MEDFORn MATL TRTBliNK, MEDFOKD, OUEriOX, FRIDAY, PECKMnKtt'' fa, fan.
XOE SIX
ess
t:lucc- ihv ivcouti ral. A iniiulii i'
of blfilH liii'v' 'ticn li:iKKi'il mill
1, inn- :u lining "Jil'i llw rlvvr.
Outboard Blue Streak Cops New World's Record
666
1:
an TY.nluinTi&!
1 5to !
PRO FOOTBALLER
;1
mi lv uuiiiiuii
IS REVELATION
' 1
In (tic tun-man ImiwIIiik tea in
mci Ich mllfri Tluirmlny evening in
tho Xitt iiIli'j'H by (niploypH of tlii
illUH Allto t'u., (iCO. iJutl'H
Ji Ik ' iKirhuT, Leo Caniian.
I tiicnnolvcM Inlo, fJi-Ht plnw
g ny ii margin oi o'J pins over five
(. i otlur two-man ten in k. (IuU'h and
i ;( i- v V-'i iCannan. .leliincHS and Antic. Whlt-
Missouri Po I i c,e Seeking !' a,' w t'nnn wore uo
., i t..i MvIiiikth of (tho -elimination mil ml
Louis. Dcrry University!'11"1 u,tt antPH vit)i, a hi 237
" !, : t : fiaiiio . in 'tht . third wan in uf tin
Grid Ace and. Junior Class !fl,m '"i wWoi up uiu match.
,, j fnr hfniNcIf and purtiuir. ( '.
Leader, As. Fraternity i ' whitman umi :. camion rinfioi-
, ' j'd HC(;ond..' Sfi pl(iM hchlnd, and
: HOUSe Thief ! . .H-IiImchh and Atitlo trailed tlicni 70
'; pliiH. Tlio uwual niMthitf Ncctlnri
' ' , wiih nri hand and gavn their vtxrul
' : ' ' ' iKiippnrt I" tho hoyn, iiltlio JoIUiichh
cwhi'oioirt, .mo., uvv. M.',j-;iml Antic had to do their own
1'ollc.e all over .MIhuouH today
"Nought JouIh Ip Uerris former
ldul-uf two college campuKOM. I'nl
(yeilly of Missouri baeii field are
prouiUent of the junior el any and
iiu on-convlet.. .
Dorry, who 1h 25 year bid, wns
aeL'UHO'l yoHterday (if Htnallnw eloth
''inif and Jowolry from u fritiernii.
houKC. Friend h of tho youth prom-lned-
ho would appear yesterday
afternoon, and Sheriff Clyde Hal-
roothiK, and what I hey lacked in
execution among tho plus they
made up An noipo.
Tho elimination haiiflicap match
vnn very mueh enjoyed hy the
KaiiK and planu are being made to
howl nmithnr in tlio near future
when other howlertf will he invited
to enter.
The eore follow:
'4' . Flrwt Itouud
"W t ""S wsSKSm.i i.u . ,1,.,,..,. - mill i .
)
is a Prescription for
Colds, Grippe, Flue, Dcnguo,
Bilious Fever and Malaria,
It Is the most
known.
speed remedy
CHICACiO,. Doc. (fl) OeorKij
; Trafton; cuiiter ol . tlie LUlcaBO
I Hours, who will, make lii profit
I sional fistic-, bow aKainst CUarlus
! Arthur Bliii-eu ut Whlto City M.on
idiiy nlsht, ; uiinarcnjly-is Hiiito mi
tiiwod hy tlio repiituliun as a luiocU-
ovout estuhliBhed by tlia greut 0110.
I Traftnn pluus to take the Shires
t bout .along with all oihfr-routinc
(business and will take1 his. final
workout Sunday afternoon by play
I ins ceutor for tlio Bears against
I lictinla ' Friedman's '. New York
I Claiitu. . . 1 .-
.1 1TI10 fuot that Shires knocked
over Dau iJaly of Cleveland iu -lous
A eOMFUTE eLAH0 AM
rWWM StDVCi '
Outea
lewjucceptcd their atisuranee. JJer. ' annaii....
JiaiuiU;ui
' Tolaf ........
Whitman ....
M. Cannan...,
Jlnndieap
j-yihad not been -found today, how
over.
