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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 26, 1929)
PITH EDFORD MAIL I Older Tire Section Older Tire Section I 1'iar Tventj-rounn iw, MEDFORD, OREOOX; TllUHSDAY, SKPTKMBKU 2(i, 1SK29. No. 187. New Older Station Opens Here Saturday ESSES-SI IZZZSZIZX TEmSmSISL ISEZSSSZEI E2S5SZEX EISZSZSX EZZZZZH3 ESS3( 1,1 L. P. Older Is Proprietor Building Is Model Structure Complete Automobile Service Is Featured 11 K H Jd u jnj ALDER'S IS MODEL STATION One of. Finest in West Building and Equipment of Latest Type Com y plete Service Rendered . Station Located On Pa cific Highway in Medford &To Medford is accorUod the UIh tiiu'tlon of having what in prob ably the finest tire dealer estab lishment on the Pacifli: const. The new homo of the Older Tiro Ser vleCt Iiie., KireBtonci dealer organl Kiitlon here, which will be offic ially opened on Saturday, in the moKt modern plant of Us kind in tllP WCHt. Jtuilt of reinforced eoiicrelo the establishment 1h a complete, one stop station. The Medford motor int who visit h the building will find elx departmeniH housed under one roof and these are exclusive of the cxocutlvo offices and the new tiro sales room. They Inrlmlc whol aligning, brake rulJiiMtlns. vulcanizing, car washing. Imtu-ry t'stinK und repairing mid cat Kreasim-. At the head of each Is it man who Is qualified as an ex pert in his line. In addition, the UWr ' Tiro Service, Inc.. handles i tAthihftr if well kiinivn brniiils of Vasolines and oils. h. V. Older, hnu of the Klrn E'.one tire denier orifanlwUiun bear ln his nu?w Is ono of the best known merchandisers In M'ilfurd nnd the nrw building Is ndded proof of his proBresslVe spirit. KlreKtone exeeuUveB who havo traveled up and down the const, ray Hint none of their dealers hnve as complete and modern a home as he has. It Is located in such a strate gic place that nil of tho motor travel, north and south on tho Pacific lliffhway passes Its front door. Whrn motorists visit the Older cstRblihhment on Saturday, thoy will note that every hit of ma chinery that has been Installed is of tho modern typo. In addition they will find every department Is well lighted, thereby making It possible for workmen to opera to at maximum efficiency. "There is more to the tire busi ness today than merely mounting oni tire or a set of tires on a nf in' automobile," declared I. IV ' Older this morning. "At ono time It was thought that ns soon as a motorist drove out of your plnce nf business, that was the end of tho transaction. ' "Hut conditions hnve changed , pa rapidly that today the dealer J has only Just begun to enter into the picture after he has made tho Mile. Engineers of tho Firestone Tire & Ilubber company, through yenrs of experience, hnve learned that there are many things which "shorten tho normal life of a tire. Kor instance, wheels out of allgn- f Continued on Pace Three) Ar Official Photographers l'ir Older Tire If It's a RECALL VISIT OF FIRESTONE TO IS CITY Famous Tire Manufacturer Drives Through Valley Visits Older Station Sees Medford Business Section Southern Ore gon Impresses Magnate. In June, I9ZS, Harvey S. Fire stone, president of tho Firestone Tiro & Rubber company, mado a special trip from Los Angeles northward nlong the Pacific coast In a special train furnished him by the -"Southern Pacific. While In California, Sir. Firestone remark ed about tho wealth of southern Oregon to members of his party and expressed tho wish that he could see more of It than ho had In the past. To his surprise, when lie reach ed Ashland h was niefby n caval cade of automobiles und invited to ride as Jar as Medford so that he could get a belter picture of con ditions in this territory. So ho and other members of his party proceeded to this city via motor car. The train, meanwhile, fol lowed Its schedule, but when It reached here went onto the siding and wafted for Mr. Firestone. Ilia short automobile trip Im pressed him considerably ami he remarked about the wealth of this territory to his hosts. On reaching Medford he slipped ,avay from his party his destina tion being the Ford dealer's estab lishment. However, he learned from a salesman on duty that the head of the concern was out on business ho he inquired about the localfbh of the' VMrcStbhe represen tative, neglecting to mention that he was Jlarvey S. Firestone. lie was directed to the old home of the Older Tire Service, Inc. Fortunately. L. P. Older, head of the organization, was in. "This Is certainly n wonderful country," re marked Mr. Firestone by way of opening the conversation. "I drove up here from Ashland and had tho opportunity of visiting some of the surrounding territory. Tiie pear orchards more than im pressed mo favorably. I should judge Hint your business Is good." AM tills tlmo the tiro builder failed to introduce himself. "Vcs. buslnesB Is good," came the reply. "In fact, it has grown to such proportions that wo are finding our present headquarters Inadequate to serve our customers. We are planning to move to a new home." "Well, t am certainly glad to find conditions Mils way nnd 1 also want to compliment you on your progressive spirit. By tho way, I am Harvey 8. Flrostono and it always pleases me to kco my deal ers making money." They talked a whllo longer nnd