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MRTXPORB MATTi TRIBUNE, WKWOIW. OlfKiiOX. ft UN DAY. .TAXITAT?V 5. TWO.
AUBURN NEW
DELS PROVE
A SENSATION
A sensation was sprunj; wiih Hi
announcement by Auburn of three
new modolii. n 100 horsepower
ftralKht-fiKht, another str.ilKhi
i'fht of 1 25 horwepower, nnd a
now four door fix nUan.
Th an nnunrr merit followed ru
mors that j; U. Cord, nreldnl,
va pelting ready to spring a sur
prfcft but neither the public no;
the industry waa prepared for the
ftenat!onal new 1930 models nt
such MartlinKly low price.
In making the announcement nf
the modHn and price Cord wild
tho entire program 1 the culml'i
ntlon f a five-years policy hy
Aubiirit of returning to the publl;?
the bnefit of It xitcce-s In t.ie
form of better automobile.
year i t lew east to the buyer. It'
explained that liC'O had been Au
hurn'M banner year and that wlta
the new proirrnm reailv inrrcno i
at for Auburn In 1330 were in
evitable.. These now earn while tneorpnr
fitlg many Improvement j.ml r
finementw. n tain the characters
He, and distinctive features that
advanced Auburn to new na!-x
rf-eordf every month last year and
that have been largely rejtponlM'
for tho growing acceptance, of Au
burn during the last five ye:i.n.
Theo pw modi-lit will bi nlin.vn
by the Ilfrl Inc.. here. Medrnro
dealers oon.
f;iivn m fake in
three line. IncludInK rexular "
dnn.H. Rport HPlan. cabriolets and
the custom type phaeton Redan or
year round modeln.
Xbr'"' model will lo offered In
ihe C-85 six-cylinder line, the Mpoi t
hed.'.n. regular four-door eedan.
and cabriolet.
Four iimdeU are a!o offered In
the 100 hornepnwer trnlgh1-eii;ht
line known a the four-do it
sport edan. full sedan. cabrlolM,
and phaeton elan.
In the big traight-isht line,
known n t" 12' four mod-1
available: Four-door sport Redan,
four-door full Mcdan. cabriolet, art)
ph"tm wclnn.
All hree lines are equipped w'th
Lycomina englneK. Ilijur eh;imn
lubricating yiem. bydr.iulie phnvk
fihcnrber. Internal expanding fmir
whefl hvdrntillc brakes, cam nil
levi-r type Hteorlng. steel runnln"
hint-do. ftreWNter non-glare wlnl
fditepN on rliwd model, rclnfore
rd bodies. Cnrnn.i proof wlro, nn.l
tMitr features, ninny of which an
oxoIuhIvo.
The alx In built on n 120 inch
whenHiase ' with big and roomy
hudlefl. Bpeclal nt tent inn ban ben
given to the comfort r.nd cairn ot
rUlln;i It nil linndUng. and thto htn
t-Pflultnd In the. hulUllnu Of ft 11 H
r-ittomohlle trt cell In the m.tll efcr
prion din m. The car Ih power. I
liy a ix cylinder Lycoming nuin
.vhlch ; dnvelopH 71! horsepower.
:'hnxMfl frnme U unusually henv'.
i.'llh five croHH membem. Tle
mounting of ihe engine nlo nervm
i.$ un additional crotoi member,
spring are unttminlly long irtd
.wide. Ilodien of this line are lift
yHuully low, are wide and deop
with plenty of leg and head roo:n.
Frame of the hndlc aro of nh.
maple and Hteel, with the pnne'a
and rer-r nnd iiarter scctlonn n
heavy sheet ttteel, Itunnlnu hotird.
are alnn In Hteel. Interior nf
car U beautifully done In Moh ilr
harmonlKing with tho oxcrio.
llandleH, lock-, etc., are In chrome
jihVf.
: The line In powered wltn
a fdraight-elght I.yoomlng engine
which develop 100 hornepnwni.
