PITH
EDFORD MAIL I
Older Tire
Section
Older Tire
Section
I 1'iar Tventj-rounn iw,
MEDFORD, OREOOX; TllUHSDAY, SKPTKMBKU 2(i, 1SK29.
No. 187.
New Older Station Opens Here Saturday
ESSES-SI IZZZSZIZX TEmSmSISL ISEZSSSZEI E2S5SZEX EISZSZSX EZZZZZH3 ESS3( 1,1
L. P. Older Is Proprietor Building Is Model Structure Complete Automobile Service Is Featured
11
K H Jd u jnj
ALDER'S
IS MODEL
STATION
One of. Finest in West
Building and Equipment
of Latest Type Com
y plete Service Rendered
. Station Located On Pa
cific Highway in Medford
&To Medford is accorUod the UIh
tiiu'tlon of having what in prob
ably the finest tire dealer estab
lishment on the Pacifli: const. The
new homo of the Older Tiro Ser
vleCt Iiie., KireBtonci dealer organl
Kiitlon here, which will be offic
ially opened on Saturday, in the
moKt modern plant of Us kind in
tllP WCHt.
Jtuilt of reinforced eoiicrelo the
establishment 1h a complete, one
stop station. The Medford motor
int who visit h the building will
find elx departmeniH housed under
one roof and these are exclusive
of the cxocutlvo offices and the
new tiro sales room. They Inrlmlc
whol aligning, brake rulJiiMtlns.
vulcanizing, car washing. Imtu-ry
t'stinK und repairing mid cat
Kreasim-. At the head of each Is
it man who Is qualified as an ex
pert in his line. In addition, the
UWr ' Tiro Service, Inc.. handles
i tAthihftr if well kiinivn brniiils of
Vasolines and oils.
h. V. Older, hnu of the Klrn
E'.one tire denier orifanlwUiun bear
ln his nu?w Is ono of the best
known merchandisers In M'ilfurd
nnd the nrw building Is ndded
proof of his proBresslVe spirit.
KlreKtone exeeuUveB who havo
traveled up and down the const,
ray Hint none of their dealers
hnve as complete and modern a
home as he has.
It Is located in such a strate
gic place that nil of tho motor
travel, north and south on tho
Pacific lliffhway passes Its front
door.
Whrn motorists visit the Older
cstRblihhment on Saturday, thoy
will note that every hit of ma
chinery that has been Installed is
of tho modern typo. In addition
they will find every department Is
well lighted, thereby making It
possible for workmen to opera to
at maximum efficiency.
"There is more to the tire busi
ness today than merely mounting
oni tire or a set of tires on a
nf in' automobile," declared I. IV
' Older this morning. "At ono time
It was thought that ns soon as a
motorist drove out of your plnce
nf business, that was the end of
tho transaction.
' "Hut conditions hnve changed
, pa rapidly that today the dealer
J has only Just begun to enter into
the picture after he has made tho
Mile. Engineers of tho Firestone
Tire & Ilubber company, through
yenrs of experience, hnve learned
that there are many things which
"shorten tho normal life of a tire.
Kor instance, wheels out of allgn-
f Continued on Pace Three)
Ar
Official
Photographers
l'ir
Older Tire
If It's a
RECALL VISIT
OF FIRESTONE
TO IS CITY
Famous Tire Manufacturer
Drives Through Valley
Visits Older Station
Sees Medford Business
Section Southern Ore
gon Impresses Magnate.
In June, I9ZS, Harvey S. Fire
stone, president of tho Firestone
Tiro & Rubber company, mado a
special trip from Los Angeles
northward nlong the Pacific coast
In a special train furnished him by
the -"Southern Pacific. While In
California, Sir. Firestone remark
ed about tho wealth of southern
Oregon to members of his party
and expressed tho wish that he
could see more of It than ho had
In the past.
To his surprise, when lie reach
ed Ashland h was niefby n caval
cade of automobiles und invited to
ride as Jar as Medford so that he
could get a belter picture of con
ditions in this territory. So ho
and other members of his party
proceeded to this city via motor
car. The train, meanwhile, fol
lowed Its schedule, but when It
reached here went onto the siding
and wafted for Mr. Firestone.
Ilia short automobile trip Im
pressed him considerably ami he
remarked about the wealth of this
territory to his hosts.
On reaching Medford he slipped
,avay from his party his destina
tion being the Ford dealer's estab
lishment. However, he learned
from a salesman on duty that the
head of the concern was out on
business ho he inquired about the
localfbh of the' VMrcStbhe represen
tative, neglecting to mention that
he was Jlarvey S. Firestone.
lie was directed to the old home
of the Older Tire Service, Inc.
Fortunately. L. P. Older, head of
the organization, was in. "This Is
certainly n wonderful country," re
marked Mr. Firestone by way of
opening the conversation.
"I drove up here from Ashland
and had tho opportunity of visiting
some of the surrounding territory.
Tiie pear orchards more than im
pressed mo favorably. I should
judge Hint your business Is good."
AM tills tlmo the tiro builder
failed to introduce himself.
"Vcs. buslnesB Is good," came
the reply. "In fact, it has grown
to such proportions that wo are
finding our present headquarters
Inadequate to serve our customers.
We are planning to move to a new
home."
"Well, t am certainly glad to
find conditions Mils way nnd 1 also
want to compliment you on your
progressive spirit. By tho way, I
am Harvey 8. Flrostono and it
always pleases me to kco my deal
ers making money."
They talked a whllo longer nnd
then Mr. Flrestono left tho Older
Tiro Sen-ice, Inc. However, before
hoarding his train for Portland he
spent more than an hour walking
around tho ' business district so
that he would have a knowledge
of property values. '
Hefore arriving In Portland, ho
was met by D. I. Raymond, Flr
stonc branch manager in Portland.