The youth played football two
'yearn at tho Unlver.slty bf Arkan
Kai and one year here,
iv HU record, revealed after (ho
w a r runt wa Issued yoHlerday,
showed he werved IS liiontliK in
Total ;
the .Kansas reformatory Un a p'ea 1 ""
'Af guilty to-thefU at u fraternity j An, ;,
house of the University of Kami:... I """'"tup
t ;nrrry ..was , recently reHtored t.i j
Kood KtainlinK after helnK placed j
on' "probation for poHHcwdon of
Ihiuor. hU university record In the j
registrar's office kIiowk.
Total
WIIIIiiuih ....
Atwell
llumlleap
iipcrry received hln vai'Hlty foot
idill letter at the annual banquet
WodneHtlay night, a few hours after
ji deputy Hherlff had raided' IiIh
i;opm and elsied clothing, Jewelry
ULiid a traveling bag, which a no I Inn
'wtudent Identified as hlH properly,
wtolon- last May. .Prosecuting at
torney Franklin ' K. Iteagan, wno
wro T-t -tho warrant yestt-rday,
was pjr ii t when' 'Dotfry wan
awtM'dcdihiH r.M." JJerry was een
'about (?olumbiu during yesterday.
t ; - ;
OPENS AT PROSPECT
' 1'ItOSI'KfT, Ore., I)im 13.
fHput'ial) I'niHiierl baKki'thiill fans
won aviil((nt.il tu the fai'l Hint tile
seaMoir was ilruwinK ni'iir wIhmi on
Nov. III. Ino iilKh Mi'bnol lmyn lurri
ed out fut iH-iu.Ht'k The kIi'Ih wint
into htird prat'tlre tlir mxt wpelc.
Tho Alumni mid Town trams tilxo
lirptin to como otlt for practlCM-.
The' fans wllneKsoil a fn.nl Riinir
ln.'lvei.n (hi. Ahimnl umi Town
Toams at the IiIkI) .sehnol Kymna
slum, Thursilay nichl uf lust weok
lleliiK only a preliminary and the
Hrm Kamo uf l.le HeilHtin, the Town
team did lint have n very mind
furnnut, only six plovers aiipoai''
Ihk, It. Uirron, I). Hill, (I: llm-il-rnan,
A. Hood, II. Unlirott. and K.
Ward.
The Alum ill hint a butler luruuivl
of clBbt players,. It. dumle, K,
floothhy, I'-. Iliillenbeek, II. (!rh-ve.
..''ciiirke. J. frow and It, NUhol.
The Kanie cnilpil with tho seuiv
i6 to !!2 In favor of the Town
team. .....
Total
.rlee
i'liilil'lek
Handicap
Total ......
Seamoll
Pence
lliiliilleap
...170
...I III
...'04
.'..37-1 '
...I TS
..Mil
.. 67
..375
,..i:ix
...UiS
.. 4b
.341
.. U'li
...1'.'4
.. !H
...311
...127
...12(1
.. 4(1
...2S
,.104
...101
..1 l!i
..HSU
I5U
LIS
"(14
"3(11
1(11
127
07
34 5
14K
172
4.1
3l!.'i
143
1 1(1
111
344
1.1K
124
4(1
32N
113
81
nr.
1.17
US
' 114
314) 1(154
12 II
I. IS
r.7
344 10(il
1211
1T.7
45
32S 1034
!ltl
1 29
Jl
3 HI 1004
17'J
124
111
3411 1170
94
Sll
1 10
' Total 320 2SI1 2115 1104
Final Itiiiind
fillies- ...174 104 237
I.. 011111011 13S 1110 14
ilnndleap .. 04 04 04
' Total i
Whlti'liutn .
M. Canniin .
Handicap
.3711 1
.1411
..135
..'07
Tolal .338
.leldness ........125
Allthi I 58
iiJuttiloAp, is
.1 1'
324
114
1110
' 57
1 ,
3 (II
145
17,11
' 4B
4 50
17S 157
67
3!I2
lllll 181;
' 4.1
-1150
!TM lii
( -
. 328 ' 3(10 '32(110211
TOP IN COAST HOCKEY
1'OKTI.ANII. On-.. l)lT. 13. ())
The Vancouvrr I. Ions, liiHt year's
l'ai lflc Coast Hockey Iimikiic cliiiin.
