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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 13, 1929)
MEDFORn MATL TRTBliNK, MEDFOKD, OUEriOX, FRIDAY, PECKMnKtt'' fa, fan. XOE SIX ess t:lucc- ihv ivcouti ral. A iniiulii i' of blfilH liii'v' 'ticn li:iKKi'il mill 1, inn- :u lining "Jil'i llw rlvvr. Outboard Blue Streak Cops New World's Record 666 1: an TY.nluinTi&! 1 5to ! PRO FOOTBALLER ;1 mi lv uuiiiiuii IS REVELATION ' 1 In (tic tun-man ImiwIIiik tea in mci Ich mllfri Tluirmlny evening in tho Xitt iiIli'j'H by (niploypH of tlii illUH Allto t'u., (iCO. iJutl'H Ji Ik ' iKirhuT, Leo Caniian. I tiicnnolvcM Inlo, fJi-Ht plnw g ny ii margin oi o'J pins over five (. i otlur two-man ten in k. (IuU'h and i ;( i- v V-'i iCannan. .leliincHS and Antic. Whlt- Missouri Po I i c,e Seeking !' a,' w t'nnn wore uo ., i t..i MvIiiikth of (tho -elimination mil ml Louis. Dcrry University!'11"1 u,tt antPH vit)i, a hi 237 " !, : t : fiaiiio . in 'tht . third wan in uf tin Grid Ace and. Junior Class !fl,m '"i wWoi up uiu match. ,, j fnr hfniNcIf and purtiuir. ( '. Leader, As. Fraternity i ' whitman umi :. camion rinfioi- , ' j'd HC(;ond..' Sfi pl(iM hchlnd, and : HOUSe Thief ! . .H-IiImchh and Atitlo trailed tlicni 70 '; pliiH. Tlio uwual niMthitf Ncctlnri ' ' , wiih nri hand and gavn their vtxrul ' : ' ' ' iKiippnrt I" tho hoyn, iiltlio JoIUiichh cwhi'oioirt, .mo., uvv. M.',j-;iml Antic had to do their own 1'ollc.e all over .MIhuouH today "Nought JouIh Ip Uerris former ldul-uf two college campuKOM. I'nl (yeilly of Missouri baeii field are prouiUent of the junior el any and iiu on-convlet.. . Dorry, who 1h 25 year bid, wns aeL'UHO'l yoHterday (if Htnallnw eloth ''inif and Jowolry from u fritiernii. houKC. Friend h of tho youth prom-lned- ho would appear yesterday afternoon, and Sheriff Clyde Hal- roothiK, and what I hey lacked in execution among tho plus they made up An noipo. Tho elimination haiiflicap match vnn very mueh enjoyed hy the KaiiK and planu are being made to howl nmithnr in tlio near future when other howlertf will he invited to enter. The eore follow: '4' . Flrwt Itouud "W t ""S wsSKSm.i i.u . ,1,.,,..,. - mill i . ) is a Prescription for Colds, Grippe, Flue, Dcnguo, Bilious Fever and Malaria, It Is the most known. speed remedy CHICACiO,. Doc. (fl) OeorKij ; Trafton; cuiiter ol . tlie LUlcaBO I Hours, who will, make lii profit I sional fistic-, bow aKainst CUarlus ! Arthur Bliii-eu ut Whlto City M.on idiiy nlsht, ; uiinarcnjly-is Hiiito mi tiiwod hy tlio repiituliun as a luiocU- ovout estuhliBhed by tlia greut 0110. I Traftnn pluus to take the Shires t bout .along with all oihfr-routinc (business and will take1 his. final workout Sunday afternoon by play I ins ceutor for tlio Bears against I lictinla ' Friedman's '. New York I Claiitu. . . 1 .- .1 1TI10 fuot that Shires knocked over Dau iJaly of Cleveland iu -lous A eOMFUTE eLAH0 AM rWWM StDVCi ' Outea lewjucceptcd their atisuranee. JJer. ' annaii.... JiaiuiU;ui ' Tolaf ........ Whitman .... M. Cannan..., Jlnndieap j-yihad not been -found today, how over. The youth played football two 'yearn at tho Unlver.slty bf Arkan Kai and one year here, iv HU record, revealed after (ho w a r runt wa Issued yoHlerday, showed he werved IS liiontliK in Total ; the .Kansas reformatory Un a p'ea 1 "" 'Af guilty to-thefU at u fraternity j An, ;, house of the University of Kami:... I """'"tup t ;nrrry ..was , recently reHtored t.i j Kood KtainlinK after helnK placed j on' "probation for poHHcwdon of Ihiuor. hU university record In the j registrar's office kIiowk. Total WIIIIiiuih .... Atwell llumlleap iipcrry received hln vai'Hlty foot idill letter at the annual banquet WodneHtlay night, a few hours after ji deputy Hherlff had raided' IiIh i;opm and elsied clothing, Jewelry ULiid a traveling bag, which a no I Inn 'wtudent Identified as hlH properly, wtolon- last May. .Prosecuting at torney Franklin ' K. Iteagan, wno wro T-t -tho warrant yestt-rday, was pjr ii t when' 'Dotfry wan awtM'dcdihiH r.M." JJerry was een 'about (?olumbiu during yesterday. t ; - ; OPENS AT PROSPECT ' 1'ItOSI'KfT, Ore., I)im 13. fHput'ial) I'niHiierl baKki'thiill fans won aviil((nt.il tu the fai'l Hint tile seaMoir was ilruwinK ni'iir wIhmi on Nov. III. Ino iilKh Mi'bnol lmyn lurri ed out fut iH-iu.Ht'k The kIi'Ih wint into htird prat'tlre tlir mxt wpelc. Tho Alumni mid Town trams tilxo lirptin to como otlt for practlCM-. The' fans wllneKsoil a fn.nl Riinir ln.'lvei.n (hi. Ahimnl umi Town Toams at the IiIkI) .sehnol Kymna slum, Thursilay nichl uf lust weok lleliiK only a preliminary and the Hrm Kamo uf l.le HeilHtin, the Town team did lint have n very mind furnnut, only six plovers aiipoai'' Ihk, It. Uirron, I). Hill, (I: llm-il-rnan, A. Hood, II. Unlirott. and K. Ward. The Alum ill hint a butler luruuivl of clBbt players,. It. dumle, K, floothhy, I'-. Iliillenbeek, II. (!rh-ve. ..''ciiirke. J. frow and It, NUhol. The Kanie cnilpil with tho seuiv i6 to !!2 In favor of the Town team. ..... Total .rlee i'liilil'lek Handicap Total ...... Seamoll Pence lliiliilleap ...170 ...I III ...'04 .'..37-1 ' ...I TS ..Mil .. 67 ..375 ,..i:ix ...UiS .. 4b .341 .. U'li ...1'.'4 .. !H ...311 ...127 ...12(1 .. 4(1 ...2S ,.104 ...101 ..1 l!i ..HSU I5U LIS "(14 "3(11 1(11 127 07 34 5 14K 172 4.1 3l!.'i 143 1 1(1 111 344 1.1K 124 4(1 32N 113 81 nr. 1.17 US ' 114 314) 1(154 12 II I. IS r.7 344 10(il 1211 1T.7 45 32S 1034 !ltl 1 29 Jl 3 HI 1004 17'J 124 111 3411 1170 94 Sll 1 10 ' Total 320 2SI1 2115 1104 Final Itiiiind fillies- ...174 104 237 I.. 011111011 13S 1110 14 ilnndleap .. 04 04 04 ' Total i Whlti'liutn . M. Canniin . Handicap .3711 1 .1411 ..135 ..'07 Tolal .338 .leldness ........125 Allthi I 58 iiJuttiloAp, is .1 1' 324 114 1110 ' 57 1 , 3 (II 145 17,11 ' 4B 4 50 17S 157 67 3!I2 lllll 181; ' 4.1 -1150 !TM lii ( - . 328 ' 3(10 '32(110211 TOP IN COAST HOCKEY 1'OKTI.ANII. On-.. l)lT. 13. ()) The Vancouvrr I. Ions, liiHt year's l'ai lflc Coast Hockey Iimikiic cliiiin. Iiliins. liMlay sliioil ullhlii two points of tho Ic.lKlle IoiiiIIiik Seattle I'lsklmoH by iviiKon of a 2 to 0 victory over Hie lonanil Itockii loos at the I'oliMi uni hero ' lust nlubt In a Koine Unit was cuiiHhler ably mine one-sided than the score Indicates. 1 Kcottle cliiims tho1 leiiLilo leodi'i' sbip wllh 12 points wiuie Viiiicoii. yve has 10. ' 1 ASHLAND SENIOR IS . HANDBALL FINALIST UMVHItSITY OK OHKCON. Kit Kcue. (Spl.l Uiwrenc.c Wanner, senior in Journalism from. Ashland, rec.ontly went Into the finals mutch for tho handball double champion ship. AllhoiiRh ho and his partner. iUck Schroeder, of I'm SlKina Kiippn rratornlly, lent 'to I ho Alpha Tan OmcBn loam, tho winners worn forced U play t lop speed sll tho T GALLED NATURAL MOW YOltK. Dee. 1 J (!' Some 20,000 customers , will pu; elose to $K)o.ooo for tlio .jjriviU-fiu of watching Jimmy MrLarnlu anil Itudy (It ldstelil imneh each other around for ten rounds, or less,' ut Madison Square (lardeh tonight. The bout, a "natural" If there ever was one. bringH together two of (he heaviest nunchern In the welterweight division and snine of the most speelacular milling of the season Ik iu prospect It remains to be seen, however, whether the boys will perform us well as the general public expects them, ' (ioldslcin appeared headed for the lightweight title a year dr mi ago but knockouts m Sid Terr is and Ace lludkiiis sappetr his v(" fideuee and came within an ace of tending In in1 to tho firdtc scrap heap. A fast and brilliant boxer, with dynamite in either Tlst, fluid stein has won fid of his Ui bouts by Knockouts. Granted confidence In hiniHolf,. the Ghetto welter 'lghf fmlgh iie'a Mlamfnioii. McLarnin is li to & favmite among thu heuintf fraternity. SKIBO SQUAD ON fvr Needad Moe Protection IIA.NKOKIJ, Cal.,., m. Pi i'lliKOtt hud Insnionee iiHalast ho lla klckett'by s horso and uored y u hull. He died hen, today as tho result 0r Injuries received hen kicked hy cow. ' ' i i i i 1 Siiiiiiimrhaw HisitiUh 1j,n. ' UHKKKI.KY, fill. (I'l Dr. I.ll Jltin V.. Klsher has roimilcted a IlKO-pake book Trir 4He- I'nlverslty of California that sumniarls tho old Kponlxh law,' used In the I'nlted Htntmc ' I'oii'nls Hill I jilc MOOHKIAW, HasknlchewUrt (A1) r-A Rolden eagle mensuriiix seven feet from tip to tip was killed neat her with rhibs hf. parents of ehll dren It hsd atlarked, Cltctrothtrapy . Cnlropractle Dr. H. P. Coleman , Tenth Bueetttful Vtar In Mtdford Trtalmtnti by Appolntmtnt -Natural Mtthodt Food Sclonca Medford Cntr Pldg. Phpn W5 COAST FOR TILT l'AXADKNA. f'alin. llw. 13 (.Vr ( 'nmpletiiig their long trek from I'lltsburg, Pa., a siuiuad of il fiihtlug sklboH 1 front f'arnegle Tech arrived hero today and made ready for a final workout In the Uose Itowl before tomorrow's grid Iron clash rlih the I'nlverslly of Southern t'alirurhta in the lo Angeles coliseum. Sunshine from a cloudless sky greeted the eastern football cam paigners at. they plied out ,of the sleeping coaehes anil 1 swarmed over the small station platform. The team brought two casualties lllKhbeigei . varsity left tackle, and Tina, sub half bur. Hlghher jrer Aas nursing an lnjm-ed ankle whll Tmn hsd a sprained back. With these exceptions the visitors appeared in (up condition. Here Is II. G. I'ergiiMiii, nilrif ol the last, oiitbfmi'd "ltlue Streak'' with vhkli In fiXMit Mcl trials at Halhcia, ;al.. ho ropped lite ntrld'K. W'coitl of l.HI." miles per hour under official Kiipcrvlsloir' of .tht American lover "Itiwt Assoi-lallon. Theit were four lioais lir this (HvIhIoii. (CIiimh II) and only .one -llio . winner was powered wlili ItlehflehJ gasoline. It was tn nouiuietl. i Slants irj?MFFIR's60lFBA6 ms Northwest Sport Tips j than a round Inst -Monday night, accordins to Tratlon, lias not caus- cd him to forget that Friedman, , Tony Plansky and the lost of the bis I an f-M.oes, ;the'. impeudinirMengaKejpcnt nuu oiiiiud. I .Uliuils u,ro toiiffh. nnd .i.