ThlH )h the name engine, with minor
changed, which Auburn In an devel
oped nnd ummI for tho bint tw:
ycar: wheelbawe Ik 125 Inchei.
dnubb re-enfuroed chatHl:i fran-
Thin double reinforcement Im -v.-rotnpllhhed
by prefjdng a neeon.l
ffame channel Into the regular
frame channel, nnd extends from
a point In fro n t of the radial ov
to a point ut the rear of tho en
gine. ; Five cms member nr
ned ito strengthen tho rhatu.M
frame with tho front ind rest pu t
type bf tho winte design nx thoi.e
ufled nn the 0.H6. HodlcH are evi n
morn roomy than on the fl-KG and
additional comfort i.nd luxnrb'H
are offered. Depth of tho uplin!
Htery in the front neat Ih S Inches,
In-the rear neat nine; fluent nf ma
halm and lenthem aro used, nn
cording to the models.
Auburn'H big ntrnlght-elgbt N
poworcri with a 125 horaepowor
rycominii engine, whevlbane
130 lucheH. dual enrbureton and
dnnl manifolding are provided, the
double reinforced cIiuahIh frame of
heavier Hteel In nitcd. Tho tuimo
typo crofw member bracing Ih lined
nnd li connlructed of heavier ate!,
ltodles provide even greater leg
and head room than In the O-Jtr,
and the B-U5, Interior and exterior
ftninhcH aro of the deluxe variety
Modeln of all Ihrvo car are b
tatnabte In a variety of colors an.!
color combination. Many of then"
rolorn have been developod epei
ittlly for Auburn, and are tndiv'i
ual and exclusive. rmiHtml at
tvntlon hnn been given by Auburn
In 'U mo modelH of lefinementH
that make for comfort and plean
tire of operation.
i i Kvry effort hnn been made t
mako the driving of thene enra o-
eany nfl pawlMe, Steering whee'n
aro adJtiHtablo i.nd tho gear nhin
lover In high and placed In u h
a position that the driver can man
Ipulnto II with the leant pontile
rff ort. . Acocleratoi'H ftro all of Ow
foni-trendlo typo. cMpeclully com
fnrtfibio and repinHlble. . I'ontrol
Insfrumenm nre grouped on beaut
ifully druigned ItiMtrument boardit.
nclont'flcolly arranged for tbo lwl
nrcOMlhlllty. Itoth bright nnd
dim hcadllghtM and nlnu parklnu
Hghtu nre operated hy a aingl" con
trol locMod on the steering wheel,
whero In alo located the automatic
upatk mntnd nnd tho kom throtlle.
Fendori of all threa linen or
lontf and wcoping, at-Otntuatlna
the arpearance of npeed, and thi
added to the low swung bodies and
the Auburn hood line. ;ivf the
curs n individuality imart uppeir
ance. The ctiKtom type phaeton neditM
and apeedster models which Al
burn first Introduced to the indui -try
as production cars will again
uppeur In 1'JiO with slight modi
fictions and refinementn. Theve
two modeU are to be had in the
ft-95 and 125 line. Itoth cars am
finished In strictly upori fashion.
I'pholstery in in genuine Spanla
leather with wheel mounted -'
the sides and trunks, and trunk
rocks available. Tops of the phae
ton wdan models nre convertible,
and the door glasses ran be raise I
or lowered independent of the to.
With the top down thee window
give excellent protection again-1
wind and weather. A number of,
color combinations have been
worked out for thee individual;
cars that give them unusual da.'t
r nd sportlvenew. Tops of the-;e
cars ere in a Uurhank cloth, and
harmonize gracefully with tho
colorn chosen. 1
ADVERTISING AGENCY
E
!
Appointment of K. f. Ingram,
adverting manager tf the South
ern 1'in-if U- company, as rnan:iger
ut the Sun Kinnclsco rffire of i.oid
Tlionias and Login, advertising
eifenry, u;is announced yesterday
by Ton I ra nritu o. vice pi esident
of the latter organization ;i nd gen
eral manager of Us J'aiific coast
offices.