Iiliins. liMlay sliioil ullhlii two
points of tho Ic.lKlle IoiiiIIiik Seattle
I'lsklmoH by iviiKon of a 2 to 0
victory over Hie lonanil Itockii
loos at the I'oliMi uni hero ' lust
nlubt In a Koine Unit was cuiiHhler
ably mine one-sided than the score
Indicates. 1
Kcottle cliiims tho1 leiiLilo leodi'i'
sbip wllh 12 points wiuie Viiiicoii.
yve has 10. ' 1
ASHLAND SENIOR IS .
HANDBALL FINALIST
UMVHItSITY OK OHKCON. Kit
Kcue. (Spl.l Uiwrenc.c Wanner,
senior in Journalism from. Ashland,
rec.ontly went Into the finals mutch
for tho handball double champion
ship. AllhoiiRh ho and his partner.
iUck Schroeder, of I'm SlKina
Kiippn rratornlly, lent 'to I ho Alpha
Tan OmcBn loam, tho winners worn
forced U play t lop speed sll tho
T
GALLED NATURAL
MOW YOltK. Dee. 1 J (!' Some
20,000 customers , will pu; elose to
$K)o.ooo for tlio .jjriviU-fiu of
watching Jimmy MrLarnlu anil
Itudy (It ldstelil imneh each other
around for ten rounds, or less,' ut
Madison Square (lardeh tonight.
The bout, a "natural" If there
ever was one. bringH together two
of (he heaviest nunchern In the
welterweight division and snine of
the most speelacular milling of the
season Ik iu prospect It remains
to be seen, however, whether the
boys will perform us well as the
general public expects them,
' (ioldslcin appeared headed for
the lightweight title a year dr mi
ago but knockouts m Sid Terr is
and Ace lludkiiis sappetr his v("
fideuee and came within an ace of
tending In in1 to tho firdtc scrap
heap. A fast and brilliant boxer,
with dynamite in either Tlst, fluid
stein has won fid of his Ui bouts
by Knockouts. Granted confidence
In hiniHolf,. the Ghetto welter
'lghf fmlgh iie'a Mlamfnioii.
McLarnin is li to & favmite
among thu heuintf fraternity.
SKIBO SQUAD ON
fvr
Needad Moe Protection
IIA.NKOKIJ, Cal.,., m. Pi
i'lliKOtt hud Insnionee iiHalast ho
lla klckett'by s horso and uored
y u hull. He died hen, today
as tho result 0r Injuries received
hen kicked hy cow.
' ' i i i i
1 Siiiiiiimrhaw HisitiUh 1j,n.
' UHKKKI.KY, fill. (I'l Dr. I.ll
Jltin V.. Klsher has roimilcted a
IlKO-pake book Trir 4He- I'nlverslty
of California that sumniarls tho
old Kponlxh law,' used In the
I'nlted Htntmc '
I'oii'nls Hill I jilc
MOOHKIAW, HasknlchewUrt (A1)
r-A Rolden eagle mensuriiix seven
feet from tip to tip was killed neat
her with rhibs hf. parents of ehll
dren It hsd atlarked,
Cltctrothtrapy . Cnlropractle
Dr. H. P. Coleman
, Tenth Bueetttful Vtar In Mtdford
Trtalmtnti by Appolntmtnt -Natural
Mtthodt Food Sclonca
Medford Cntr Pldg. Phpn W5
COAST FOR TILT
l'AXADKNA. f'alin. llw. 13 (.Vr
( 'nmpletiiig their long trek from
I'lltsburg, Pa., a siuiuad of il
fiihtlug sklboH 1 front f'arnegle
Tech arrived hero today and made
ready for a final workout In the
Uose Itowl before tomorrow's grid
Iron clash rlih the I'nlverslly of
Southern t'alirurhta in the lo
Angeles coliseum.
Sunshine from a cloudless sky
greeted the eastern football cam
paigners at. they plied out ,of the
sleeping coaehes anil 1 swarmed
over the small station platform.
The team brought two casualties
lllKhbeigei . varsity left tackle,
and Tina, sub half bur. Hlghher
jrer Aas nursing an lnjm-ed ankle
whll Tmn hsd a sprained back.
With these exceptions the visitors
appeared in (up condition.