-eiiulre, b 'Jidhiediate ittenUon ;- nijoro ' ha Alan J.Gould 13y ..aiik (S. (locrlc, -Associated l'ress Sports W'rller lly . II. Kccier. . I lusiseld that he and Johnson could . The Pacific Northwest, had iui Wc were talliliiK about Kolfln,.' iiveraKO a nluo' hole round an hour-real claim for on 11-Amcrican i marathons in which one player, all day Ions;- This led to a wusor. berth this year, but did deserve1! would callop about a Koir course Ko they Hied it. j credit for some of its fine football ! ' ' - . as lonB as dayllKht lasted- and hH so aKroed to carry our! "'atorh.l. - : - i UNIVERSITY OF OREUON. Bu- Ices endured, and Walter Koose mvn dub?," he said, "so d!dn t:' This credit was rightfully award-, Kune- (hpl.) Woodward Archer si ld: . t,ke very many. We ate Intel ml;- j cd when . two quartorbaclts, two Junior from Mcdfom, was l.le only "On a le t not loin; aijo. Joe John- i,.iiv u wn i.invi-d. Of n.ui-se wc 1 tackle?.- one uunrd: one halfbacl: m"n on- tun: orogou squad to get I ! TiMr m onin niiMro! fllYiL 111 bniu UHillLO - - ... ' :; ! . I - i:' WE DEVELOP ; : Films Free : WEST SIDE PHARMACY YOUE REXALL STOKE ; Open Sundays and Eveniniji AH the Tim Tlio gridiron loses u uumlier its flashiest stars with t'no close, ol son. Jr.. and I played six rounds holed out at every croon and kept and ono (uHhark of five teams (r. "iu oiin.iioo 1.1 mo ijuboioic In 12 hours, one Hay." ,h(. scores' carefully. We avc.-au'-.1 the norUiernectlin of the Pacific ; "V"- nuuutea oi pmjioK iiiue in 111 I said: "F.xacilv 12 hmirsv" r,-,,m r,.i i.. nr. miniue u roima of Coasi ciinfeVchce were civen. bun -1 fivo conference football samos. of tho lfljo campulgn. hut there! ic ui: -Well. In 20 secunds i h..i.K- n,i o rinished th... i orablc menilon on tho Associated , Archer had a grand total of 201 aro ulso an unusual number who , less. Wo started ai o o clock have apparently just begun to sqin- 1,10 niorning "no unisnen ai '30 p. in. tlllato, with ono or two more yours , Wp w.,rt, miH llf waMng Ul.,mr, In which to reach tho helgllls that , fm. ti10 mornlni; mutches to start Cagle. Uim. Marstors, Hanker, In the southern amateur champion Thomason, Outi h Clark. Nagurski. . ship lust hummer at Hello Meade. Sloan, Uunsa, Welch and (llnssgow I Nashville, anil I-asked Mr.- Uooe have occupied for the last timo. to tell mo more. I had heard of To mention just a few of tho j plenty of solo mlirath,ons but nev.-r ball-eariT'lne, acealwlii) will bu back I before of n duet; tu quy rale of next season, (hero am nooth of such pcrslsleno Yale,, Ilinklo of Hin kuoll, .McKver of Tennessee, Cnrideo of Notre In twelfth round Just halt a minuts Press all-Ainerican selections. " t six 18-holc rounds In one day. j of Oregon eleven received consiil "Joe, who is a pretty kooiI piny- oration, while-. WiudlinKton Stale, er, overused 83 strokes a round ofjcullcKe, Idaho, Montana and Wnsh 1S boles, and 1 averrtccrl 113. Ilc'liiKton each griinod on 'honorab.e lost five balls naturally we did i berth. not use op much time looking for' The Irio of Webfootcrs to receive lost balls and I lost - four. lie recognition were John Kitumiller, last four pounds in weight in spite ' iiuartei-backi-'Atistln Colbert, tackle of a considerable number of sand-land Marshall Shields, guard. The wh-hes. ..and 1. lost cljjht pounds, j other four northwest stars were This was cm May JR, 12. V'e ' Gordon Dlchl. Idaho tackle: Jim- minutes tind he saw actioif in every end. Cleorge Cbristinnsen. lacklo, was 'next with 257 "iiilhutes',; and Dave Mason, buck, was. -third with .264 minutes' playing timo. j DUCK HUNTERS FIND