Ingram, former San Francisco,
newspaperman, leaves the South
ern Pacific 1-ompany after nine
years in its service, first as assis
tant manager of development nnd
then as advertising manager. He
is a graduate of Stanford univer
sity and hns been prominently
5
. rf t 'J
... mv-f- '.I
K. V. .lt Wl
rt:tion and community develon
enl nn (be eo.'ist for t ie pjis ftf-
letn yt-ars. in nw new p(.i, ne
will Hucced Dwigbi W. Jennings,
niio leccittly left San Franc iw.-o to
lake charge of I-ord & Thomas and
Igan Hctivdie in contitntal
t't ancwo also announced the
appointment of Dunn" I). Jones as
inanagei' ol Lord & Thomas and
Loan s I.t'N AngeK-s office. Jonex
Ih a former n-patr and magii
7ine puidlher anl has been with
l.rd At Thomas and !.o(-;m in I.oj
Anueles ince 1
Iioth appointments will lake of
feci Jitnu ny 1 . I'ninci-c.i will
continue in tis present capacity as
executive he id of ihe two offices,
U h In.mllc the udvertisinK of
such representative western con
cerns mm the Sun-Maid Haiti n
f; rowers hhnocIm tion, ( 'alifornia
Fruit ti rowers Kxchu nfc.-. Call for
nians 1 nr., Southern Pacific eutii
p ; nv, Did la i- Steamship Lines,
J, ft. 'of fee. Associated cil com
pany. 1'nion oil company. All-V-ar
Club of Siuibern California, Cali
fornia Uajries, Inc.. Jcll-ell Ues-mi-i
coinpany, and others.
Kastern clients of Lord - Tho.
ma-i ;i nl l. ir;tn inclu-N- l i New
Vol k Central 'Lines, fienria) Klet-tiii-
comiany. Aiiitrican Tobacco
company, HaUio Ctopt. ration of
America. Cnlgate-l'almolive-I eft
company, Momgomcry Ward ai
Co.. cjuuker Oats roiniyny.' IVih-O'-nt
company and intrrnatinal
Mercantile Marine Lines. The ad
eriiMng agency is one of ihe old
est and lai get in the world. Its
first Pacific t oast office was .open
ed in r.ti;.
ventor has made an instrument for
nutoniaiicHlIy jtabiilzing in air
plane in fllnlit.
development -f a grscpe to
keep airplanes on ilu -ir courses
without the aid of hum.it) hand.
has been announced by the v. ir
department a the result of recent
tests.
Converting the motion of the
waves of thi sea Into usable elec
:rical energy is accomplished by
, n ocean-wave motor, a model of
which han been demonstrated sue
cfs.-fully by il inventor.
New Inventions
Phonograph records are chanir
t'il automatically and played
through the radio loudspeaker bv
. n pb-i'irirally operated unit now
on the market.
To enable persons hard of hear
ing to understand ilie "talkies," i
western theater manager has
equipped the seats with special
acoustic- receivers.
Combining ihe principles of th
v-m arifl pendulum, r.n fhi. i-
Admitling fresh air. but kei-pin.:
fin- street n.-iscs. u window ven
tilator which aln serves as a nol.-r
muffler now U on the market. T-i"
muffler opera;s on the princhile
of the reflection of sound wav".
location of the principal air
porta in large cities ami a piirtorial
diagram f each landing field a c
s h rfw n on a a m d e nsed map t li t
takes up bu: lit:lo space and can
easily be interpreted by the pllo:.
Sounding or flashing a warnir.
when the flow of iinuid or g.ts
through a pit"-' stops for any reas
on is the purpose of an attach
ment that may be c tnii"c;ed t"
any jdplng .-ystem it protect ma
ehinry fmm d-imii;'''
MKN'M'i) CITV, .Ian. A. (P
Mexico, wlib-h usually has delight
ful winters, is experiencing one of
the most bitter seasons of its his
torv. l-ack of ndequate heating
facilities is making the cold aeeni
extremely severe.
i w n more victims were added
during the night to the 13 lives
nlieady claimed by the cold. The
t wo irilt'-.-tarved beggars were
f..u:id frozen in tho street.
I't.g yesterday forced suspension
of ihe Mexico City-IJrownsville and
Alc.vi. o City-Mazatlan airplane ser-
he
Exhibited here this week and at Neiv York Auto Show
The motor car Surprise of 1930! Values that excel
all comparison! Prices that revise all automobile
standards! Study the entire market, then take your
pencil and figure for yourself how much more you
must spend for any other car that offers you com
parable wheelbase, power, room, strength, endurance,
performance, and the last word in every motoring
improvement and high-class advantage. Then
DRIVE the Auburn, and there will be
no doubt as to WHAT car offers
the best investment.
'
UBS
OOfy. Straight Eight
f
120 mwebaseSM
Anyone paying less than $1000 for a car
should inspect, compare and drive the
new Series 6-85 four-door closed car.