Here Is II. G. I'ergiiMiii, nilrif ol the last, oiitbfmi'd "ltlue Streak'' with vhkli In fiXMit Mcl trials at Halhcia, ;al.. ho ropped lite
ntrld'K. W'coitl of l.HI." miles per hour under official Kiipcrvlsloir' of .tht American lover "Itiwt Assoi-lallon. Theit were four lioais
lir this (HvIhIoii. (CIiimh II) and only .one
-llio . winner was powered wlili ItlehflehJ gasoline. It was tn nouiuietl.
i Slants
irj?MFFIR's60lFBA6
ms
Northwest
Sport Tips
j than a round Inst -Monday night,
accordins to Tratlon, lias not caus-
cd him to forget that Friedman, ,
Tony Plansky and the lost of the
bis I
an
f-M.oes, ;the'. impeudinirMengaKejpcnt
nuu oiiiiud. I
.Uliuils u,ro toiiffh. nnd .i.-eiiulre, b
'Jidhiediate ittenUon ;- nijoro ' ha
Alan J.Gould
13y ..aiik (S. (locrlc, -Associated
l'ress Sports W'rller
lly . II. Kccier. . I lusiseld that he and Johnson could . The Pacific Northwest, had iui
Wc were talliliiK about Kolfln,.' iiveraKO a nluo' hole round an hour-real claim for on 11-Amcrican i
marathons in which one player, all day Ions;- This led to a wusor. berth this year, but did deserve1!
would callop about a Koir course Ko they Hied it. j credit for some of its fine football ! ' ' - .
as lonB as dayllKht lasted- and hH so aKroed to carry our! "'atorh.l. - : - i UNIVERSITY OF OREUON. Bu-
Ices endured, and Walter Koose mvn dub?," he said, "so d!dn t:' This credit was rightfully award-, Kune- (hpl.) Woodward Archer
si ld: . t,ke very many. We ate Intel ml;- j cd when . two quartorbaclts, two Junior from Mcdfom, was l.le only
"On a le t not loin; aijo. Joe John- i,.iiv u wn i.invi-d. Of n.ui-se wc 1 tackle?.- one uunrd: one halfbacl: m"n on- tun: orogou squad to get
I
! TiMr m onin niiMro!
fllYiL 111 bniu UHillLO -
- ... ' :; ! . I -
i:'
WE DEVELOP ; :
Films Free :
WEST SIDE PHARMACY
YOUE REXALL STOKE ;
Open Sundays and Eveniniji
AH the Tim
Tlio gridiron loses u uumlier
its flashiest stars with t'no close,
ol son. Jr.. and I played six rounds holed out at every croon and kept and ono (uHhark of five teams (r. "iu oiin.iioo 1.1 mo ijuboioic
In 12 hours, one Hay." ,h(. scores' carefully. We avc.-au'-.1 the norUiernectlin of the Pacific ; "V"- nuuutea oi pmjioK iiiue in 111
I said: "F.xacilv 12 hmirsv" r,-,,m r,.i i.. nr. miniue u roima of Coasi ciinfeVchce were civen. bun -1 fivo conference football samos.
of tho lfljo campulgn. hut there! ic ui: -Well. In 20 secunds i h..i.K- n,i o rinished th... i orablc menilon on tho Associated , Archer had a grand total of 201
aro ulso an unusual number who , less. Wo started ai o o clock
have apparently just begun to sqin- 1,10 niorning "no unisnen ai
'30 p. in.
tlllato, with ono or two more yours , Wp w.,rt, miH llf waMng Ul.,mr,
In which to reach tho helgllls that , fm. ti10 mornlni; mutches to start
Cagle. Uim. Marstors, Hanker, In the southern amateur champion
Thomason, Outi h Clark. Nagurski. . ship lust hummer at Hello Meade.
Sloan, Uunsa, Welch and (llnssgow I Nashville, anil I-asked Mr.- Uooe
have occupied for the last timo. to tell mo more. I had heard of
To mention just a few of tho j plenty of solo mlirath,ons but nev.-r
ball-eariT'lne, acealwlii) will bu back I before of n duet; tu quy rale of
next season, (hero am nooth of such pcrslsleno
Yale,, Ilinklo of Hin kuoll, .McKver
of Tennessee, Cnrideo of Notre
In twelfth round Just halt a minuts Press all-Ainerican selections.
" t
six 18-holc rounds In one day. j of Oregon eleven received consiil
"Joe, who is a pretty kooiI piny- oration, while-. WiudlinKton Stale,
er, overused 83 strokes a round ofjcullcKe, Idaho, Montana and Wnsh
1S boles, and 1 averrtccrl 113. Ilc'liiKton each griinod on 'honorab.e
lost five balls naturally we did i berth.
not use op much time looking for' The Irio of Webfootcrs to receive
lost balls and I lost - four. lie recognition were John Kitumiller,
last four pounds in weight in spite ' iiuartei-backi-'Atistln Colbert, tackle
of a considerable number of sand-land Marshall Shields, guard. The
wh-hes. ..and 1. lost cljjht pounds, j other four northwest stars were
This was cm May JR, 12. V'e ' Gordon Dlchl. Idaho tackle: Jim-
minutes tind he saw actioif in every
end.