BIRDS ALONG RIVER Nayhvllle: and thai he (Mr. Uimis.O.1 ' got in an argument with nnothev Paine. Kelly or Kentucky, (lohtle of PnniiHylvanla. I .eland of Texas CI'ilHlian, Hewitt of Columhia and l-liiftni-.l r.f WtiuhlmHnti i(iiii. ,.i tniri. ...,,i ij,,r twosome could , ,ilay ingiewoou course u in r ihup holes In a day. and Kooso Ivtd Mr. Kitose explained that he and young Jonn-on piajcti a loi or Kou - ttlsititw-iV W-A thouglit i hiy ..Murruuv- Montana qimrtovlacU: together at the Inglewood club o: ' J - - rocord 'h:imer SchwartzVashtnfton State- IVrhuo-s it Is. It's uulte a stunt, 1 fullback. aml'Merle Hufftird, AVsi.- ley have been having excellent linvwiv. ' inuton halfback. ' h"'k hunting ducks on Uoguc river COLD HILU Oro., Dec. 13;--' (Speoialljv SpurtHinen 'of tho vfti i 'iyl,:-- fitiite' - Ask Your Dealer ' i-nicpibcr,.us to how many times IT, 1 twosome could, iilny around the find were among llio oiuutuuding soplicinoru hall tolers ol' tho year, .with Yale's sensational Alhlo the most lalked-about liack anywhero. If Him "n, lel.lv i.t,," nt Vnu. n. von doesn't wind up as an nil Ainorlcaii ne'e. It will be a shock to the lllue. ' ' WcUvdi" lias hits been a slar fiir two years, as consistent', a per former as any college biis had. and (ienlle. Penn's calilalnelect. closed this year wilh one of tho greatest runs ever witnessed on Fiankllii field, a 102-yard gallop through Cornell .Tor n touchdown from klckolf. dentin was elected IMil leader or tho Hod and lllue as soon as Ills team males could crowd Inlo the dressing room lo cast their ballots. fVfclgBIM IIWMIlUlllriMCI I llufrord, a const observer writes. "Is a more spectacular hall carrier than either (ieorgo Wilson or Chuck Cnridll. former Washington nll-Anioriians." Iliuford stood out (his yeur on a leain that was going nowhere. Charley Pnddwk has been doina sprint slimtH for so long that ho mis Old Pop Time worried. He lleve II or not, tho blond Texan, a transplanlcd Callfornlan, hopes In malio tho lira Olympic team. "I lost about right yards on iny Inst Olympic voyage, bul maybe the old legs will still be good enough to land inn a place on 'u relay tlein," remarked Charley ruccnllv. "AI least I do 'not Intend to cpiil I'utinlng allogethir. II (pis been loo much tun to drop out of It til together, even though I urobahlv can't keep up with most of these guiioping youngslcra now." Ileniliidod that his auialeiir sta ins was subject lo considerable scrutiny and aninc, conlroversv lii rontieetlon with tho' last Olympics. Paddock sahl: . ' "Of course I have made sonio llilng out of my ntlihilc achieve ments. Why not? Can you name two of the other (np-notcliprs who haven't? As writers. In tlui hiovloe. or tuherwlsc? ' .... 'Yen can call thai caoltalllni. athletic faine. or commorcialliliia 11. bill the fact Is that I have never received a single cent at nnv Mine ' In my career for a root racB." 1 ran 1 becainu I liked to. WhatVUio oh I Jecllou ir tho ballyhoo helped mo i in business? I wrn ,y mvn HtH(r : and I've ibitm my own lecturing und movlo stuff. Thai's business." -'1 5::io to i;:'io p.iii.--Suusi.t syieo loiters NI'.C service to Kilo. (1:00 to 7:11(1 p. in. General Klee llic hour MIC rervb-e, lo KGO K I I.I . KllMO, UIIW. Kl'l. 7:00 lo 8:00 p.m. lanky SliiU'e Hour NllC service lo KOO, KIK,'. KO.MO. lyGW, Kli. ' 8:0(1 to 8::i(l p.m. Temple of tb Air Mil' service lo Kilo, K II Q. Kl Mo, KGW. KKl'A. 8::io lo s:-'.5 p. in. Amos 'n Ardy ( Transcontinental) NI'.C ser vice lo KC.O. KIIU. KO.MO. KGW, KC.CA. K: l.i lo !i:oo p.m. Siod'.o iproRfuin NllC. servli-.' lo Kilo, Klil'A (teiilalivc.) IIOO tu ICIln p. III.