flashing a warnir. when the flow of iinuid or g.ts through a pit"-' stops for any reas on is the purpose of an attach ment that may be c tnii"c;ed t" any jdplng .-ystem it protect ma ehinry fmm d-imii;''' MKN'M'i) CITV, .Ian. A. (P Mexico, wlib-h usually has delight ful winters, is experiencing one of the most bitter seasons of its his torv. l-ack of ndequate heating facilities is making the cold aeeni extremely severe. i w n more victims were added during the night to the 13 lives nlieady claimed by the cold. The t wo irilt'-.-tarved beggars were f..u:id frozen in tho street. I't.g yesterday forced suspension of ihe Mexico City-IJrownsville and Alc.vi. o City-Mazatlan airplane ser- he Exhibited here this week and at Neiv York Auto Show The motor car Surprise of 1930! Values that excel all comparison! Prices that revise all automobile standards! Study the entire market, then take your pencil and figure for yourself how much more you must spend for any other car that offers you com parable wheelbase, power, room, strength, endurance, performance, and the last word in every motoring improvement and high-class advantage. Then DRIVE the Auburn, and there will be no doubt as to WHAT car offers the best investment. ' UBS OOfy. Straight Eight f 120 mwebaseSM Anyone paying less than $1000 for a car should inspect, compare and drive the new Series 6-85 four-door closed car. You are entitled to long wheelbase and a trcmcruloas'.y strong rigid frame, be cause they arc the foundation of all auto mobile requirements. To skimp here is fatal to efficient, enduring performance. It, cannot be glossed over with body attraction.' The ama:ing value of this Auburn Six begins down deep with its rugged foundation, making possible a larger, unc ramped car with ample head and leg room; a rcol, big luxurious auto mobile with fine cur advantages. Bijur chassis lubrication, hydraulic shock ab sorbers, and hydraulic four-wheel brakes. Convenient payments. 1XS" WHEELBASE Here Auburn announces the most important automobile news in all the world today. Not superficial changes or "talking points", but a vast sweeping fundamental change in the re establishment of values in the entire industry. Auburn makes its new Series 8-95 Straight Eights available to the vast army of motorists who have fenou n Eights were far superior, and who wanted to own them. Now NO car buyer need be handicapped by a lesser car. This four door Sport Sedan of 125-inch wheelbase for much less than many Sixes! Not an untried, hastily produced model, but perfected through five years of Auburn's Straight Eight, leader ship; a definite, tested, proven value. Double armor-plated frames, Bijur chassis lubrication. Hydraulic shock absorbers, and four-wheel hydraulic brakes. Finest mohair upholstery, luxura springs, Brevster non-glare windshield, and every refinement and improvement you expect in a strictly quality car. Its sturdiness and efficiency are the result of long experience, of constant improving and of added betterments, until today its worth rises far beyond the limits ever attained by any other comparable car. It is the climax of our policy of making Auburn's success retroactive to buyers. 125 hp. Straight Eight 130" WHEELBASE AuburnTias earned a reputation for doing the unusual for doing w hat others say is impossible. In this manner, Auburn has convinced a rapidly growing number of people that they can have not only finer motoring in Auburn cars, but also that it is much better business to invest in Auburn cars." Never has this been more evident than with this new Series 125 four-door closed car of 130-inch wheelbase. In fact, this car is the most daring departure from contem porary practice that Auburn has ever made. It eclipses all others. For here is a value in size, strength, power, refinement and endurance, that only those accus tomed to paying the highest prices have ever enjoyed. Now luxuries, performance and distinction are offered in a car that makes its purchase an act of thrift. You probably will never need to call upon its max imum of reserve power. But it is always there, price less in emergencies, and continually saving the motor from gtrain and undue depreciation. The frame, the strongest under any automobile, resembles a steel bridge in construction. It is double armor-plated, firmly rigid, preventing shimmy, vibration and body twists and strains. Lycoming is the unquestioned leader in Straight Eights, and this motor with its smooth flow of over-lapping power impulses is the utmost of Lycoming's attainments in reliable, durable and efficient performance. Drive it and you will be amazed. And of course this fine car has Bijur chassis lubrication, hydraulic shock absorbers, and four wheel, internal expanding hydraulic brakes. The upholstery, the fittings and the finish of this Series are the very last word in quality and good taste. We cau tion you not to delay. Place your order at once. Every year Auburn has been oversold. The demand for this value will break all records. tm Hi om SiH.fl SJ.n CUioln (H, .. SoLn JIMIi f Sixwl StvUn IIH K I'hanon ScJn 8 C.htH.Irt Silly lt SJn HVV US h,H.rl Sr,ln l4"t Iti.c.n NrJ.n l :1 I'-ahriulet l v. I'rkw I. K Aubufn of Connff at ill. InJ. tMifimcnl mUi MMnUa.J. Mtt AI IH'UN AUTOYOH1LE COMPANY, AL'BL'KN, INDIANA AlfiKH.f fwMfifi ha hrrn trdM.Yii ro ft-WU fnr (ft iri cunt ami IO rent, for rath aJJULjnul ohvu. Anmml WuiN qMibJtrr commitn.-uftaii. 1 ft- dnWopntml of aofiit l-tlol to Arnfricon profrri. t DELFEL INCORPORATED 123 South Riverside Phone 254