then Mr. Flrestono left tho Older Tiro Sen-ice, Inc. However, before hoarding his train for Portland he spent more than an hour walking around tho ' business district so that he would have a knowledge of property values. ' Hefore arriving In Portland, ho was met by D. I. Raymond, Flr stonc branch manager in Portland. During their talk, the manufactur er ntd: the . Service, Inc. Photograph A Corner 'i1 - j! A gllmpso of one corner of tiro now Older Tire Service nation, where brake, relliiuig ami groan liiff are handled. A Condrey brake usster Ik shown In tho foreground. ' ".Mr. Older, in Medford. in one of the must propressivo dealers in the country. Ho told nio today that he Ih rontomnlatlng bullrilni a new home for IiIh business In tho near future. When ho dors I want you to help "I'll wllcrever you can. At the time any decision is reach ed I would appreciate It if you would let nie know where he In tends locatliiK." Mni.nv.'il mnnltlH HCCl W'lien OldCI' announced his Intention of build iiiB (hero were a number of excel- len( parcels or land avanaoio. However. bcinn'a prudenl business man he walled unlll Kaymonu vlr.lted Medford and mentioned them to him. Anion the location!) was the ono at Nliith and Kiver- sidc Hlree(s. "Mr. Firestone wan very much Interested In your place here," Plumbing Heating Steam Fitting Sheet Metal Work I MODERN PLUMBING and SHEET METAL CO. 401 E. Main of Medford's Newest Station 7 jjnz , jvm Raymond told him. "Suppoio you wait until I write him. He has a real knowledge of business sites so I don't think that his advice will bo amiss." As isooii as tho Portland execu tive readied his hcadquartors he wrote to the head of tile great factory and listed (ho various pos sible sites. In less (ban a week be received an'alr mall letter from Mr. Fire stone advising him to suggest to Older (bat tho latler make ar rangements to secure (ho , Ninth and Hlversldo locallon. And on Saturday the new home of the Older Tjro Service. Inc., will bo officially opened there. "This is merely another Indica tion of tho remarkable memory which Mr. Firestone has," com mented Older today. Installed and Furnished for the Now OLDER TIRE SERVICE Inc. by tho HEATS STATION The attractive new station of tho Older Tiro Hervice, Inc., Is steam heated by a Hi-horsepower Lcffel boiler installed by tho Mod ern l'lumblng and Hheet Molal company of this city. An interesting fact in connec tion with the heating equipment at (ho new station Is that It em ploys (be only automatic sawdust burner in Medford. Heating equipment and systems are ; among the specialties of (be Modern l'lumblng & Sheet Motal Foirriiiy. ' : Phono 620 FIRMS SUPPLY MATERIALS FOR OLDER STAIN Trowbridge Cabinet "Works fur nlshed and Installed nil of tho extenslvo pinto glass fronts at the new Flrostono station on South Hivorside. In nddltlon to putting In tho glass fronts and all other gtass at The OLDER TIRE SERVICE, Inc. was furnished by the Browne Hardware Co. Quality Courtesy Service Sporting Goods f 2 At the Snap of the Switch Older Tire Service, Inc. Will Do Many Things Electrically We Congratulate Older Tire Service, Inc. TVo oon;rnliiliiin Older Tire Snrvirn, Inc. Mcilfonl sliouM bn jiiHlly proud to hiivn hiicIi ii coinplnln Horvirn Slntion In no oprralo with othent in (akin),' fiirc f our niHiiy tourists well n lli Ihuik folks. THE CALIFORNIA OREGON POWER COMPANY Medlort) the now establishment, Trowbrldgo manufactured the mill work. Oil tanks and pumps were pur chased from and installed by Wil liam Hammett, Rock Gas distri butors In this city. Finishing hardware throughout tho Older Tire Service, Inc., build ing was furnished by tho Browne Hard ware company, specialists in builders supplies. 1-.iller pnint, sold In Medford by tho Itoguo Hiver Lumber com pany, was used throughout tho new Flrostono station in decorat ing tho Interior. Most of the cement and plaster employed In constructing tho build ing came from tho Medford Con creto .Construction company, and Finishing Hardware for the 203 West Main When yuu drive your cur into Oklcr'n thnso Ihinjii tlicy will do clcutriciilly, the newest mid best wny: eluirtjo your buttery, .ehnngn your tires, test your brakes, true your brake drums nnd tviisli your car. In add i I ion to these elec trieul feiiturcH, Oldcr's is equipped with an electric tire priiiiler. electric pumps, electric enniprcssiirH. hux.cr system anil of eoiir.se plenty of electric liyhl that makes their shop like day luring the darkest hours. in every business lliere is hii important place for electricity to do things at' 11 miich lower cost iintl (router efficiency than can he done any other way. Like Older's, every business should take account of time and toil and under stand its cost. OFFICES . , , Gruntt Putt . . . Ronehurq , , . Orenon and other building material from tho Big Pines Lumber company. The Arteraft Sign company which has made a largo number of attractive signs in Medford, is responsible for the striking Fire stone signs on the tttntion. JACKSONVILLE COUPLE TO MARK ANNIVERSARY JACKSONVILLE, Ore, Sept. 20. (Special.) Mr. and Mrs. Carl Neldermeyor are entertaining Thursday evening, celebrating their wedding anniversary, also the birthday of thotr niece, llttl Dor land (lodward. Sherwin- Williams Paints Klamath Full . WE MAKE IT V