Cleorge Cbristinnsen. lacklo, was
'next with 257 "iiilhutes',; and Dave
Mason, buck, was. -third with .264
minutes' playing timo.
j DUCK HUNTERS FIND
BIRDS ALONG RIVER
Nayhvllle: and thai he (Mr. Uimis.O.1 '
got in an argument with nnothev
Paine. Kelly or Kentucky, (lohtle
of PnniiHylvanla. I .eland of Texas
CI'ilHlian, Hewitt of Columhia and
l-liiftni-.l r.f WtiuhlmHnti
i(iiii. ,.i tniri. ...,,i ij,,r twosome could , ,ilay
ingiewoou course u in r ihup
holes In a day. and Kooso Ivtd
Mr. Kitose explained that he and
young Jonn-on piajcti a loi or Kou - ttlsititw-iV W-A thouglit i hiy ..Murruuv- Montana qimrtovlacU:
together at the Inglewood club o: ' J - - rocord 'h:imer SchwartzVashtnfton State-
IVrhuo-s it Is. It's uulte a stunt, 1 fullback. aml'Merle Hufftird, AVsi.- ley have been having excellent
linvwiv. ' inuton halfback. ' h"'k hunting ducks on Uoguc river
COLD HILU Oro., Dec. 13;--'
(Speoialljv SpurtHinen 'of tho vfti
i 'iyl,:-- fitiite' -
Ask Your Dealer '
i-nicpibcr,.us to how many times IT,
1 twosome could, iilny around the
find were among llio oiuutuuding
soplicinoru hall tolers ol' tho year,
.with Yale's sensational Alhlo the
most lalked-about liack anywhero.
If Him "n, lel.lv i.t,," nt Vnu. n.
von doesn't wind up as an nil
Ainorlcaii ne'e. It will be a shock
to the lllue. '
' WcUvdi" lias hits been a slar fiir
two years, as consistent', a per
former as any college biis had.
and (ienlle. Penn's calilalnelect.
closed this year wilh one of tho
greatest runs ever witnessed on
Fiankllii field, a 102-yard gallop
through Cornell .Tor n touchdown
from klckolf. dentin was elected
IMil leader or tho Hod and lllue
as soon as Ills team males could
crowd Inlo the dressing room lo
cast their ballots.
fVfclgBIM IIWMIlUlllriMCI
I
llufrord, a const observer writes.
"Is a more spectacular hall carrier
than either (ieorgo Wilson or
Chuck Cnridll. former Washington
nll-Anioriians." Iliuford stood out
(his yeur on a leain that was going
nowhere.
Charley Pnddwk has been doina
sprint slimtH for so long that ho
mis Old Pop Time worried. He
lleve II or not, tho blond Texan, a
transplanlcd Callfornlan, hopes In
malio tho lira Olympic team.
"I lost about right yards on iny
Inst Olympic voyage, bul maybe the
old legs will still be good enough
to land inn a place on 'u relay
tlein," remarked Charley ruccnllv.
"AI least I do 'not Intend to cpiil
I'utinlng allogethir. II (pis been
loo much tun to drop out of It til
together, even though I urobahlv
can't keep up with most of these
guiioping youngslcra now."
Ileniliidod that his auialeiir sta
ins was subject lo considerable
scrutiny and aninc, conlroversv lii
rontieetlon with tho' last Olympics.
Paddock sahl: . '
"Of course I have made sonio
llilng out of my ntlihilc achieve
ments. Why not? Can you name
two of the other (np-notcliprs who
haven't? As writers. In tlui hiovloe.
or tuherwlsc? ' ....
'Yen can call thai caoltalllni.
athletic faine. or commorcialliliia
11. bill the fact Is that I have never
received a single cent at nnv Mine '
In my career for a root racB." 1 ran 1
becainu I liked to. WhatVUio oh I
Jecllou ir tho ballyhoo helped mo i
in business? I wrn ,y mvn HtH(r :
and I've ibitm my own lecturing und
movlo stuff. Thai's business." -'1
5::io to i;:'io p.iii.--Suusi.t syieo
loiters NI'.C service to Kilo.