You are entitled to long wheelbase and a
trcmcruloas'.y strong rigid frame, be
cause they arc the foundation of all auto
mobile requirements. To skimp here is
fatal to efficient, enduring performance.
It, cannot be glossed over with body
attraction.' The ama:ing value of this
Auburn Six begins down deep with its
rugged foundation, making possible a
larger, unc ramped car with ample head
and leg room; a rcol, big luxurious auto
mobile with fine cur advantages. Bijur
chassis lubrication, hydraulic shock ab
sorbers, and hydraulic four-wheel brakes.
Convenient payments.
1XS" WHEELBASE
Here Auburn announces the most important
automobile news in all the world today. Not
superficial changes or "talking points", but a
vast sweeping fundamental change in the re
establishment of values in the entire industry.
Auburn makes its new Series 8-95 Straight
Eights available to the vast army of motorists
who have fenou n Eights were far superior, and
who wanted to own them. Now NO car buyer
need be handicapped by a lesser car. This four
door Sport Sedan of 125-inch wheelbase for
much less than many Sixes! Not an untried,
hastily produced model, but perfected through
five years of Auburn's Straight Eight, leader
ship; a definite, tested, proven value. Double
armor-plated frames, Bijur chassis lubrication.
Hydraulic shock absorbers, and four-wheel
hydraulic brakes. Finest mohair upholstery,
luxura springs, Brevster non-glare windshield,
and every refinement and improvement you
expect in a strictly quality car. Its sturdiness
and efficiency are the result of long experience,
of constant improving and of added betterments,
until today its worth rises far beyond the limits
ever attained by any other comparable car. It is
the climax of our policy of making Auburn's
success retroactive to buyers.
125 hp. Straight Eight
130" WHEELBASE
AuburnTias earned a reputation for doing the unusual
for doing w hat others say is impossible. In this
manner, Auburn has convinced a rapidly growing
number of people that they can have not only finer
motoring in Auburn cars, but also that it is much
better business to invest in Auburn cars." Never has
this been more evident than with this new Series 125
four-door closed car of 130-inch wheelbase. In fact,
this car is the most daring departure from contem
porary practice that Auburn has ever made. It eclipses
all others. For here is a value in size, strength, power,
refinement and endurance, that only those accus
tomed to paying the highest prices have ever enjoyed.
Now luxuries, performance and distinction are
offered in a car that makes its purchase an act of thrift.
You probably will never need to call upon its max
imum of reserve power. But it is always there, price
less in emergencies, and continually saving the motor
from gtrain and undue depreciation. The frame, the
strongest under any automobile, resembles a steel
bridge in construction. It is double armor-plated,
firmly rigid, preventing shimmy, vibration and body
twists and strains. Lycoming is the unquestioned
leader in Straight Eights, and this motor with its
smooth flow of over-lapping power impulses is the
utmost of Lycoming's attainments in reliable, durable
and efficient performance. Drive it and you will be
amazed. And of course this fine car has Bijur chassis
lubrication, hydraulic shock absorbers, and four
wheel, internal expanding hydraulic brakes. The
upholstery, the fittings and the finish of this Series are
the very last word in quality and good taste. We cau
tion you not to delay. Place your order at once.
Every year Auburn has been oversold. The demand
for this value will break all records.
tm Hi om SiH.fl SJ.n CUioln (H, .. SoLn JIMIi f Sixwl StvUn IIH K I'hanon ScJn 8 C.htH.Irt Silly lt SJn
HVV US h,H.rl Sr,ln l4"t Iti.c.n NrJ.n l :1 I'-ahriulet l v. I'rkw I. K Aubufn of Connff at ill. InJ. tMifimcnl mUi MMnUa.J. Mtt
AI IH'UN AUTOYOH1LE COMPANY, AL'BL'KN, INDIANA
AlfiKH.f fwMfifi ha hrrn trdM.Yii ro ft-WU fnr (ft iri cunt ami IO rent, for rath aJJULjnul ohvu.
Anmml WuiN qMibJtrr commitn.-uftaii. 1 ft- dnWopntml of aofiit l-tlol to Arnfricon profrri.
t
DELFEL INCORPORATED
123 South Riverside
Phone 254