During their talk, the manufactur
er ntd:
the
.
Service, Inc.
Photograph
A Corner
'i1 -
j!
A gllmpso of one corner of tiro now Older Tire Service nation, where brake, relliiuig ami groan
liiff are handled. A Condrey brake usster Ik shown In tho foreground. '
".Mr. Older, in Medford. in one
of the must propressivo dealers in
the country. Ho told nio today
that he Ih rontomnlatlng bullrilni
a new home for IiIh business In tho
near future. When ho dors I want
you to help "I'll wllcrever you can.
At the time any decision is reach
ed I would appreciate It if you
would let nie know where he In
tends locatliiK."
Mni.nv.'il mnnltlH HCCl W'lien OldCI'
announced his Intention of build
iiiB (hero were a number of excel-
len( parcels or land avanaoio.
However. bcinn'a prudenl business
man he walled unlll Kaymonu
vlr.lted Medford and mentioned
them to him. Anion the location!)
was the ono at Nliith and Kiver-
sidc Hlree(s.
"Mr. Firestone wan very much
Interested In your place here,"
Plumbing
Heating
Steam Fitting
Sheet Metal Work
I
MODERN PLUMBING
and SHEET METAL CO.
401 E. Main
of Medford's Newest Station
7 jjnz , jvm
Raymond told him. "Suppoio you
wait until I write him. He has a
real knowledge of business sites so
I don't think that his advice will
bo amiss."
As isooii as tho Portland execu
tive readied his hcadquartors he
wrote to the head of tile great
factory and listed (ho various pos
sible sites.
In less (ban a week be received
an'alr mall letter from Mr. Fire
stone advising him to suggest to
Older (bat tho latler make ar
rangements to secure (ho , Ninth
and Hlversldo locallon.
And on Saturday the new home
of the Older Tjro Service. Inc., will
bo officially opened there.
"This is merely another Indica
tion of tho remarkable memory
which Mr. Firestone has," com
mented Older today.
Installed and Furnished
for the Now
OLDER
TIRE SERVICE
Inc.
by tho
HEATS STATION
The attractive new station of
tho Older Tiro Hervice, Inc., Is
steam heated by a Hi-horsepower
Lcffel boiler installed by tho Mod
ern l'lumblng and Hheet Molal
company of this city.
An interesting fact in connec
tion with the heating equipment
at (ho new station Is that It em
ploys (be only automatic sawdust
burner in Medford.
Heating equipment and systems
are ; among the specialties of (be
Modern l'lumblng & Sheet Motal
Foirriiiy. ' :
Phono 620
FIRMS SUPPLY
MATERIALS FOR
OLDER STAIN
Trowbridge Cabinet "Works fur
nlshed and Installed nil of tho
extenslvo pinto glass fronts at the
new Flrostono station on South
Hivorside.
In nddltlon to putting In tho
glass fronts and all other gtass at
The
OLDER TIRE SERVICE, Inc.
was furnished by the
Browne Hardware Co.
Quality Courtesy Service
Sporting
Goods
f 2
At the Snap of the Switch
Older Tire Service, Inc. Will
Do Many Things Electrically
We Congratulate
Older Tire Service,
Inc.
TVo oon;rnliiliiin Older Tire
Snrvirn, Inc. Mcilfonl sliouM
bn jiiHlly proud to hiivn hiicIi ii
coinplnln Horvirn Slntion In no
oprralo with othent in (akin),'
fiirc f our niHiiy tourists
well n lli Ihuik folks.
THE CALIFORNIA OREGON POWER COMPANY
Medlort)
the now establishment, Trowbrldgo
manufactured the mill work.
Oil tanks and pumps were pur
chased from and installed by Wil
liam Hammett, Rock Gas distri
butors In this city.
Finishing hardware throughout
tho Older Tire Service, Inc., build
ing was furnished by tho Browne
Hard ware company, specialists in
builders supplies.
1-.iller pnint, sold In Medford
by tho Itoguo Hiver Lumber com
pany, was used throughout tho
new Flrostono station in decorat
ing tho Interior.
Most of the cement and plaster
employed In constructing tho build
ing came from tho Medford Con
creto .Construction company, and
Finishing Hardware
for the
203 West Main
When yuu drive your cur into Oklcr'n thnso
Ihinjii tlicy will do clcutriciilly, the newest mid
best wny: eluirtjo your buttery, .ehnngn your
tires, test your brakes, true your brake drums
nnd tviisli your car. In add i I ion to these elec
trieul feiiturcH, Oldcr's is equipped with an
electric tire priiiiler. electric pumps, electric
enniprcssiirH. hux.cr system anil of eoiir.se plenty
of electric liyhl that makes their shop like day
luring the darkest hours.
in every business lliere is hii important place
for electricity to do things at' 11 miich lower
cost iintl (router efficiency than can he done
any other way. Like Older's, every business
should take account of time and toil and under
stand its cost.
OFFICES
. , , Gruntt Putt . . . Ronehurq , , .
Orenon
and other building material from
tho Big Pines Lumber company.
The Arteraft Sign company
which has made a largo number
of attractive signs in Medford, is
responsible for the striking Fire
stone signs on the tttntion.
JACKSONVILLE COUPLE
TO MARK ANNIVERSARY
JACKSONVILLE, Ore, Sept. 20.
(Special.) Mr. and Mrs. Carl
Neldermeyor are entertaining
Thursday evening, celebrating their
wedding anniversary, also the
birthday of thotr niece, llttl Dor
land (lodward.
Sherwin-
Williams Paints
Klamath Full .
WE MAKE IT
V