(1:00 to 7:11(1 p. in. General Klee
llic hour MIC rervb-e, lo KGO
K I I.I . KllMO, UIIW. Kl'l.
7:00 lo 8:00 p.m. lanky SliiU'e
Hour NllC service lo KOO, KIK,'.
KO.MO. lyGW, Kli. '
8:0(1 to 8::i(l p.m. Temple of tb
Air Mil' service lo Kilo, K II Q.
Kl Mo, KGW. KKl'A.
8::io lo s:-'.5 p. in. Amos 'n Ardy
( Transcontinental) NI'.C ser
vice lo KC.O. KIIU. KO.MO.
KGW, KC.CA.
K: l.i lo !i:oo p.m. Siod'.o iproRfuin
NllC. servli-.' lo Kilo, Klil'A
(teiilalivc.)
IIOO tu ICIln p. III.- "Illioderlril'd
Lyrics" NllC service lo KG' i,
K 1 1. KOMO. KlUV.' Uli.
;i:an to (:0o p.ci. Sinn Confer-;
em- N'l'.C servl-c to KGo.
KO.MO. y .j
10:00 to lo:."i p.lu. Sports -Talks
NI'.C service to KGO. i
10:15 to 11:00 p. in. "Tales Never
fold" NliC siltiee lo KGO,
KO.MO. 10::t'i lo 11:00 p. in.
It:(l0!lo li:l" tun. .Musbal Mils
' kiK'.'els NllC service to KGII.
KIIO. KCMo, KPO. ,
U':0(( p.m. to 1': (XI 0 in. Wall
Guneildorfer's Hotel Whileoiub
Hiineo I'.aibl N'l'.C service to
r
. KGo.
'Ked" Caglc ltcM-als '
v....iOW- YOUK.irvUVl "l!ed'' fugle
was the only I ; i: H AM-Aiiieiicjio to
make the I'lL'tl all-star team tunned ,
lb tile Associated Pro's ennsqnviM. j
Fights Last Night
t his k lis tile-., Hogs -KV-YORK
!) The t.S.KI..
Oiin new elubhoiise of the .Junior
LoaKllt. iiuinng other things, has
accommodations for babies ami
dogs. Hoclety sills nmy check their
pets on the ground floor. T:i fifth
floor Is n nursery for free rare or
babioM whose parents ,uj-e In want.
Springfield -Plans under con
sideration for piircbnse of McKlnls
building on .Main street near Sec
ond for uso its Community hall, -
lly the Associated Press
MeKKHHPOHT. Pit. Kd llran
non. liltsliuig. stopped George
Knrmn. Canton. f ,ti; cmtdv lc
Marco. Cluuierol. Pa.. oul.,,inl, ,1
Manny Rusm'II. Ilaltlmore. (till
OTTPMWA. tn.-l'ituttllng" ch-.
mens. ' Atcblnson.' Kaifsns. knocked
out Jaeoliette lllverrlllo, Sail lllas
I ml luo, IS).
Cl) TtVM IU G KO V K.v 1 1 !.--1 1 1 1 1
Norton": rarBo. X.""!) NiutjiiitMed
RVVo,.,tM. Healllc. (li).
Nervousness
. . '-OJtni due lo poor elimination !
Men and women evervwhero use and
recommend l-oley Pillg diuretic lor
Prfeei elimination and reliel from
nsrvoumeu Satitfaction guaranteed
Foley Pills
A dlut.lle .llmul.nl for lh. kldn.r,
I-Hir Sale ol .tannin . XYimmIs Dmg
Mrnn-, oinier Mnln and t ent nil,
bCJLJlVJ
Voa p'xtoff qertinc
aradia or d.' 4
whole yeour:"
says Father Time.
