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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 31, 1929)
MTDFOHD MATL TUTBTOK MF.DFORD. OREO ON. WEDNESDAY. .TFLY P.1. 1020. PAOE SEVEN (- ; -- fHgggfefcgssssi ,: J is l ; rv - I prf mmmk in? orsepower vaive-in-. rr 7 TT I T? NEW lister stjrl 2 Controlled Servo Mechanical Brakes ....... . '!. NEW Road ShocLEliminator -NEWDovAAe Acting SKock AosorbeiS NEW Non Glare WndsHeld -NEWS eaa ciipine teerinpGear atVe' Controlled Servo Enclosed Mechanical Brakes Buick's new controlled Servo mechanical brakes the most effective braking system ever developed not only are of the favored internal-expandiug type, but are fully pro tected against dust, dirt and moisture, and provide maximum braking under all road and weather conditions. These remarkable new brakes are self-energizing, which means that part of the braking effort is pro vided by the ccr's own motion and they are jully controlled through the foot pedal, thus . eliminating all possibility of "grabbing." A aingle test will prove Buick's new controlled Servo brakes the smoothest, most positive, and most easily operated ever developed for any motor car. New Longer Springs with New Double-Acting Lovejoy Hydraulic Shock Absorbers The new Bufck introduces an unparalleled comfort combination in its new, lunger rear springs end new double-acting Lovejoy Hydraulic Shock Absorbers. The new rear springs give the car a free and easy cushion ing motion, which is controlled in both directions by the double-acting shock absorbers thus eliminating both bound and rebound under severest road conditions. Through the medium of these two wonder ful new comfort factors, Buick has widened still further its decisive leadership in riding luxury. New Road Shock Eliminator New Steering Gear Two vitally important features of the new Buick a new steering gear and new road shock eliminator mark the greatest con tribution to handling ease and roadability achieved in recent years. The new steering gear, of worm and roller type, provides matchless steering fate throughout the entire turning range. 1 he new road shock eliminator, built into the frame on the steer ing gear side, effectually absorbs road shocks and prevents theirtransmmion to the steer ing wheel. The result of thee twin features found only in Buirk u uurivalcd driving totuiuri at ail speed, ...... America has taken this new Buick to its heart. Millions have , thronged to sec it .V. tens of thousands have already placed orders . . . other thousands have requested demonstrations . . and the reasons will be instantly apparent when you call at our showrooms and inspect the matchless array of new Buick models. The fact is that in the five major elements of motor car appeal beauty, performance, comfort, safety, value this new Buick with Body by Fisher strides far ahead of any other car in the entire quality field. New Fisher Styling ,v The new Buick Bodies by Fisher are longer, lower, more luxu rious. They reveal new Fisher styling new beauty of line and appointment new colors which have won the outspoken admiration of all who have seen them. And in addition they introduce a host of new features of utility and convenience, including the new Fisher Non-Glare Windshield for safer night driving; new and richer upholstery; and new fittings and appointments of princely luxury. Pacemaker of Performance Moreover, Buick for 1930 rcveals this same marked supremacy this same increased leadership in fleet, spirited behavior on the'road. Its new and bigger Valvc-in-Hcad engine devel oping 99 horsepower provides matchless new virility, pick up, swiftness and flexibility. A single drive will prove it the pacemaker of performance. And the same drive will disclose marvelous new handling case, comfort and safety, due to a new and improved steering gear and new road shock eliminator; new double-acting shock absorbers which check both bound and rebound; and new controlled Servo enclosed mechanical brakes, the most effective braking system employed on any car in the world. See, Drive and Own This New Buick Bear in mind, this new Buick with its many advancements is offered at new low prices in three new scries and three new wheelbascs, with only one standard of quality throughout the finest in its field. Visit our showrooms today. See the new Buicks and arrange to drive one. Among the 14 attractive body types is exactly the Buick for you. So great ft public con6dence la Buick that thousands of motorists placed tbeir orders for new Buicks before ever the car was showu. . . . Year after year, Buick sells more than 100,000 cars to Buick owners aluue more than the total output of the majority of cars in the Buick field. New Peaks of Power in 1 r j The New Buick Valre-in-Hcad Engine v i The wonderful new Buick Valve-in-Head engine developing 99 horsepower repre sents the splendid climax of 26 years of con centration on this one outstandingly efficient type, (t is a bigger engine a sturdier engine and provides greater speed as well Hi a power reserve more than adequate to any need which may arise. Moreover, thil great new power plant is smoother and quieter, as well as more powerful, and pro vides a measure of all-round performance without parallel in the Buick field. The new engine In the 132-ind 124-Inch wheclbase series develops 99 horsepower the new engine in the 118. inch series, 80 V4 horsepower. Also it achieves this additional performance without increased gasoline consumption, i The New Fisher Non-Glare Windshield. . a Vital Cart tribution to Motoring Safety The new Fisher nonglsre windshield vitally important feature exclusive to Buick . built carsadds immeasurably to the safety, pleasure and comfort of night driving. This new windshield tilted at an angle of 7 degrees protects the driver against the anuoying and frequently dangerous reflec tion or glare from other cars. Test the new Buick and experience the remarkable ad vantages of this new and eiclustve feature NEW LOW PRICES 118'WHEELBASE 5 Passenger Two-door Sedan, Model 40 .12j5.O0 4 Passenger Sport Roadster, Model 44 1275.00 5 Passenger Phaeton, Model 45 r275.00 2 Passenger Business Coupe, Model 46 1225.00 4 Passenger Special Coupe, Model 46-S 1265.00 5 Passenger Four-door Sedan, Model 47 1295.00 1 24 WHEELBASB 5 Paaacnger Four-door Sedan, Model. 57 1495.00 These prices f. o. b. factory. Special equipment extra 4 Passenger Coupe, Model 58 . . J1465.00 152 WHEELBASB 7 Passenger Sedan, Model 60 .' 1845.00 7 Passenger Limousine, Model 60-L . 1995.00 5 Passenger Four-door Special Sedan, Model 61 . 1695'. 00 4 Passenger De Luxe Coupe, Model 64-C 1625.00 5 Passenger Coupe, Modi I 68 1675.00 7 Passenger Fharton, Model 69 1525.00 fluick delivered prices include only reasonable chxrues for delivery and finsriciiiii. Convenient terms din he arranged on the 1ihcr.il CM A(J Time Pty mt-nt lJlan, Consider the delivered price as well as the list price when comparing automobile wlues. Scherer Motor Company 38-40 North Riverside Buick and Marquette Dealers OPEN EVENINGS AND SUNDAYS Plione 73 WHEN BETTER AUTOMOBILES ARE BUILT .BUICK WILL BUILD THEM