- "Illioderlril'd Lyrics" NllC service lo KG' i, K 1 1. KOMO. KlUV.' Uli. ;i:an to (:0o p.ci. Sinn Confer-; em- N'l'.C servl-c to KGo. KO.MO. y .j 10:00 to lo:."i p.lu. Sports -Talks NI'.C service to KGO. i 10:15 to 11:00 p. in. "Tales Never fold" NliC siltiee lo KGO, KO.MO. 10::t'i lo 11:00 p. in. It:(l0!lo li:l" tun. .Musbal Mils ' kiK'.'els NllC service to KGII. KIIO. KCMo, KPO. , U':0(( p.m. to 1': (XI 0 in. Wall Guneildorfer's Hotel Whileoiub Hiineo I'.aibl N'l'.C service to r . KGo. 'Ked" Caglc ltcM-als ' v....iOW- YOUK.irvUVl "l!ed'' fugle was the only I ; i: H AM-Aiiieiicjio to make the I'lL'tl all-star team tunned , lb tile Associated Pro's ennsqnviM. j Fights Last Night t his k lis tile-., Hogs -KV-YORK !) The t.S.KI.. Oiin new elubhoiise of the .Junior LoaKllt. iiuinng other things, has accommodations for babies ami dogs. Hoclety sills nmy check their pets on the ground floor. T:i fifth floor Is n nursery for free rare or babioM whose parents ,uj-e In want. Springfield -Plans under con sideration for piircbnse of McKlnls building on .Main street near Sec ond for uso its Community hall, - lly the Associated Press MeKKHHPOHT. Pit. Kd llran non. liltsliuig. stopped George Knrmn. Canton. f ,ti; cmtdv lc Marco. Cluuierol. Pa.. oul.,,inl, ,1 Manny Rusm'II. Ilaltlmore. (till OTTPMWA. tn.-l'ituttllng" ch-. mens. ' Atcblnson.' Kaifsns. knocked out Jaeoliette lllverrlllo, Sail lllas I ml luo, IS). Cl) TtVM IU G KO V K.v 1 1 !.--1 1 1 1 1 Norton": rarBo. X.""!) NiutjiiitMed RVVo,.,tM. Healllc. (li). Nervousness . . '-OJtni due lo poor elimination ! Men and women evervwhero use and recommend l-oley Pillg diuretic lor Prfeei elimination and reliel from nsrvoumeu Satitfaction guaranteed Foley Pills A dlut.lle .llmul.nl for lh. kldn.r, I-Hir Sale ol .tannin . XYimmIs Dmg Mrnn-, oinier Mnln and t ent nil, bCJLJlVJ Voa p'xtoff qertinc aradia or d.' 4 whole yeour:" says Father Time. 1T.AK IT A POIiNT TO ; GET ONE RIGHT AWAV FftOtt Radio .Service laboratory "ELECTRIC WIRING CO." , 22 South Grape Phone! Office, 335; Ren, WIS ,v- " ' ' ' . ''...'...''.,-' .."V.'..'; '.'.:''. '. ' ..- ! .. ' The Audit Bureau of Girculations Comments Ftorri Other Fields TIik spirit in uliich llio1!jiti!lis,!i(T iiieiiilu-rs of tile Audit ISiimui nl' ('iieiiliiiions tvclcoini' tlie iippniiiinity lo jtivc tin- .ltd vti'tisers and to! vcrl ihiiTsr netits dclitilcd siirve.vs uf tlioir ciiTii- ; liiiinns is U'i'll displayed in (lie extruels below. These were chosen front it collection it( vc eetil clippings from various pnrts of the count ry, ciifryin;; nrticle.s of nimiliir import. They llwow sidcliudits on tin- work of tho A. B. C. which m-v well worth tlie advertiser's eniisider- lltilltl. - Mexico (Mo.) Ledger Whnt most newspnper n'ten and iintioiiiil mlvertiset's will consider s' one of the most iitiporfnnt iidviineenit'tits ever reeorded in (lie locul newspnper field wns the iinuounccinent recently sent -liroudcast throuiihout the itdvertisiiif: business world that the .Mexico Hvenino; Ledger is now ti ftill-fledired member of the Audit ltiiretiH of CiiTiiliitioiis. : v- newspnper which beloii-js to