1T.AK IT
A POIiNT TO
; GET ONE
RIGHT AWAV FftOtt
Radio .Service laboratory
"ELECTRIC WIRING CO." ,
22 South Grape
Phone! Office, 335; Ren, WIS
,v- " ' ' ' . ''...'...''.,-' .."V.'..'; '.'.:''. '. ' ..- ! .. '
The Audit Bureau of Girculations
Comments Ftorri Other Fields
TIik spirit in uliich llio1!jiti!lis,!i(T iiieiiilu-rs of tile Audit ISiimui nl' ('iieiiliiiions tvclcoini'
tlie iippniiiinity lo jtivc tin- .ltd vti'tisers and to! vcrl ihiiTsr netits dclitilcd siirve.vs uf tlioir ciiTii- ;
liiiinns is U'i'll displayed in (lie extruels below. These were chosen front it collection it( vc
eetil clippings from various pnrts of the count ry, ciifryin;; nrticle.s of nimiliir import. They
llwow sidcliudits on tin- work of tho A. B. C. which m-v well worth tlie advertiser's eniisider-
lltilltl. -
Mexico (Mo.) Ledger Whnt most newspnper n'ten and iintioiiiil mlvertiset's will consider s'
one of the most iitiporfnnt iidviineenit'tits ever reeorded in (lie locul newspnper field wns the
iinuounccinent recently sent -liroudcast throuiihout the itdvertisiiif: business world that the
.Mexico Hvenino; Ledger is now ti ftill-fledired member of the Audit ltiiretiH of CiiTiiliitioiis.
: v- newspnper which beloii-js to this (M'oaiiiziilioii must keep u complete record of the
newsprint it intys, the daily consumption of pncr, tind these with its eireiiliition .'Hid finiinliitl
records are checked once it year by tin export niiditoK No snbseriber whose siibscriptiun is
over three' mouths iu lirreltrs is eounled by the auditor. Tlie tlioroiijfhness' of such jin audit
is cipt.il only to tho inspection of n hank or the I'imiucuil end of n bio business'. Then, when
the ndvcrlising agent or the national atlvortisor receives the audit of the paper's circulation,
he knows just what he isgetting and that it is gilt-edged in every way. It ontnils some little
expense mid more Ihiiu un ordiiiiiry limoiint of bookkeeping on the part of the member -pu-
per, but places' it. before lite business, world i n a most sttlisfaclOry posit ioji from. every iinjrlc.
'' iinstin.tis ( Xelir.) -Triliulif If. llaiiycl', t 'lie representative 'of ihe Atjifit lltiirinn' f 'ir
' iiil.il ions, is now in the eity to litnke tli'aiuiiia 1 audit 'of the'1 1 Tasting's Daily Tribune. The
audit is conducted with a ruthless thoroughness and the report gives' advcrtis9rs and 6th
ors accurate information with regard to the circulation of newspapers. Tho audit includes a
system of checks and verifications that renders the report thoroughly reliable.:. The A. B. C.
is tin iir.siiciiilion of iiiilioniil iidvertisin afreiicics, advertisers and publications. All news-'
papers of advertising importance are members. It is of incalculable value to advertisers to
learn the net paid circulation of newspapers that they advertise iu. It is paid circulation
that is live circulation, and is the kind that offers prospects to advert i.M-rs. . The Trib
line has been a member of tlie association ever .since the association was formed. .
Santa Ana (Calif.) IfcVister: Kor 'many years it was' reeoL'iiized by newspaper' men 'and ,
advertisers that lliere should be some dejienda ble -lucthotl of checking eiiviilat ion claims of
newspapers: and. hf order to meet this reeoif tiiiiod need, the Audit Bureau r Circulations
was formed. All newspapers that- affiliate. 'with lliis organization are subject to audits
which at;- accepted by advertisers as absolutely reliable. Tho A; B. C. auditors como without
previous announconVpnt just as a bank examiner comes to -a bank and they surely mako a
complete check-up. ' The question may be ttskoil why is 'there need of this audit on eif.
(illations when the ;oYf ritmcut riVjnircs nn. animal affidavit from newspaper publishers re-licnling-
their circulations. The answer is that the ooveiiiinelit docs not check the affidavit;!
at all; Ijie affidavit is 'ux pnvl and. entirely without' verification. Most publishers arc ,
honest in their reports tii the (lovcrniti.-nt ; oth or ' report the circulatidli' which theV' llliltk
they are giiiiii: to have'.'niid :still others accustomed to misrepresent iiijt their circulation ''to
advertisers, do not hesitatu.-to misrepresent it to tile irvernnieiit, knowing that their claims i
will never be investigated. The newspaper that is afraid of an honest audit of its circulation .
dees not join the Audit Bureau of Circulations; and this fact, should be kept in mind
by. advertisers. ? ,
Mail
Tribune
i?
The only newspaper in Jackson County
with an A. iJ. CJ guarantee of circulation
' Published Every Evening of the Week and Sunday Morning