this (M'oaiiiziilioii must keep u complete record of the newsprint it intys, the daily consumption of pncr, tind these with its eireiiliition .'Hid finiinliitl records are checked once it year by tin export niiditoK No snbseriber whose siibscriptiun is over three' mouths iu lirreltrs is eounled by the auditor. Tlie tlioroiijfhness' of such jin audit is cipt.il only to tho inspection of n hank or the I'imiucuil end of n bio business'. Then, when the ndvcrlising agent or the national atlvortisor receives the audit of the paper's circulation, he knows just what he isgetting and that it is gilt-edged in every way. It ontnils some little expense mid more Ihiiu un ordiiiiiry limoiint of bookkeeping on the part of the member -pu- per, but places' it. before lite business, world i n a most sttlisfaclOry posit ioji from. every iinjrlc. '' iinstin.tis ( Xelir.) -Triliulif If. llaiiycl', t 'lie representative 'of ihe Atjifit lltiirinn' f 'ir ' iiil.il ions, is now in the eity to litnke tli'aiuiiia 1 audit 'of the'1 1 Tasting's Daily Tribune. The audit is conducted with a ruthless thoroughness and the report gives' advcrtis9rs and 6th ors accurate information with regard to the circulation of newspapers. Tho audit includes a system of checks and verifications that renders the report thoroughly reliable.:. The A. B. C. is tin iir.siiciiilion of iiiilioniil iidvertisin afreiicics, advertisers and publications. All news-' papers of advertising importance are members. It is of incalculable value to advertisers to learn the net paid circulation of newspapers that they advertise iu. It is paid circulation that is live circulation, and is the kind that offers prospects to advert i.M-rs. . The Trib line has been a member of tlie association ever .since the association was formed. . Santa Ana (Calif.) IfcVister: Kor 'many years it was' reeoL'iiized by newspaper' men 'and , advertisers that lliere should be some dejienda ble -lucthotl of checking eiiviilat ion claims of newspapers: and. hf order to meet this reeoif tiiiiod need, the Audit Bureau r Circulations was formed. All newspapers that- affiliate. 'with lliis organization are subject to audits which at;- accepted by advertisers as absolutely reliable. Tho A; B. C. auditors como without previous announconVpnt just as a bank examiner comes to -a bank and they surely mako a complete check-up. ' The question may be ttskoil why is 'there need of this audit on eif. (illations when the ;oYf ritmcut riVjnircs nn. animal affidavit from newspaper publishers re-licnling- their circulations. The answer is that the ooveiiiinelit docs not check the affidavit;! at all; Ijie affidavit is 'ux pnvl and. entirely without' verification. Most publishers arc , honest in their reports tii the (lovcrniti.-nt ; oth or ' report the circulatidli' which theV' llliltk they are giiiiii: to have'.'niid :still others accustomed to misrepresent iiijt their circulation ''to advertisers, do not hesitatu.-to misrepresent it to tile irvernnieiit, knowing that their claims i will never be investigated. The newspaper that is afraid of an honest audit of its circulation . dees not join the Audit Bureau of Circulations; and this fact, should be kept in mind by. advertisers. ? , Mail Tribune i? The only newspaper in Jackson County with an A. iJ. CJ guarantee of circulation ' Published Every Evening of the Week and Sunday Morning
